Cov khoom lag luam nrov tuaj li cas? 99% ntawm cov tib neeg tsis quav ntsej txog lub hauv paus ntsiab lus tom qab e-lag luam hits!

Koj puas xav tias cov khoom ntaus yog qhov muaj hmoo? Qhov tseeb, 99% ntawm cov tib neeg tsis quav ntsej txog qhov laj thawj hauv qab nws!

Tsab ntawv xov xwm no yuav tshawb xyuas qhov tsim cov txheej txheem ntawm cov khoom kub, nthuav tawm lub tswv yim tseem ceeb ntawm 50% kev rov ua dua tshiab + 50% kev tsim kho tshiab, thiab qhia koj yuav ua li cas nrhiav kev lag luam sib txawv thiab tsim koj tus kheej cov khoom kub muag! Tsis txhob poob rau hauv lub ntxiab dua, tuaj saib tam sim no!

Koj puas xav tias cov khoom muag kub xyoo no yog hom tshiab? yuam kev! Ib nrab ntawm lawv yog cov ntsej muag qub uas tau rov qab los tshiab guises!

Kev rov ua dua tshiab ntawm cov khoom nrov: 50% yog cov classics rov qab los

Ntau tus neeg xav tias tsuas yog "kev tsim kho tshiab" tuaj yeem tsim cov khoom lag luam ntaus, tab sis qhov tseeb yog tias ib nrab ntawm cov khoom ntaus txhua xyoo tsuas yog "cov cawv tshiab hauv lub hwj qub."

Vim li cas? Vim tib neeg qhov xwm txheej tsis tau hloov pauv, qhov kev thov tsis hloov pauv, thiab kev nyiam ua lag luam tsis tau hloov.

Classic style, timeless

Zoo li lub nplhaibNtiv nplhaib, nws tsis tau hloov ntau ntau xyoo lawm. Lwm qhov piv txwv yog Nike'sAir Force 1, tau nrov txij li xyoo 1982. Txhua xyoo, nws hloov cov qauv xim thiab ntxiv cov ntaub ntawv tshiab, uas ua rau nws raug ntaus dua.

Vim li cas? Vim tias lawv tau raug pov thawj hauv kev ua lag luam thiab tau dhau los ua "kev xaiv iconic". Cov neeg siv khoom tsis tas yuav hloov kho dua, lawv txaus siab yuav thaum lawv pom nws.

Muaj ob peb cov classics uas kav ntev txog 50 xyoo, tab sis ntau qhov me me uas kav ntev li 2-3 xyoos.

Tom qab tag nrho, evergreen qauv yog ib haiv neeg tsawg, thiab lub neej voj voog ntawm cov qauv nrov tshaj plaws yog2-3 xyoos. Piv txwv li, hauv ob xyoos dhau losShark Pants,Kub Ntxhais Style, kev tsheb khiav tam sim no poob qis, tab sis yog tias koj hloov lub npe mus rau "cov ris tsho" lossis "Fabkis minimalist style", lawv tuaj yeem muaj lwm lub neej.

Yuav ua li cas kom tau nyiaj los ntawm "kub-muag voj voog"?

1. Nqa cov qub hits

Hauv Xiamen, qee qhov tshwj xeeb hauvDouyinPab neeg "wild road" ua li no"Kev Sawv Rov Los" ntawm cov qub hits.

Lawv cov txheej txheem yog yooj yim:

• Pom cov yeeb yaj kiab Tik Tok nrov ntawm 2-3 xyoo dhau los, rov ntim lawv, hloov lub npe thiab txhawb lawv dua.
• Ua ke nrog cov chaw kub tshiab, xws li yav dhau los "tub nkeeg lub thawv", tam sim no hloov mus rau "minimalistLub Neej"Ib yam khoom yuav tsum muaj" tuaj yeem tsim qhov tawg me me.
• Nrhiav cov saw khoom ncaj qha, yuav hauv ntau, thiab ua kom tau nyiaj los ntawm qhov sib txawv.

2. Kev ntsuas tus nqi qis los txheeb xyuas cov lus tawm tswv yim hauv khw

Ntsuam xyuas cov khoom ntaus tshiab ntawm TikTok.Tus nqi mus txog 20! Cov nyiaj siv nyob qhov twg?

• Test Script(Kev tshaj tawm video)
• Cov khoom kuaj(Nrhiav cov khoom tsim nyog)
• Ntsuam xyuas kev tshaj tawm hauv xov xwm(Optimize kev muag khoom pitch)

Rau cov pab pawg me, ua raws li kev lag luam muaj kev nyab xeeb dua li kev tsim kho tshiab ntawm lawv tus kheej.Copy + modify + optimize, uas yooj yim dua li tsim cov khoom tshiab.

3. Phau Ntawv Me MeCov nqi kuaj qis dua

Piv nrog Douyin, tus nqi kuaj ntawm Xiaohongshu yog qis dua.Ib txhia tseem tsis tau them nyiaj!

• Qee tus account tsuas yog siv lawv lub sijhawm los tshaj tawm cov ntawv sau thiab tshuaj xyuas, thaum qee qhov tso siab rau kev khiav tsheb mus rau cov khoom lag luam.
• Txawm hais tias koj xav pov ib kwj,5000 lub caijKoj tuaj yeem tau txais cov ntaub ntawv tawm tswv yim zoo.
• Lub ntsiab lus yog tias Xiaohongshu muaj cov ntsiab lus muaj zog dua, thiab nws cov khoom nrov tuaj yeem muaj lub neej ntev dua.

Vim li cas cov nqi xeem sib txawv?

Qhov laj thawj yog yooj yim.Cov platforms muaj ntau qib kev lag luam.

• Douyin： 100 yuan ≈ 1000 kev nthuav tawm
• Phau Ntawv Me Me： 100 yuan ≈ 10000 kev nthuav tawm

Ib qho yog lub platform them nyiaj tsim tawm, thiab lwm qhov yog cov ntsiab lus sib sau ua ke ntawm qhov no yog qhov tseem ceeb sib txawv.

Tus nqi qis tshaj plaws los tsim cov khoom tawg

Puas yog innovation yuav tsum tau kim? tsis paub meej!Smart innovation = sib txuas cov ntsiab lus nrov.

Saib ntawm M9 tram, koj puas tuaj yeem qhia tias nws zoo li leej twg?Ua ke cov tsos ntawm ob lub npe nrov + kev tsim kho tshiab, thiab tam sim ntawd dhau los ua ib yam khoom tshiab.

Piv txwv li,BaoshimiLos ntawm kev coj tus cwj pwm ntawm Porsche, hloov lub npe thiab lub logo, nws dhau los ua lub npe tshiab. Txoj kev niaj hnub no siv tau rau txhua qhov chaw ntawm lub neej.

Los ntawm imitation mus rau qhov tseeb innovation

1. Theem 1: Coj cov khoom nrov thiab nrhiav kev lag luam xav tau

   • Ua ntej nrhiav ib qho khoom lag luam uas twb muaj lawm thiab ua raws li nws cov ntsiab lus muag khoom tseem ceeb.
   • Ntsuam xyuas kev ua lag luam ntawm tus nqi qis thiab sai sai nrhiav thawj pawg ntawm cov neeg siv khoom.

2. Theem 2: Micro-innovation, nce kev sib txawv

   • Ua ke cov ntsiab lus nrov sib txawv los tsim kev sib xyaw ua ke thiab sib tw.
   • Ntxiv qee qhov kev ua haujlwm tshiab los txhim kho cov neeg siv kev paub.

3. Theem 3: Cov neeg siv kev tawm tswv yim, kev ua kom zoo rau qhov tob

   • Thawj batch ntawm cov khoom koj muag, cov neeg siv yuav qhia koj qhov twg koj yuav tsum optimize.
   • Raws li cov tswv yim tiag tiag, iterate cov khoom thiab tsim koj tus kheej lub hwj chim hom.

Xaus: Yog tias koj xav ua tus ntaus, tsis txhob lo rau "innovation"

Ntau tus neeg xav ua "kev cuam tshuam kev hloov pauv tshiab" txij thaum pib, tab sis qhov tseeb yog,Copy + modify + optimizeQhov no yog ib txoj hauv kev siv ntau dua.

Los ntawm reviving qub hits mus rau cov nqi qis, los ntawm kev xyaum ua classics rau combining innovation, txhua xyoo hitsNws yog 50% rov ua dua tshiab + 50% cov khoom kub tshiab..

Kev ua lag luam tau hloov pauv, tab sis tib neeg qhov tsis muaj. Kev ntaus tom ntej tuaj yeem muab zais rau hauv lub pas dej ua ke yav dhau los. Koj puas tau pom nws?