Lub hom phiaj kev lag luam kev lag luam yog dab tsi?Kev txheeb xyuas cov kauj ruam ntawm kev lag luam lub hom phiaj muab rooj plaub

Hom lag luamTxoj HaujlwmLub tswv yim yog dab tsi?

Kev txheeb xyuas cov kauj ruam ntawm kev lag luam lub hom phiaj muab rooj plaub

Lub hom phiaj kev lag luam yog dab tsi?

• Lub tswv yim kev lag luam ntawm kev ua lag luam tau muab tso rau los ntawm Asmeskas cov neeg lag luam Al Rees thiab Jack Trout hauv xyoo 70s.
• Nyob rau hauv luv luv, hom lag luam positioning yog los tuav tus neeg siv lub hlwb ▼

Vim li cas ho ua lag luam positioning?

• Vim txoj kev ua lag luam yog occupying tib neeg lub hlwb.
• Cov khoom tshiab yuav tsum muaj feem xyuam nrog cov khoom uas twb muaj lawm, txwv tsis pub lawv tsis muaj chaw nyob hauv tib neeg lub hlwb.

Tsis muaj teeb meem dab tsi cov khoom lossis kev pabcuam koj muag, koj tuaj yeem nug koj tus kheej cov lus nug qub kom paub yog tias koj tso koj tus kheej tsis raug?

Lo lus nug yog - nws yog dab tsi?

• Nug koj tus kheej "nws yog dab tsi?" thiab koj yuav paub yog tias koj qhov chaw tsis raug.
• Yog tias tus neeg siv tsis nkag siab tias nws yog dab tsi, nws yuav tsum tau txheeb xyuas qhov uas tus neeg siv lub hlwb paub.

Market positioning case

2009 xyooTaobaoTus naj npawb ntawm kev tshawb nrhiav lo lus tseem ceeb tshaj tawm maj mam dhau Baidu, thaum lub sijhawm ntawd, muajKev Lag Luam Hauv InternetTxiv neej, thaum nws pom ib lub cib fim, nws pom ib tug phooj ywg random, thiab tom qab 3 lub hlis ntawm lub tsev, nws kuj ua tau ntau lab xyoo ntawd, thiab muaj ntau yam zoo sib xws ...

Service positioning case

(Cov piv txwv hauv qab no ntawm kev xa ntawv thiab xov tooj yog los ntawm cov ntsiab lus ntawm phau ntawv "Kev Tso Npe")

duab thiab ntawv

• Dab tsi yog qhov sib txawv ntawm qhov khoom muag thiab qhov chaw muab kev pabcuam?Tsis muaj ntau qhov sib txawv, tshwj xeeb tshaj yog los ntawm qhov kev xav ntawm lub tswv yim.Feem ntau ntawm qhov sib txawv yog technical.
• Hauv kev tshaj tawm cov khoom lag luam, cov khoom tseem ceeb feem ntau yog cov duab lossis cov duab.Hauv kev tshaj tawm kev pabcuam, cov ntsiab lus tseem ceeb feem ntau yog lo lus lossis ntawv.
• Txawm hais tias koj muab nyiaj ntau npaum li cas rau hauv koj cov khoom lossis kev pabcuam, yog tias koj xav kom nws tawm tsam lub siab ntawm cov neeg siv khoom, koj yuav tsum txuas nws mus rau qhov uas twb muaj lawm, tsis txhob quav ntsej nws tag nrho.

post thiab telegram

• Dab tsi yog qhov txawv ntawm hom xov tooj tshiab no thiab cov xov tooj qub qub?Qhov sib txawv tseem ceeb yog tus nqi.
• Ob lub telegrams nyob rau hauv tib hom, thiab ob qho tib si yuav tsum tau xa tam sim ntawd.Cov xov tooj cua daj daj qub raug nqi peb zaug ntau npaum li cov xov tooj tshiab xiav thiab dawb xov tooj.
• Lub ntsiab lus tso rau Post thiab Telegram yog qhov yooj yim: "Post thiab Telegram: Xa Telegrams kom tsawg." (Mailgram: Impact ib Telegram ntawm ib feem ntawm tus nqi)”

tsab ntawv nthuav tawm

• Qhov tseeb, lub npe nws tus kheej yog qhov thib ob txoj hauv kev.
• Peb tuaj yeem khi tus xa xov tooj xa mus rau Tebchaws Meskas Postal Service.
• Muab tso rau qhov kev pabcuam tshiab no nrog rau cov kev pabcuam xa ntawv zoo tib yam, cov txiaj ntsig tau zoo dua.
• Li no qhov kev tshaj tawm ntawm lub ntsiab lus thib ob, "Lub Post thiab Telegram: Qhov Kev Pabcuam Tshiab rau Kev xa cov ntaub ntawv tseem ceeb."
• Txoj kev twg zoo dua?Txawm hais tias nws qhov kev poob qis, qhov kev xav tau sib cav hais tias "tej xov tooj qis qis" muaj cov kev taw qhia zoo dua li "cov ntawv ceev".

Tus nqi qis thiab kev kub ceev

• Thaum lub sijhawm xa ntawv thiab Telegram mus sib hais, Western Union kuj tau sim cov xov tooj qub hauv cov nroog xeem ua ntej, thaum, thiab tom qab tshaj tawm.
• Lawv pom tias cov ntaub ntawv qhia tias kev lag luam ntim tau ruaj khov.
• Tam sim no, lub tuam txhab xav tias kev tshaj tawm xov xwm hauv xov tooj raws li tus nqi qis hauv xov tooj tsis tau tsuas yog tsis cuam tshuam rau kev lag luam ntawm cov xov tooj qub qub, tab sis tau nce ntxiv.

WeChat pej xeem account positioning cov kauj ruam

feem ntau pomxov xwm tshiabneeg(Intercept Collegeclassmates) nug cov lus nug xws li:

• Yuav ua li cas tso WeChat pej xeem tus account?
• Nrhiav tsis tau, kuv yuav ua li cas?
• Yuav ua li cas ua cov ntsiab lus tso rau ntawm WeChat pej xeem tus account?

Txawm hais tias nws yog ib tus neeg lossis kev lag luam los siv WeChatPublic account promotionYog tias koj xav muab koj tus account pej xeem zoo, koj yuav tsum nug koj tus kheej cov lus nug hauv qab no:

1. uaWeb PromotionKev sau ntawv yog ib lub tswv yim zoo tshaj plaws los tuav tus neeg siv lub hlwb;
2. Tsis meej pem yog tus yeeb ncuab ntawm qhov chaw, thiab kev yooj yim yog tus cawm seej ntawm qhov chaw;
3. Txhawm rau daws qhov teeb meem ntawm qhov chaw yog nrhiav los ntawm tus neeg siv lub siab, tsis yog los ntawm cov khoom;
4. Txoj hauj lwm yuav tsum txuas yam uas twb muaj lawm ua ntej nws tuaj yeem nkag mus rau tus neeg siv lub hlwb;
5. Lub hom phiaj hauv zos yog tshaj tawm thaj chaw nws ua haujlwm;

Yuav ua li cas muab qhov project hauv khw?

• Muaj lub hauv paus ntawm "qhov twg muaj mob, muaj kev lag luam", cov kab lus no tseem ceeb heev.
• Tib neeg lub siab xav pom qhov mob yog kev khiav tawm.
• Qhov koj yuav tsum tau ua yog saib ntawm qhov kev xav sib txawv - tsis txhob khiav tawm, tab sis pom lub sijhawm.

Qhov twg muaj mob, muaj kev lag luam ▼

• Thaum kev lag luam nyuaj heev thiab teeb meem, qhov no yog lub sijhawm zoo heev.
• Yog tias koj xav txog ib txoj hauv kev los daws qhov teeb meem thiab qhov mob ntawm lub sijhawm no, ces koj tuaj yeem tau txais kev lag luam zoo heev thiab tau nyiaj yooj yim.
• Nov yog hloov txoj kev xav:Rau cov neeg zoo tib yam pom kev mob raws li kev khiav;Thiab cov neeg muaj zog pom kev mob, tab sis tsuas yog pom lub sijhawm ^_^