Me pēhea e taea ai e ngā kamupene hokohoko ipurangi te whakapai ake i te whai huatanga o ngā kaimahi? Ko te kī ki te whakaiti i ngā utu me te whakapiki i ngā hua.

i teneiE-tauhokohokoI tēnei wā o te whakataetae nanakia, ki te mea kei te whakawhirinaki tonu koe ki te aroturuki mēnā ka tae mai ngā kaimahi i te wā tika hei whakapiki i te hua, tera pea kotahi noa te tawhiti o tō kamupene ki te pakaru.

Me pēhea te whakapai ake i te whai huatanga o ngā kaimahi i roto i ngā kamupene hokohoko ipurangi?

He maha ngā rangatira pakihi ka tīmata ki te tatau i ngā kaute ina puare ake ō rātou kanohi i ia rā. Ina tirohia te iti o te moni whiwhi, kāore e taea te ārai i te tangi mō te iti o te whai huatanga o ngā rauemi tangata.

Ko te tikanga, ko te kupu "whai hua o te tangata" e pā ana ki te nui o te moni tūturu ka taea e ia tangata te whakaputa mā te kamupene.

Ki te whakaaro koe kāore āu kaimahi i te tino whai hua, kaua e hohoro te aroturuki i ngā mata o ā rātou rorohiko, nā te mea ko te nuinga o te wā kei te kaiwhakahaere te raru.

Ko te tuatahi o ngā kōrero matua hei matapaki mā tātou, kia pai ake ai te whai huatanga, kaua e aro ki ngā kaimahi i te tuatahi, engari me mārama ki te pakihi mai i te tīmatanga.

He maha ngā rangatira e hiahia ana ki te "hiahia kia nui ake, kia nui ake." I ēnei rā kua kite rātou he rongonui te tuku ora, nō reira ka whakatūria e rātou he rūma tuku ora. Āpōpō ka rongo rātou ka taea e te hokohoko rohe tūmataiti te whiwhi moni, nō reira ka kimihia e rātou he tīma rohe tūmataiti.

Nā reira, he nui rawa te mahi, ā, i te tataunga o ngā kaute, i puta he mate katoa.

Me ako koe ki te tātari pūtea hōhonu, me te whakamahi i te tika o te pokanga hei tohu ko tēhea wāhanga pakihi te "kau moni" māu.

He maha rawa ngā kamupene kua kite ahau i te pai o te tūāpapa A e rima ngā wā e nui ake ai te pai o te tūāpapa B i te tūāpapa A, engari kei te tohe tonu te rangatira kia piri tonu ki te tūāpapa B hei whakamahi i te mea e kīia nei ko te "rautaki omnichannel".

He rite ki te whai i tētahi wāhi momona o te oneone pango engari e tohe ana ki te whakamahi i te nui o ngā maniua matū hei whakaora i tētahi whenua tote-kawa. Ehara tēnā i te mahi uaua; he mangere rautaki tēnā.

Ina kitea kua tino heke te whai huatanga o tētahi tūāpapa, o tētahi hongere hokohoko rānei, ko te mea mohio rawa atu ko te whakaiti i ngā mate, kia ora ai.

Whakaitihia te rahi o aua pakihi puhoi te neke, ka whakamahi i ngā tāngata me ngā pūtea pai rawa atu ki ngā pakihi tino whai hua.

He miriona ngā wā e whai hua ake ai tēnei momo whakawhiti "painga ā-rohe" i te tuku kōrero whakatenatena ki ō kaimahi i ia rā, i ia rā.

E pā ana tēnei mātāpono ki te whiriwhiri i tētahi tūāpapa anake, engari ki te whiriwhiri hoki i tētahi raina hua.

Ko ētahi kāwai hua ka kukume noa i te hunga hokohoko, ā, he tino pai te whai huatanga mō ia tangata; ko ētahi he maha ngā raruraru whai muri i te hoko me te iti o ngā reiti tahuritanga, ka pau noa te kaha o te tīma.

Mā te tautuhi i ngā rāngai uara nui, me te whakawhiti i ngā rauemi kia rite ki tēnā, ka miharo noa koe ki te whai huatanga o ngā rauemi tangata i roto i ngā pūrongo pūtea.

Ko ngā raraunga anake te mehua pono mō te whai huatanga, ehara i te mea ko ngā hāora mahi tāpiri.

I muri i te kōrero mō te rautaki, me kōrero tātou mō te arorau whakahaere, koinei te tuarua o ngā kaupapa matua: whakarērea tō pūmanawa ka arotahi ki te whakahaere e ahu mai ana i ngā tohu.

He tokomaha ngā rangatira e whakapono ana he tohu te tari mārama ki te kaha o te tikanga mahi, engari ko te wehe atu i te mahi i te wā tika he tohu nō te waiaro kino.

Ko tēnei mānukanuka o te "ngākau nui" koinei tonu te pōuri nui rawa atu e pau ana i ngā hua o ngā kamupene hokohoko ipurangi.

Ko te kaiwhakahaere mahi e noho roa ana i ia rā ki te tuku i runga i te pāpāho pāpori, kāore pea e eke ki te taumata GMV o te mākete ia marama.

Ko te kaimahi e wehe atu ana i te mahi i te wā tika i ia rā, kua piki ake pea tōna tere tahuritanga ki te tihi o te umanga mā roto i ngā taputapu aunoatanga.

I waenganui i ēnei mea e rua, ko tēhea te rawa e tino hiahiatia ana e te kamupene?

Nō reira, me wāwāhi e tātou ngā inenga matua mō ia tūranga ki ngā wāhanga tino iti, kia noho ai te katoa ki roto i ngā raraunga.

Ko ngā mahi whakahaere e arotahi ana ki te reiti whakatutukitanga GMV me te ROI, ko te ratonga kiritaki e arotahi ana ki te makona o te kiritaki me te reiti kati amuamu a te kiritaki, ā, ko ngā kaiwhakapāho ora e arotahi ana ki te reiti tahuritanga o ngā pā me te reiti tahuritanga o ngā hoko.

Ko tāu mahi he whakataurite i ngā mahi a aua ākonga e anga whakamua ana, me te tirotiro me pēhea e tutuki ai i a rātou ā rātou whāinga.

Kātahi ka tāruatia tēnei "tātai angitu" mō te katoa, kia whai ai te katoa i ngā inenga, kaua i ō rātou kare ā-roto.

Ina huri ngā inenga hei reo whānui mā te tīma, ka hurahia te hunga e ngana ana ki te whakamahi i te āhuatanga pērā i ngā toka i muri i te timutanga o te tai.

Me mārama koe ko te whakapai ake i te whai huatanga o te tangata he mea nui kia tika ake ngā mahi, kaua e whakamahi rawa i te kaha tinana.

Mā tēnei huarahi e ahu mai ana i ngā hua ka nui ake te mana o ngā tāngata tino pai, ā, ka kore e waiho ngā tāngata noa iho ki tētahi wāhi e huna ai rātou.

Ko ngā kaiwhai anake e maia ana ki te whakahaere i ngā mahi māmā ka ora mō te wā roa i te hotoke uaua.

Ahakoa he āhua uaua te tuatoru o ngā kōrero, koinei te ture mō te oranga tonutanga o te umanga hokohoko ipurangi: ina tae ki te wā ki te whakamutu i ngā kaimahi, kaua e mangere.

He maha ngā rangatira he ngākau māhaki, e whakaaro ana ahakoa kāore i te tino whai hua tētahi kaimahi, ka taea tonu e ia te whiwhi moni mā te kamupene, nō reira he pai ake kia puritia tonu ia.

He momo whakamomori puhoi tēnei momo whakaaro, nā te mea kāore koe e aro ki te utu tino nui—te utu o te whai wāhitanga.

Ko te kaha whakahaere, ngā rauemi tari, me te utu i whakapaua e koe ki tēnei kaimahi koretake, tera pea i whakamahia hei utu i tētahi tangata kaha ake.

Ki te haumi koe i aua rauemi ki tētahi rāngai tipu tere, ki tētahi rōpū tino pūkenga rānei, ka tekau ngā wā ka eke te putanga ki tōna āhua o nāianei.

He maha ngā rangatira pakihi e whakaaro ana ki te whakaiti i ā rātou mate ina tino heke ngā hua o ā rātou pakihi ki te kore, ahakoa rānei kua kore e taea e te kamupene te utu mō te ngaronga moni.

I taua wā, ehara i te mea ko te moni anake i ngaro i a koe, engari ko ngā whai wāhitanga mākete poto noa iho hoki.

Ka whakatakotohia e te hunga tino nanakia ngā rārangi aukati-ngaro i mua i te wā. Hei tauira, ki te kore e tutuki ngā KPI mō ngā marama e toru karapīpiti, me tīmata he tukanga whakatūpato wawe, he tukanga arotau rānei.

Me mahi tātou i ngā mahi ārai, kaua e tangi mō ngā ururua.

Ko te maia ki te tango i ngā tāngata me ngā mahi koretake he whakamama i te kawenga a te kamupene.

Kia mama ake te poti ka taea ai te whakanui ake i tōna tere, kia taea ai e ia te peke atu i roto i te huringa hokohoko ipurangi e kore e taea te matapae.

Ehara te whakaiti i te rahinga o ngā rauemi i te whāinga; ko te whakapiki i te whai huatanga o te tohatoha rauemi te tino whāinga.

Ko te whai huatanga o te tangata te pūtake o ngā kamupene hokohoko ipurangi.

Me pēhea te whakapai ake i te whai huatanga o te tangata? Hei whakamutunga, he toi tēnei o te tuku me te arotahi.

Me pēhea te whakatipu i ngā taranata? Ka tīpakohia rātou hei hōia ope motuhake mā roto i ngā tohu mahi pēhanga teitei me ngā utu me ngā whiu mārama, ehara i te mea he putiputi whare wera.

Me pēhea te whakatere a te tīma i ngā huringa pakihi? Ka whakawhirinaki ki te māramatanga hōhonu o ngā ariā pakihi matua, me te kore e aro ki ngā whanonga koretake.

I tēnei wā o te koretake, ko te whai huatanga o te tangata anake te tino pono ka taea e koe te pupuri.

Opaniraa

I roto i te whakataetae mō te wā roa i roto i te umanga hokohoko ipurangi, ehara i te mea ko te whai huatanga o te tangata he take kaute utu anake, engari ko te whakaata whakamutunga o te kiato o te pūngao o te kamupene.

Kāore rawa ngā kaiārahi tino pai e whakamahi i te uaua ki te rautaki hei huna i te mangere rautaki; engari ka maia ki te tapahi i ngā mea i roto i te pōrearea, ka rapu i ngā huringa kia tika ai te raupapa.

E ai ki te kōrero tawhito, "E tatari ana te hunga ngoikore ki ngā whai wāhitanga, ko te hunga kaha ia e waihanga ana i aua whai wāhitanga."

Ko tā mātou e whai nei he kaupapa whakahaere "whakaeke whakaiti-ahu", e huri ai i ngā rauemi tangata hei pūtea whai hua me te putanga auau teitei.

Mā te whakatū i tētahi porowhita uara e aro ana ki ngā hua ka taea ai te hanga i tētahi arai pakihi pumau i roto i te au o te ao.

Whakarāpopototanga whakamutunga:

• Whakaritea te whakahaere pakihi kia pai ake: Mā te whakamahi i te tātari pūtea, ka taea e tātou te tautuhi i ngā tūāpapa me ngā raina hua tino whai hua, me te arotahi i ā tātou mahi ki te aro atu ki te papa pakanga matua.
• Te Kaupapa Matua o te Whakahaere Tohu: Whakarērea te whakaaro hē "he rite te mahi ā-taumaha ki te mahi whai hua" ka whakatū i tētahi pūnaha aromatawai i runga i ngā raraunga matua pēnei i te GMV me te reiti tahuritanga.
• Te whakaaro whakatau mō te aukati-ngaro: Kia tūpato ki ngā mahanga utu whai wāhitanga, whakatakotohia ngā tohu aukati-ngaro, me te arotau i ngā kaimahi me ngā kaupapa iti te putanga.

He tukanga whanaketanga whaiaro te whakapai ake i te whai huatanga o te tangata. Tīmatahia te arotake i ō pūrongo pakihi inaianei hei tautuhi me te whakakore i ngā tukanga koretake e whakamōmona ana i te ora o te kamupene.

Kei te hiahia koe kia ngaro i roto i te āhua noa i waenganui i te whakataetae nui, kei te hiahia rānei koe kia pakaru, kia whānau hou mā te whakapai tonu?

Me mahi inaianei, ka haumi i ō rauemi ki te wāhi e tino whai hua ana!