Kodi kutsatsa malonda kumatanthauza chiyani?Kodi kukonzekera kutsatsa kwazithunzi ndi chiyani?

Momwe mungayikitsire zotsatsa zamtundu kuti zikhale zogwira mtima?Lembani mitu iwiri yosachepera kuti muyese matembenuzidwe otsatsa!

Kodi kupanga, kutsatsa, kutsatsa ndi chiyani?Zikuwoneka kuti ndizosavuta kumva, koma tanthauzo lake ndi chiyani?

Chen WeiliangTigawana nawo m'nkhaniyi:Chofunika kwambiri pakutsatsa, kutsatsa, kutsatsa, kukulolani kuti muphunzire momwe mungachitireSayansilengezani.

Kodi chizindikiro ndi chiyani?

MtunduKuyika2 ntchito zazikulu:

1. Gulu
2. kudalira

azotsatira za:

• Chepetsani ndalama zomwe ogula amasankha.
• Chepetsani mtengo woyang'anira anthu.
• Chepetsani mtengo wamakampani ogulitsa.

Kudziwitsa zamtundu sikokwanira:

• Popanda kutsatsa, zipangitsa anthu kuganiza kuti mtunduwo ulibe mawu.
• Mitundu yapakhomo kulibe.
• Chifukwa m’madera ena akumidzi ndi akumidzi, anthu ambiri akumidzi sadziwa n’komwe zimene Alibaba akuchita.

Kodi chiphunzitso cha zithunzi zamtundu ndi chiyani?

Brand Image Theory ndi lingaliro lopanga lopangidwa ndi David Ogilvy mkati mwa 20s.

• Chiphunzitso cha zithunzi za mtundu ndi mtundu wofunikira pamalingaliro otsatsa anzeru.
• Mothandizidwa ndi chiphunzitso chanzeru ichi, zotsatsa zambiri zabwino komanso zopambana zawonekera.
• Amakhulupirira kuti chifaniziro cha mtunduwu sichichokera kuzinthu, koma khalidwe, mtengo, mbiri, ndi zina zotero.

Lingaliro ili likunena kuti kutsatsa kulikonse kuyenera kukhala ndalama zanthawi yayitali zomwe zimapanga chithunzi cha mtundu.

• Chifukwa chake, mtundu uliwonse, chinthu chilichonse chiyenera kupanga ndikuwonetsa chithunzi.
• Ogula samangogula katundu, komanso zinthu zolonjezedwa komanso zopindulitsa zamaganizo.
• Zinthu zokhudzana ndi malonda omwe amalengezedwa nthawi zambiri zimakhala zofunika kwambiri kuposa kusankha kugula, osati mawonekedwe a chinthucho.

Kodi Marketing ndi chiyani?

Kodi malonda amatanthauza chiyani?

• Kutsatsa kumangokhudza kukwaniritsa zosowa za makasitomala mopindulitsa.

Kodi chiyambi cha malonda ndi chiyani?

• Chofunika kwambiri pa malonda ndi kupereka phindu ndikupanga phindu malinga ndi zosowa za makasitomala.
• Cholinga chachikulu cha malonda ndi kupanga anthu kugula.

Kutsatsa PaintanetiNdi chiyani?

• M'mawu a layman, network marketing ndi sayansiKutsatsa Kwapaintanetindi kulengeza kulimbikitsa kugulitsa zinthu kapena ntchito.

Kodi malonda ndi chiyani?

• Pezani komwe ogwiritsa ntchito amasonkhana ndikutumiza uthenga wodziwitsa ogwiritsa ntchito za malonda kapena ntchito yanu.
• Mwachitsanzo: malonda wamba pa TV,Wechat malondalengezani,Kukwezeleza akaunti yapagulukutsatsa.
• zowonaZamalondaCommunity MarketingMalamulo a: Musanayambe kutsatsa, muyenerawechat red envelopu, apo ayi mudzathamangitsidwa m’gululo.

Chifukwa chiyani mumagulitsa malonda kuti mupange ndalama?

• Chifukwa ngati simuchita malonda otsatsa, zipangitsa anthu kumva kuti mtunduwo ulibe mawu.
• Palibe dzina lanyumba, ndipo mitundu yambiri imafunikira kutsatsa, kuti athe kupanga ndalama pogulitsa zotsatsa.
• Mwachitsanzo, injini yosakira Google imapanga ndalama mosavuta pogulitsa zotsatsa.

pamene tiphunziraWebusayiti ya WordPress, webusayiti ili ndi zabwinoSEOPamene magalimoto ayenda, koma palibe chitsanzo cha phindu chomwe chapezeka ndipo palibe ndalama zomwe zapangidwa, ndi njira yosavuta komanso yosavuta yamalonda yopachika Goggle Adsesnse kuti agulitse malonda.

Pokhapokha pamene webusaitiyi ikupindula bwino webusaitiyi ikhoza kupereka ogwiritsa ntchito zinthu zamtengo wapatali m'kupita kwanthawi.

Nayi nkhani ndi njira yopezera ndalama zokwana 100 miliyoni zaku US kudzera pa Goggle Adsesnse, mungaphunzirepo ▼

🔗Kodi ndingapange bwanji 100 miliyoni pa Google? Momwe Mungapangire Bwino $100 Miliyoni

Mulingo womwe kutsatsa kumayezera

• Kutsatsa kumayesedwa ndiMitengo yakutembenuka, muyezo womaliza ndiZogulitsa.
• Mfundo yogwira ntchito yotsatsa ndikuwona ngati kutsatsa kungakhudze ogula?

Kutsatsa kumachitika ndi njira zotsatsira:

• Kutsatsa kwa nkhani zapagulu: ngatiTaobaoKuyambitsa ana, auzeni ogwiritsa ntchito chifukwa chiyani?
• Kutsatsa kwapansi kwa Guangdiantong: anthu amadziwa zomwe zimayambira?

Kutsatsa Psychology

Makampeni ochita bwino otsatsa malonda ayenera kugwiritsa ntchito mfundo zamaganizidwe mwachidziwitso kapena mosazindikira.

Monga katswiri wotsatsa malonda pa intaneti, mvetsetsani malamulo amalingaliro otsatsa:

• Ikhoza kutithandiza kuphunzira ndikusanthula zomwe adakumana nazo akale komanso kupanga zotsatsa zathu moyenera.
• Tengani mwayi pazinthu zonse zomwe tili nazo kuti tipangitse kuti malonda athu azigwirizana ndi zomwe tikuyembekezera.

onani zotsatira zambiri

• Mukawona munthu ndi chinachake, mumamva bwino.
• Makhalidwe onse aumunthu amachokera ku chibadwa chaumunthu, ndiko kuti, majini osakanizidwa omwe anatengera kwa makolo.
• Pamwamba, zotsatsa zamalonda ndi zokopa komanso chitsogozo, koma kuseri kwa zochitikaSayansi.

Wotchuka waku AmericaMafilosofiProfessor Dewey anati:

Chisonkhezero chakuya kwambiri m'chilengedwe chaumunthu, ndiko 'kukhala wofunikaMunthukufuna'.

Makamaka abwenzi omwe akuchita nawo malonda pa intaneti, ayenera kuphunzira chikhalidwe chaumunthu.

ad gulu

Magulu otsatsa amagawidwa m'magulu awiri akulu:

1. Sayansi
2. sukulu ya luso

Sayansi

Ogilvy pa Kutsatsa ndi David Ogilvy.

Kutsatsa kwa Sayansi, ndi Hopkins.

• Kuyika makuponi muzotsatsa zamanyuzipepala kumatha kuwonjezera kusungidwa kwa ogwiritsa ntchito ndikugwiritsa ntchito.

sukulu ya luso

• George Lewis.
• Art of Advertising ndi George Lewis.
• Pangani malonda anu 100 miliyoni awononge ngati 1000 miliyoni.

Chen WeiliangZotsatsa Zambiri za Sayansi:

• Chifukwa kutsatsa kwasukulu ya sayansi ndikosavuta kuphunzira ndikuwongolera kuposa sukulu yaukadaulo.
• Komanso, si aliyense amene ali ndi "luso cell".
• Koma tingathe kupeza mfundo zazikulu za kupambana ndi kulephera kupyolera mu kusanthula deta ndi chidule cha sayansi?
• Izi zimapewa kulephera ndikukulitsa mfundo zazikulu zachipambano.

Kodi mungapangire bwanji kutsatsa kwamtundu kukhala kothandiza?

• OsacheperaLembani mitu iwiri, tumizani makope 2 apa ndi makope 1000 pamenepo;
• Ndi iti yomwe ili ndi chiwongola dzanja chokwera kuti chiwunikire?
• Sankhani yomwe ili ndi kusintha kwakukulu ndikutumiza kwa ogula 10.

Kodi kukonzekera kutsatsa kwazithunzi ndi chiyani?

Kukonzekera kutsatsa kwazithunzi zamtundu ndi njira yabwino, yonse, yayitali komanso yolunjika pakutsatsa.

• Izi ndi sayansi komanso luso.
• Pamafunika kuphatikiza chuma, kulankhulana, aesthetics, zolembalemba ndi maganizo.
• Phunzirani za mitu yosiyanasiyana monga malonda, ziwerengero ndi bajeti.

Otsatsa malonda abwino komanso otsatsa malonda ayenera kukhala ndi "generalist":

• kudziwa zambiri;
• kulingalira kwabwino;
• diso lakuthwa;
• Kudziwitsa makasitomala;
• Kuyankhulana ndi luso logwirizanitsa.

Malangizo otsatsa malonda anu

Musamayembekezere "kuchita zazikulu ndi ndalama zochepa":

• Mumapeza zomwe mumalipira, ndalama zomwe mumagulitsa ndizofunika.

Khalani osamala kwambiri ndipo tsatirani ROI

• White dry = 100 miliyoni otsatsa adagulitsa katundu 300 miliyoni, adapeza 50, ndi ndalama zina 150 miliyoni;
• Kutayika = Zotsatsa 100 zogulitsa katundu 300, zinapeza 50, ndi zina zimawononga 250 miliyoni.

Kuyesa ndi kuzindikira zolakwika

Kuzindikira zoyeserera ndi zolakwika kumakupatsani mwayi wodziwa zambiri, ndipo chidziwitso chimakhala ngati kusewera masewera.

Mwachitsanzo, kutsatsa nkhani zamasiku ano:

• Yesani mutu uwu lero, mtengo wotseguka ndi 2;
• Yesani mutuwo mawa, mtengo wotseguka ndi 20;
• Ndiye mutha kuvotera kuchuluka kotseguka.

Kodi mungalembe bwanji mutu wankhani wokopa maso?Kuti mudziwe zambiri, chonde dinani nkhani yotsatirayi kuti muwone ▼

🔗Kodi ndi mutu wankhani wamtundu wanji womwe umakopa chidwi kwambiri? 107 mitu yokongola kwambiri ya WeChat