Kodi chidwi cha e-commerce ndi chiyani?Kuyang'ana malingaliro atsopano otsatsa kuchokera pakupanga kwatsatanetsatane kwa Douyin kwa chidwi cha e-commerce

chidwiZamalondandi lingaliro.

• February 2021, 4, wolembaDouyinKang Zeyu, purezidenti wa e-commerce, adapereka malingaliro pa msonkhano woyamba wa Douyin E-commerce Ecological Conference.
• Chidwi pa malonda a e-commerce chimatengera chidwi cha anthu pa kukongolaMoyoE-commerce yomwe imakwaniritsa zomwe ogwiritsa ntchito angagule ndikuwongolera moyo wa ogula.
• Douyin ali ndi chilengedwe chabwino, ali ndi opanga ambiri apamwamba, ogwiritsa ntchito osiyanasiyana komanso luso laukadaulo lopangira chidwi, ndipo ali ndi mwayi wabwino wochita chidwi ndi e-commerce.

Lingaliro lachiwongola dzanja cha e-commerce likugwirizana ndi zinthu zitatu zazikuluzikulu zotsatsira digito: kutsatsa kwazithunzi, deta yayikulu, komanso kutsatsa kwazinthu.

Chidwi cha e-commerce chilinso ndi poyambira chabwino, chomwe chimatengera zofuna za ogula, kuyang'ana pa zosowa za ogula, ndikupangira ma algorithms otengera ma aligorivimu.

Douyin ali ndi kuthekera kosintha UGC (Zopangidwa ndi Ogwiritsa Ntchito) ndikukankhira zonse zofunikira kwa inu, ndikupanga mwachindunji kufuna kugula.

zachikhalidweAIMuchitsanzo cha PL (Chidziwitso-Chidwi-Kugula-Kukhulupirika), maphunziro a chidziwitso omwe amagwiritsidwa ntchito ndi mtunduwo mu theka loyamba la kutembenuka kwa funnel angatenge nthawi yochuluka.

Pa avareji, zotsatsa zimafunika kukhudzidwa nthawi zambiri zisanathe, ndipo chotsatira ndichopanga chidwi kwa ogula ndikupanga kuzindikira ndi chidwi.

The Marketing Funnel of Interest E-commerce

Pansi pachitsanzo cha "chiwongola dzanja cha e-commerce", kusinthika kwachangu mu theka loyamba la zotsatsa kumakhala bwino kwambiri, ndipo kutembenuka kumafupikitsidwa kwambiri.

Pakanthawi kochepa, pali ogwiritsa ntchito osawerengeka, ndipo zomwe zimapangidwa ndi ogwiritsa ntchito ena amtundu womwewo ndi "mabomba", ndipo zotsatira zake zimawonekera.

Ndi "mulingo wozungulira" wogwiritsa ntchito malingaliro amunthu.

Makampani amafuna kuti ogwiritsa ntchito azikhala ndi chidwi ndi njira "yoyendayenda", ndipo zomwe zili ndi zofunika.

Poyerekeza ndi zithunzi, zolemba, zomveka ndi mitundu ina, makanema athandizira kukopa chidwi cha ogwiritsa ntchito ndikupangitsa ogwiritsa ntchito kudina, mosasamala kanthu za mtundu wanji womwe ukuwonetsedwa.DNAKapena zamtundu wamtundu, monga mbiri yamtundu, zochitika zaposachedwa, nkhani zamtundu ndi zida zabwino kwambiri zowonetsera mtengo wamtundu.

Chidwi pa e-commerce ndi momwe anthu amagwiritsira ntchito m'badwo wa post-95s ndi post-00s

Simungakhale ndi chidwi ndi mawu akuti chidwi e-commerce.

Koma ngati tiphunzira momwe amagwiritsira ntchito ma post-95s ndi post-00s, tidzapeza kuti ali okonzeka kulipira kuti azisangalala.

• Chifukwa chiyani MINISO imagula IP ya makanema ojambula ambiri?
• Chifukwa chiyani mankhwala otsukira mano a Yunnan Baiyao ali okongola kwambiri?
• Chifukwa chiyani Bubble Mart ikuphatikizana kulikonse?
• Palinso Gatling Bubble Gun, chifukwa chiyani chinthu chosadziwika bwinochi chatchuka kwambiri pa intaneti?

M'tsogolomu, ziribe kanthu kaya ndinu kampani yaikulu kapena kampani yaying'ono, popanga zinthu, kuwonjezera pa zogwira ntchito komanso zothandiza, maonekedwe ndi ma CD ziyenera kukhala zosangalatsa kugulitsa.

Malingaliro abizinesi asintha.Anzanu omwe amachita bizinesi ayenera kuyamba kulabadira “zochita zamalonda zapaintaneti.” Ndikoyenera kumvetsera malingaliro a achinyamata pafupipafupi, ndipo padzakhala malingaliro ambiri.

Chiwongola dzanja chakunja e-malonda

Ndipotu anthu ochokera m’mayiko ena amachitanso chidwi kwambiri ndi malonda a pa Intaneti, zinthu zachilendo zosiyanasiyana, zinthu zoseketsa, ndipo pali zambiri.

Ndidawona kuti wogwiritsa ntchito intaneti adagawana nawo, komanso inali chidole ngati Gatlin.

Ndipo posachedwapa, anthu ena akufunafuna achikulire oseketsa kuvala mankhwala, ndipo kuchuluka ndi mantha.

Ngati akufotokozera mbali imeneyi, n'zosatheka kulembetsa patent, basi kuchita kudutsa malire.

Mzimu wosangalatsa ndiwofunika kwambiri

Ndiroleni ndikuuzeni chinthu chinanso, kaya muli mubizinesi kapena wodziwonera nokha, muyenera kukhala ndi mzimu wosangalatsa.

Pankhani yamabizinesi, zomwe zimagawidwa pano ndi zinthu zowuma kwambiri za 1000 miliyoni - zokonda zamalonda zapa e-commerce, kupanga zinthu zosangalatsa, mtundu umodzi wophulika ndi suite imodzi.

Kuchokera pawailesi, lembani zosangalatsa.

Kutentha pang'ono kuli koyenera, yemwe sakonda kudya mavwende, dziko lopanda mavwende ndilotopetsa kwambiri!

Ena netizens, mverani malangizo anga, kwenikweni, musakhale ndi nkhope yowuma tsiku lonse, khalani pamwamba pa mzere, kuba mwamakhalidwe, ndipo anthu sangakonde kusewera nanu m'tsogolomu.

Chidwi cha e-commerce chimadalira zomwe zili kuti ziwononge kuchuluka kwa anthu

Ine ndekha ndikuganiza kuti mdani wamkulu wa Alibaba si Pinduoduo, JD.com, mwina ByteDance.

Timasanthula malonda a e-commerce monga momwe ogula amawonera, ndipo pali magulu atatu akuluakulu:Taobao, JD.com, Pinduo.Moat weniweni wa Alibaba ndi kuchuluka kwakukulu kwa ogulitsa ang'onoang'ono.

Pinduoduo samatchedwa makonda, amatchedwa mtengo wotsika, Jingdong ndi chinthu chokhazikika, mutha kupita ku Jingdong kukagula mtundu wa niche wopanga ndikuwona, mungagule?

Taobao ndi yamphamvu kwambiri, yokhala ndi mamiliyoni akugulitsa ang'onoang'ono makonda, zinthu zomwe sizili wamba, kuphatikiza ang'onoang'ono koma okongola, opanga, masitolo otchuka pa intaneti, malo ogulitsira, ogulitsa awa, pa JD.com, Pinduoduo ndizovuta kupeza.

Posachedwapa, ndakhala ndikuganizira za chidwi cha e-commerce, ndipo mwadzidzidzi ndinapeza kuti ndi chinthu chamunthu, ndipo sikusintha kwamankhwala.

Chidwi cha ByteDance pa e-commerce chimayang'ana pamsika uno.Pakalipano, malo ogulitsa ambiri otchuka pa intaneti apita ku Douyin, ndipo zinthu zaposachedwa, masitolo opanga, ndi zinthu zamunthu nazo zayamba kulowa.

Chifukwa malingaliro a nsanja ya Douyin ndikudalira zomwe zili kuti ziwononge magalimoto, ubwino wa majini ndi wabwino kuposa wa Alibaba.ngalandekuchuluka kwamachitidwe.

Lingakhale tsiku lomvetsa chisoni kwambiri ngati gawo ili la ogulitsa litachotsedwa.

Ngakhale anthu ambiri, monga wogulitsa pang'ono yemwe adachokera ku Alibaba, nthawi zambiri amadzudzula Alibaba, amakhalabe ndi malingaliro.

Tinkaganiza kuti Alibaba sangagonjetsedwe pazamalonda a e-commerce, koma tsopano tikumva kuzizira.