Kodi kutembenuka kumatanthauza chiyani?Momwe mungawerengere chiwongola dzanja chosinthika cha ma e-commerce order?

Kodi kutembenuka kumatanthauza chiyani?

MwaKutsatsa PaintanetiMlingo wotembenuka mu , ndi chiyerekezo cha kuchuluka kwa zosintha zomwe zamalizidwa ku chiwerengero chonse cha kudina pazinthu zokwezedwa panthawi ya ziwerengero.

• Mitengo yosinthira ili pamtima pa phindu lalikulu lawebusayiti.
• Kupititsa patsogolo kusinthika kwa webusaitiyi ndi zotsatira za ntchito yonse ya webusaitiyi.

Momwe mungawerengere kuchuluka kwa kutembenuka?

Fomula yowerengera mtengo wotembenuka:Mtengo wotembenuka = ​​(Kutembenuka / Kudina) × 100%

Mtengo wosinthira tsamba lawebusayiti = kuchuluka kwa maulendo okachita zinazake / kuchuluka kwa maulendo × 100%

Tanthauzo la chizindikiro: yezani momwe zomwe zili patsambali zimakopa alendo, ndiKutsatsa Kwapaintanetizotsatira.

E.g:

• Ogwiritsa 10 amawona zotsatira zotsatsira, 5 mwa iwo amadina zotsatira zotsatsira ndikudumphira ku URL yomwe mukufuna.
• Pambuyo pake pali ogwiritsa ntchito 2 omwe ali ndi khalidwe lotembenuka.
• Pamapeto pake, kutembenuka kwa zotsatira zotsatsira ndi (2/5) × 100% = 40%.

(1) Kutsatsa malonda

1. Dzina lachizindikiro:

• Mtengo wosinthira malonda.

2. Tanthauzo lachizindikiro:

• Kutembenuka kwa anthu ochezera pa intaneti omwe amadina zotsatsa ndikulowa patsamba lotsatsa.

3. Kufotokozera zachizindikiro:

• Nthawi ya ziwerengero, kuphatikiza maola, masiku, masabata ndi miyezi, imathanso kukhazikitsidwa ngati pakufunika.
• Ziwerengero zikuphatikiza Malonda a Flash, Malonda a Zithunzi, Malonda a Maulalo, Zolemba Zofewa, Zamagetsiimelo malondaZotsatsa, Malonda Otsatsa Makanema, Zotsatsa Zachuma Zambiri, ndi zina zambiri…

Kutembenuka kumatanthawuza chizindikiro chakusintha kwa munthu pa intaneti:

• Mwachitsanzo, ogwiritsa ntchito intaneti amakweza kuchokera kwa alendo wamba kupita kwa olembetsa kapena kugula ogula.
• Mabaji otembenuka nthawi zambiri amatanthauza masamba ena, monga tsamba lachipambano cholembetsa, tsamba lopambana, tsamba lotsitsa, ndi zina…
  Mawonedwe amasambawa amatchedwa kutembenuka.
• Chiyerekezo cha kuchuluka kwa kutembenuka kwa otsatsa kutsatsa kumatchedwa kutembenuka kwa malonda.

(2) Mtengo wosintha masamba

Kutembenuka kwa tsamba lawebusayiti ndi kuchuluka kwa omwe adayendera (zochitika) ku kuchuluka kwanthawi zomwe ogwiritsa ntchito amachitapo kanthu.

Tiyenera kuzindikira kuti zofananira zomwe zatchulidwa pano zitha kukhala kulowa kwa ogwiritsa ntchito, kulembetsa kwa ogwiritsa ntchito, kulembetsa kwa ogwiritsa ntchito, kutsitsa kwa ogwiritsa ntchito, kugula kwa ogwiritsa ntchito, ndi zina zambiri. Chifukwa chake, kuchuluka kwa kutembenuka kwa webusayiti ndi lingaliro lodziwika bwino.

Tengani kulowa kwa ogwiritsa ntchito mwachitsanzo:

• Ngati pamakhala malo 100 olowera patsamba lililonse pamaulendo 10 aliwonse, tsambalo limakhala ndi kutembenuka kwa 10%.
• Ogwiritsa 2 omaliza amalembetsa ndipo kuchuluka kwa olembetsa ndi 20%.
• Pali 1 wogwiritsa ntchito kuyitanitsa, mtengo wogula ndi 50%, ndipo tsamba lawebusayiti ndi 1%.

Ndizofunikira kudziwa kuti anthu ambiri amatanthauzira kuchuluka kwa kutembenuka kwa webusayiti ngati kuchuluka kwa kulembetsa kapena kusinthidwa kwa dongosolo, lomwe ndi lingaliro lochepera la kutembenuka kwa webusayiti.

Yesani mitengo yosinthira masamba

1) CTR

AdWords ndi maulalo amawu, zithunzi zama portal, zoyezera zotsatsa - kudina-kudutsa.

• Zotsatsa zotere zapaintaneti nthawi zambiri zimakhala ndi ndalama zambiri komanso zobwezera.
• Cholinga chathu ndikulimbikitsa masitolo ndi malonda kuti akweze chithunzi ndi malonda.
• Chifukwa chake, metric yofunika kwambiri kuyesa kutembenuka kwa zokwezedwa zotere ndi kudina-kudutsa.

CTR ikhoza kuwonetsa:

1. Kodi zotsatsazo ndi zokongola?
2. Kodi zotsatsazo ndizovomerezeka kwa ogwiritsa ntchito?
3. Ndi anthu angati amabwera ku malo ogulitsira pa intaneti?

2) Mlingo wachiwiri wa hop

Pambuyo polowa webusayiti, kutembenuka mtima kuyeza - kuchuluka kwachiwiri kulumpha.

• Patsamba lazotsatsa, titha kuwona kuti pali kudina kungati kuti tidziwe kuti ndi anthu angati omwe amalowa m'sitolo yapaintaneti?

Ndiye tiyenera kumvetsa kutembenuka kwa mlingo wachiwiri kulumpha mlingo.

• Kuthamanga kwapawiri kumatanthawuza wogwiritsa ntchito kuyendera malowa, ngati ali ndi chidwi ndi tsamba kapena malonda pa malowa, adzadinanso, zomwe zidzabweretsa ma hop awiri.

Mlingo wodumphira ndi kubweza ndi malingaliro osiyana:

• Kukwera kwapawiri kulumpha kwawiri, kumakhala bwinoko.
• Njira yowerengera kuthamanga kwachiwiri: kulumpha kwachiwiri = kuchuluka kwa kudina kwachiwiri / kuchuluka kwa omwe adabwera patsamba.

3) Mtengo wofunsira

Mukalowa patsamba lazogulitsa, metric yoyezera kutembenuka - kuchuluka kwamakambirano.

Mwachiwonekere, ogwiritsa ntchito ena adzakhala ndi chidwi ndi mankhwalawa, ndipo atalowa patsamba lazogulitsa, akakopeka ndi malondawo, amafunsana ndikulankhulana pogwiritsa ntchito zida monga QQ, Want Want, ndi 400 Phone.

• Ichi ndi metric yomwe imayang'ana kuchuluka kwa kutembenuka kwa tsamba.
• Njira yowerengera kuchuluka kwa zofunsira: kuchuluka kwa zokambirana = kuchuluka kwa zokambirana / kuchuluka kwa omwe adabwera patsamba lazogulitsa.

4) Order kutembenuka mlingo

Pambuyo pokambirana ndi wogwiritsa ntchito, chizindikiro choyezera kutembenuka - mlingo wa kutembenuka kwa dongosolo.

• Mlingo wa kutembenuka kwadongosolo ndiye muyeso womaliza, malingana ndi zofunsa kuchokera kwa ogwiritsa ntchito ndi makasitomala, komanso zotsatira za kulumikizana.
• Njira yowerengera kuchuluka kwa kusintha kwa dongosolo: kuchuluka kwa kutembenuka = ​​dongosolo / kuchuluka kwa zokambirana

(3)SEOMitengo yakutembenuka

Kutembenuka kwa SEO ndi kuchuluka kwa nthawi zomwe ogwiritsa ntchito amachezera tsamba lathu kudzera pamakina osakira mpaka kuchuluka kwa mayendedwe omwe ogwiritsa ntchito patsambali.

Kutembenuka kwa SEO ndi lingaliro lalikulu.

Makhalidwe ogwiritsira ntchito tsambalo akhoza kukhala:

• Kulowa kwa ogwiritsa ntchito
• Kulembetsa kwa ogwiritsa ntchito
• Kulembetsa kwa ogwiritsa ntchito
• Wosuta download
• Wowerenga kuwerenga
• Kugawana kwa Ogwiritsa ndi Zochita Zina Zogwiritsa Ntchito

ZamalondaMitengo yakutembenuka

ndipoZamalondaMitengo yotembenuka ndi yosiyana:

• ZamalondaKutembenuka kwa webusayiti kumangoyang'ana kwambiri kuchuluka kwazomwe zikuchitika komanso kuchuluka kwamasamba.
• Kuchuluka kwa IP ndi SEO kutembenuka kwamitengo, ndiko kutembenuka kwa alendo kukhala ogwiritsa ntchito tsambalo kudzera pa SEO.
• Itha kumvekanso ngati kutembenuka kwa alendo kwa ogwiritsa ntchito.

Komanso, pali zambiri zothandizaWordPressWebusayiti ya SEO ilibe zofunikira pa tsamba la e-commerce la akatswiri, komanso satenga nawo gawo mwachindunji pakugulitsa zinthu kudzera patsamba.

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