Njira yotsatsira pa intaneti yaulere komanso yotsika mtengo: momwe mungakwaniritsire zenera lalikulu la Baidu ndi bajeti ya 100 yuan

95% yamakampani omwe ali pamsika ndi makampani ang'onoang'ono okhala ndi anthu ochepa komanso ndalama zochepa, ndipo ndalama zofananira zotsatsa ndi zotsatsa ndizochepa.Bajeti yotsatsa yamakampani ang'onoang'ono angapo omwe ndakhala ndikupita ndi 0 yuan pamwezi, ndipo makampani omwe ali ndi mikhalidwe yabwino amakhala ndi chindapusa cha 100 yuan.Kodi simukufuna kulikweza popanda bajeti yotsatsa? "Ayi, njira yabwino yothanirana ndi zovuta ndikuyimirira," adatero Ollie

Njira yotsatsira pa intaneti yaulere komanso yotsika mtengo: momwe mungakwaniritsire zenera lalikulu la Baidu ndi bajeti ya 100 yuan

Ngakhale ndimangokhala ndi bajeti yotsatsa ya 100 yuan pamwezi, ndimathabe kuwonera pulogalamu ya Baidu.Ndapambana makasitomala ambiri ndi zotsatira zabwino.Ndinachita bwanji?Nkhaniyi ikuwulula chinsinsi kwa aliyense.ngati muli ndi udindoZamalondaza zinthu za kampaniyoKutsatsa PaintanetiKukwezeleza, koma palibe bajeti yokwezera, mutha kulozera ku machitidwe anga.

Bajeti yotsatsira ya $100 imatha kupanga phindu lalikulu ikagwiritsidwa ntchito moyenera.Ngakhale kuti si ndalama zambiri, ndinazigawa m'magawo atatu:

  • 1. Ndalama za tiyi wamkaka pamwezi
  • 2. Ndalama za envelopu yofiyira
  • 3. Mphotho Yantchito Yachangu

1. Ndalama za tiyi wamkaka pamwezi

Palibe bajeti yotsatsira.Sizingatheke kulipira kukwezedwa koma tikuyenera kudziwa kuti pali zaulere kupatula kulipira kuti ziwonetsedwe.Inde, izi ndichifukwa choti ife atolankhani sitingathe kulipira chindapusa, timayika mphamvu zathu zonse pakugwiritsa ntchito media,media yatsopanoKulemera kwa kuwonetseredwa ndikokwera kwambiri kuposa kuchuluka kwa mafani.

Kuti ndiwonjezere chidwi cha katswiri watsopano wofalitsa nkhani, nditenga kapu ya tiyi wamkaka pamtengo wa yuan 10 pa sabata, masabata 4 pamwezi, ndi bajeti ya 40 yuan.Kodi tiyi wamkaka uyu amachita chiyani?Tiyeni tifotokoze motere: Mlongo wa New Media akadali kukupatsirani chithunzithunzi chabwino pamaso panu kulankhulana kusokonekera.Kuyambira kubwera kwa tiyi wamkaka, izi sizinachitike ndipo ntchito ikuyenda bwino.

Cholinga cha ntchito yathu ndikukulitsa chidziwitso chamtundu.Kuzama kwa ntchito yathu tingayerekezere.Kufunika kopanga nambala yazithunzi, nambala yamavidiyo ndi media ofukula Chithunzi ndi manambala amatanthauza pafupifupi mitundu 10 yama media, monga WeChat.Kukwezeleza akaunti yapagulu, Toutiao, Baijia, Sohu, Dayu, Penguin, Dafeng ndi zina za 10 media.Makhalidwe osiyanasiyana azamawayilesi amafunikira zofananira

Mwachitsanzo, zosangalatsa zomwe zatumizidwa ndi banner ndizomveka bwino.Tisintha zina mwazosangalatsa ndikuyika zambiri zamalonda mmenemo.Sikoyenera kutero.Iyenera kuchita zomwe zili zokha.Ubwino winanso wofalitsa zomwe zili munjira izi ndikupereka zomwe zili m'mawu osakira a Baidu.Mukusaka kwa mawu osakira a Baidu, tili ndi zolemba zambiri zochokera patsamba loyambira, kupanga aSEOLamulirani chophimba, onjezani kuwonekera, ndipo zotsatira zake ndizabwino kwambiri.

Bajeti ya mwezi uliwonse ya tiyi wamkaka iyenera kutsimikiziridwa.Si ndalama zambiri, koma zimapangitsa antchito kukhala okhudzidwa, okhudzidwa, komanso osangalala kuntchito.Kugwira ntchito sikoyamba kutchulidwa.Mkhalidwe wa ntchito umabwera poyamba.Ngati maganizo ali olondola, palibe vuto lomwe lidzathe.Palinso manambala amakanema, omwe amatchula nsanja zazifupi zamakanema, mongaDouyin, Kuaishou, Weishi.Mukudziwa, zithunzi ndi makanema amapangidwa ndi munthu m'modzi kapena awiri m'makampani ang'onoang'ono.Pali munthu m'modzi yekha m'gulu lathu yemwe amachita izi, kulemba zolemba, kujambula makanema ndikusintha.Popanda tiyi wamkaka, zolimbikitsa zimachokera kuti?

Pali zowulutsa zowongoka m'mbali zonse za moyo, ndipo kuchuluka kwazomwe zimawonekera kumakhala kotsika kwambiri, koma ubwino ndikuti ogwiritsa ntchito ndi olondola.Timasunthanso zinthu kuchokera ku media kupita ku media media kuti tigawidwe tsiku ndi tsiku.Palibe chifukwa cholipirira chindapusa, ndipo mawonekedwe amtundu wa nsanja yonse kudzera pazawekha, makanema apafupi ndi makanema oyimirira amatha kufikira nthawi zopitilira 50 pamwezi.Kuwerengera pamtengo wa yuan 100 pa chikwi chimodzi, ndizofanana ndi kusunga 5 yuan pamitengo yotsatsa.Kodi bajeti yeniyeni ndi yotani?Makapu anayi a tiyi wamkaka, 40 yuan!

Kumwamba kudzapereka mphoto kwa iwo amene akugwira ntchito mwakhama.Kamodzi, atatha kumwa tiyi ya mkaka, mlongo wa atolankhani atsopano adanena momveka bwino kuti ayenera kufunsira akaunti ina yamakampani, popanda mawu achinsinsi a kampani, koma ndi mawu ofunikira amakampani.Ndidati, yesani.Choncho, voliyumu yowerengera ndi mafani a data ndi apamwamba kwambiri kuposa manambala odziwonera okha, ndipo titha kutumiza zolemba zofewa zakampani kwaulere.Cholinga cha 500 okhudzana ndi chiyambi cha mwezi chimatheka mosavuta pakati pa mwezi, chomwe ndi chithumwa cha tiyi wamkaka.

2, mu gulu red envelopu ndalama

Kuyang'ana izi, aliyense mwina amvetsetsa kuti, kwenikweni, nkhaniyi ndi yaulere komanso yotsika mtengo kuti mupeze makasitomala.Wechat malondanjira.

Kulowetsa mapaketi ofiira amagulu ndi njira yabwino yopezera makasitomala ndi mitengo yotsika kale.Pali chodabwitsa chotumiza ma envulopu ofiira kumagulu a WeChat.Ngati wosuta alandira kuposa 1 mfundowechat red envelopu, adzasangalala kwambiri.Zikomo bwana emoji, yosavuta kusuntha pazenera.

Ndinagwiritsa ntchito mapaketi a data ndi mapaketi ofiira kuti ndichiteCommunity Marketing裂变。我召集了20个小组,平均每个小组80人。我总共有1600多个目标用户。费用是多少?每组都收到红包。1元分为10组和20组。费用是20元

Chovuta kwambiri ndi kuchuluka koyamba.Makampani ena adzasokoneza nyukiliya, koma sangathe chifukwa palibe nambala yoyamba.Ndinaponda pa dzenje ili panthawi yanga yoyamba.Ndikuganiza kuti malinga ndi msonkhano wa fission, mapangidwe a mphete imodzi ndi yabwino, kuponyera nyambo, kugawana ndi kulowa m'gulu kudzatsatira, koma kwenikweni sizili choncho.Payenera kukhala nambala yoyambira, yomwe ingabwere kuchokera ku gulu la abwana, mafani omwe alipo, gulu la abwenzi, ndi zina ...

Kukula kwa ndalama zoyamba kumatsimikizira kuchuluka kwa fission.Titha kuwona zolinga za fission za ena zikuyenda bwino.Chiwerengero chawo choyambirira chinali makumi masauzande a otsatira anthu.Fission sizikanatheka pazenera popanda kugawana nawo masauzande a mafani.Kupambana kapena kulephera kwa fission kumadaliranso kapangidwe ka nyambo.Kusankhidwa kwa phukusi kuyenera kukhala kokongola.Maenvulopu ofiira a WeChat ndi gimmick chabe.Aliyense amakonda kupereka mphoto zambiri.Mafomu angapo a mphotho angapangitse ogwiritsa ntchito kukhala ndi mwayi wogawana nawo fission.

Ndimakonda kugwira ntchito limodzi.Ndilibe chochita koma kukoka gulu kuti lizisewera.Kutsatsa kwamagulu ndikotsika mtengo kwambiriKutsatsa KwapaintanetiNjira.Gulu la zipatso likakhazikitsidwa la anthu 400, silimawononga chilichonse pambuyo pake.Zimangofuna kukonzekera, kusindikiza, ndi kusunga zinthu, ndipo anthu ammudzi adzapitiriza kubweretsa phindu.Kuphatikiza apo, ngakhale simupanga fission, mutha kuyika imodzi mugulu la anzanu, kenako 8 koloko masana, pagululi pakhala mvula yofiyira.Mutha kukopa anthu 100 ngati mukufuna kulowa nawo timu.

3. Mphotho Yantchito Yachangu

Nzeru za unyinji ndizopanda malireInde, kuthekera kwa ogwira ntchito kulibe malire.Popeza sitingathe kukweza ndalama zolipiridwa, tiyenera kukulitsa zinthu zomwe zilipo pafupi nafe.Zomwe dipatimenti yanga ingachite ndikugwira ntchito kwa media zatsopano komanso magwiridwe antchito ammudzi.Komanso, ndimayang'anitsitsa antchito akampani 50+.

Ogwira ntchito 50, abwenzi 1000 pa munthu aliyense (abwenzi ambiri amalonda, ndi akaunti yoposa imodzi ya WeChat), palinso anthu 5. Ndizofanana ndi akaunti yapakatikati yodziwonetsera yokha.Ndinapeza yankho.Ndalama zokweza ma yuan 100 zomwe tazitchula poyamba sizimaphatikizapo ndalama za tiyi wa mkaka yuan 40, envelopu yofiira ndi 20 yuan, ndi 40 yotsalayo.Monga bonasi, 40 yuan sikuwoneka wokongola kwambiri.

Ndani ali wokonzeka kugwiritsa ntchito 40 yuan kutumiza WeChat Moments?Choncho, poganizira za chitukuko cha nthawi yaitali cha kampaniyo komanso cholinga cha dipatimenti yokopa makasitomala, ndinapanga chisankho chovuta ndipo ndinauza abwana anga kuti aliyense azipanga gulu la mabwenzi mwezi uliwonse.Ngati palibe abwenzi oti atumize, 10 yuan idzakanidwa.Inde, ndalama zoletsedwa sizili m'thumba mwanga, koma monga mphotho kwa wogwira ntchitoyo ndi abwenzi ambiri.

Zimakhala ngati kubera olemera kuti athandize osauka.Osatchulanso, zotsatira zake ndi zabwino kwambiri.Chindapusa ndi chindapusa cha yuan 40 amaperekedwa mwezi uliwonse, zomwe zimawonjezera yuan 100 ~ 150. Mndandanda wa mphotho utalengezedwa kumayambiriro kwa mwezi uno, gulu lakampani mwachindunji. anagawa maenvulopu ofiira kwa opambana kuti alandire.Kumverera kosakhoza kulandira envelopu yofiira kumakhala kowawa kwa aliyense.M'miyezi ingapo yotsatira, ndinkatha kusuntha zinthu zonse zokhudza kampani zimene anthu ogwira ntchito kukampani amatumiza m'gulu la anzanga tsiku lililonse.wolemeraMoyoChoncho wotopetsa ndi low key.

Pomaliza, mutha kuwona kuti bajeti yonse siyiposa 100 yuan, zomwe zimawonjezera kuwonekera komanso kukopa ogwiritsa ntchito ambiri.Ndi njira yoyenera, mutha kupeza nthawi zonse zotsika mtengo kapena ngakhale zaulere pakutsatsa ndi kukwezedwa.Zimatengera mtsogoleri wofuna kutsogolera, monga ine.ndi antchito odalirika kuti azichita, monga mlongo watsopano wa media

Ndi kulengeza kwina kwaulere komanso kuwonekera komwe kumathandizira kuti kampaniyo igwire ntchito.Kampaniyo ikapeza phindu, iyamba kufuna kulipira ndalama zolipirira maukonde.Kupatula apo, kuwonekera kwazinthu zotsatsa zaulere pa intaneti ndizochepa, ndipo kukwezedwa kolipidwa kokha pa intaneti kungapangitse bizinesi kukula kukhala bizinesi yonyamula ndege.Momwe mungagwiritsire ntchito ndalama zochepa ndikubweretsa kusintha kogwira mtima ndi mutu wina.

Wolemba: Tiger Talks Operation

Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana "Njira yaulere komanso yotsika mtengo yotsatsira maukonde: momwe mungakwaniritsire zenera lalikulu la Baidu ndi bajeti ya 100 yuan", zomwe ndi zothandiza kwa inu.

Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-17312.html

Takulandilani panjira ya Telegraph yabulogu ya Chen Weiliang kuti mupeze zosintha zaposachedwa!

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