Kodi malonda a WeChat ophulika ndi odalirika?Kodi WeChat Marketing Ndi Yodalirika?

tsopanoWechat malondaKodi ndi odalirika?

Kuyambira pomwe WeChat idakhazikitsa nsanja ya akaunti ya anthu onse, mabungwe osiyanasiyana adakhazikika, adatsegula maakaunti awo aboma, ndipo adachita zodziwikiratu kuti akope chidwi cha ogwiritsa ntchito, chomwe chili ndi tanthauzo la kulanda malo apamwamba a WeChat.

Nkhondo iyi ndi yofanana kwambiri ndi chiyambi cha malonda a Weibo.

Pakalipano, pali mitundu ingapo ya njira malonda WeChat ndi operability zina: fufuzani anthu pafupi, kutengeka botolo, sikani, lotseguka nsanja + bwalo la abwenzi, WeChat pagulu nsanja.

kutsatira pansipaChen WeiliangOkonza mabulogu, tiyeni tiwone ngati njira zotsatsa izi ndizodalirika?

XNUMX. Yang'anani anthu omwe ali pafupi

Pulagi iyi yochokera ku LBS imatha kukakamiza ogwiritsa ntchito a WeChat m'malo osiyanasiyana kuti alandire zotsatsa.Wogwiritsa ntchito akadina "Onani anthu omwe ali pafupi", amatha kuwona ogwiritsa ntchito a WeChat omwe ali pafupi naye.Pakati pa ogwiritsa ntchito a WeChat omwe amawonedwa ndi wogwiritsa ntchito, kuwonjezera pazidziwitso zoyambira monga mayina a ogwiritsa ntchito ena, amathanso kuwona zidziwitso za fayilo ya wosuta. Iyi ndi ntchito yofanana ndi siginecha ya QQ, kupatula kuti iyi ndi "anthu omwe ali pafupi" "yang'anani.Chifukwa chake ogwiritsa ntchito amatha kugwiritsa ntchito malo otsatsa aulerewa kutsatsa malonda awo.

Tangoganizani, pa Wangfujing Street wolemera, wogwiritsa ntchito akutsegula WeChat, amagwiritsa ntchito "kuyang'ana anthu pafupi", ndiyeno amapeza kuti bizinesi inayake ikuchita kukwezedwa, ndipo ntchitoyi imangokwaniritsa zosowa zake, adzatero Kodi simukusangalala?Ndipo ngati WeChat ikulitsa kuchuluka kwa anthu omwe amalumikizidwa nayo, kenako ndikuyambitsa chiwonetsero cha mapu, chizindikiro cha LBS kupita ku ntchito yapamwamba, kenako ndikutengera njira yoyendetsera nthawi, Hei, masika a malonda a LBS akubwera.

Sinthani malingaliro anu. Ogwiritsa ntchito akayatsa ntchito yowonera anthu oyandikana nawo ku Wangfujing komwe kuli anthu ambiri, ngati malo abizinesi awonetsedwa pamapu (chizindikiro choyamba patsamba la mndandanda kapena chizindikiro pamapu), ndiyeno gwirizanani. ndi bizinesi , monga kuchotsera kungati komwe mungapeze mukamasanthula kachidindo ka QR m'sitolo, kapena kupereka zokwezera mukakhuta, ndi zina zotero, ndikukhulupirira kuti bizinesiyo idzakhala yotentha kwambiri.

Chen WeiliangMkonzi wabuloguyo amakhulupirira kuti ntchitoyi ndi yoyenera makamaka m'mafakitale othandizira monga malo odyera, malo ogulitsira, ndi malo owonetsera.Zachidziwikire, zomwezo zimagwiranso ntchito ngati WeChat iyambitsa "fufuzani mahotela apafupi", "fufuzani masitolo apafupi a XX4S", "fufuzani pafupi ndi XYZ", ndi zina zotero.

XNUMX. Botolo la Drift

Ntchitoyi ikuwoneka ngati ntchito ya anzawo, komaChen WeiliangAmakhulupirira kuti WeChat akhoza kudalira ukadaulo kuti akwaniritse chimodzi mpaka zambiri.Mwachitsanzo, amalonda amagwirizana ndi WeChat, kuphatikiza deta ya wogwiritsa ntchito Tencent, amagwira ntchito yabwino pakusanthula deta, ndikupereka mabotolo angapo oyendetsa nthawi imodzi, kapena amalola ogwiritsa ntchito angapo kuti atenge botolo loyendetsa lomwelo panthawi inayake.Ndipo amalonda amatha kugwiritsa ntchito njira zopusa kapena zanzeru kuti apange botolo loyendetsa kukhala QR code kapena makuponi, ndikukhulupirira kuti zotsatira zake ziyenera kukhala zabwino.

Tangoganizani kuti ogwiritsa ntchito Tencent ali ndi zambiri za ogwiritsa ntchito, ndipo ali ndi zambiri zokhudzana ndi tsiku ndi tsiku pa intanetiMoyoPodziwa zonse bwino, ngati wamalonda akugwirizana ndi Tencent kuti akhazikitse "Adventure at Sea", Tencent adzasanthula deta ya ogwiritsa ntchito kuti adziwe mtundu wa ogwiritsa ntchito omwe ali oyenera pazinthu zamalonda, ndikuyambitsa zotsatsa zolondola kwa ogwiritsa ntchito "Drift Bottles". zidzakhala zoipa.

Komabe, ntchitoyi ili ndi chikhalidwe "chowononga", ndipo zikuwoneka kuti sikophweka kugwirizana ndi WeChat pazinthu zoterezi.

2. Sesani (OXNUMXO)

Mbaliyi yomwe ikulimbikitsidwa pano ndi WeChat yapereka mosadziwika dzina lachitsanzo cha "O2O." Iye Xi adamva zoseketsa kwambiri. Tencent adati nambala ya QR ikhala chinsinsi cholowera pa intaneti komanso pa intaneti.Tiyeni tiwone momwe amagwiritsira ntchito gawoli.Malinga ndi malingaliro apano a WeChat, ogwiritsa ntchito amangofunika kuyang'ana nambala ya QR yapadera ya wamalonda ndi foni yawo yam'manja kuti apeze khadi la umembala lamagetsi losungidwa mu WeChat, ndipo amatha kusangalala ndi kuchotsera umembala ndi ntchito zomwe wamalonda amaperekedwa.Koma pali maziko, wogwiritsa ntchito ayenera kudziwa zambiri za QR code ya wamalonda, wogwiritsa ntchito angadziwe bwanji izi?Kuyika imodzi mu sitolo yakuthupi?Kapena kutsatsa kwapaintaneti kuti ogwiritsa ntchito awonjezere?Koma bwanji ngati wosuta sali m’sitolo?Ndipo zikuwoneka kuti mtengo wotsatsa wolola ogwiritsa ntchito kusanthula kachidindo ka QR siwotsika.

Khadi umembala wa WeChat sichita nawo malonda ndi kukwezedwa.Palibe cholakwika ndi lingaliro la kusuntha kwa phukusi lamakhadi ochotsera pakompyuta, koma silingagwiritsidwe ntchito lokha.Kusanthula kuyenera kugwiritsidwa ntchito limodzi ndi LBS (Kuyang'ana Anthu Apafupi), kulola ogwiritsa ntchito kupeza kuchotsera kaye, kenako kusanthula kuti alandire kuchotsera, kuti abweretse ogwiritsa ntchito pa intaneti kupita pa intaneti.

XNUMX. Tsegulani nsanja + gulu la anzanu

Pulatifomu yotseguka ya WeChat imalola opanga kapena amalonda kupeza mapulogalamu awo ndi machitidwe awoKutsatsa Kwapaintaneti.Ngati agwiritsidwa ntchito bwino, izi ndi zakupha kwambiri ndipo zimatha kubweretsa ogwiritsa ntchito ambiri.Meilishuo ndi gulu loyamba la ogwirizana nawo pa WeChat Open platform.Pokhazikitsa pulagi ya Meilishuo, ogwiritsa ntchito amatha kugawana ndi kuyankhapo pazamalonda omwe amagawana ndi omwe amagawana nawo pagulu la anzanu mu pulogalamuyi, ndikufalitsa kudzera pakamwa.Malinga ndi kugawana kwa munthu amene amayang'anira Meili, zotsatira zake ziyenera kukhala zabwino.

Ngati pali otukula amphamvu ndi mabizinesi, ngati akukhulupirira nsanja yotseguka ya WeChat, athanso kulumikizana kuti awone ngati angagwirizane.Ngati titha kukwaniritsa mgwirizano, ndikukhulupirira kuti kulimbikitsa kwambiri kuchulukira kwa mafani, mtundu, ndi kulumikizana kwapakamwa pakamwa.

XNUMX. WeChat pagulu nsanja

Chogulitsa ichi cha WeChat, chomwe chakopa chidwi cha atolankhani, chalandira chidwi kwambiri chifukwa cha chipinda chake chachikulu chakukulitsa.Kutsatsa Paintanetinkhawa zambiri za ogwira ntchito.Pogwiritsa ntchito nsanja yapagulu ya WeChat, mbali ya nsanja imatha kukankhira nkhani kuphatikiza nkhani, nkhani zamalonda, zochitika zaposachedwa, ndi zina zambiri kwa ogwiritsa ntchito, kuphatikiza pakumaliza ntchito kuphatikiza kufunsana kwa ogwiritsa ntchito ndi ntchito zamakasitomala, zomwe ndizofanana ndi dongosolo la CRM la bizinesi.

Pakalipano, mabungwe ambiri adakhazikika pa WeChat public platform, ndipo nthawi yomweyo, makampani ambiri ogulitsa malonda alowa ndikuyamba kukweza akaunti za WeChat.Kukwezeleza akaunti yapagulu.

Kwa nsanja yapagulu ya WeChat, chinthu chovuta kwambiri ndi kudzikundikira kwa ogwiritsa ntchito.Malinga ndi zofunikira zam'mbuyomu za WeChat certification, anthu osachepera 1000 akuyenera kufunsira chiphaso.Chifukwa chake, WeChat yakhazikitsa njira yoloweramo amalonda wamba kuyambira pachiyambi.Ili ndi gulu lokha lomwe ndi loyenera kwa media, mabizinesi, nsanja ndi magulu ena okhala ndi ogwiritsa ntchito.

Ngati muli ndi zida zina zotsatsa ndipo mukuyembekeza za nsanja yapagulu ya WeChat, mutha kuchita lottery monga "kugawana nambala ya QR kutumiza iphone5", kapena gwiritsani ntchito zida za nsanja kuti mupachike akaunti yanu yapagulu ya WeChat patsamba loyambira la nsanja. ndikuchita "Tsatirani Ngati muli ndi ndalama zokwanira, mukhoza kugula mwachindunji zinthu zokwezera kukwezera WeChat nkhani pagulu. Ine ndikukhulupirira kuti ayenera kukwaniritsa zotsatira zabwino.Ndi ogwiritsa ntchito, WeChat pagulu malonda malonda n'zosavuta.Zachidziwikire, tiyeneranso kulabadira zomwe zimakankhira, kukankhira anthu ambiri, kukankha pafupipafupi, kukonza kwa ogwiritsa ntchito ndi zina.

Zomwe zili pamwambazi ndi njira zina zomwe ogwiritsa ntchito angagwiritsire ntchito WeChat pa malonda.Zikuwoneka ngati zabwino, koma njira zamalonda zomwe zili pamwambazi sizinatsimikizidwe, kotero si njira yabwino yotsatsa malonda, ndipo kuthekera kwake kuyenera kutsimikiziridwa.

Chen WeiliangMkonzi wa blog amakhulupirira kuti kuti njira yatsopano yogulitsira iwonekere, choyamba, ikufunika anthu ambiri ogwiritsira ntchito, kachiwiri, iyenera kukhala ndi zochitika zotsatsa malonda monga zolimbikitsa, ndipo chachitatu, payenera kukhala malonda omwe amazindikira njira yatsopanoyi yotsatsa malonda. Payenera kukhala zizindikiro za quantifiable data.

Pakadali pano, WeChat ili ndi ogwiritsa ntchito pafupifupi mabiliyoni 10, ndipo palibe vuto ndi kuchuluka kwa ogwiritsa ntchito; pali milandu yotsatsa yopambana mu WeChat;

Pankhani ya kumvetsetsa kwawo kwa malonda a WeChat, amalonda ambiri akadali mumkhalidwe wodikirira ndikuwona, ndipo amakayikirabe za malonda a WeChat, chifukwa kulumikizana kwa mfundo ndi mfundo za WeChat kutengera maubwenzi apakati pa anthu ndi achinsinsi komanso mokakamizidwa, ndipo ndikosavuta kuyambitsa "" kuzunzidwa ", kenako kuchotsedwa ndi ogwiritsa ntchito, ndipo ngakhale WeChat yotulutsidwa;

Pankhani ya quantifiable deta zizindikiro, WeChat alibe zizindikiro monga Weibo "repost", "ndemanga", "kutentha" ndi "chikoka".

Umu ndi momwe malonda a WeChat alili.Kaya ndi yosadalirika kapena ayi zimatengera kuphunzira kwanthawi yayitali komanso kuthekera kotsatsa kwapaintaneti.

Komanso, ngati ikhoza kuphatikizidwa ndi malonda a WeChat软件Kuchita zotsatsa kudzachita zambiri ndi zochepa ▼

🔗Pulogalamu yotsatsa ya WeChat kutsitsa kwaulere: kudina kamodzi kutumiza, kuzindikira ndi kuyeretsa mafani a zombie

• Malingana ngati malonda a WeChat amatha kusintha ntchito, malonda a WeChat ndi odalirika.