Kodi makampani a e-commerce amakhazikitsa bwanji zotchinga zamakampani awo?Kodi zolepheretsa mpikisano ndi zotani?

Mayendedwe amsika = mawonekedwe a kasitomala + kupikisana.

• Mpikisano wamakampani ndiKutsatsa Paintanetichinsinsi.
• Kungokhala kasitomala-centric ndi mwanaalirenji.
• Simungathe kulankhula za makasitomala popanda mpikisano.

Michael Porter, tate wa njira zopikisana, adayankha modabwitsa:Zomwe zimatchedwa njira yopikisana, nkhani yovuta kwambiri ndikudzisunga kuti musakhale pa mpikisano.

• Sizokhudza pamene mudachita bwino kuposa mpikisano, ndi momwe mungachitire mosiyana.
• Choncho, pachimake mpikisanoKuyikandi kusiyana.

Kodi mungakwaniritse bwanji masiyanidwe apamwamba kwambiri?

Ndiko kukhazikitsa zotchinga zawo zamakampani ndi moats.

Komabe, anthu ambiri amaganiza kuti moat ndi mankhwala, kasamalidwe, etc., koma si choncho.

Zogulitsa zamtengo wapatali, gawo lalikulu la msika, kuphatikizika kogwira mtima, komanso kasamalidwe kabwino ndizabwino, koma zimatha kupangitsa kuti bizinesiyo ikhale yosiyana komanso yampikisano.

Koma pepani, zinthu izi sizimatchedwa moats.

Buffett amakhulupirira kuti moat ndi njira yopikisana, yofunika kwambiri kuposa CEO.

Ndiye, kodi moat iyenera kupangidwa bwanji?

Kodi zolepheretsa mpikisano m'makampani ndi chiyani?

Mtundu wamakono wovomerezeka ndi mafakitale uli ndi magawo anayi:

① Katundu wosagwirika

• Mwachitsanzo, ma patent, ma brand omwe ali ndi ufulu wapamwamba kwambiri, ndi zilolezo zogulitsa.
• Pachimake chake, ochita nawo mpikisano sangathe kutsanzira kapena kulowa.

② mtengo wotsika wopanga

• Pali chithandizo chapadera chomwe chingakhale mtengo wotsika.

③ maubwino pa intaneti

• Ubwino wa kuchuluka kwa maukonde, mwachitsanzo, woyendetsa adayambitsa njira yabwino yogulira iPhone, ndipo ambiri otentha adakhala ogwiritsa ntchito.
• Koma sakhutira ndi ntchito yake, koma sangasinthe m'zaka khumi chifukwa onse omwe amalumikizana nawo amadziwa akeNambala yam'manja, yomwe ndi kuphatikiza kwa maubwino a netiweki ndi moat.

④ Mtengo wapamwamba wosinthira

• Kuchoka ku chinthu choyambirira ndi ntchito kupita ku china kumakhala ndi ndalama zanthawi yayitali, kuphatikiza ndalama zophunzirira komanso kutayika kwa ngozi.
• Cholinga chake ndikupangitsa kuti zikhale zovuta kwa ogwiritsa ntchito kusiya.

Kwenikweni, tikhoza kuchita kuchotsa.Ndikuganiza kuti chinthu chofunikira kwambiri ndi mtengo wosinthira.

Kodi mungakhazikitse bwanji zotchinga zanu zamakampani?

Pali njira zitatu zokhazikitsira mtengo wapamwamba wosinthira:

1. kupanga superuser
2. loko pin
3. gwero kumanga

Chinyengo choyamba: pangani wogwiritsa ntchito wapamwamba

Posachedwapa, anthu ambiri amangonena za ma pools.Zoonadi, ma pools sakhazikika, chifukwa magalimoto amalowa ndi kutuluka.Pokhapokha likakhala lalikulu kasitomala dziwe adzakhala chotchinga.

Kodi kasitomala wamkulu ndi chiyani?Ogwiritsa ntchito omwe ali okonzeka kukulipirani zinthu ndi ntchito zanu, zomwe zimadziwikanso kuti kuchuluka kwa magalimoto.Kwa bizinesi, ndizofanana ndi kutuluka kwandalama kosalekeza.

Mwachitsanzo, umembala wa Amazon Prime.

Tiyeni tiwone, kodi kwenikweni zimathandizira chiyani?

Nazi zina:

• Ku United States, 10.7% ya aku America ndi mamembala a Amazon Prime, ndipo 38% ya mabanja aku America amagwiritsa ntchito umembala wa Amazon Prime.
• Aliyense Prime Minister amawononga pafupifupi $1200 pachaka.Ndipo wosakhala membala wamba, pafupifupi $400 pachaka.Pali kusiyana katatu pakati pa ziwirizi.
• Kuphatikiza apo, mu 2018, katundu wa Amazon adakwera 30%, pomwe a Standard & Poor adatsika ndi 6.7% munthawi yomweyo.
• Chifukwa chake Amazon idati chomwe chimayambitsa chifukwa chomwe tili okhazikika ndikuti tili ndi mamembala XNUMX miliyoni.
• Membala aliyense amalipira chindapusa chaka chilichonse, ndipo mtengo wokonzanso umafika 90%.

Kodi Amazon imachita bwanji?

sitepe yoyamba, sefa dziwe lamakasitomala kuchokera pazomwe zidachitika kale, ndikupeza makasitomala omwe ali ndi ma frequency apamwamba.Panthawi imodzimodziyo, pezani zowawa za makasitomala omwe alipo omwe ali ndi maulendo apamwamba.

Pamene Amazon idakhazikitsa umembala wa Prime uyu mu 2005, idapeza kuti maukonde operekera zinthu ku United States siwokhwima ngati China, chifukwa anthu ambiri amakhala m'midzi yamwazikana, chifukwa chake amapereka ntchito yofunika kwambiri: kutumiza kwaulere kwa masiku awiri. .

Popeza kuti ululu uwu unagwidwa, zowawa zambiri zayamba kuwunjikana.

Gawo lachiwiri, anayamba kupanga phukusi lonse lamtengo wapatali la ogwiritsira ntchito apamwamba.

Zowawa zokha ndi zomwe zingamukope, koma osati kumusunga.

Ntchito zambiri zowonjezera phindu ziyenera kuperekedwa kwa mamembalawa.kuphatikizazopanda malireNyimbo ndi makanema ambiri, kusungidwa kwazithunzi zopanda malire, ndi ma e-mabuku a Kindle miliyoni 100 oti mubwereke.

Palinso kuchotsera 25% ngati mulipira kale.

sitepe yachitatu, kusandutsa deta yamakasitomala kukhala chinthu chogwirizana ndi makampani ena.Chifukwa ndili ndi makasitomala XNUMX miliyoni omwe amasunga deta pamaneti, ndikudziwa zomwe amakonda.

Amazon ikugwirizana ndi Moto ndi Blu, wopanga mafoni wina.M'mbuyomu, makampani awiriwa adagulitsa mafoni a m'manja, imodzi $99 ndipo ina $199, ndipo mtengo wa mgwirizano ku Amazon unali $50 mpaka $70 kutsika.

Chifukwa chiyani Amazon ingachite izi?Chifukwa ili ndi katundu wamakasitomala kuti asinthane nanu, kukhazikika kwamakasitomala, ndi data.

Chifukwa chake izi zikutanthauza kuti mukangokhazikitsa membala, mutha kudziwitsanso opanga ena kuti agwirizane nanu kudzera mumayendedwe olondola kuti apereke mautumiki owonjezera kwa mamembala apamwamba.Uku ndikugwiritsira ntchito katundu wa kasitomala.Ndizotheka kupanga chida ichi kukhala chofanana ndikuchimanga ndi makampani ena, chomwe chimakhala ngati kuchulukitsa kwachuma.

sitepe yachinayi, kusintha membala wapamwamba kwambiri kuchokera ku kasamalidwe kowonjezera kwa zokonda kupita ku kasamalidwe ka chizindikiritso.

Julayi 7 amatchedwa Prime Day, ndipo pakadali pano mitengo ya Amazon ya mamembala ndiyotsika kwambiri.Nthawi zambiri, nthawi iliyonse tsiku lino, malonda awonjezeka ndi 15% kapena 90%.

Ndi gulu lachidziwitso, koma kwenikweni ndikuwongolera kwachidziwitso.

Pomaliza.Makampani ambiri achi China omwe ali mamembala apamwamba, kuphatikizapo JD.com ndi Ele.me, ali ndi njira zomwe zimawoneka bwino komanso zosavuta kugwiritsa ntchito, koma sanapindule mofanana ndi Amazon powatsanzira.Chimodzi mwazinthu zazikulu ndikumvetsetsa zomwe makasitomala amafuna.

Kuti mupeze zowawa zake, dziwe la ogwiritsa ntchito lidzangopangidwa pambuyo poti mfundo zowawa zingapo zitathetsedwa.Pambuyo pake, phukusi lachiwongola dzanja lidapangidwa, ndipo mgwirizano wamalire ndi makampani ena udachitika, kuti chiwongola dzanja ichi chiwonjezeke.

Chinthu chinanso chofunika kwambiri ndicho kudziŵikitsa munthu, osati chabe chinthu chothandiza.Chifukwa chake ndikuganiza kuti pali zinthu zambiri zomwe wogwiritsa ntchito wapamwamba angachite ku China.

Chinyengo chachiwiri: kutseka pini

Loko pin ndi chiyani?Tiyeni tiwone kaye momwe kampani yomwe itsekere imawonekera, kampaniyi imatchedwa Starbucks.

星巴克每年一开张，就可以实现1/4的营收。什么意思呢？星巴克发展了很多星享卡的会员，仅2015年就销售了50亿美元，占到它当年销售额的1/4。

Mwa kuyankhula kwina, ndalama zomwe mamembala a Starbucks Mphotho awa ali nazo ku Starbucks zimagwiritsidwa ntchito kuthandizira 1/4 ya malonda ake apachaka.

Mu 2017, Starbucks idatulutsa deta yonena kuti ndalama zomwe zasungidwa mu Starbucks Reward khadi komanso zolipira pafoni zadutsa madola 12 biliyoni aku US.Ndalama zomwe zili m'manjazi zimaposa ndalama zamabanki ambiri ku United States.

Chifukwa chake, pini yotsekera imachokera pakuzindikira momwe kasitomala amagwirira ntchito, kutseka zomwe kasitomala amagulitsa kapena kuthekera kwakuchitako pasadakhale.

Ngati mukufuna kuchita chiŵerengero cha kutembenuka, pini ya loko ndipamwamba kwambiri yomwe ingakuthandizeni kukhazikitsa chiŵerengero cha kutembenuka.

Chifukwa ili ndi ntchito zingapo:

1. Choyamba, kuchepetsa chiopsezo ndi kusonkhanitsa ndalama pasadakhale;
2. Chachiwiri, mwa kuchepetsa ndalama zogulitsira malonda, mukhoza kupereka molondola makasitomala ndi mautumiki owonjezera.Simuyenera kugwiritsa ntchito ndalamazi kuti mulankhule.
3. Chachitatu, kutsekereza ochita mpikisano, tinkaganiza kuti pachimake cha mpikisano chili mu terminal, koma kupyolera mu kutseka, ndinalandira ndalamazo pasadakhale, ndipo ali ndi mwayi wochepa wogula zinthu kuchokera kwa omwe akupikisana nawo.

Chifukwa chake, kutsekeka kwapamwamba kwambiri ndi chikhalidwe chandalama.Nditenga ndalamazo kaye.

Ndiye mutha kugwiritsa ntchito ndalamazi kukulitsa bizinesi yambiri, kapena kutumikira bwino ufulu ndi zokonda za makasitomala, ndikupanga chipika chotsekedwa.Makampani abwino amatha kupanga chipika chotsekedwa ndi ma flywheel akugwira ntchito.

Palinso nkhani yodziwika bwino, ndiye kuti, m'tawuni yaying'ono, muli kampani yotchedwa Love Fan, yomwe imapanga zakudya.Chitsanzo chake ndi chakuti nthawi iliyonse kasitomala akudya pano, poganiza kuti amawononga 3000 yuan, amauza kasitomala kuti dongosololi likhoza kuchotsedwa lero-malinga mutasunga 6000 yuan, dongosololi lidzakhala laulere nthawi ino.

Izi zikufanana ndi kuchotsera 6000%, njira ina yonenera.Koma ogula ambiri adasunga XNUMX yuan chifukwa cha kukopa kumeneku.Ichinso ndi chikhalidwe chotseka.Choncho, malo odyera a m’tauni yaing’ono imeneyi atagwiritsa ntchito njirayi kwa miyezi iwiri, anthu ochepa kwambiri anapita kukadya m’malesitilanti ena, ndipo onse anatsekeredwa m’njira imeneyi.Ichinso ndi chitsanzo chothandiza kwambiri chogonjetsa mpikisano.

Chinyengo chachitatu: Kumanga zinthu

Chinyengo ichi ndi choyenera kwambiri mabizinesi a B2B.

Kodi zomanga ndi chiyani?Ndikusintha ntchitoyi kukhala chida chokhala ndi mtengo wapamwamba wosinthira kudzera muutumiki wozama potengera zomwe makasitomala adachita.

Makampani ambiri a B2B ali pachiwopsezo ngati asintha ogulitsa.

Choncho, ngati ndikufuna kutsindika ngoziyi, m'pofunika kuonjezera kukakamira kwa makasitomala ndikuchotsa zoopsazi kwa makasitomala.Ndikusintha ubale wanthawi zonse uwu kukhala ubale wogwirizana.

Mwachitsanzo, wina anapita ku Baosteel chaka chimodzi ndikuwona kuti Baosteel ili ndi gulu la ogwira ntchito ogulitsa makasitomala akuluakulu.

kuchitaKutsatsa KwapaintanetiNdikakambirana mchitidwe, ndinakumana ndi chodabwitsa kwambiri.

Ndiko kuti, chaka china, Tetra Pak anapeza kampani inayake n’kunena kuti ndikupatseni ndalama zokafunsira nzeru ndipo mukafunsana ndi Mengniu, zomwe zinapangitsa anthu kumva zachilendo kwambiri.Chifukwa Tetra Pak amagulitsa zida kwa Mengniu, Tetra Pak ikhoza kuthandizira kukaonana ndi Mengniu.M'malo mwake, iyi ndi njira yomangirira yozama, yomwe imakulitsa ubale.

ZamalondaKodi makampani angapange bwanji zotchinga zamakampani awo?

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