Kodi mungagwire bwanji ntchito yabwino yosiyanitsa zinthu ndikuyika pamsika?Positioning Marketing Strategy Zitsanzo

Kusiyanitsa kwazinthu ndi malonda a nambala 1 omwe anthu nthawi zambiri amawaganiziraKuyikaNjira.

Kodi kusiyanitsa kwazinthu kumatanthauza chiyani?

Mwachitsanzo, aZamalondaA mankhwala posachedwapa gulu anapanga, awoKutsatsa PaintanetiMalo ogulitsa kumayambiriro kwa ntchitoyi ndi "ntchito".

Komabe, ntchitoyi ndi yofala kwambiri m'makampani, ndipo mtengo wa mankhwalawa ndi wokwera kwambiri, kotero kuti ntchitoyi siili yopikisana pa nsanja ya e-commerce ...

Kuyika kwazinthu ndikuti muyenera kupeza malo ogulitsa omwe anzanu sangagunde.

Koma mankhwalaKutsatsa KwapaintanetiKukwera mtengo, mitengo yokwera, ndi zovuta zina, zikuwoneka ngati palibe mwayi wopambana ...

Koma ndi mtundu waku Japan (ngakhale sudziwika bwino, ngakhale umapanga OEM ndi fakitale yaku China).

Chifukwa chake, chitani ntchito yabwino yosiyanitsa zinthu ndikuyika pamsika, ndikusankha malo ogulitsa - "Zochokera ku Japan"

Kenako, mwadzidzidzi inagulitsidwa!

Hahaha!

Kodi mikhalidwe yosiyanitsa malonda ndi yotani?

Makhalidwe a kusiyanitsa kwazinthu amagawidwa mu kusiyanitsa koyima ndi kusiyanitsa kopingasa:

1. Kusiyanitsa koyima kumatanthawuza zazinthu zabwinoko kuposa opikisana nawo;
2. Kusiyanitsa kopingasa kumatanthauza zinthu zomwe zimasiyana ndi omwe akupikisana nawo.

Mlandu wa kusiyanitsa kwazinthu

kwenikweniMoyoPali zitsanzo zambiri zopanga bwino mtundu wanu posintha masiyanidwe oyima ndi opingasa:

• Mwachitsanzo, Procter & Gamble, zomwe tonsefe timazidziwa bwino.
• Pakali pano pali mitundu isanu ndi umodzi ya shampoo ya P&G.
• Chifukwa chakugwiritsa ntchito mwanzeru kusiyanitsa kwazinthu, P&G idapanga mawonekedwe amtundu uliwonse mwazinthu zisanu ndi chimodzizi, motero zimapeza zotsatira zochititsa chidwi pamsika wa shampoo.

Kodi mungapange bwanji njira yotsatsira malonda?

Ndinaona mnzanga akusiya meseji yoti ndikudziwa kuti ndikufunika kusiidwa koma nditeroTaobaoMonga wogulitsa pang'ono, ndilibe mphamvu zopangira zinthu!Kodi kuchita izo?

Yankhani:Kuchita malonda a e-commerce kuyenera kukonda kuphunzira kusiyanitsa kwazinthu.

Choyamba, sitiyenera kupanga zinthu, koma kupeza zinthu zosiyana.

• Mwachitsanzo, ngati teknoloji yatsopano ikutuluka mufakitale, koma palibe wogulitsa akugulitsa bwino, uwu ukhoza kukhala mwayi.

Chachiwiri, n'chifukwa chiyani tikufuna kugawa makampani?

• Chifukwa mafakitale ogawa ndi onse ogulitsa ang'onoang'ono, ndipo otsutsa sali amphamvu kwambiri, amatchedwa kugawa.
• Ngati pachiyambi, mdani wanu akugulitsa madola masauzande pamwezi, mulibe mwayi.

Chachitatu, kupeza kusiyanitsa sikophweka.

• Aliyense akhoza kulemera ngati zinali zosavuta.
• Kuleza mtima ndi masomphenya ndizofunikira.

Kusiyanitsa kwampikisano ndi malo amsika

Kumvetsetsa msika ndi ntchito yoyamba ya bizinesi.

Pali akatswiri ambiri otsatsa pa intaneti omwe angapange malo atsopano ogulitsa popanga zinthu:

Mwachitsanzo: mphika wawung'ono wa tiyi, kutseka madzi kuli bwino kuposa kudzaza madzi, ndi zina zotero;

• 1. Tiyenera kufotokozera malo atsopano ogulitsa kuchokera ku chitukuko cha mankhwala Maziko a tanthauzo ili amachokera ku chidziwitso cha zosowa za ogwiritsa ntchito, maonekedwe, ntchito, makhalidwe a anthu, zipangizo zatsopano, ndi zina zotero;
• 2. Malingaliro atsopano ndi osavuta kwa ogwiritsa ntchito kukumbukira, ndipo mapindu a magulu opangira nzeru ayenera kukhala apamwamba kwambiri.Ingowonani Apple ndi makampani ena omwe amapanga mafoni a m'manja;
• 3. Kukula kwazinthu ndi gawo loyamba, njira zolondola ndi ndalama zogulitsira pambuyo pake ndizofunika kwambiri, ndikutha kuyika bwino ndalama zogulira;