Mukufuna kukhala kampani yodziyimira payokha ya e-commerce koma osapeza malo?Kapangidwe ka ma e-commerce brand positioning

Kwa ogulitsa mawebusayiti odziyimira pawokha, ndikofunikira kwambiri momwe timamvera tsambaloKuyika.Maonekedwe a webusayiti ayenera kuphatikizidwa ndi zithunzi za ogwiritsa ntchito;

Pambuyo kupeza malo olondola, pamodzi ndi zosowa wosuta njira malonda kupitirizaSEOKukhathamiritsa, kuphatikiza makanema achidule ndi njira zina zowonjezerera momwe tsamba lawebusayiti likuyendera.

Kudutsa malireZamalondaKapangidwe ka malo odziyimira pawokha

Kuyika koyambirira kwa webusayiti kuyenera kufufuzidwa, kuphatikiza: msika, omvera, opikisana nawo ndi zinthu.Pali ma angles ndi zida zingapo zoyambira pofufuza izi:

Ngati mwayi wa msika womwe ulipo ukupezeka kuchokera ku kayendetsedwe kazachuma, kusanthula kwazomwe zikuchitika kuchokera ku PEST;

Choyamba, tiyenera kuyamba ndi omwe tikulimbana nawo kuti apange webusaiti yathu kapena ndondomeko ya bizinesi;

Pankhani ya zida, mutha kugwiritsa ntchito data yogulitsa kuchokera pamapulatifomu a e-commerce, mawu osakira ochezera a pa intaneti ofanana, ndi zida za google static.

Mukakhala ndi deta yam'mbuyo, mukhoza kuyamba kuganizira za mtundu wanu.

kulankhula wamba:

• 我是谁?
• Mumachokera kuti
• Mukupita kuti?

Pomaliza adapanga malo oyamba atsambali.

Maudindowa amabwerezedwanso kutengera kusintha kwa msika komanso mayankho a data.

Maonekedwe awebusayiti odziyimira pawokha: momwe mungapezere zithunzi za ogwiritsa ntchito molondola?

Ndizovuta kupeza makasitomala omveka bwino amtundu wotchuka wa mankhwala omwe ali ndi njira zotsogola komanso magalimoto otsogolera.
Nthawi zambiri, ogulitsa odziyimira pawokha samasamala kuti ndani adagula malonda anga, bola wogula agula.

Choncho, choyamba, kuchokera ku chitukuko chokhazikika, tiyenera kusintha choyambiriraKutsatsa Paintanetilingaliro, kutsata ogwiritsa ntchito.

Njira zenizeni ndi izi:

• 1. Fotokozerani momwe mukumvera komanso kamvekedwe kanu;
• 2. Gwiritsani ntchito zida zosiyanasiyana kusanthula ndi kuyika kwa omvera koyambirira, ndikupeza chithunzi choyambirira cha wogwiritsa ntchito;
• 3. Wonjezerani kuchuluka kwa magalimoto apaintaneti, fananizani ndi data yokulitsa tchanelo popanda intaneti, ndipo sonkhanitsani data yazithunzi zamitundu itatu kuchokera kumitundu ingapo.
• 4. KusanthulaKutsatsa KwapaintanetiDeta, gawani ogwiritsa mwatsatanetsatane, kenako perekani mitundu yosiyanasiyana ya mayeso a AB kwa magulu osiyanasiyana a anthu.Nthawi yomweyo, imathanso kulumikizana ndikuyankha ndi omwe timagula kuti apange chidziwitso chotseka cha ogwiritsa ntchito.

Mukufuna kukhala kampani yodziyimira payokha ya e-commerce koma osapeza malo?

Anthu ambiri amafuna kukhala odziyimira pawokha webusayiti, koma patatha tsiku limodzi kapena awiri, sanamalizebe tsamba lodziyimira palokha.Mangani malo okwereraKuyika.

Pamapeto pake, sikuthekabe kudziwa momwe malonda a e-commerce akudutsa.

Ndipotu, nazi zifukwa zazikulu:

• Sindinadziyike pazomwe ndikufuna kuchita ...
• Malo sindinawapeze, sindikudziwa kuti ndipitilize bwanji?
• Ndiye ndingayike bwanji siteshoni yodziyimira payokha yomwe ndikufuna?

Mwachidule, tiyenera kudziwa kuti ndife ogulitsa amtundu wanji, ndiyeno titha kusanthula gulu la ogula ndikuzindikira mtengo wazinthu.Izi zimathandizanso kugwira ntchito kwa masiteshoni odziyimira pawokha pambuyo pake komansongalandekudziwa omvera.

Pakumvetsetsa kwanga, ogulitsa ma e-commerce apamalire atha kugawidwa mu:

• Mtundu wa fakitale: ili ndi fakitale yake ndi zinthu zake, ndipo mtengo wake uli ndi zinthu zabwino
• Mtundu wa katundu wogulitsidwa: Pezani katundu kuchokera kumapulatifomu a chipani chachitatu kapena m'mafakitale, ndipo khalani odziwa kuphatikiza zothandizira.
• Mtundu wa Brand: Zofanana ndi Shein, Anker, etc.

Kodi pali ogulitsa pano omwe angaganizire kuti ndi tsamba la e-commerce lodziyimira pawokha la magawo oyima?Kapena malo odziyimira pawokha a e-commerce?

Choyamba, tiyeni tiwone zomwe siteshoni yoyimirira ndi chiyani ndipo integrated station ndi chiyani?

Pazogulitsa ziweto, ndizocheperako, zomwe zimayang'ana kwambiri za amphaka, kapenanso zazing'ono, zogulitsa zoseweretsa zamphaka pamalo amodzi.

Pangani tsamba loyima:Nthawi zambiri dzina lanu la domain, mawonekedwe anu onse okongoletsa tsamba, ndi zina zambiri, ziyenera kukhala zoyima, osatchulanso zomwe mumagulitsa, malo anu ochezera, ndi zina.Mwachitsanzo, ngati mungakhazikitse sitolo yokhudzana ndi ziweto, zimakhala zosavuta kupeza magalimoto olondola ndikuwonjezera mtengo wowombola pokankhira mtsogolo, komanso ndiyoyeneranso kupanga mawonekedwe amtundu.

Sitolo wamba:Monga momwe dzinalo likusonyezera, pali mitundu yambiri yazinthu zomwe zili payimidwe iyi, monga ziweto, zakunja, zovala zachikazi, ndi zina.

Ngakhale sitolo yamba sikoyenera kumanga chizindikiro ngati siteshoni yoyimirira, ndikosavuta kuyamba ngati sitolo wamba, ndi kusinthasintha kwapamwamba komanso zosankha zambiri.

Masiteshoni onse ofukula ndi ophatikizika ali ndi zabwino ndi zovuta zawo.Mwachindunji, mutha kusankha yomwe imakuyenererani, koma malinga ndi deta yamsika, zimamveka kuti ogulitsa ambiri akugulitsa (kulandira kuchokera ku mafakitale kapena nsanja za anthu ena) ndipo alibe njira zawo zoperekera.Ndikofunikira kutengera mtundu wamalonda wa B2C pakuyika tsamba lawebusayiti.Mwachidule, siteshoni yodziyimira payokha si siteshoni yamtengo wapatali, koma chitsanzo cha malonda ndi ntchito zoyengedwa.Komabe, pali mfundo ziwiri zofunika kuziganizira pakugwiritsa ntchito bwino tsamba lawebusayiti:

tsamba lawebusayiti: Gulu limodzi lazinthu / tsamba loyima, njira yogulitsira yosalala, yesani kutumiza kwaulere kapena njira yotsika yotumizira.

Kawonedwe kazinthu:Chidziwitso cha mankhwala ndi chokwanira, zithunzi ndi zokongola, ndipo phindu la mankhwala silochepera 75%.

Ngati mwatsimikiza malo amtundu wanu wogulitsa, ndipo momwe zinthu zilili ndizofanana, ndiye kuti mutha kukhazikitsa ndikuyendetsa malo anu odziyimira pawokha.