Kodi Amazon ikulimbana bwanji ndi katundu wabodza?Amazon imawononga katundu wabodza kudutsa malire

" "Njonda imakonda ndalama, pita!"! ” Kuti mugulitse bwino ndikupeza ndalama,ZamalondaOgulitsa ayenera kutsatira malamulo a Amazon akakumana ndi Amazon, dziko la golide.

Ngati mukufuna kuphwanya malamulo ndikupanga phindu lalikulu, muyenera kuyembekezera kuti sitolo yanu ikhale yoletsedwa ndipo mwinamwake kuphwanya lamulo ...

Amazon ndi nsanja yomwe imayang'ana kwambiri makasitomala.Kugulitsa zinthu zabodza papulatifomu kumaphwanya kwambiri ufulu wa ogula, chifukwa chake kuwononga kwa Amazon pazinthu zabodza sikunayime.

Kodi Amazon ikulimbana bwanji ndi katundu wabodza?

Kebharu Smith, yemwe ndi mkulu wa dipatimenti yolimbana ndi kugulitsa zinthu zabodza ku Amazon, anati: “Amazon yadzipereka kupereka zinthu zodalirika padziko lonse pamtengo wotsika komanso pamtengo wotsika.

M'zaka zaposachedwa, Amazon yalimbikitsanso nkhondo yake yolimbana ndi malonda abodza! The Amazon 2020 Brand Protection Report ilinso ndi zatsopano zochokera ku Amazon, zoyesayesa zapadziko lonse zolimbana ndi zinthu zabodza, chitetezo cha ogula ndi mtundu, kuphatikiza:

• Kuti ateteze mwachangu ogula, ma brand ndi ogulitsa ku chinyengo, Amazon imayika ndalama zoposa $7 miliyoni padziko lonse lapansi ndikulemba ntchito anthu opitilira 10,000;
• Amazon idzagwiritsa ntchito luso lamakono lophunzirira makina ndi kuwunika kwa anthu akatswiri kuti atsimikizire omwe angathe kugulitsa ndikuwonetsetsa kuti mindandanda yazogulitsa ndi yowona;
• Amazon yachitapo kanthu polimbana ndi katundu wabodza ndi zotsatira zabwino!Pakadali pano, Amazon yatha kuwonetsetsa kuti 99.9% yazinthu zomwe ogula amasakatula zilibe madandaulo omveka azinthu zabodza.

Kodi ntchito za gulu lodana ndi chinyengo la Amazon ndi chiyani?Kodi kunamiza bwanji?

Amazon imakhazikitsa gulu lapadziko lonse lapansi lodana ndi zabodza!

Cholinga chachikulu cha Amazon ndikuletsa zinthu zabodza kuti zisalembedwe pamsika wa Amazon.Posachedwapa, Amazon yasinthanso, kulengeza mwalamulo kukhazikitsidwa kwa gulu lapadziko lonse lotsutsana ndi chinyengo kuti athetseretu vuto la zinthu zabodza zomwe ogulitsa akuda nkhawa nazo!

Gulu lapadziko lonse lapansili, lomwe limagwira ntchito zosiyanasiyana la omwe kale anali ozenga milandu ku boma la United States, ofufuza akuluakulu, komanso akatswiri ofufuza za data amagwira ntchito yolimbana ndi anthu achinyengo omwe amagulitsa zinthu zabodza pa Amazon mophwanya malamulo, malamulo ndi malamulo a Msika wa Amazon.

Amazon imawononga katundu wabodza kudutsa malire

Gulu la Global Anti-Counterfeiting Team lidzafufuza milandu yomwe anthu achinyengo amayesa kulepheretsa machitidwe a Amazon ndi kuyang'anira machitidwe, komanso kulemba mndandanda wa katundu wachinyengo kuphwanya malamulo a Amazon Marketplace.Pogwiritsa ntchito migodi yokhudzana ndi msika wa Amazon, kugwirizana ndi anthu ena monga opereka chithandizo chamalipiro kapena kusonkhanitsa zidziwitso kuchokera kumalo ena otseguka, ndipo mothandizidwa ndi zinthu zakumaloko, gulu lodana ndi zabodza la Amazon lidzasonkhanitsa zizindikiro ndiKuyikawogulitsa wabodza.Kupangidwa kwa gulu lapadziko lonse lapansi lodana ndi zabodza kudzathandiza kwambiri Amazon kuti ipereke milandu yachiwembu kwa ochita zoyipa, kuthandizira kufufuza kophatikizana kapena kodziyimira pawokha ndi mtundu, komanso kuthandiza akuluakulu azamalamulo polimbana ndi kuba padziko lonse lapansi.

Mosasamala kanthu za kumene kapena kumene anthu onyenga amayesa kugulitsa zinthu zabodza, adzalangidwa koopsa ndi malamulo oyenerera.Tikuchita zonse zomwe tingathe kuti tisokoneze maukonde aupanduwa, ndipo tikuyamikira ntchito ya mabungwe azamalamulo padziko lonse lapansi polimbana ndi zinthu zachinyengo.Tili ndi chiyembekezo kuti maboma awonjezera ndalama zofufuzira zida, ndalama ndi zida zogwirira ntchito zamalamulowa ndikubweretsa milandu yachinyengo.Kutsatira malamulo monga milandu yalamulo ndi kuzizira kwa katundu ndi njira imodzi yothandiza kwambiri yothanirana ndi kuba osaloledwa.

- Dharmesh Mehta, Wachiwiri kwa Purezidenti wa Amazon Global Customer Trust ndi Partner Support Team

Amazon ikugwirizana ndi magulu ankhondo apadziko lonse lapansi kuti athane ndi chinyengo!

Chitetezo chokwanira chamtundu kuti chithandizire ogulitsa kupewa ndi kuthana ndi zabodza!

Kukhazikitsidwa kwa gulu lothana ndi chinyengo la Amazon mosakayikira kudzalimbana ndi malonda achinyengo pa Amazon mogwira mtima.Monga wogulitsa mtundu, mutha kusangalalanso ndi mapulogalamu angapo amphamvu oteteza mtundu ndi zida kuchokera ku Amazon kuti muteteze mwachangu ndikumanga mtundu wanu.

Amazon yakhazikitsa gulu lapadziko lonse lolimbana ndi zinthu zachinyengo, lomwe makamaka limayang'anira kufufuza zinthu zachinyengo, kugawana nzeru ndi mabungwe azamalamulo, ndikuchita kafukufuku wodziyimira pawokha.

Ndondomeko za Amazon zotsutsana ndi chinyengo zimatha kuthana ndi katundu wabodza.

Pali malamulo ambiri amankhwala omwe amagulitsa zinthu zachinyengo.

Kodi fakes adzakhala ozizira liti?

Fakes akhala vuto la Amazon kwa nthawi yayitali

Pomwe Amazon idati zosakwana 0.01% zazinthu za Amazon zomwe zidagulitsidwa mu 2020 zidadandaula ndi zabodza.Komabe, kuchuluka kwa fakes kukuchulukirabe, ndipo Amazon ili ndi njira yayitali yoti ipite.

Akumbutseni ogulitsa kuti asamapange ndalama popanda zofunikira.Kuwongolera kutsata ndi njira yokhayo yomwe Amazon idzagwire ntchito mtsogolomu.Musakhale ndi mwayi wochita zinthu zomwe zimakhudza mzere wofiira wa malamulo, apo ayi mudzakumana ndi chiopsezo kuyimitsidwa.

Sizosavuta kudalira njira imodzi yokha yochotsera zabodza!

Ngati Amazon Brand Registry ndiye gawo loyamba lachitetezo pakugulitsa pa Amazon, ndiye kuti Project Zero ndi Transparency ndi zida ziwiri zomwe ndi mabelu agolide oteteza kuzinthu zabodza.

Project Zero imangochotsa zabodza; Kuwonekera kumapita patsogolo ndikulepheretsa kuti zabodza zigulitsidwe pa Amazon powonjezera kachidindo kakang'ono pa chinthucho!