Momwe mungakulitsire kutsatsa kwa PPC kwa ogulitsa Amazon?Sinthani njira yotsatsa malonda a PPC

Ngakhale Amazon idadzipereka kuti ipange mwayi wogula, ikufunanso magulu ena omwe amayendetsa papulatifomu yakeZamalondaOgulitsa akhoza kukhala otsimikiza.

Momwe mungasinthire njira yotsatsa malonda a Amazon PPC?

Amazon yakhazikitsa mawonekedwe a Dynamic Quotes pachifukwa ichi, kulola kuti mawu azisinthidwa okha munthawi yeniyeni.

Kuphatikizidwa ndi gawo lotsikira pansi, makampeni ofanana amitundu yosiyanasiyana yotsatsa monga Zinthu Zoperekedwa ndi Magulu Operekedwa akhoza kuphatikizidwa.

Sankhani Sponsorship Ad Type (Automatic kapena ManualKuyika), njira zingapo zotsatsira ziyenera kutengera izi:

• Dynamic Bid - Yotsika Pokha: Kusankha Dynamic Bid Njira yotsikirapo yokha kumatanthauza kuti ngati kutsatsa kwakwera kwambiri, kuyikako kudzapambana.Koma ngati Amazon ikuganiza kuti wogulitsayo sangathe kukopa ogula, idzachepetsa mwayiwo.
• Zopereka Zamphamvu - Pamwamba ndi Pansi: Podziwa zomwe zikutanthawuza kungotsitsa zotsatsa, ogulitsa akasankha Dynamic Offer Pamwamba ndi Pansi, Amazon ichulukitsa zopereka ndi 100% pakuyika.

Izi zimangochitika pamene funso lili pamwamba pa tsamba loyamba.Kwa maudindo ena aliwonse, chiwonjezekocho chimafika pa 50%.

Momwe mungakulitsire kutsatsa kwa PPC kwa ogulitsa Amazon?

Limbikitsani CTR, zowonera, ndi malonda powonjezera mabizinesi ngati pali mwayi wogulitsa.

Zimachepetsanso kutsatsa kwazinthu zomwe zimakhala zopindulitsa kwambiri kwa ogulitsa ngati ndalama zikugwiritsidwa ntchito pazodina zomwe sizingabweretse kugulitsa.

Mwanjira imeneyi, mitundu yonse ya makampeni idzakonzedwanso, ndipo zotsatsa zokhazikika sizipereka mphamvu zambiri pazomwe zotsatsa zimawonekera, zomwe zimalola ogulitsa kupanga bwino njira zawo zotsatsira.

Mukamvetsetsa ubwino wa njirayi, chotsatira ndicho kudziwa nthawi yoyambira kampeni.

• Choyamba, onjezerani malonda potsata mawu osakira (nthawi zambiri pambuyo poti mndandanda wazinthu umakhalapo).
• Chachiwiri, ngati wogulitsa ali ndi katundu wochuluka, wogulitsa akufuna kuchotsa mwamsanga.
• Momwemonso, kampeni ina yotsatsa ikayamba kuchita bwino, mwachiyembekezo idzapititsa patsogolo magwiridwe antchito.
• Pamapeto pake, cholinga chake ndi kugulitsa ndipo osaganizira za kukwera kwakanthawi kwa mtengo wotsatsa malonda (ACoS).
• Nthawi zina, kukwera ndi kutsika kwamphamvu ndikwabwino, koma iyi ndiye nkhani yayikulu.

Komanso, kumbukirani kuti Amazon imangowonjezera zotsatsa popanda chilolezo cha wogulitsa, chifukwa chake muyenera kukonzekera bajeti yanu moyenera.