Kodi mungapangire bwanji kulengeza kwamakampani kudzera ku Douyin?Momwe mungagwiritsire ntchito mochenjera Douyin kulimbikitsa malonda amakampani

Mabwana ambiri ang'onoang'ono akuwona kuti Alibaba China 1688 ikukwera mtengo, koma zotsatira zake sizili bwino monga kale, kotero ndikuwalimbikitsa kuti ayesere.DouyinLimbikitsani bizinesi.

Sikuti mugulitse malonda, ndikulimbikitsa kampani ndikutenga maoda akampani, kwaulere.ngalandekuchuluka, zotsatira zake si zoipa.

Izi zimatsimikiziridwa ndi algorithm ya Douyin, ndipo nthawi zambiri imakankhidwa kwa anzanu.

Kodi mungapangire bwanji kulengeza kwamakampani kudzera ku Douyin?

Maakaunti angapo a Douyin omwe amayezedwa ndi abwenzi: chakudya, zovala zowulutsa pompopompo, alandila kale makasitomala ambiri ndi ogulitsa.

Pali zochitika zingapo:

1. "Anthu Omwe Mungawadziwe"

• Amene ali ndi abwenzi apamtima, makamaka omwe ali m'buku la maadiresi a makasitomala kapena ogulitsa, ndi osavuta kusuntha kwa inu.
• Anthu awa ndi makasitomala omwe amawatsata.
• Mwachitsanzo: mwini fakitale nthawi zambiri amatsuka makina osokera, mafakitale a singano awiri, mafakitale okonza makina, ndi zina ...
• Iwo amaonetsa zinthu zatsopano m’vidiyoyo, ndipo mwini fakitaleyo adzakopeka akaiona.

2. Anthu omwe amachita zomwezo, anthuwa sali m'buku la adilesi ya anzanu.

• Koma chifukwa ma aligorivimu akudziwa mzere womwe muli nawo, amakufananitsani ndi anzanu kapena makasitomala omwe akufanana nawo.
• Kuphatikiza pa mpikisano, anzawo amathanso kuthandizana.
• Makamaka m'gawo lazamalonda akunja, ndikukhulupirira kuti aliyense wasankha makasitomala kapena ogulitsa, sichoncho?

3. Anthu omwe ali ndi chidwi ndi malonda anu

• Mwachitsanzo, nkhani ya a Douyin yoti bwenzi lake linaulutsidwapo kale, sinachite zambiriKutsatsa Kwapaintaneti.
• Iwo kwenikweni anakopa anthu ambiri amene ankafuna katundu yogulitsa ndi anawonjezera zambiri WeChat.
• Kudalira pa WeChat izi, ndikosavuta kwambiri kuthandiza amalonda ena kuthana ndi katundu wakumbuyo.

4. Mwayi wosiyanasiyana wosayembekezereka

• Mwachitsanzo: nkhani ya chakudya cha Douyin yopangidwa ndi bwenzi.
• Posachedwapa ndinalandira ngakhale katswiri wazakudya, anali waulesi wojambula ma video.Anapeza kuti zithunzi za anzake zili bwino, choncho anawauza anzake kuti azijambula.
• Lingaliro lake lotulutsa ntchito ndi labwino kwambiri, silingabweretse kulemera kochepa, ndipo ali ndi mphamvu zochitira zinthu zina.

Momwe mungagwiritsire ntchito mwachinsinsi Douyin kulimbikitsa malonda amakampani?

Shanxi Hotel ilinso ndi zanzeru zatsopano ikakumana ndi sitolo yakale ya Douyin

Mu 2019, Shanxi Hotel wazaka 106 adawonanso "zotheka" kuphatikiza Douyin ndi iye.

Hoteloyi ku Taiyuan City, yomwe ili ndi malo pafupifupi masikweya mita 5, ndi hotelo yonse yophatikiza zakudya, zipinda za alendo, misonkhano ndi ziwonetsero, madyerero abizinesi, zosangalatsa ndi zosangalatsa.Ili ndi mbiri yakale, yomwe idakhazikitsidwa kale inali "Introspection Hall" yomwe idathandizidwa ndi Yan Xishan ndikumangidwa mu 1919.

Pamene msika wa ogula ukukulirakulira, Zhang Baozhu, woyang'anira Shanxi Hotel, adazindikira kuti hoteloyo ikufunika kukulitsa bizinesi yokonda msika.Panthawiyo, Douyin anali imodzi mwamapulatifomu ofunikira kwambiri a achinyamata.

Mu Disembala 2019, Ren Qiangqiang, wotsogolera zamalonda ku Shanxi Hotel, "adalamulidwa kuti akhale pachiwopsezo" ndipo adagwiritsa ntchito foni yake yam'manja kutenga vidiyo yoyamba ya Douyin ya Shanxi Hotel - Shaking Shoulder Dance, yomwe inali njira yotchuka kwambiri kusewera. nsanja ya Douyin panthawiyo. . "Panthaŵiyo, sindinamvetse kalikonse, ndipo ndinkatha kuwombera chilichonse chomwe chinali chotchuka. Zida zowombera zinalinso foni yanga ya m'manja."

Atayesa ma meme angapo otchuka, Ren Qiangqiang ndi gululi adawona kuti sizabwino.Pambuyo pa miyezi yambiri akufufuza, pamapeto pake adapeza ntchito yawo ku DouyinKuyika.Tsopano, potsegula tsamba la Douyin la Shanxi Hotel, anthu adzawona mwamuna yemwe akukumana ndi zovuta zapakati pa moyo, bwana yemwe amayendetsa galimoto yapaintaneti kampaniyo itasowa ...

"Tikufuna kupanga nkhani zokhudza mtima, zogwira mtima komanso zogwira mtima, ndikuwombera azaka zapakati pa 30-50.Moyo, ntchito, banja. "Anatero Ren Qianqiang, wamkulu wa Shanxi Hotel Marketing.

Chifukwa chopanga chisankho choterocho chikugwirizana ndi malo a mahotela a Shanxi Ambiri mwa ogula m'mahotela a Shanxi ndi amalonda aamuna a zaka zapakati pa 30 mpaka 50, omwe adzasankhe malowa ngati malo ochitira bizinesi.

Ren Qiangqiang adanena kuti akhala akufufuza, ndipo gulu lotsatsa tsopano lili ndi anthu 1 kuchokera kwa munthu mmodzi pachiyambi.Wachokanso kwa munthu wamba yemwe amajambula ndi foni yam'manja kupita ku katswiri.Mwachitsanzo, wayamba kugwiritsa ntchito zida zaukadaulo pokonza, kusankha otsogolera, ochita zisudzo ndi akonzi kuti azijambula nkhani ndi ntchito zomwe akufuna.

Gululo pomalizira pake linaganiza zofotokozera nkhani za momwe amuna azaka zapakati amalinganiza banja ndi malo ogwira ntchito.Mmodzi mwa mavidiyo otchuka kwambiri ku Shanxi Hotel ndi za malo ovuta a ntchito a amuna azaka zapakati-kuperekeza makasitomala kuti aledzeredwe mu hotelo usiku, koma mkazi wake womvetsetsa akudikirira mwakachetechete kunyumba.

Nkhanizi zimavutitsa anthu ambiri.Nthawi zonse Shanxi Hotel ikatulutsa kanema watsopano, pamakhala ndemanga zambiri, ndipo mawu oti "kusuntha" amawonekera pafupipafupi.Pang'onopang'ono, Shanxi Hotel yapeza otsatira 54 ndi zokonda pafupifupi 860 miliyoni pa Douyin, ndipo kuchuluka kwa bizinesi ya Shanxi Hotel yayambanso kuchira.Panthawi ya mliriwu, ntchito zama hotelo zidatsika pansi, ndipo kumapeto kwa Meyi, kuchuluka kwabizinesi kudachira mpaka 5% yanthawi yomweyi chaka chatha.

Izi ndi ziwonetsero chabe za manambala, ndipo koposa zonse, mahotela a Shanxi ayamba "kuswa bwalo".

Ren Qiangqiang adati ngakhale kuti hotelo ya Shanxi "siinakhale yotchuka usiku wonse", njira yatsopano ya Douyin idapangitsa hoteloyo yazaka 106 kukhala "yocheperako".Tsopano Shanxi Hotel yakhala malo atsopano ochezera pa intaneti ku Taiyuan.Usiku uliwonse, magetsi a hotelo amayaka, ndipo achinyamata ambiri amajambula selfies ndikuwulutsa pabwalo.

"Woyang'anira wamwamuna" wa Shanxi Hotel Lao Zhang, woyang'anira malo odyera ogwira ntchito, nayenso wakhala IP ya fano loyamba la hoteloyo.Wogula wochokera m'chigawo choyandikana nawo atafika kumalo odyera a Shanxi kudzadya, adapempha kuti awone dzina la Lao Zhang ndipo adamupempha kuti ajambule naye chithunzi.

"Tikufunadi kuchita ntchito yabwino ku Douyin, komanso tikuyembekeza kusintha anthu omwe amakopeka ndi malo ochezera ma hotelo kukhala magulu ogula." Ren Qiangqiang adati Douyin ndi khomo lofunika kwambiri pamsika pano. kuyambitsa mahotela a Shanxi, kusungitsa mahotelo, kusungitsa maphwando, ndi zina zotere zitha kuzindikirika pa Douyin, ndipo mawayilesi amoyo ndi makanema azipitilira kuchitika.