Kusiyana pakati pa Zotsatsa za Google ndi Zotsatsa za Facebook: Ndi ati okwera mtengo, FB kapena Google?

Chifukwa Google ndiFacebookLengezani?

Kodi imadalira bizinesi yanji?Ngati bizinesi yanu ndi yotchuka ndipo ikufunika kuwonetsedwa, muyenera kutsatsa.

Ngati ayikidwa muzotsatsa zapaintaneti, ndizosatheka kuyeza molondola zotsatira za kutsatsa kwapaintaneti.

Ngati mumalengeza pa nsanja ya Facebook, Facebook idzadziwa yemwe wagula chinachake, kuti zikhale zosavuta kuti tidziwe, izi ndiKutsatsa Paintaneticha chithumwa.

Ngati zinthu za B2B ziyenera kutsatiridwa, kutsatsa kwa Google kuyenera kuchitidwa kaye.

Ma social media ndi okhazikika.Ngati kasitomala sali pa Facebook, kasitomala akhoza kupita ku Google kukasaka mawu osakira kuti apeze malonda.

M'mapulatifomu awiriwa, Facebook ikhoza kukhala kusankha kwanu kwa makasitomala, koma makasitomala sangakhalepo;

Choncho, nsanja ziwiri zazikuluzikuluzi ziyenera kulengeza ndi kulimbikitsa.

Kusiyana pakati pa Google Ads ndi Facebook Ads

Alendo otsatsa malonda a Google akugwira ntchito, ndipo alendo obwera ku zotsatsa za Facebook amakhala chete.

Google ndi kasitomala yemwe amabwera pakhomo. Ngakhale Google ikugwira ntchito, zotsatsa za omwe akupikisana nawo ziziwoneka nthawi yomweyo.

Ngakhale zotsatsa za Facebook sizimangokhala, ogwiritsa ntchito amatha kuwona zotsatsa zanu panthawiyi, ndipo nthawi zambiri palibe zotsatsa za mpikisano zomwe zimawonekera.

• Kwa alendo, amayang'ana zotsatsa za Google mwachangu ndikuwonera zotsatsa za Facebook;
• Kwa mabizinesi, zotsatsa za Google sizimawonedwa ndi ena, pomwe zotsatsa za Facebook zimawonedwa ndi ena.

• google ads pogwiritsa ntchito mawu osakiraKuyika;
• Zotsatsa za Facebook zimayang'aniridwa pogwiritsa ntchito zaka, jenda, komanso zokonda.

Ngati malondawo sakugulitsidwa, zitha kukhala kuti chinthucho sichikukopa makasitomala.

Nthawi yoyamba yomwe tidalengeza, titalowa muzoyang'anira zanga za Facebook, zitha kuwonetsa kuchuluka kwa anthu omwe adadina, kuti tidziwe kuti ndi anthu angati omwe ali ndi chidwi (malo oyesa, gulu lazaka, jenda, onse kuti ayese).

Ndi data yayikulu, zolipira zotsatsa za Facebook zidzakhala zotsika mtengo.

Zambiri zitha kukudziwitsani zomwe zili zothandiza kwa inu. Ili ndiye gawo la data yayikulu.

Nthawi zina makasitomala samagula atawona, ndipo amafunika kuphatikiza malonda achangu.

• Facebook ndiInstagramMosiyana, Instagram ndi yachinyamata.
• Facebook ndiyotchuka kwambiri.
• Google, Facebook, Instagram, nsanja zitatu zazikuluzikulu ziyenera kutsatiridwa.

Google Ads ndi Facebook Ads Metaphor

Google Ad Metaphor:Zili ngati kuti kasitomala akufunika kugula chinachake, ndiyeno pitani kumasitolo angapo omwe ali ndi malonda nthawi imodzi, afanizireni, ndipo potsiriza muyitanitse.

Fanizo la malonda a Facebook:Zili ngati chinthu chimene chimayamba kuchitapo kanthu pochigulitsa khomo ndi khomo pofuna kusonkhezera wogula kufuna kugula.

• Gawo labwino kwambiri la anthu, oyenera kwambiri pazotsatsa za Google.
• Google ikhoza kukuthandizani kupeza ogula osadziwika, Facebook ikuthandizani kutseka, zonse zomwe ziyenera kuphatikizidwa.

Facebook Ads ndi GoogleSEOfanizo:

• Kutsatsa pa Facebook kuli ngati kusaka nyama mwachangu.
• Mayankho otsatsa a Facebook ndi othamanga kwambiri, bola ngati zinthu zoyenera zikuwonetsedwa kwa anthu oyenera, padzakhala kuchuluka kwa zochitika.
• Ndipo Google SEO ili ngati kufesa ukonde, zimatenga nthawi kudikirira zokolola, ndikudikirira kuti nyamayo itenge nyambo.

Zimatengera kwambiri mawonekedwe a malonda, omwe amatha kusintha bwino kudzera pa zotsatsa za Facebook (zindikirani kuti zotsatsa za Facebook sizikuphatikizidwa pano), ndipo nthawi zambiri zimakhala ndi izi:

• Ndi kugula mwachidwi, ndipo ogwiritsa ntchito safunikira kuchita kafukufuku;
• Zogwirizana kwambiri ndi zokonda ndi zokonda;
• Mtengo wa unit ndi wotsika, ndipo ogwiritsa ntchito sayenera kuganiza za izo kwa nthawi yayitali;
• Kuwombola kwakukulu;
• Nthawi zambiri mulibe mtundu mumtundu, ndipo ogwiritsa ntchito safunika kuganizira ngati ndi mtundu;
• Ogwiritsa ntchito wamba amakonda kugula pa intaneti, kutsika kwapaintaneti, komanso osagula zinthu zofanana kuchokera ku Amazon;

Pazinthu zomwe zili ndi mtengo wapamwamba wa unit komanso kufunikira kwamakasitomala panthawi inayake kapena zochitika, nthawi zambiri, kutembenuka kwachindunji kwa zotsatsa za Facebook sikwabwino kwambiri.

Momwe Mungalengezere Bwino Bwino pa Facebook?

Ngati mukufuna kuchita bwino kutembenuka kwa malonda a Facebook, muyenera kukhala ndi deta yosinthika yokwanira kwa nthawi yomwe mayesero akuyamba, zomwe zikutanthauza kuti zinthu zina zingafunike bajeti yaikulu pachiyambi ndikupatsa dongosolo la Facebook nthawi yokwanira Pezani mu- ogwiritsa ntchito msika kuti awone ngati malondawo akusintha bwino.

• Komanso, ngati zotsatsa za Facebook zitha kuphatikizidwa ndi zotsatsa zanthawi yochepa (zotsatsa zotsatsa), zosintha zidzakhala bwino.
• Cholinga cha zotsatsa za Facebook sichimangokhala kutembenuka kwakanthawi kochepa, zitha kugwiritsidwa ntchito kuyambitsa ndikudziwitsa zamtundu / malonda.
• Malo otsatsa malonda ndi njira yoyendetsera, ndipo palibe madzi ochulukirapo omwe amabwera kuchokera mumphaniyo, kodi padzakhala madzi ambiri otuluka pansipa?
• Zotsatsa za Facebook zitha kugwiritsidwanso ntchito kutsatsanso, kubwereza kulumikizana ndi kasitomala, komanso kukulitsa kumvetsetsa kwamakasitomala pazogulitsa / mtundu.

Mwachidule, Facebook'sKutsatsa Kwapaintanetikugwiritsa ntchito kungakhale kosiyana.

Zokwera mtengo ndi ziti, Google Ads kapena Facebook Ads?

Pankhani ya kudina mtengo ndi mtengo wowonetsera okha, zotsatsa za Facebook ndizotsika mtengo kuposa zotsatsa za Google, ndichifukwa chake oyambitsa ang'onoang'ono ambiri amakonda zotsatsa za Facebook.

M'zaka zaposachedwa, mpikisano wotsatsa wa Google wakula kwambiri.M'mafakitale ena, kungodina kamodzi kungawononge ndalama zambiri za RMB.Pandalama zomwezo, zotsatsa za Facebook zimatha kupeza maulendo angapo.

Komabe, zotsatsa za Facebook sizitha kusintha zotsatsa ngati zotsatsa za Google.Mwachitsanzo, ngati mupeza kuti pali zosintha zambiri m'dera linalake komanso nthawi inayake, mutha kukhazikitsa nthawi kapena malo omwe mungagwiritse ntchito zambiri za bajeti yanu.

(Chonde dziwani kuti ndandanda zotsatsa za Facebook ndi zosintha zotsatsa za Google ndi zinthu ziwiri zosiyana)

• Kudumphadumpha (CTR) kwa zotsatsa za Facebook nthawi zambiri kumakhala kokwera kuposa kutsatsa kwa Google.
• ngakhale ndi Google Display Ads ndiYouTubeZotsatsa, Facebook imapambanabe.
• Kutsatsa kwa mawu achinsinsi a Google ndikoyenera kwambiri pazogulitsa zamtengo wapamwamba komanso malonda akunja a B2B.

Kusintha kwa Google Ads ndi Facebook Ads

Monga tanena kale, Zotsatsa za Google zitha kubweretsa kutembenuka kwakanthawi kochepa.

Omvera a malonda a Facebook alibe cholinga chogulira.Nthawi zambiri, Google Ads ali ndi ROI yapamwamba kuposa Malonda a Facebook.

Komabe, sitingangoyang'ana zomwe zili pamtunda ndikunyalanyaza mtengo wa zotsatsa za Facebook, pali zifukwa zambiri zomwe sitingathe kutsata kutembenuka kwenikweni kwa malonda a Facebook.

Zotsatsa zanu za Facebook sizikuyenda bwino, kapena zotsatsa zanu sizabwino, ndipo njira yanu yolondolera sizolondola, ndipo simukugwiritsa ntchito mphamvu zonse za Facebook.

Pakapita nthawi, kuchuluka kwa nthawi zomwe ogwiritsa ntchito amatha kusaka mawu osakira pa Google ndizochepa.Tiyerekeze kuti chiwerengero cha mawu osakira m'gulu linalake ndi pafupifupi 10 pamwezi, ngakhale bajeti yanu itasinthidwa kwambiri, malonda anu adzangofikira makasitomala a 10, koma ogwiritsa ntchito 10 okha ndi omwe ali ndi chidwi ndi malonda anu?

Kwa omwe angakhale makasitomala omwe akuyang'ana zomwe amakonda pakali pano kapena kudzera munjira zina, titha kufikira anthu omwe titha kuwagwiritsa ntchito kudzera pawailesi yakanema ndikuwonjezera kulowa kwa msika kudzera pakutsatsa kwa Facebook.

Ubwino wa Facebook Ads vs. Google Ads

Ubwino wina wa Zotsatsa za Facebook ndikuti imatha kuphunzira zokha kutengera zolinga zosiyanasiyana zotembenuka ndikupereka zotsatsa kwa omwe angasinthe.

Pakadali pano, Google ikungoyamba kumene kukhathamiritsa zotsatsa m'derali, ndipo m'mbuyomu, imatha kukhathamiritsa kungodina.

Mwachidziwitso, kuchuluka kwa magalimoto kuchokera ku zotsatsa za Google kapena kuchokera kumainjini osakira ndiapamwamba kuposa ochezera.

Koma pali zochitika zina zapadera:

• Ogwiritsa amasaka mawu osakira pa injini zosaka, ndipo zosowa zawo ndizomveka bwino.
• Ngakhale kuti sizingawonekere m'mawu osakira, zidzakhala zochulukirapo kapena zochepa, monga momwe katunduyo amagulira bwino, kukula kwake ndi mtundu.
• Kutengera kafukufuku wam'mbuyomu komanso payekhaMoyoMonga lamulo, ngati malonda anu ali kutali kwambiri ndi zomwe ogwiritsa ntchito amayembekezera pazinthu zina, kapena kutali kwambiri ndi mafakitale onse, pokhapokha ngati pali mawu olondola kwambiri amchira wautali kuti agwirizane ndi malonda anu, ogwiritsa ntchito adzakhala ndi Zoyembekeza zonse. , apo ayi zotsatsa zotsatsa zitha kukhala zovuta kusintha.
• Chifukwa pakufufuza, malingaliro a wogwiritsa ntchito amakhala otsekedwa.Ngati wosuta aliZamalondaPofufuza malonda pa nsanja, chodabwitsa ichi chidzakhala chodziwika bwino, ndipo ogwiritsa ntchito adzakhala ofunitsitsa kukwaniritsa zolinga zomwe zadziwika.
• Tiyerekeze ndikungofuna kupeza kapu wamba wa khofi wokhala ndi nyanja 50 zokha.Mumandikankhira kapu ya khofi yam'nyanja 100+ ndipo imangogwedezeka.Zikuwoneka zothandiza, koma ndikupepesa sindikuzifuna pakali pano ndipo ndilibe nthawi yophunzira za malonda anu.

Komabe, ngati tsiku lina muwonetsa ogwiritsa ntchito phindu lapadera la mankhwalawo momveka bwino komanso mwachidziwitso mu mawonekedwe a kanema kudzera mu malonda ochezera a pa Intaneti, ogwiritsa ntchito angakhale ndi chidwi ndi kuphunzira zambiri, chifukwa mu chikhalidwe cha chikhalidwe cha anthu, maganizo a anthu ndi otseguka, Osavuta. kulandira zinthu zatsopano ndi malingaliro atsopano.

Ichi ndichifukwa chake poyambirira, zotsatsa za Google ndizoyenera kwambiri pazinthu zina zokhazikika komanso zodziwika bwino, ndipo Facebook ndiyoyeneranso pazinthu zatsopano.

Kodi Muyenera Kuyendetsa Zotsatsa za Facebook kapena Zotsatsa za Google?

Pofika Epulo 2021, mtengo wanthawi zonse wodina pa zotsatsa za Facebook ndi $4.

谷歌广告的平均每次点击成本在1-2美元之间，平均ROI(广告投资回报率)为8:13354，这意味着每投入1美元，独立站商家将获得8美元的回报。

Ndiye mukanakhala inu, mukanasankha uti?M'malo mwake, onse a Google Ads ndi Facebook Ads ndi nsanja zamphamvu kwambiri zotsatsa, ndipo kuphatikiza ziwirizi kumakhala ndi zotsatira zamphamvu.Choncho, n'zoonekeratu kuti nsanja ziwirizi ziyenera kuonedwa ngati zogwirizana osati zotsutsana, osati pa chiyanjano.