Kalozera wa Nkhani
- 1 Facebook Creative Quality Relevance Checker
- 1.1 Kodi malonda anga kapena ntchito yanga ikugwirizana ndi malamulo a Facebook?
- 1.2 Pewani kugwiritsa ntchito mawu oti "inu"
- 1.3 pewani kulankhula ndi imfa
- 1.4 Pewani Mawu Ogwira Mtima
- 1.5 Tsekani malupu onse
- 1.6 Tsimikizirani zotsatsa zabwino komanso zosasintha
- 1.7 Pewani malingaliro olakwika kapena malingaliro olakwika
- 1.8 Kudina kwa ogwiritsa ntchito ndikwabwino komanso kumagwirizana
- 1.9 Kodi ndapitiliza kukulitsa chidziwitso changa?
- 2 Momwe Mungayang'anire Zotsatsa za Facebook?
Kumbukirani!
- IziFacebookKuchuluka kwa udindo womwe ungakhalepo, Facebook idzawongolera;
- Mphamvu ya ndalama zotsatsa ikachulukira, Facebook idzakhalanso yolimba.
Khalani ndi malonda a Facebook opindulitsaZolembaM'mbuyomu, mafunso omwe muyenera kudzifunsa ndi awa:
"Kodi ndikhala womasuka kuwonetsa zomwe ndatsatsa kwa Mark Zuckerberg ndi gulu la Facebook kukhothi?"
Facebook Creative Quality Relevance Checker
- Kufunika kwa malonda kumayenderana ndi magwiridwe antchito, koma osati chifukwa chakuchita bwino.
- Chifukwa chake, gwiritsani ntchito njira zowunikira zotsatsa kuti muzindikire zotsatsa zomwe sizikuyenda bwino, m'malo mokulitsa zotsatsa zomwe zakwaniritsa zolinga zanu zotsatsa.
- Kupeza metric yofunikira kwambiri sikuyenera kukhala cholinga chanu chachikulu, komanso sizikutsimikizira kuti zotsatsa zikuyenda bwino.
Ngati malonda sakukwaniritsa zolinga zanu zotsatsa
- Mukazindikira zotsatsa zomwe sizikukwaniritsa zolinga zanu zotsatsa, yang'ananinso njira zowunikira zomwe zikugwirizana ndi zotsatsa kuti muwone ngatiKuyikaKaya kusinthako kungawongolere ntchito zotsatsa.
- Kuyang'ana pa metric iliyonse kuphatikiza kumapereka zidziwitso zambiri kuposa kuyang'ana metric iliyonse yowunikira payekhapayekha.Tchati chomwe chili m'munsichi chingathandize kutanthauzira kuphatikizika kwazomwe zimayenderana ndi zotsatsa.
| Ad Relevance Diagnostic Metrics | Chifukwa | Analimbikitsa | ||
|---|---|---|---|---|
| Masanjidwe apamwamba | Chiwerengero cha chinkhoswe | Kutembenuka mtima kusanja | ||
| wapakati kapena pamwamba | wapakati kapena pamwamba | wapakati kapena pamwamba | Zabwino mwanjira iliyonse! | Konzani zolinga zanu zotsatsa. |
| pansi pa avareji | Sichikukwaniritsa zofunikira zowunika | Zotsatsa ndizochepa kwambiri. | Limbikitsani mtundu wazinthu zomwe mwapanga kapena omvera omwe atha kuwona kuti malonda anu ndi apamwamba kwambiri.Pewani zomwe zili zotsika kwambiri pakupanga zotsatsa. | |
| wapakati kapena pamwamba | wapakati kapena pamwamba | pansi pa avareji | Zotsatsa sizimatembenuza anthu. | Limbikitsani kuyitanidwa kuti muchitepo kanthu kapena kudina pambuyo podina, kapena yang'anani anthu omwe ali ndi chidwi chachikulu.Zogulitsa ndi ntchito zina zitha kukhala ndi mitengo yotsika poyerekeza ndi ena.Kusintha kwa malonda sikungakhale kofunikira malinga ngati kutembenuka kuli koyenera. |
| wapakati kapena pamwamba | pansi pa avareji | wapakati kapena pamwamba | Zotsatsazo sizinasangalatse omvera. | Limbikitsani kufunika kwa zotsatsazo kwa omvera anu (mwachitsanzo, apangitseni kuti azikopa chidwi, osangalatsa, kapena okopa chidwi), kapena omvera omwe atha kutengera malondawo. |
| pansi pa avareji | wapakati kapena pamwamba | wapakati kapena pamwamba | Zotsatsa ndizochepa kwambiri. | Limbikitsani mtundu wazinthu zomwe mwapanga kapena omvera omwe atha kuwona kuti malonda anu ndi apamwamba kwambiri.Pewani zomwe zili zotsika kwambiri pakupanga zotsatsa. |
| wapakati kapena pamwamba | pansi pa avareji | pansi pa avareji | Zotsatsazi sizinapangitse chidwi kapena kusintha. | Limbikitsani kufunika kwa malonda anu kwa omvera anu (mwachitsanzo, kuwapangitsa kukhala okopa chidwi, ochititsa chidwi, kapena okopa) komanso kuyitanidwa kuti achitepo kanthu kapena kudina pambuyo pake.Kapenanso, omvera omwe ali ndi mwayi wochita nawo malonda anu ndikusintha. |
| pansi pa avareji | pansi pa avareji | wapakati kapena pamwamba | Zotsatsa ndizochepa kwambiri ndipo sizosangalatsa kwa omvera. | Limbikitsani mtundu wazinthu zomwe mwapanga ndikupangitsa kuti malonda anu akhale ogwirizana ndi omvera anu (mwachitsanzo, kuwapangitsa kukhala okopa chidwi, osangalatsa, kapena okopa).Kapenanso, omvera omwe akufuna kuwona kuti malondawo ndi apamwamba kwambiri komanso ofunikira.Pewani zomwe zili zotsika kwambiri pakupanga zotsatsa. |
| pansi pa avareji | wapakati kapena pamwamba | pansi pa avareji | Zotsatsa ndi clickbait kapena zotsutsana. | Sinthani malonda anu kuti awonetse bwino malonda kapena ntchito zomwe mukutsatsa.Zogulitsa ndi ntchito zina mwachilengedwe zimakhala ndi mitengo yotsika poyerekeza ndi zina.Pewani zomwe zili zotsika kwambiri pakupanga zotsatsa. |
| pansi pa avareji | pansi pa avareji | pansi pa avareji | Pali mwayi woti uwongolere. | Yesani kuyesa njira zosiyanasiyana zolondolera, zopangidwa, zolinga zokhathamiritsa, zomwe zachitika pambuyo podina, ndi zina zambiri. |
Kukweza udindo kuchoka pa avareji kupita kumtunda kumakhala kothandiza kwambiri kusiyana ndi kusuntha kuchoka pa avareji kupita pamwamba pa avareji, kotero kuti cholinga chake chikhale pakuwongolera kutsika kwa avareji m'malo mwa avareji.
Yang'anani njira yoyenera ndi yofananira ndi kulunjika kwa omvera, osati imodzi kapena imzake.Kupanga koyenera sikungakhale kofanana kwa omvera osiyanasiyana.Mutha kuyang'ananso mokulira, kudalira njira yathu yobweretsera kuti tipeze ndikutsatsa kwa omvera abwino kwambiri kwa inu.
Ngati malonda akwaniritsa zolinga zanu zotsatsa
Ngati malonda akukwaniritsa kale zolinga zanu zotsatsira, simungafunikire kuwunikanso momwe zotsatsa zimayendera.Nthawi zina ndi bwino kuti malonda ochita bwino akhale otsika kuposa avareji pa chizindikiro chowunikira.Apa ndipamene muyenera kukwaniritsira zolinga zanu zotsatsa, osati zamtundu wabwino, kuchuluka kwa omwe akukhudzidwa, kapena kuchuluka kwa otembenuka.
Kodi malonda anga kapena ntchito yanga ikugwirizana ndi malamulo a Facebook?
Momwe mungagulitsire bwino pa Facebook?
Phunzirani momwe mungapewere kulipidwa chifukwa chophwanya malamulo otsatsa a Facebook, kapena kuchotsa malonda anu!
Tsamba la Facebook Ad Content Compliance
- Kodi ndili ndi kudzipereka kodalirika, ndikokokomeza?
- Kodi ndimakhulupirira kuti lonjezolo lidzakwaniritsidwa?
- Kodi malonda anga kapena ntchito yanga imapatsa kasitomala zotsatira zomwe zimanenedwa?
- Kodi ndafotokozera zoopsa zomwe zingatheke kapena ngongole zomwe zingatheke?
- Kodi uthenga wanga wotsatsa umatsindika ndondomekoyi, osati zotsatira zake?
- Kodi malonda kapena ntchito zomwe ndimapereka zikuwonetsa zotsatsa?
- Kodi ndingasunge malonjezo anga?
- Kodi ndili ndi chitsimikizo chopewa kusamveka bwino?
Pewani kugwiritsa ntchito mawu oti "inu"
- Kodi ndimapewa kutchula aliyense mwachindunji, wabwino kapena woipa?
- Kodi ndimapewa kufunsa mafunso mwachindunji kwa omvera?
- Kodi ndimapewa kupangitsa omvera kumva ngati ndikunena za iye?
- Kodi ndikutanthauza kuti omvera ali ndi vuto?
- Kodi ndinayiwala kulankhula mwa munthu wachitatu ndikupewa mawu oti "inu"?
pewani kulankhula ndi imfa
- Kodi ndimapewa kunena zinthu zabodza? ("zabwino" vs "zimodzi mwazabwino kwambiri")
- Kodi zomwe ndikunena ndi zoona, ndipo kodi ndapereka maumboni monga umboni ngati kuli kofunikira?
- Kodi ndikupewa ndalama zomwe amapeza mwachindunji kapena zokhudzana ndi zamankhwala?
- Kodi ndimapewa kugwiritsa ntchito molakwa mawu monga “kupeza chuma” kapena “kulemera”?
- Kodi ndikugogomezera njira ndi njira osati zotsatira?
- Kodi ndimapewa zonena zabodza, zabodza kapena zokokomeza?
- Kodi ndimapewa kulonjeza ondionera kuti aona zotsatira pakapita nthawi? (mwachitsanzo, "Ndidzafika ku Y m'masiku X")
Pewani Mawu Ogwira Mtima
- Kodi ndimapewa mawu aukali ochititsa mantha?
- Kodi ndikupewa mawu achipongwe, kapena mawu akuti "click-through"?
- Kodi ndikugwiritsa ntchito mawu oyesera a A/B omwe sindikutsimikiza kuti akugwirizana nawo?
Tsekani malupu onse
- Kodi zotsatsa zanga zimatseka mipata yonse pagawo lililonse?
- Kodi ndimapewa kupereka mfundo zachindunji kuti omvera aziŵerenga?
- Kodi ndikusintha "call to action" (CTA) kukhala yapakatikati? ("kuvumbulutsidwa" vs "Ndavumbulutsa")
Tsimikizirani zotsatsa zabwino komanso zosasintha
- Kodi ndimapewa zithunzi zilizonse zomwe zimayang'ana mbali zathupi?
- Kodi ndimapewa zithunzi zolakwika, zachiwawa kapena zodzutsa chilakolako?
- Kodi ndimawonetsetsa kuti wowonera akumva chimodzimodzi pambuyo powonera malonda ndikuwonera?
- Kodi malonda anga amakopera ( ) ali ndi chizindikiro?
- Kodi chophimba kapena kanema wanga ( ) amalembedwa ndi dzina la mtundu?
- Kodi omvera angadziwe pang'ono chabe zomwe ndikugulitsa?
Pewani malingaliro olakwika kapena malingaliro olakwika
- Kodi ndimapewa zikhulupiriro zilizonse zoipa kwambiri?
- Kodi ndimapewa kugwiritsa ntchito zopweteka zilizonse kugulitsa?
- Kodi ndimayang'anira momwe ndingagwiritsire ntchito matekinoloje omwe angakhale osokoneza kwambiri kapena osasangalatsa kwa ogwiritsa ntchito?
- Kodi ndikupewa kuchita manyazi ndi thupi lililonse?
- Kodi ndimapewa mawu otukwana omwe angandipweteketse kapena kundikhumudwitsa?
- Kodi ndimapewa kunena kuti thanzi kapena madera ena ndi abwino kapena abwino?
- Kodi ndimapewa kugwiritsa ntchito mawu olimbikira? ("Kudya zakudya zitatu izi" vs "zakudya zitatu izi")
Kudina kwa ogwiritsa ntchito ndikwabwino komanso kumagwirizana
- Kodi wowonera angawone kuti tsamba lomwe amadina ndi gawo limodzi lazotsatsa zotsatsa?
- Kodi ndimaletsa tsambalo kusewerera makanema otsatsa (kapena makanema ena)?
- Kodi kanema wanga ali ndi batani loyimitsa ndi kusewera?
- Ndikagawana nkhani zopambana kapena zokumana nazo za ogwiritsa ntchito, kodi pali nyenyezi yosonyeza "zotsatira zimasiyana munthu ndi munthu"?
- Kodi tsamba lamalonda likuwonetsa bwino zomwe zikugulitsidwa?Kodi zotsatsa zafotokozedwa momveka bwino?
- Kodi ndimapewa zowerengera zabodza?
- Kodi ndaphatikiza maumboni pansipa ngati kuli kofunikira?
- Kodi pamwamba ndi pansi pa tsamba mungathe kudulitsidwa ngati wowonerera akufuna kutseka malonda?
Kodi ndapitiliza kukulitsa chidziwitso changa?
- Kodi ndimatsatira zotsatsa za Facebook pafupipafupi?
- Kodi ndimawerenga za izi pafupipafupi, kapena kuphunzira mfundo zotsatsira za Facebook m'njira zina?
- Ad Relevance ndikuwunika kwa Facebook kufunikira kwa pulogalamu yanu yotsatsa pamlingo wa 1-10, 10 kukhala yabwino kwambiri.
- Pokonza zotsatsa, onetsetsani kuti mwayika patsogolo kapena kufufuta zotsatsa zomwe sizikufunika.
- Kulumikizana kwakukulu kumatanthauza kuti mphambuyo ndi mfundo za 1-3 zokha zolumikizana.Mutha kuwona kufunikira kwa zotsatsa zilizonse pazotsatsa za Facebook.
Momwe Mungayang'anire Zotsatsa za Facebook?
Kodi ndingawone kuti mavoti a Tsamba la Facebook?Kodi ndingayang'ane bwanji tsamba loyambira?
Onani mawonedwe a tsamba lanu la Facebook ndi ulalo womwe uli pansipa, dziwani nthawi zonse kuti ngati mulingo wanu uli wotsika kwambiri, simungathe kutsatsa.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana nawo "Kodi Mungayang'ane Kuti Facebook Ads Score? Creative Quality Relevance Checker" kuti ikuthandizeni.
Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-1988.html
Takulandilani panjira ya Telegraph yabulogu ya Chen Weiliang kuti mupeze zosintha zaposachedwa!
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