Momwe mungalengeze bwino pa Facebook? Kodi zotsatsa za FB zitha kukhazikitsa zotsatsa?

Ngati muli ndi malireZamalondashopu yapaintaneti kapenaFacebookTsamba lanyumba, mwina simunaganizirepo, ndipo palibe njira yotsatirira makasitomala anu.

Ngati mugwiritsa ntchito zotsatsa za Facebook, mutha kugwiritsa ntchito "Retargeting"Kuyikakutsatsa.

Momwe mungalengeze bwino pa Facebook?

1. pamene mwachita bwinoMomwe mungalembe kopi yotsatsa ya FacebookPambuyo pake, yambaniLengezani pa Facebook.
2. Makasitomala omwe angakhalepo amawona malonda anu, koma osagula.
3. Kenako amapita pa intaneti, malonda anu omwe akubwezanso amawonekera, amakopa chidwi chawo, ndipo chiyembekezo chanu chimakhala kasitomala wanu.

Kutengera nkhokwe yanu, mutha kupanga Retargeting zosintha:

• anthu omwe adakutumizirani mameseji
• adayendera tsambalo
• amene anakupatsani mndandanda
• Mbiri Yakasitomala
• adawona kanema
• Tsamba la Facebook lidalumikizana
• Wothandizira uthenga wotsatsa

Pangani kukhala kosavuta kuti muzitsatira.

Chifukwa Chiyani Mukubwezanso Zotsatsa Zotsatsa ndi Facebook?

Chifukwa ngati sichinachitike ndi zotsatsa za Facebook retargetingKutsatsa PaintanetiKutsatsa, 80% ya ndalama zanu zotsatsa zawonongeka.

Ubwino wogwiritsa ntchito Facebook retargeting kutsatsanso malonda:

1. Itha kuchepetsa ndalama zotsatsa za Facebook
2. Onjezani kubwerera kwanu pa zotsatsa za Facebook.
3. Chilimbikitso kugula.

N'chifukwa chiyani anthu ambiri amalephera ndi "chiyembekezo malonda"?

• Anthu ambiri alibe njira yotsimikiziridwa yokopa makasitomala;
• Iwo anapemphera kuti foni ingolira kuti makasitomala abwere kwa iwo;
• Amayesa mitundu yonse ya malonda ndingalandenjira, koma palibe ntchito kapena kukhalitsa;
• Malipiro awo apamwezi sakhazikika;
• Kuda nkhawa ndi kuda nkhawa tsiku lililonse kasitomala wotsatira adzawonekera liti?
• Kodi akhala pafupi kupulumuka ndipo sakudziwa choti achite?

Ngati mukufuna bizinesi yopambana, muyenera kukhala ndi machitidwe otsimikiziridwa ndiKutsatsa KwapaintanetiNjira;

Kenako, gawani momwe mungapitirizire kuwonjezera makasitomala anu ndi 30% -50% mwezi uliwonse.

Njira Zabwino Zotsatsa za Facebook

• Tumizani mavidiyo ndi zithunzi zamtengo wapatali.
• Lengezani kwa anthu omwe adawonera kanema ndikulumikizana ndi Tsamba,
• Kubwereranso kwa anthu omwe adawonera mavidiyo a 25% (olondola kwambiri komanso otsika mtengo kwambiri, akhoza kuchepetsa ndalama zotsatsa).

Data ndi golide,Osataya deta yanu, muyenera kutsatira.

Tsatirani makasitomala opanda zotsatsa za Facebook:

• kutsatira pamanja
• Tumizani vidiyo yamtengo wapatali, mboni yamakasitomala
• Kukhamukira Kwaposachedwa (Kumanga Maubwenzi)
• Email

Zotsatsa za Facebook Retargeting zimatsata makasitomala:

• anthu omwe adakutumizirani mameseji
• Webusayiti yoyendera (ATC, IC)
• amene anakupatsani mndandanda
• Mbiri Yakasitomala
• adawona kanema
• Tsamba la Facebook lidalumikizana
• Wothandizira uthenga wotsatsa

(zofunika kwambiri, muyenera kuchita)

8020 amalamulira malingaliro, ikani zotsatsa za Facebook:

1. 80% ya ndalama zotsatsa zimaperekedwa kwa alendo
2. 20% yazotsatsa sizigwiritsidwa ntchito kutsatira Tsatirani

Kodi Zotsatsa za Facebook Zingakhazikitse Bidi?

Njira yopezera kutayikira pamtengo wotsika kwambiri si yachilendo kwa otsatsa, ndikukhazikitsa mikhalidwe kaye, kenako ndikusintha mtengowo kukhala wotsika kwambiri, ndiyeno kuyesa kupeza magalimoto pamtengo wotsika kwambiri.

pa Facebookyoberekazoikamo, kuphatikizapo automaticndalama zochepa.

• Koma nthawi yomweyo, mutha kuwonjezera chipewa chowonjezera kuti mupewe kutsatsa kwa Facebook kupitilira kapuyo.

Sankhani kuwonetsa zotsatsa za Facebook kwa makasitomala apamwamba kwambiri:

• Zotsatsa za Facebook ndizosiyana.
• Mutha kusankha kuwonetsa FacebookLengezani kumagulu amakasitomala apamwamba kwambiri.
• Chifukwa chake ngati mukufuna kuwonetsa zotsatsa za Facebook kwa makasitomala anu abwino, ndiyeNdiye mumangolipira ndalama zoyenera kuti makasitomala awone malonda anu!

Khazikitsani makasitomala ofanana:

• Tinene kuti kasitomala wanu, anthu 1000 omwe agula nyumba, atha kupeza Facebook kuti ikuthandizeni kupeza anthu ofanana ndikupeza 23.07x kubwerera.
• Podziwa ma aligorivimu a dongosolo la Facebook, simuyenera kuwotcha ndalama ndikupeza zogulitsa zambiri.

Masamba a Facebook ali otsika kwambiri:Ndi 5.2% yokha ya anthu omwe angawone.

• Chifukwa nsanja ya Facebook ikufunika kupanga ndalama ngati ikufuna kugwira ntchito mwachizolowezi, Facebook ikufuna kuti tizilipira zotsatsa.

Tsamba lililonse la Facebook Ad & Facebook lili ndi zigoli, monga chiwonetsero cha mtengo wake:

• Kwezani Mtengo Wotsatsa + Konzani Zomwe Ogwiritsa Ntchito Amachita
• Advertiser bid x chiyerekezo cha zochita + zokumana nazo za ogwiritsa ntchito

• Kodi wina adalumikizana (monga, dinani, penyani)?
• Kodi ogwiritsa ntchito amakonda? Kodi zotsatsa za Facebook zidanenedwapo?
• Onetsani kwa anthu oyenera, monga chonchiFacebookNdalama zotsatsa zikutsika mtengo.

Njira za 3 Zotsitsa Mtengo Wanu Wotsatsa pa Facebook

Zotsatsa zilizonse za Facebook zimakhala ndi zigoli, ndipo kudziwa momwe mungasinthire zotsatsa zanu kungachepetse ndalama zotsatsa.

Nawa 3 mwa iwo omwe angakuthandizeni kuchepetsa ndalama zanu zotsatsa za Facebook pamlingo wina.

1. Ikani EmojiZolemba?

• Ma Emoji emoji amatha kupangitsa kukopera kwa zotsatsa za Facebook kuwoneka bwino;
• Nthawi yomweyo, imathanso kusintha chidwi cha wogwiritsa ntchito;
• Koma samalani kuti musaike zambiri.

2. Funsani funso?

• Funsani mafunso kuti anthu azitha kuyanjana ndi zotsatsa, kotero kuti malondawo azikhala otsika mtengo, ndipo nsanja ya Facebook imakondanso zotsatsa zomwe zimalumikizana kwambiri;
• Anthu akamadina ndikuchita nawo zotsatsa, zimatsika mtengo.

3. Kutsatsa mwachidwi?

• Kodi nsanja ya Facebook ingazindikire ngati malonda ali ndi chiyembekezo?Wotsatsayo akakhala ndi chiyembekezo chochuluka, chiwongoladzanja chimakwera;
• Facebook Ads Score ndiyofunikira kwambiri, ndipo ikatsika, Zotsatsa za Facebook zimakwera mtengo.

Kuti mulengeze bwino pa Facebook, pamafunika kuleza mtima ndi luso:

• Njira yayikulu yotsatsira Facebook ndikugwiritsa ntchito bwino kuyesa kosinthika komwe kumaperekedwa ndi Facebook, komwe kumatchedwanso kuyesa kwa A/B.
• Potsatsa malonda pa Facebook, yesetsani kupanga malingaliro ochepa momwe mungathere ndikusonkhanitsa zambiri ndi zitsanzo kuchokera kwa omwe akupikisana nawo.
• Yesani kuyesa zotsatsa zambiri za Facebook momwe mungathere kuti mupeze zolondola.
• Mukayamba kutsatsa pa Facebook, ndizabwinobwino kuti mutha kukumana ndi zovuta ndi ROI yotsika.
• Njira yokhayo yoyandikira zabwino ndikuwononga nthawi ndi ndalama pakuyesa zotsatsa za Facebook mosalekezaChiŵerengero chopangakutsatsa.