Kodi Amazon Buy Box ndi chiyani?Kodi ndingapambane bwanji zotsatsa za Get Gold Shopping Cart?

Kodi ngolo yogulira golide ya Amazon Buy Box ndi chiyani?

Amazon's Prime Shopping Cart Buy Box ili kumanja kwa tsamba lazogulitsa ndipo ndiye malo owoneka bwino komanso osavuta kuti ogula azigula.

Zogulitsa zambiri pa Amazon zimapangidwa kudzera mu Buy Box, ndipo ogulitsa omwe amapambana Buy Box nthawi zambiri amakhala ndi malonda apamwamba.

Malinga ndi ziwerengero zam'mbuyomu, kuchuluka kwa malonda omwe amagulitsidwa ndi Buy Box ndi kuwirikiza kanayi kuposa zinthu zofanana.

Koma Buy Box si 100% ya wogulitsa.

M'malo mwake, idzazungulira ogulitsa omwe amagulitsidwa kwambiri kutengera ma adilesi awo otumizira, mitengo yazogulitsa, ndi kutumiza katundu.

Ngati ogulitsa FBM akufuna kukwera pampando wa Buy Box, sayenera kungogonjetsa kufulumira kwa FBA, komanso kuchita nawo nkhondo zamtengo wapatali ngati kuli kofunikira kuti muwongolere khalidwe lawo lonse.Ndizovuta kukhala ndi phindu ndi malonda.

Nkhaniyi ifotokoza njira 6 zosiyanasiyana zopezera ngolo yogulira yagolide Gulani Bokosi kuti ithandizire ogulitsa kuti apindule pampikisano ndikupambana pangolo yogulira yagolide Gulani Bokosi.

Mtengo wogulitsa katundu wa Amazon

Chinthu choyamba chomwe chimathandizira ku Buy Box ndi mtengo wogulitsa katunduyo.Kwa ogulitsa a FBA, bola ngati mtengo wogulitsa uli wofanana ndi wa ogulitsa Buy Box, akhoza kulowa mumndandanda wa Buy Box, ndipo wogulitsa aliyense atha kupeza gawo la chitumbuwacho.

Zofunikira zopezera bokosi logulira ndi:

Amazon imagwiritsa ntchito malamulo osiyanasiyana a Buy Box kwa ogulitsa a FBM. Sizipatsa ogulitsa onse mwayi wozungulira ku Buy Box, koma idzapereka patsogolo kwa ogulitsa omwe ali ndi mitengo yotsika kwambiri.Izi zikutanthauza kuti kutsika kwa mtengo wa chinthucho, kumapangitsa kuti wogulitsa apindule ndi Buy Box.

Choncho, ngati ogulitsa FBM akufuna kupeza mwayi pankhondo ya Buy Box, mitengo yawo iyenera kukhala yotsika ndi 15% kuposa mtengo wotsika kwambiri wa ogulitsa FBA.Nkhondo yamtunduwu imatha kupha phindu, ndipo ogulitsa ayenera kusankha mosamala.

Amazon Prime Shipping

Chinthu chachiwiri chofunikira ndi njira yoperekera.Zogulitsa zambiri m'malo okwaniritsira ku Amazon ndizoyenera kutumiza kwa Prime, zomwe zimapereka mwayi wopambana kwa ogula ndi ogulitsa FBA.Kumbali imodzi, ogulitsa atha kupatsa makasitomala kuchotsera kochulukirapo ndikuwunika mwachangu; makasitomala amathanso kulandira zinthu mwachangu osadikirira masiku 5-7 ogwira ntchito kuti atumizidwe.

Ogulitsa a FBM akuyenera kuganizira kugwiritsa ntchito njira yotumizira yothamanga kwambiri.Koma mtengo wokwera wotumizira ukhoza kukhudzanso kwambiri phindu lazinthu, ndipo ikafika mwachangu nthawi yobweretsera, mwayi wopambana Buy Box ndikupeza malonda omwe angagulitsidwe.

Ndemanga za malonda a Amazon

Ndemanga akuchokera ku Amazon ndiZamalondaMoyo wogula, ogula pa intaneti ambiri amadalira kuwunika kwazinthu kuti apeze zinthu zabwino komanso zogulitsidwa kwambiri, pomwe ndemanga za ogulitsa zikuwonetsa kuyendetsa bwino kwabizinesi ya wogulitsa ndi zokolola.Momwemonso, kuchuluka kwa ndemanga ndiyenso chinsinsi chopambana Buy Box.

Kwa ogulitsa atsopano, chiwerengero chochepa cha ndemanga sizowonongeka kosatheka.Ulendo wamakilomita chikwi umayamba ndi sitepe imodzi, ndipo malinga ngati mupereka chithandizo chamakasitomala pamlingo uliwonse wokwaniritsa dongosolo, pangotsala nthawi kuti mulandire ndemanga zabwino zambiri.

Mbiri ya malonda a Amazon

Pamene Amazon ikuwonetsa ogulitsa a Buy Box, idzayang'ananso mbiri ya ogulitsa ndi zizindikiro za ntchito.Chifukwa chake, zizindikiro zazikulu za ogulitsa, monga nthawi yotumizira katundu, mitengo yobwerera, ndi mitengo yachilema, ziyenera kukonzedwa.Yesetsani kukwaniritsa zosowa za makasitomala, sungani mbiri yabwino yogulitsa, ndikuwonjezera mwayi wopeza Buy Box.

Amazon product status

Mkhalidwe wazinthu umagwiranso ntchito yaying'ono koma yofunika.Poyerekeza ndi zinthu zomwe zidagwiritsidwa ntchito kale, zatsopano zimatchuka kwambiri ndi ogula, zimatha kugulitsa kwambiri, ndipo zimakhala ndi mwayi wopambana Buy Box.

Khalani kutali ndi zinthu zomwe zimayendetsedwa ndi Amazon

Njira yomaliza yomwe siyenera kunyalanyazidwa ndikukhala kutali ndi zinthu zomwe zimayendetsedwa ndi Amazon.Ogulitsa sangapambane pamasewera a Amazon.Amazon singofanana ndi mtengo wamtengo wotsika kwambiri, koma idzatsitsanso mtengo wogulitsa kuti itenge Buy Box.Kupatula apo, chifukwa cha ndalama zake zokwana mabiliyoni ambiri, phindu lotsika mtengo ndi lopanda phindu ngati zinyenyeswazi za buledi.

Kusiya nkhondo yosagonjetsekayi, pali mamiliyoni azinthu zina zopindulitsa kunja uko zomwe zingathandize bizinesi yanu kukula.

Kaya ndinu wogulitsa FBA kapena FBM, bola mukamakumbukira njira zisanu ndi imodzizi, kupukuta mosalekeza kuti mulimbikitse luso lanu labizinesi, ndikukhazikitsa mbiri yabwino yogulitsa, mwachibadwa mudzabweretsa kukula kwa bizinesi.