Kodi kuthekera kwamtundu kumatanthauza chiyani?kumanga bwanji?Kupititsa patsogolo kusiyanitsa ndi kuthekera kwamtundu

Tidaphunziranso za mphamvu zomwe zingatheke m'kalasi la physics, koma mphamvu zomwe zingapezeke ndi zofanana ndi mphamvu zomwe zingatheke mu physics.

XNUMX. Kodi kuthekera kwamtundu ndi chiyani?

Kuthekera kwa Brand kumangofotokozedwa mwachidule ngati mphamvu yamtundu womwe ogula amawona.

Mphamvu zomwe zingatheke ndi kuchuluka kwa boma, kotero mphamvu zomwe zingatheke ndizomwe zimafotokozera momwe mtunduwo ulili.

Kodi mphamvu yamtundu wanji ili bwanji?

• Mphamvu zomwe zingatheke zimachokera kumalo ndi kutalika kwa chinthu.
• Choncho, kuchuluka kwa chidziwitso cha ogula, kumapangitsanso kuti mtunduwo ukhale waukulu.

Nthawi zambiri, mtengo woyamba wa mtundu wadziwika.

Komabe, kuti tipeze mwayi wamtundu, ndikofunikira kutumiza mtengo kwa ogula kudzera muzokumana nazo, malonda, ntchito, ndi zina zambiri, kuti muwonjezere kuchuluka kwa chidziwitso cha ogula.

Ndi mbali ziti za kuthekera kwa mtundu?

Kuthekera kwamtundu wamtundu wazinthu:

1. gawo la msika wa malonda;
2. Kutchuka ndi kuyanjidwa pakati pa ogula;
3. Kugwirizana ndi gulu lazinthu.

• Mwachitsanzo: pankhani ya shampu, ogula amayamba kuganizira za mtundu uwu, womwe ndi mawonekedwe a kusiyanitsa ndi kuthekera kwamtundu.

XNUMX. Kodi kugwiritsa ntchito kuthekera kwamtundu ndi chiyani?

Kuthekera kwa Brand sikungolankhula, kumagwira ntchito yofunika kwambiri pama brand ndi ogula.

• Kumayambiriro kwa mliri, ngati mtundu wakhudza anthu osawerengeka, uyenera kukhala Wuling Motors.
• Poyang'anizana ndi kusowa kwa masks m'dziko lonselo, Wuling adalimbikitsa mwachangu kupanga masks, zomwe zidapangitsa kuti ogula asangalale.
• Mawu oti "Wuling amalenga zomwe anthu amafunikira" aphulika pa intaneti, kubweretsa chizindikirocho pa nthawi yake yabwino kwambiri.
• Kenako, udindo wa mtundu wa Wuling Automobile uyenera kuwonekera kwa onse.
• Anthu akafuna kudalira misika ya m'misewu kuti apeze zofunika pa moyo, kuwonekera kwa galimoto ya Wuling yoyimilira kunadzutsa kukambirana, ndipo ndemanga za rave zinakwezanso mtengo wa katundu.

Zatsopano zokhala ndi katundu pawawayilesi pompopompoZamalondaPansi pa chitsanzo, ufa wa nkhono wakhala wokonda kwambiri zakudya zodziwika bwino pa intaneti, ndipo Wuling ufa wa nkhono wakhalanso chidwi cha anthu.

Ndizovuta kupeza Hermès wotchedwa ufa wa nkhono!

XNUMX. Kodi phindu lenileni la kuthekera kwa mtundu ndi chiyani?

Kodi kuthekera kwamtundu ndi chiyani?Kuthekera kwa chizindikirocho ndikuti mumamva kuti chizindikirocho sichinganenedwe kuti chimandipangitsa kuti ndikhulupirire ndikuchikonda.

Ndi mitundu iti yomwe ili ndi kuthekera kwamtundu?Mwachitsanzo, Tesla, Apple, ndi Huawei onse ndi makampani omwe ali ndi mwayi wamphamvu.

Bilibili (Bilibili), HEYTEA, ndi Haidilao omwe alipo tsopano ndi makampani omwe ali ndi malonda amphamvu.

Kuthekera kwamtundu kumapangitsa makasitomala apamwamba kukugulani poyamba, ndipo nthawi yomweyo kupangitsa makasitomala ambiri kufuna kukugulirani (sangathe kukugulirani pakadali pano).

Chachinayi, momwe mungapangire kuthekera kwamtundu?

Kodi limenelo si dzina ndi mbiri yake?

Chizindikirocho ndi chokwera mtengo komanso chabwino, ndipo ngati pali vuto, chidzalipira moona mtima.

Muyenera kukhazikitsa cholinga chaching'ono choyamba: homuweki kunja kwa zomwe mumachita.

• Tesla imayimira ukadaulo wapamwamba;
• M'tsogolomu, Apple ndi Huawei adzayimira zinthu zapamwamba kwambiri zapakhomo, kumbuyo komwe kuli kudzidalira kwa dziko;
• Haidilao akuyimira gawo lalikulu kwambiri lautumiki m'makampani ogulitsa zakudya.

Chizindikiro chomangidwa bwino sichinthu choposa kusiyanitsa ndi kuthekera kwamtundu.Kudziwa bwino kwamakasitomala kumatanthauza chinthu chabwino kapena ntchito yabwino.Kuyika+ ukadaulo wabwino".

Kuthekera kwamtundu kumatanthauza kuti zomwe zili kapena zomwe zili ndi zabwino kwambiri kuposa zachiwiri, ndipo zadziwika ndi aliyense ndikufalikira pakamwa.

XNUMX. Chifukwa chiyani kuli kovuta kupanga mtundu pa intaneti?

Simungathe kupanga mtundu pa intaneti, koma mutha kupanga domain yachinsinsi!

1. Makampani amafunikira chisonkhezero ndi maphunziro kwa ogwiritsa ntchito nthawi zonse. Bizinesi yapaintaneti, zowulutsa, ndi ma tchanelo ndizochepa. Amangogwirizana ndi ma brand ochepa. Zotsatsa mamiliyoni mazanamazana zikayikidwa, inu ndinu otsogola, ndiyeno tchanelo chimangogwirizana ndi mtundu wapamwamba kwambiri.Choncho mtunduwo unakhazikitsidwa.
2. Ndipo tsopano pa intanetiKutsatsa Kwapaintaneti, Kugawikana kwa magalimoto, nsanja za e-commerce sizimalola kuti ma brand angapo azingoyang'ana, kuopa kuti makasitomala angavutitse sitolo, ndikuthandizira otsutsa anu nthawi zonse, chifukwa chake zimakhala zovuta kuti mukhale chizindikiro.

• Zogulitsa zimatha kupitiliza kugula magalimoto ndi nsanja ndikusunga malo olimba a nsanja.
• Pankhaniyi, kuti mupange mtundu wanu, mutha kudalira magalimoto anu achinsinsi.
• Simungakhale mtundu wa XNUMX mumakampani, koma mutha kukhala mtundu wa XNUMX m'malingaliro a makasitomala anu.

Uku ndiye kusiyana pakati pa kutsatsa kwapaintaneti ndi kutsatsa kwapaintaneti.

XNUMX. Momwe mungasinthire kusiyanitsa ndi kuthekera kwamtundu?

Kawirikawiri, pali njira zitatu zopezera magalimoto:

1. Gulu loyamba ndikukopa ogwiritsa ntchito kudzera kutsatsa kolipira;
2. Gulu lachiwiri ndi kudzera muzofalitsa zamtundungalandekupeza makasitomala;
3. Gulu lachitatu ndi kudzera mu kugawa kwamakasitomala, kulola ogwiritsa ntchito kugawana mwaufulu ndikulimbikitsa malonda.

N'chifukwa chiyani anthu pa Intaneti amakonda kukhulupirira "mitundu yovomerezedwa ndi anthu otchuka pa intaneti?"

Njira yachikhalidwe yotsatsa malonda ndikutsatsa pawailesi yakanema ku Shanghai kuti ogwiritsa ntchito adziwe kuti ndi wamphamvu ndipo motero amapanga kudalira.

• Komabe, malonda atsopano a e-commerce amalimbikitsidwa ndi anthu otchuka pa intaneti, chifukwa anthu otchuka pa intaneti ali ndi ogwiritsa ntchito awo, kotero ogwiritsa ntchito amaganiza kuti anthu otchuka pa intaneti sangayerekeze kunyenga anthu, chifukwa kutayika kumakhala kwakukulu.
• Kuphatikiza apo, zinthu zomwe anthu otchuka pa intaneti amalimbikitsa ndizomwe zimaoneka ngati gulu la ziweto.
• Chofunikira pamitundu yomwe anthu otchuka pa intaneti amalimbikitsa ndikugwiritsa ntchito kuchuluka kwa anthu otchuka pa intaneti kuti alandire malingaliro odalirika ndikuwongolera masiyanidwe ndi kuthekera kwamtundu.

Kukwezeleza bwino kwa mtundu wa SHEIN wodutsa malire a e-commerce ndikugwiritsa ntchito malonda odziwika pa intaneti.Chen WeiliangNkhaniyi isanachitike blog yomwe idatchulidwa ▼

Chifukwa chiyani SHEIN ili yopambana? Zifukwa zopambana pakukwezera mtundu wa SHEIN kudutsa malire a e-commerce

Yakhazikitsidwa mu 2008, SHEIN ili pampando wodutsa malire a B2C othamanga a e-commerce. Bizinesi ya SHEIN imayang'ana kwambiri zovala zamafashoni, kuphatikiza zovala, zida, nsapato ndi zikwama, zodzikongoletsera, zida zapakhomo, kukongola, nsalu zapakhomo ndi magulu ena.Woyambitsa Xu Yangtian unakhazikitsidwa ku Nanjing, China mu 2008.