Kodi njira zokopa anthu ambiri tsopano ndi ziti?

Tsopano nsanja ya intaneti imakopa makasitomalangalandeNjira zowerengera zitha kugawidwa m'magulu atatu:

1. Gulu 1 latha"malipiro otsatsa"kukopa ogwiritsa ntchito;
2. Gulu 2 ndi mtundu"Owned Media"ngalandekupeza makasitomala;
3. Gulu 3 latha"Customer Fission", kulola ogwiritsa ntchito kugawana ndi kutsatsa mwakufuna kwawo.

XNUMX. Analipira Media Kutsatsangalande量

• Kutsatsa kwapa media komwe kulipiridwa, kuphatikiza zinthu zambiri, kumangokhala njira yotsatsa yapaintaneti komanso yosalipidwa.
• Taobao, JD.com, fufuzani, WeChat, Weibo, Zhihu,FacebookKudikirira zofalitsa zolipidwa kuti ziwonekere.
• Ndikukula kosalekeza kwa nsanja zatsopano, media zomwe zikubwerazi, zotsika mtengo zimatchedwa zogawana zamagalimoto, monga:Kabuku Kofiira,Douyin, chachikuluZamalondalive broadcast, etc.media yatsopano.

Kuphatikiza apo, chifukwa mtengo wa intaneti ukukulirakulira, makampani ena okonda bizinesi afikira m'masitolo mkati mwa kilomita imodzi kuchokera pagulu.

Njira yatsopanoyi imatchedwa malonda ammudzi.

广告ZolembaKugwira

1. Mutu wankhani zotsatsa uyenera kukhala mkati mwa masekondi 3 mpaka 8 kuti ukope chidwi cha wogwiritsa ntchito.
2. Kulingalira ndi msika waukulu kwambiri, Akazi ndi nyama zotengeka maganizo, osati kudya moyenerera komanso kugula monga amuna.
3. Copywriting imapanga kufunikira, imakhudza zowawa, ndikufotokozera ubwino.
4. zaMoyosinthani, kamvekedwe ka mawu, ndipo musalembe zotsatsa pamasamba ochezera.
5. Malo ochezera a pa Intaneti ndi malo olankhulirana ndi kucheza.
6. Adwords ndi akale, kukopera kwakutali kuli bwino kuposa kukopera kwakanthawi.
7. Gwiritsani ntchito manambala kuti muwerenge mosavuta.

Yesani zotsatsa za Facebook:

1. RM10 kwa tsiku limodzi loyesa, RM3 kwa masiku atatu obereka
2. Ngati palibe chotsatira, zimitsani ndikusintha ndi kukopera kotsatsa kwatsopano.
3. Yesani kawiri kapena katatu ndikupeza buku lopambana.
4. Payenera kukhala makanema patsamba lofikira la Facebook. Anthu ambiri amawonera.Aliyense amene amadutsamo ayenera kusiya data.Mutha kusankha zotsatsa kuchokera kwa anthu omwe amaliza kuwonerera kanema.
5. Pali mauthenga achinsinsi ambiri, ndipo loboti ya MANYCHAT ingagwiritsidwe ntchito kuyankha yokha.

XNUMX. Zofalitsa zodzipangira zokha kuti zikope anthu

Makanema omwe ali ndi eni ake, monga momwe dzinalo likusonyezera, ndi tchanelo chomwe mtunduwu uli nacho, monga masitolo osapezeka pa intaneti, masitolo apaintaneti, ndi magulu odziwitsa zamtundu (anthu omwe amadziwa mtundu koma sanagule).

• Izi ndi zofalitsa za mtunduwo, kuphatikizanso: tsamba lake komanso nsanja yodziwonera.

Kodi mungatsegule bwanji magalimoto odziwonera okha?

Izi ndizopadera kwambiri ndipo zimagawidwa m'magulu asanu otsatirawa:

1. Kutsitsa kwazinthu zotsika mtengo, ndiko kuti, kugwiritsa ntchito zotsika mtengo kapena ngakhale zaulere kuti zikope chidwi cha ogula;
2. Kutulutsa kwatsopano kwa mankhwala ndiko kukwaniritsa ngalande kudzera mu ntchito zatsopano za mankhwala atsopano kuti akwaniritse zosowa za ogula;
3. Kuthamangitsidwa kwazinthu zopikisana ndi kukhetsa madzi ndikugwiritsa ntchito ntchitoyo kuti igwire ogula omwe ntchito zawo zikufanana ndi zinthu zomwe zikupikisana;
4. Multi-dimensional correlation drainage, pogwiritsa ntchito kulumikizana kwa ma IP ena kukopa ogula.
5. IP nthawi zambiri imaphatikizanso mgwirizano wazogulitsa, mgwirizano wa KOL ndi mgwirizano wamapangidwe azinthu;
6. Njira zogulitsa, monga sitolo ya Taobao kupita ku malo ogulitsira a Tmall, ngalande zapaintaneti komanso zopanda intaneti, ndi zina ...

XNUMX. Kukangana kwamakasitomala kumakopa magalimoto

• Lolani chizindikirocho chifalikire chokha pakati pa ogula.
• Zakhala nthawizonse za kampani iliyonseKutsatsa PaintanetiZotsatira zomwe dipatimenti yomwe amalakalaka kwambiri.
• Kuti tikwaniritse izi, ndikofunikira kumvetsetsa momwe ma virus amagwirira ntchito.

Izi zitha kupezeka mu Sean Parker'sKutsatsa kwa ma virusNjirayi imamveka bwino.

Ma virus a Sean amasokoneza kuchuluka kwa magalimoto omwe amayamba chifukwa cha kufalikira kwa ma virus kukhala: kuchuluka kwa malipiro (chiwerengero cha anthu pa kufalikira), kuchuluka kwa otembenuka, ndi kuchuluka kwake:

1. Kuchuluka kwa malipiro, kumatsimikiziridwa ndi kagwiritsidwe ntchito ka woyitana wa chinthucho ndi njira ya mphotho.
2. Kutembenuka kumatsimikiziridwa kwambiri ndi momwe oitanidwa amamvera akamalumikizana ndikugwiritsa ntchito mankhwalawo.
3. Kuchuluka, zambiri zimatengera mawonekedwe a chinthu chodalira kapena chinthu ▼

Iyenera kuwonjezeredwa apa kuti mawonekedwe a Sean Parker amatsindika kwambiri kulankhulana kwabwino.

M'malo mwake, ndizothandiza kwambiri kupanga mawu otsatsira pogwiritsa ntchito malingaliro a ogula komanso zikhalidwe zawo, komanso zimatha kukhala ndi zotsatira zabwino kwambiri zakulankhulana mosasamala.

1. Chinsinsi cha kupanga mawu otsatsa malonda chagona pakuganiza m'mawu.
2. Kuyimba, kukopa: kuyandikira komanso kutsika mtengo.
3. Zolembedwa, zoyankhulidwa, zophophonya ▼

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