Kodi Kutsatsa kwa Amazon PPC Kumagwira Ntchito Motani?Chidule cha momwe Amazon Advertising imagwirira ntchito

Wogulitsa yemwe ali ndi mtengo wapamwamba kwambiri wa Amazon amapambana kuyika kwa mawu ofunikira kapena ASIN.

Koma ogulitsa sangakhazikitse mtengo wokwera pamndandanda uliwonse wazotsatsa, zomwe ndizokwera mtengo kwambiri.

Njira yogwira ntchito yoyitanitsa ku Amazon ndi zotsatira za kafukufuku wambiri; mvetsetsani nthawi yoti muchite mwaukali, kaya muyang'ane masamba atsatanetsatane wazinthu kapena mawu osakira, zotsika mtengo pakudina kulikonse (CPC), ndi zina zambiri.

Izi zikuwoneka zovuta, sichoncho?M'malo mwake, kupanga ndi kuyang'anira makampeni a PPC sikophweka monga momwe zimawonekera.

Kodi Kutsatsa kwa Amazon PPC Kumagwira Ntchito Motani?

Ndiye, kutsatsa kwa Amazon PPC kumagwira ntchito bwanji?

• Kutsatsa kwa PPC ku Amazon kuli kofanana ndi kutsatsa kwachikhalidwe, komwe ogulitsa amapikisana kuti agulitse malonda awo kwa ogula kudzera pampikisano wamitengo.
• Makasitomala akadina pazotsatsa, amatha kulipidwa mwachindunji m'malo molipira malo otsatsa okha.
• Chinthu chinanso choyenera kukumbukira ndi chakuti Amazon imatsatira lamulo la "mtengo wachiwiri", kutanthauza kuti wobwereketsa adzalipira khobiri lalikulu kuposa lachiwiri.Mwachitsanzo, ngati mtengo wa mawu ofunika kwambiri ndi $ 4.00 ndipo wina ndi $ 3.00, Amazon idzalipira $ 3.01.
• Zinanso ndi kuchuluka kwa malonda, kutsika kwa CTR (kutanthauza kuti wogula atha kudina pa malonda), ndi mitengo yosinthira zinthu.

Chidule cha Momwe Amazon PPC Advertising Amagwirira Ntchito

Komabe, pali mbali imodzi ya Amazon PPC yomwe ogulitsa ambiri sadziwa:

• Kampeni yotsatsa yotsatiridwa ikatalika, m'pamenenso imakhala yofunika kwambiri kwa mawu osakira (ndi okhudzana).
• Mwachidule, mukamatsatsa nthawi yayitali, m'pamenenso mumatha kupeza malo abwino kwambiri otsatsa, ngakhale mutatsatsa kwambiri.

Koma zimagwira ntchito bwanji?

• Pambuyo poyambitsa kampeni yotsatsira yokhazikika, ma algorithms a Amazon adayamba kusonkhanitsa deta ndi "kumvetsetsa" malondawo.
• Kuchita bwino kwa makampeniwa kumawonjezeka pakapita nthawi pomwe kudina, zowonera, ndi malonda zikuchulukirachulukira.
• Ma aligorivimu akapeza kuti ogula akulolera kugula chinthu, ngakhale choperekacho sichili chokwera, chidzakomera malonda a wogulitsa kuposa wogulitsa watsopano.
• Chifukwa cha izi, akatswiri ena a Amazon PPC amalimbikitsa kukhathamiritsa kwamakampeni omwe atenga nthawi yayitali m'malo mowathetsa.