Chiŵerengero chabwino kwambiri cha magalimoto olipidwa ndi magalimoto aulere: Taobao yolipira komanso ubale waulere wamagalimoto

TaobaoKodi gawo loyenera la kuchuluka kwa anthu omwe amalipidwa m'masitolo (kuphatikiza Tmall) ndi lotani?

NgatiZamalondaPulatifomu ili ndi alendo aulere ochepa, ndipo kuchuluka kwa magalimoto kumabwera chifukwa chokweza ndalama.

Funso limeneli ndi lofunika kulikambirana.

Mofananamo, pamene tikukumana ndi mavuto, sitingathe kukambirana zamtundu umodzi, koma kusiyanitsa zochitika zosiyanasiyana kuti tifufuze.

Funso la kuchuluka kwa magalimoto omwe amalipidwa m'masitolo a Taobao ndi oyenera kwambiri, omwe atha kukambidwa mbali ziwiri:

1. Kumbali imodzi, zimatengera momwe sitoloyo ilili, Kodi ndi sitolo yatsopano kapena sitolo yakale?Kodi sitolo ilinji?
2. Kumbali inayi, zimadaliranso zotsatira za magalimoto olipidwa palokha.

Onani ngati sitolo ikuchita zolipira

Ndiloleni ndikhudze mfundo yoyamba.

Masitolo amitundu yosiyanasiyana ali ndi magawo osiyanasiyana amtundu wolipidwa.

Ngati ndi sitolo yatsopano yomwe yangotsegulidwa kumene, mbiri ya sitoloyo idakali yotsika kwambiri, ndipo chiwerengero cha magalimoto olipidwa ndi chachikulu, ngakhale chikafika ku 80%, ndichofala kwambiri.

Chifukwa ndi sitolo yatsopano, ngati simuigwiritsa ntchito, musapatutse anthu ena kuti "ayitse" kudzera muzotsatsa zapamtunda.

Ndizovuta kuti masitolo atsopano apulumuke pamagalimoto aulere okha

Kupyolera mu kukwezedwa kwa sitima kumakhala kofanana ndi "accelerator" ya kukula kwa sitolo.

ikufanana ndiDouyin"dou +" ntchito mu .

Mu gawo loyambirira la sitolo yatsopano, pankhani ya "umphawi umodzi ndi azungu awiri" m'mbali zonse, mungagwiritse ntchito sitimayi kuti mupite mwamsanga.ngalandeItha kutenga udindo mwachangu, kutengera kuchuluka kwa magalimoto, kusonkhanitsa kuchuluka kwa magalimoto m'sitolo yatsopano, kukulitsa kutchuka, kuti iwonjezere malonda ndikudutsa mulingo!

Chifukwa chiyani sitolo yatsopanoyo idatsekedwa pasanathe miyezi itatu yotsegulidwa?

Tipeza kuti masitolo ambiri amatsekedwa mkati mwa miyezi itatu atatsegulidwa.

Chifukwa chake ndikuti palibe magalimoto, palibe zochitika, ndipo palibe mayankho abwino kwa nthawi yayitali.ngalandeKuchuluka kwatsala pang'ono kutseka!

Chifukwa chakuti cholinga chotsegula sitolo yapaintaneti ndi kupanga ndalama, pamene anthu apeza kuti ndalama zotsegulira sitolo ya Taobao sizopindulitsa kwambiri, kapena ngakhale alibe chiyembekezo chopeza ndalama, sangathe kupitiriza kumamatira.

Pamapeto pake, ndikungobuula kuti "zoyenera ndizambiri, zenizeni ndizoonda kwambiri"...

Koma ngati anthuwa aphunzira kugwira ntchito ndipo agwiritsa ntchito sitima yapamtunda kulimbikitsa, zinthu zikhoza kukhala zosiyana kwambiri.

Kodi gawo loyenerera la anthu olipidwa a sitolo yakale ndi liti?

Kwa masitolo akale, ngati kuchuluka kwa mwezi uliwonse kupitirira 10, chiwerengero cha magalimoto olipidwa sichiyenera kukhala chokwera kwambiri.

Nthawi zambiri tikulimbikitsidwa kukhala mkati mwa 30% ya malonda a sitolo yonse.

Mwachitsanzo, ngati sitolo imakhala ndi ndalama zokwana 15 pamwezi, kuchuluka kwa magalimoto omwe amalipidwa pamwezi sikudutsa 5.

Chifukwa chiyani izi zikuchitika?

Chifukwa chomwe chiŵerengero cha magalimoto olipidwa sichikuganiziridwa kumayambiriro oyambirira chifukwa palibe kalikonse koyambirira ndipo sichingaganizidwe mochuluka.
Choyamba, muyenera kuyika ndalama kuti sitolo ikhale ndi moyo.

Pambuyo pa mwezi wogulitsa malonda ndi 10 +, simukuganiziranso kukula kwa sitolo, koma phindu.

Magalimoto olipidwa amadalira phindu la malonda

Kenako, phindu lazinthu zambiri nthawi zambiri silidutsa 50%, ndipo phindu lazinthu zambiri limakhala pafupifupi 30%, kapena kuchepera 30%.

Panthawiyi, ngati magalimoto olipidwa amawerengera kwambiri, palibe ndalama.

Kuonjezera apo, akuti chiwerengero cha magalimoto olipidwa ndi chachikulu kwambiri, chomwe chidzakhudzanso kugawidwa kwa magalimoto ofufuza zachilengedwe.

Inde, izi sizinatsimikizidwe, ndi "mphekesera" chabe!

M'malo mwake, funso lalikulu ndilakuti ndipange ndalama kapena ayi.

Ngati kukwezedwa kolipidwa kumatha kubweretsa phindu ku sitolo, kaya pali magalimoto osakira kapena ayi, uwu ndi gawo lina.

Choncho, m'masitolo omwe amagulitsa mwezi uliwonse osakwana 10, nthawi zambiri sikoyenera kuganizira kuchuluka kwa magalimoto olipidwa, ndipo n'zotheka kupitirira 50% kapena 80%.

Kwa masitolo omwe amagulitsa mwezi uliwonse kuposa 10, tiyenera kuyang'anira kuchuluka kwa magalimoto olipidwa, chifukwa sitingathe kungoyang'ana malonda, komanso kuganizira "mtengo".

Kuphatikiza pa kulingalira zamitundu yosiyanasiyana ya sitolo, m'pofunikanso kuganizira zotsatira za malonda a magalimoto olipidwa.

Masitolo ena ali ndi ndalama zambiri zogulitsira, koma magalimoto olipidwa amawerengera ndalama zambiri, koma chiwerengerocho sichiyenera kuganiziridwa.

Chifukwa chomwe timalamulira kuchuluka kwa magalimoto olipidwa pamwambapa ndikuganizira za phindu, chifukwa magalimoto olipidwa (malinga ngati kukwezedwa kwachindunji kwa sitima) nthawi zambiri kumakhala kovuta kupeza phindu lachindunji, ndipo nthawi zambiri amayendetsa malonda okhudzana ndi zobisika. kugulitsa mu sitolo yonse, kapena kudzera mwa makasitomala akale.

Zogulitsa zina zomwe zimalipidwa pakukweza magalimoto ndizabwino

Kwa zinthu zina, kukwezedwa kolipiridwa kokha kumachita bwino.

Ndawona zinthu zambiri, kudzera sitima yokhaChiŵerengero chopangaNdipamwamba kwambiri, imatha kufika 3.0 kapena kupitilira apo, kapena kupitilira apo.

Mwachitsanzo, ngati tagwirizana ndi zinthu zina, kuchuluka kwa magalimoto olipidwa kudzera pa sitimayi kumatha kufika 6.0 kapena 8.0, ndiye kuti malonda amtunduwu safunikiranso kuganizira za kuchuluka kwa magalimoto omwe amalipidwa.

Pazinthu zokwezera sitima zachindunji zomwe sizikutaya ndalama, zomwe ziyenera kuganiziridwa ndi momwe mungakulitsire kuchuluka kwa magalimoto osataya ndalama.

Chifukwa kukwezedwa kolipidwa sikutaya ndalama, sitolo yonse imakhala yopindulitsa kwambiri.

Ngati kuyendetsa kwanu sikukutaya ndalama, muyenera kukhala ofunitsitsa kuchita zotsatsa zolipira mukukhala nthawi yomweyo.

Osataya mwayi, nthawi sibwereranso!

Musati nthawi zonse kuyang'ana pa deta ya kudzera sitima yokha, kuti musaphonye mwayi ndipo musayerekeze kuonjezera ndalama.Zotsatira zake, sitoloyo yakhala ikuchita kalikonse ndipo sangadutse botolo ...

Komanso, popanda mankhwala, ndizotheka kupanga phindu lokhazikika nthawi zonse.

Choncho, kuti musalole anzanu kuti agwire, muyenera kuthamanga mofulumira ... Palinso mkhalidwe wina, ndiko kuti, masitolo ena akale, kapena "chuma chakale" chomwe chachotsedwa kwa nthawi yaitali.

Pali zifukwa zambiri, monga kuphwanya malamulo, monga mpikisano wamagulu ndi woopsa,SEOMagalimoto aulere sangapitirire.

Ngati mumagwiritsa ntchito kukwezedwa kolipira, mutha kubweretsa magalimoto ndikuyendetsa.

Sitimayi ikangoyima, pakapita nthawi, sitolo ikhoza "kufa" ndipo sipadzakhalanso magalimoto kapena zochitika.

Kwa sitolo yamtunduwu, magalimoto olipidwa ayenera kutsatiridwa.

Magalimoto olipidwa amatha kupeza nthawi 10 kuposa kuchuluka kwa magalimoto aulere

Kuphatikiza pa akaunti yaumwini ya Douyin yokhala ndi abwenzi omwe ali ndi otsatira oposa 100 miliyoni, chiwerengero chonse cha maakaunti a Douyin opangidwa m'mafakitale angapo nthawi imodzi chimaposa otsatira 400 miliyoni, ndipo akauntiyo ili ndi otsatira pafupifupi 20.

(Zowona, zomwe adakumana nazo popanga akaunti za Douyin ndizothekanso)

Izi ndi zotsatira zawo chaka chatha, koma chaka chino asiya njira iyi, ndipo sachita khama pokweza mafani.

Sikuti simungapange ndalama, pali mwayi wopeza ndalama popanga akaunti ya Douyin, koma kupanga ndalama powonjezera mafani pang'onopang'ono sikukhazikika ndipo kumafuna kulimbikira kosalekeza.

Amadalira kugwiritsa ntchito ndalama, pa nsanja iliyonseKutsatsa KwapaintanetiNdizo zonse, magalimoto olipidwa amatha kupeza nthawi 10 kuposa kuchuluka kwa magalimoto aulere (ndiyo mfundo).

Pamsonkhano wa kampani masiku awiri apitawo, adadzipenda okha:

1. M'mbuyomu, zatsopano zamkati zinali 70%, ndipo zidzatsikira ku 30% m'tsogolomu, ndipo sitidzapanga zatsopano, koma timangopanga kusintha kwanuko.Wotsogolera polojekiti aliyense ayenera kuphunzira kugwiritsa ntchito ndalama zambiri komanso kuwononga nthawi yochulukirapo kufunafuna zatsopano zakunja.
2. Osaganizira za msika funani nokha.Zidziwitso zakusokonekera kwa msika zikuyenera kutengera zomwe anzawo akuchita, kuti zitsimikizo za anzawo 0-1 zitheke.
3. M'mbuyomu, anali ndi malingaliro ochulukirapo ndipo amathera nthawi yochuluka powaganizira.M'tsogolomu, tidzakhala kampani yomwe ili ndi luso lapamwamba lachiwiri ndi lachitatu koma lochita kupanga.

(Kulemba mwachidule izi, amawonanso kuti ndizodabwitsa. Koma ndi kusinkhasinkha kwenikweni)

Sindikudziwa kuti ndi anthu angati omwe angamvetse tanthauzo lake?

• Mtengo wa luso lamakono ndi wokwera kwambiri, monga munthu woyamba kukwera phiri, kukadula nkhuni ndi mitengo.Ponena za munthu wachiwiri ndi wachitatu, ingotsatirani mapazi a munthu woyamba ndikuyenda kutsogolo.
• Chepetsani chiwopsezo, onjezerani mitengo yopambana, ndikuchita kuti muchepetse.
• Poyerekeza ndi luso lazamalonda, kukwera kwa magalimoto olipidwa kumapangitsa kuti pakhale phindu pazamalonda.

Ngakhale magalimoto olipidwa atha kupeza nthawi 10 kuposa kuchuluka kwa anthu a SEO, cholinga chake ndikuti kuchuluka kwa ROI kuyenera kuchitika bwino.

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