Chen Weiliang: Kodi mungadziwe bwanji ngati kuyika kuli kolakwika mukamachita malonda a WeChat?

Chen Weiliang:做Wechat malondakudziwa bwanjiKuyikaNdi zolakwika?Zifunseni nokha kuti ndi chiyani

Mu January 2017 4 22 Tsiku Chen WeiliangTengani nawo gawo pakugawana nawo msasa wophunzitsira wapadera

M'buku "Positioning", akuti zinthu zatsopano ziyenera kugwirizana ndi zinthu zomwe zilipo kale, apo ayi sipadzakhala malo mu ubongo wa anthu.

Ziribe kanthu zomwe mukugulitsa kapena ntchito yomwe mukugulitsa, mutha kudzifunsa funso lakale kuti mudziwe ngati mukudziyika molakwika?

Ndi chiyani?

Funso ndilakuti - ndi chiyani?

Dzifunseni nokha "ndi chiyani?" ndipo mudzadziwa ngati malo anu ali olakwika.

pamene anthu akuwona"WechatNdi mawu anayi akuti "media", anthu ambiri sadziwa chilichonse chokhudza zinthu zatsopano ndipo sanamvepo za dzina la kampaniyo.

Dzulo ndinagawana malo a Wechat Media - "WeChat Costco", ndipo lero ndikufotokozera mwachidule "wojambula" wa Wechat Media.

Tsopano, tiyeni tifotokoze mwachidule "wojambula" wa Wechat Business Media.

Ngati wogwiritsa ntchito sakumvetsetsa zomwe zili, ziyenera kugwirizanitsa zomwe ubongo wa wosuta umadziwa.

Kodi pulasitala ndi chiyani?

"Abusa" ndi membala wa Wechat Media ndipo amapanga ndalama pogulitsa katundu wa bizinesi ya Wechat.

Wechat Media ili ndi buku lomwe limatchedwanso "Pastorian", lomwe ndi buku loyenera kuwerenga kwa mamembala a Wechat Media.

Mukafunsa kuti dzina la membala la Painter limatanthauza chiyani?Chifukwa ndi chinthu chatsopano, anthu amafunsidwa kuti "ndi chiyani", ndipo zingakhale zovuta kuzimvetsa kwa kanthawi, panthawiyi akhozaKugwirizanitsa zomwe ubongo ukudziwa kale kumapangitsa kuti anthu amve mosavuta, tsopano tiyeni titanthauzire chiyambi ndi tanthauzo la dzina la membala wa Painter.

chiyambi cha wojambula dzina

• Fans - Fan Economy
• Yendetsani chala-mwamba kuti mugulitse
• Mmisiri - Mzimu Wamisiri

Tanthauzo la "wojambula" - chuma cha fan chimachokera ku nyenyezi, ndipo mzimu wa mmisiri ndi kupanga ndalama pogulitsa katundu.

Malingana ngati tikufuna kupanga ndalama, tikhoza kulowa nawo umembala wa Painter kuti tiphunzire malonda a WeChat, kaya ndi nthawi yochepa kapena nthawi zonse.

Zomwe mamembala a Painter amachita ndikugwiritsa ntchito chidziwitso cha malonda a WeChat chomwe aphunzira m'kalasi ya Painter kuti ayese, kuchita mabizinesi ang'onoang'ono ndi mzimu waluso kuti azitsuka chophimba mwachisomo kuti agulitse katundu, komanso kugwiritsa ntchito bwino nthawi yawo yopuma kuti apeze ndalama zowonjezera.

(Mutu wa nkhaniyi ndi momwe mungadziwire ngati kuyika kuli kolakwika pochita malonda a WeChat. Kufotokozera mwatsatanetsatane kwa mamembala a wojambula kudzalembedwa mtsogolo kuti agawane)