Amazon Manual Ads Broad Match / Mawu Ofananira / Yeniyeni Yeniyeni Ndi Iti Yabwino?

Kuyika kwa mawu achinsinsi a Amazon, pali njira zitatu zofananira: machesi otakata, mafananidwe a mawu ndi mafananidwe enieni.

• Kufanana kwakukulu kumaphatikizapo mawu osakira munjira iliyonse, kuphatikiza kuchuluka, kusiyanasiyana, ndi mawu osakira.Mtundu wa machesi uwu ukhoza kupatsa ogulitsa kwambiri malonda awo.
• Kufanana kwa mawu kumakhala ndi mawu omwewo kapena mawu osakira.Mawu osaka ayenera kukhala ndi mawu enieni kapena dongosolo la mawu.
• Mtundu wofananira womwe umafanana ndendende ndi mawu osakira kapena dongosolo la mawu osakira.

Kuyika kwa mawu osakira pamanja, ndi njira ziti mwa zitatuzi zomwe zimagwira bwino ntchito?

• Ndipotu, funsoli makamaka limadalira cholinga cha wogulitsa.
• Chifukwa cha malingaliro osiyanasiyana a njira zoperekera zotsatsa izi, zotsatira zake zimakhala zosiyana.

Zotsatsa zofananira

• Tiyerekeze kuti tsopano pali mawu omwe ali ndi kuchuluka kwakusaka komanso kuchuluka kwakusaka, koma mawuwo ali ndi chinthu, kapena amagwirizana ndi mtundu wazinthu.
• Pamenepa, ngati mukufuna kutsatsa ndikuyesera kusunga ndalama zotsatsa, ndipo kuchuluka kwa mawu kumaposa mawu 3 mpaka 4, mutha kuganiziranso kugwiritsa ntchito kuphatikiza kwakukulu.

malonda enieni

• Ngati wogulitsa apeza mawu olondola kwambiri, amagwira ntchito yabwino, ndipo wogulitsa akufuna kuyika mawuwo.
• Panthawiyi, wogulitsa akhoza kusankha mwachindunji machesi enieni.
• Dziwani kuti sizowona kuti mawu osakira sangaperekedwe mokulira.Ngati wogulitsa sakudziwa zambiri za mawu osakira azinthu, makamaka mawu osakira amchira wautali, ndipo akungofuna kudziwa kapena kukulitsa mawu osakira amchira wautali ndi dzina.
• Ndiye, inunso yotakata machesi mwachindunji ndi dzina.

Mawu Ofananitsa Zotsatsa

• Kufanana kwa mawu kumakhala ndi mawonekedwe apadera operekera (chiwonetsero) ndipo nthawi zambiri amagwiritsidwa ntchito kukulitsa kuti agwirizane ndi mawu apakatikati (mawu amchira amtali ndendende kapena kutsatiridwa ndi mawu).Kuti muwonjezere mawu amchira awa ataliatali, sankhani Mafananidwe a Mawu.
• Pamafunso omwe aliyense amawakonda, monga "kufanana kwa mawu, kufananiza kwakukulu, kufanana kwenikweni, yemwe ali ndi zotulukapo zabwinoko, ndi madongosolo ambiri", yankho silifanana kwenikweni, ndipo mawu omaliza ayenera kutengera momwe zinthu zilili.