Kodi njira yopangira zinthu zatsopano zapa media ndi chiyani?Maluso oyika patsogolo pa ntchito ya e-commerce

media yatsopanoKugwira ntchito kapena ntchito yodziyimira pawokha, ntchito yokhutira ndi imodzi mwazo.

Kodi zomwe zili mkati ndi chiyani?

Zithunzi zonse, zolemba, ndi makanema omwe amaperekedwa kwa ogula patsamba lomwe lingalimbikitse kutembenuka kwa ogula ndikuwonetsa mtengo wamtundu wa wogulitsa zitha kutchedwa zomwe zili.

Ndiye n'chifukwa chiyani ntchito zokhutira?

M'malo mwake, kufunikira kwa malonda azinthu kuyenera kugawidwa m'magawo anayi:

1. lankhulani zamtengo wapatali;
2. Pangani chithunzi chamtundu;
3. Wonjezerani kukakamira kwa ogula;
4. kulimbikitsa kutembenuka;

Ndi mitundu yanji ya zomwe zili?

1. 图片
2. Malembo
3. 视频

Kodi njira yopangira zinthu zatsopano zapa media ndi chiyani?

Kodi njira zopangira zinthu ndi ziti?

1. OGC (Zopangidwa Mwantchito)
2. UGC (Zopangidwa ndi Ogwiritsa)
3. IGC (Influencer Generated Content)

Yoyamba ndi OGC (Occupationally Generated Content), yomwe ndi maziko azinthu zopangidwa ndi nsanja.Magwero a zinthuzi nthawi zambiri amapangidwa ndi makampani kapena ogwiritsa ntchito masamba, kuphatikiza mafotokozedwe azinthu, zithunzi, makanema, ndi zina zambiri. Ntchito ndi kufalitsa mtengo wamtundu ndikukhazikitsa chithunzi chamtundu.

Yachiwiri ndi UGC (User Generated Content), ndiko kuti, zomwe zimapangidwa ndi wogula, ndithudi, zimapangidwanso ndi wogula mwachisawawa, kapena zopangidwa ndi wogulitsa motsogoleredwa ndi wogula.

Izi zikuphatikiza ndemanga zochokera kwa ogula, ma retweets ochokera kwa ogula pazama media, mafotokozedwe ena ochokera kwa ogula, ndi ndemanga zochokera kwa ogula patsamba.

Udindo waukulu wa UGC ndi kuvomereza kukhulupilira, kotero kuti anthu omwe sadziwa kapena kukhulupirira mtundu wa wogulitsa akhoza kupanga chikhulupiliro mwamsanga ndi webusaiti ya wogulitsa.

Kodi njira yolipirira zomwe zilimo ikutanthauza chiyani?

Yotsiriza ndi IGC (Influencer Generated Content), yomwe ndi yopangidwa ndi mphamvu.

Ogulitsa atha kupeza anthu otchuka pa intaneti kuti athandizire kubweretsa katundu ndikupanga zinthu kwa ogulitsa, mongaFacebookkutsatsa.

Kodi zopanga zotsatsazi zimachokera kuti?

1. Imodzi ili yakuti wogulitsa alase yekha;
2. Chimodzi ndi chakuti wogulitsa amatumiza imelo kwa wogula kupempha wogula kuti amuthandize kujambula zithunzi;
3. Winanso ndi kukhudzana ndi nyenyezi ndikupempha nyenyeziyo kuti ilipire kuwombera.

Zomwe zili pamwambazi ndizomwe zimayambira komanso mawonekedwe ake.

Zofunikira pakufalitsa zomwe zili mkati zimaphatikizansopo zinthu zingapo.

zokhutira poyambaKuyika, ndiko kuti, ndi mtundu wanji wazinthu zomwe mungapange, kachiwiri kuti mumvetse omvera zomwe zili, ndipo potsiriza kuphatikiza njira zoyankhulirana.

ZamalondaMaluso oyika patsogolo pantchito

Kuyika malo ogulitsa chinthu kuyenera kutsatira mfundo zinayi izi:

1. Fufuzani chowonadi kuchokera ku zowona, musamapange zabodza
2. Malo ogulitsa samangokhala ndi mankhwala okha
3. Onetsani Ubwino Wosiyanasiyana
4. Musakhale olunjika kwambiri

Fufuzani chowonadi kuchokera ku zowona, musamapange zabodza

Kaya ndi chonchoKutsatsa KwapaintanetiakadaliKutsatsa PaintanetiKukonzekera kuyenera kuzikidwa pa mfundo yofunikira yofunafuna chowonadi kuchokera ku zowona.

Chifukwa chake, kuchotsedwa kwa malo ogulira kuyenera kutengera momwe zinthu ziliri pakampaniyo komanso zomwe zidapangidwa.

Kugulitsa malo, osati kungogulitsa kokha

• Sizinthu zonse zomwe zili ndi ubwino womveka bwino.
• Zogulitsa zanthawi zonse sizosiyana kwambiri ndi zina pamsika.
• Panthawiyi, zimakhala zovuta kukonzanso malo ogulitsa molingana ndi mankhwala omwewo, kotero ndikofunikira "kupanga" malo ogulitsa panthawiyi.
• Mutha kuyesa kuwonetsa malo ogulitsa apadera kuchokera kumakampani omwe ali pamsika, kupanga ndi zomwe zachitika pautumiki.
• Kampani yofanana, yoyang'ana pa chinthu chimodzi kwa zaka 20, imakhala ndi kumverera kosiyana ndi kampani yomwe imapanga mitundu yambiri ndipo yakhazikitsidwa kwa zaka ziwiri zokha.

Onetsani Ubwino Wosiyanasiyana

• Nthawi zina zinthu zomwe timagulitsa zimakhala zatsopano komanso zapadera pamsika ndipo zimakhala ndi phindu lapadera poyerekeza ndi zomwe zili pamsika.
• Pakadali pano, tikuyenera kuwonetsa mtengo wapaderawu kuchokera kumagawo angapo.

Musakhale olunjika kwambiri

• Kwenikweni, anthu ambiri sanganene kuti zinthu zomwe amagulitsa ndizoyipa bwanji, koma azilimbikitsa mitundu yonse yazinthu zabwino kapena ntchito.
• Kotero, ngati mukunena kuti muzinthu zanu kapena zoyambira zautumiki "zapamwamba kwambiri, zapamwamba", "zogulitsa zathu ndizabwino kwambiri pamsika", sizikutanthauza zambiri, koma ndizabwino kuposa chilichonse.
• Cholinga choyamika mankhwalawo chikhoza kutheka mwa njira ina: mwachitsanzo, tikhoza kutamanda katunduyo kudzera mu ndemanga za makasitomala ndi pakamwa pa anthu ena.