Kodi mungasinthire bwanji masinthidwe odziyimira pawokha a zovala za e-commerce?Kodi zovala zamalonda zakunja ndizosavuta kugulitsa?

Kukhudzidwa ndi mliri, zovala zapadziko lonse lapansiZamalondaMakampaniwa alowa m'nthawi yachitukuko chofulumira, ndipo msika wapadziko lonse wamalonda wamalonda wamalonda wakula ndi 50% pachaka.

Kodi zovala zamalonda zakunja zodutsa malire ndi zosavuta kugulitsa?

M'mayiko otukuka monga United Kingdom, United States, ndi Germany, kuchuluka kwa malonda a e-commerce afika pa 20%, ndipo chizolowezi chogula cha ogula chapangidwa.

M'mayiko omwe akutukuka kumene monga Vietnam, Mexico, ndi India, kukula kwa malonda a e-commerce kudzakhala pakati pa 30% ndi 60% mtsogolomo.

Kaya ndi dziko lotukuka kapena dziko lomwe likutukuka kumene, msika wamalonda wamalonda uli ndi mwayi waukulu wachitukuko.

Pansi pa izi, mliriwu wakulitsa mwayi wapadera waku China, wanthawi yayitali komanso wokwanira.

Kenako, nkhaniyi ikambirana za kusankha,Mangani malo okwerera,Kukwezeleza kwa ngalande,Kutsatsa PaintanetiMiyeso inayi ya ntchito imatanthauzira luso loyenera kwa ogulitsa.

1. Kusankha Kwazinthu: Chinthu Chofunika Kwambiri pa Chisankho cha Wogula

Deta ikuwonetsa kuti mwazinthu zomwe zimakhudza zosankha za ogula, 67% ya ogula amakhulupirira kuti zinthu ndizosankha kusankha kugula, zomwe zikuwonetsa kufunikira kwa kusankha kwazinthu.

Momwe mungasankhire zoyenera zovala zamalonda zakunja?

Choyamba, ogulitsa ayenera kumvetsetsa zomwe ogula amakonda.

Kwa ogula omwe ali mugulu la zovala, chitonthozo ndi kukwanira ndizinthu ziwiri zofunika pakugula.

Chachiwiri, ogulitsa ayenera kumvetsetsa msika wamakono wa zovala.Mwachitsanzo, zovala za akazi zimagulitsidwa kwambiri kuposa zachimuna.

Muzovala zachikazi, masitayilo a tsiku ndi tsiku achikazi ndi masitayelo achikazi achikazi amatchuka kwambiri.

2. Pangani tsamba la webusayiti: pangani sitolo yapamwamba kwambiri

• Wogulitsa atatsimikizira kusankha, ayenera kumanga sitolo yodziimira kuti awonetse ndikugulitsa zinthuzo.
• Kuti amange sitolo yokhala ndi chiwongoladzanja chachikulu, ogulitsa ayenera kumvetsera kwambiri makonzedwe a malo.
• Pogwiritsa ntchito mawebusayiti odziyimira pawokha, masitolo osintha kwambiri nthawi zambiri amakhala ndi izi: mapangidwe apamwamba amasamba, kuthamanga kwachangu, komanso maulalo amfupi ogula.
• Nthawi zambiri, gulu la zovala ndi kugula mwachidwi.
• Ngati pali ma SKU ambiri kapena njira yosankha ndi yayitali kwambiri, chikhumbo cha wogula kuti apereke dongosolo chidzachepetsedwa mpaka pamlingo wina, kotero wogulitsa ayesetse kufewetsa njira yogulitsira wogula.

3,ngalande: Fikirani anthu omwe mukuwafunirawo kudzera munjira zingapo

• ngalandeNthawi zonse wakhala ulalo wapakatikati pakugwiritsa ntchito masiteshoni odziyimira pawokha.
• Pakadali pano, pali njira zazikulu zitatu zopangira mawebusayiti odziyimira pawokha kuti akope anthu ambiri:FacebookKutsatsa, Google Ads ndi Influencer Marketing.
• Njira yotsatsa ya Facebook e-commerce yagawidwa m'magawo atatu: ogula amadziwitsa zamtundu, kupanga cholinga chogula, ndikuchitapo kanthu kuti amalize kusintha.
• Ngati ogulitsa zovala akufuna kupeza zotsatira zazikulu - zotsatsa zomwe zimapangitsa ogula kuchitapo kanthu - atha kugwiritsa ntchito mitundu itatu yotsatsa: zotsatsa zamakasitomala, zotsatsa za carousel, ndi zithunzi.

4. Ntchito: Kodi malo odziyimira pawokha odziyimira pawokha amalonda amtundu wa e-commerce angapangitse bwanji kusintha?

Kugwiritsa ntchito tsamba lodziyimira pawokha ndi ntchito yovuta, yomwe imafuna kuti ogulitsa azikulitsa mosalekeza masanjidwe awebusayiti molingana ndi data ya sitolo kuti asinthe kuchuluka kwa sitolo.

Malangizo okometsera zosintha zamasitolo

1. Uzani mnzanu kuti agule ndikuchotsera 50% iliyonse.
2. Mutakhala membala, mutha kukhazikitsa ulalo wokhawokha, ndipo madongosolo opangidwa ndi ulalo wotsatsa adzalandira 8% Commission.
3. Nthawi yobweretsera & malo othandizira, mawu oyamba ndi omveka bwino.
4. Chojambula chotsatsira patsamba loyamba chimauza makasitomala momveka bwino za malo ochotsera.
5. Perekani ntchito yochotsera ophunzira, kuchotsera 10% mpaka mutamaliza maphunziro.
6. Kutumiza kwaulere pamaoda opitilira $75.
7. Lowani kuti muchepetse 15%.
8. Lowani kuti muchepetse 20%.
9. 15% kuchotsera kwa mamembala atsopano, kovomerezeka kwa masiku 7.

Tikukhulupirira kuti zomwe zili pamwambazi zikuthandizani.