Momwe mungapangire bizinesi ya e-commerce?Njira yosavuta yoganizira yopangira bizinesi ndikupanga ndalama

chitaniZamalondaNdi bizinesi chabe.

Mabwana ang'onoang'ono ambiri sadziwa momwe angachitire bizinesi?

Iwo sadziwa ngakhale chochita ndi losavuta maganizo chitsanzo kuchita malonda ndi kupanga ndalama?

Factory profit model

• 工厂年产量100万件，平均销售单价50元，所以产值5000万元，其中原材料2500万元，辅料800万元，工资300万元 、管理费200万元、水电150万元、租金150万元、税金150万元。
• Kutsatsa PaintanetiMtengo wake ndi 100 miliyoni yuan, kutsika kwa zida zopangira zida ndi 100 miliyoni yuan, ndipo zowonongera zina ndi 50 yuan.
• Phindu lomaliza ndi 500 miliyoni, ndipo phindu ndi 10%.

Panthawiyi, muyenera kuganizira ngati 10% iyi ndi yokwanira kuthana ndi zoopsa zosiyanasiyana zadzidzidzi ndi kusintha kwa msika?

E-commerce profit model kuganiza

Mukawona chinthu chomwe chikugulitsidwa 100 yuan ndikugula 50 yuan, zotsatirazi ziyenera kuwonekera nthawi yomweyo:

• 50% phindu lonse, 15% kukwezedwa, 5% zogulira, 5% ogwira ntchito, 5% nsanja, 5% kubweza kutayika, 3% malo osungira, 2% ndalama zamaofesi, ndi 10% phindu lomaliza.
• Panthawiyi, muyenera kuganizira ngati ndalamazo ndizokwanira kusonkhanitsa, ndipo pali misonkho?

Chitsanzo cha phindu la kampani yogulitsa malonda ndi yosavuta

Tiyerekeze kuti kampani yogulitsa anthu 20 ikugulitsa 5000 miliyoni, ndipo phindu lalikulu (mtengo wogulitsa - mtengo wakale wa fakitale - chilolezo chamilandu ndi mtengo wamayendedwe) nthawi zambiri ndi 15%, kapena 750 miliyoni.

Muyenera kungowerengera ngati ndalamazo ndizokwanira kulipira (15 kwa anthu wamba, pafupifupi 6%), ndalama zotsatsa ndi 100% kutengera 2 miliyoni, Commission (20% ya phindu kapena 1% yogulitsa, 1% ya renti yaofesi. ), zinthu zachikhalidwe Kampani yamalonda yakunja nthawi zambiri imakhala ndi phindu la 5, lomwe limatsimikiziridwa ndi msika.

Ma e-commerce odutsa malire alinso ndi ma algorithms amitundu yamabizinesi

Mtundu wa funnel wa GMV:

• GMV ndiZamalondaMawu ofunikira pamakampani ndi chidule cha Gross Merchandise Volume, chomwe ndi kuchuluka kwazinthu zomwe zagulitsidwa. GMV ndi chizindikiro chofunikira kuyeza magwiridwe antchito a nsanja za e-commerce.
• Pakatikati pa ntchito ya e-commerce imachokera ku zizindikiro za GMV, koma sizingatheke kuyamba ndi zizindikiro zokha, ndipo zizindikiro ziyenera kugawanika.Chomwe chimagwiritsidwa ntchito kwambiri ndi njira yowunikira mafungulo:

Zogulitsa (GMV) = Traffic✖️Conversion rate✖️Customer unit price✖️Repurchase rate

• Magalimoto: Ndi kuchuluka kwa anthu omwe amalowa m'sitolo, osagwiritsa ntchito intaneti amatchedwanso traffic, ndipo masitolo omwe ali ndi magalimoto ambiri amatchedwa masitolo otukuka.
• Mtengo wosinthitsa: Anthu omwe amalowa m'sitolo amatha kugula china chake, chomwe chimatchedwa mtengo wapaintaneti.
• Mtengo wamtengo wamakasitomala: Kodi kasitomala adawononga ndalama zingati panthawiyo ndipo adagula zingati?Mukamagula kwambiri, mtengo wake ndi wapamwamba kwambiri.
• Mtengo wowombolanso: Ngakhale kasitomalayu atachoka, pali mwayi wotani kuti adzabwerenso nthawi ina?Offline amatchedwa obwereza makasitomala.

Nthawi zambiri, phindu lalikulu limawerengedwa poyamba, mtengo wogulitsa - mtengo wakale wa fakitale - choyamba - komishoni - kutsatsa - kugawa - kusungira katundu, komanso kuchotsera msonkho. phindu lonse.

We-media ndi njira yosavuta yoganizira yopangira bizinesi ndikupanga ndalama

• Nthawi zambiri, zimachitika ndi munthu m'modzi, palibe mtengo, zonse zomwe mumalipira ndi nthawi;
• Simusowa kupanga chitsanzo, mungathe kuchita zambiri kapena zochepa, zonse zimadalira zomwe mumakonda.