Kodi mungalembe bwanji kope kuti muwongolere magwiridwe antchito?Consumer Psychology Imakulitsa Kuchita Bwino Kugulitsa

Momwe mungalembe kopi yotsatsa ya Facebook?

IkaniFacebookPachimake chake, kutsatsa kumayesa nthawi zonse kugulitsa kosiyanasiyanaZolemba, pezani kopi yotsatsa ya kasinthidwe kawo, ndiyenoZamalondaPulatifomu imatha kukulitsidwa ndikukhazikitsidwa, ndipo pamapeto pake imatha kupititsa patsogolo magwiridwe antchito.

Cholinga cha anthu ndicho kufunafuna zabwino ndikupewa zoyipa, kupewa zowawa, ndi kutsata.okondwaChimwemwe ndi chikhalidwe cha munthu.

Akatswiri a zamaganizo aphunzira makampani oposa 100, kuphatikizapo nsanja za e-commerce Shopee, Lazada, Apple ... Iwo ali ndi chinthu chimodzi chofanana, ndiko kuti, ali amphamvu kwambiri ogula psychology.

Kodi mungalembe bwanji kopi kuti muwongolere magwiridwe antchito?

Tsopano tiyeni tigawane ma psychology 7 akuluakulu kuti muwongolere malonda, ndikukhulupirira kuti angakuthandizeni kukonza bwino malonda.

7 Psychology yayikulu ya ogula, ikulolani kuti muwongolere magwiridwe antchito:

1. tsatirani chitsanzo
2. kuwopa kutaya
3. halo zotsatira
4. Anchoring effect
5. reciprocity zotsatira
6. zotsatira zakusowa
7. Kuvuta kusankha

tsatirani chitsanzo

Ngati wina achita zomwezo, mwayi ndiwe kuti mukuchita zomwezo.

Langizo: Onetsani kuchuluka kwa anthu omwe amagwiritsa ntchito kapena kugula ntchito yanu

kuwopa kutaya

Anthu amada nkhawa kwambiri akaluza kuposa kupeza.

Langizo: Auzeni makasitomala kuti angasunge ndalama zingati akagula malonda/ntchito yanu?

halo zotsatira

• Mphamvu ya halo, yomwe imadziwikanso kuti halo effect, ndi chinthu chomwe chimakhudza malingaliro a anthu.
• Chikhalidwe kapena mawonekedwe amalingaliro amphamvu awa a nyumba yachikondi ndi Wu, monga halo ya halo ya mwezi, imafalikira ndikufalikira kumadera ozungulira, kotero anthu amachitcha kuti zamalingaliro izi kuti halo kwenikweni.

Chosiyana ndi zotsatira za halo ndi zotsatira za ziwanda.

• Ndiko kuti, kukhala ndi malingaliro oipa a khalidwe linalake la munthu kapena khalidwe linalake la chinthu kumapangitsa anthu kupeputsa mikhalidwe ina ya munthuyo kapena mikhalidwe ina ya chinthucho.

Zotsatira za anthu otchuka ndizofanana ndi halo.

• Sizovuta kupeza kuti zotsatsa zambiri ndi oimba otchuka ndi akatswiri apakanema, ndi ang'onoang'ono omwe amadziwika kwambiri.MunthuKoma kawirikawiri amawonedwa.
• Chifukwa zinthu zomwe zimayambitsidwa ndi nyenyezi zimakhala zosavuta kuzizindikira ndi aliyense.
• Wolembayo akakhala wotchuka, zolembedwa pamanja zomwe kale zinali pansi pabokosi sizidzadandaula za kusindikiza, ndipo ntchito zonse sizidzadandaula za kugulitsa.Izi ndi zotsatira za zotsatira za halo.

Kodi makampani angapangitse bwanji malonda awo kudziwika ndi kuvomerezedwa ndi anthu?

• Njira yachidule ndiyo kuyika chithunzi kapena zinthu za kampaniyo kwa anthu otchuka, ndikupangitsa kuti anthu otchuka alimbikitse kampaniyo.
• Mwanjira imeneyi, mutha kugwiritsa ntchito "kutchuka" kwa anthu otchuka kuti athandize makampani kutchuka kwambiri.
• Onetsetsani kuti anthu akamaganizira zinthu za kampaniyo, amaganizira za anthu otchuka amene amacheza nawo.
• Ngati munthu achita bwino pa chinthu chimodzi, ena angaganize kuti muchita bwino pa zinthu zina, ndikudalira inu.

Langizo: Ikani ndalama pamakampani ndi malonda anu, kotero ngati mupanga zinthu zambiri, anthu azikhala ndi chidaliro pa malonda/ntchito yanu.

Anchoring effect

Ngati muwonetsa mtengo wokwera kaye, makasitomala sazindikira mtengo wake pambuyo pake.

Langizo: Zogulitsa/ntchito zomwe mumagulitsa ziyenera kuwonetsa mtengo wokwera kaye.

reciprocity zotsatira

Ngati mukufuna kugulitsa, choyamba muyenera kuphunzira kupatsa.

Langizo: Perekani mtengo, perekani malangizo abwino kwa makasitomala, kenako pezani imelo yamakasitomala,Nambala yam'manja, mukhoza kutsatira pambuyo pake.

zotsatira zakusowa

Zinthu zikachepa, ena amazikonda kwambiri.

Langizo: Adziwitseni makasitomala kuti zatsala zochuluka bwanji?

Zovuta Zosankha

Anthu akamasankha zambiri, amakhala aulesi.

Langizo: Itanirani kuti muchitepo kanthu patsamba lanu lofikira, zili bwino.

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