Kodi mungapangire bwanji malonda a WeChat?WeChat network operation brand power model chidule

momwe angachitireWechat malondakukwezedwa?WeChat network operation brand power model chidule

mawu oyambira:

Kampani iliyonse kapena munthu aliyense amene akufuna kukulitsa chikoka cha mtundu pachilichonse ayenera kugwiritsa ntchito seti iyi ya "Brand Power Model", apo ayi mtunduwo ndiwopanda mphamvu.

(Sindinathe kulowa muakaunti yovomerezeka ya WeChat kwa masiku awiri, ndipo malowedwewo adawonetsa cholakwika. Lero, ndapeza kuti vutoli lidachitika chifukwa chokhazikitsa pulogalamu yolumikizirana yovomerezeka ya akaunti mu msakatuli. Basi Tsekani pulagi ndikulowa mwachizolowezi.)

Ndipotu, ziribe kanthu momwe mukuchitiraKutsatsa Kwapaintaneti, cholinga chachikulu ndikuwonjezera kuwonekera, potero kukulitsa chikoka chamtundu.

Ndikukumbukira titangolumikizana mu 2009Kutsatsa PaintanetiPotsatsa, ndikudziwa kuti pali njira yotsatsira maukonde a gulu, yomwe ndi kutumiza ma post 300 tsiku lililonse kuti akweze maukonde.

Kalelo, tsiku lililonse ankasiya ndemanga pa mabulogu ndi ma forum a anthu ena.

300 posts x 7 days (1 sabata) = 2100 posts
2100 posts x 4 masabata (1 mwezi) = 8400 posts
8400 posts x 3 miyezi = 25200 posts

Tumizani zolemba za 300 pa tsiku, ndipo mukhoza kuona zotsatira pambuyo pa miyezi 3. Njirayi ndi yosavuta, koma ngati mukufuna kupirira, muyenera kukhala ndi chithandizo champhamvu cha akuluakulu.

Kenako ndinazindikiraSEOPadzakhala zotsatira zabwinoko za 1, kotero ndinayamba kuphunzira mwadongosolo SEO.Nditayesa ndikuchita, ndinazindikira kuti ngati nditumiza zolemba za 300 patsiku, ngati ndingaphatikize njira za SEO kuti zigwire ntchito, ndithudi padzakhala zotsatira zowonjezereka. .

Nditanena izi, nthawi yapitayo mnzanga wa gulu adandifunsa kuti ndifotokoze maganizo anga pa ntchito ya WeChat. Ndinati ndilemba nkhani kuti ndigawane ndikakhala ndi nthawi. amasunga mawu anga, ndiye tsopano Ndiloleni ndigawane chidule changa cha ntchito za WeChat.

Awa ndi mitundu yamitundu yomwe ine ndafotokoza mwachidule mchitidwe wa WeChat ndikuutcha "Brand Power Model":

Kampani kapena munthu aliyense amene akufuna kupanga mtundu atha kugwiritsa ntchito "Brand Power Model" iyi kuti awonjezere kukopa kwamtundu.

XNUMX. ChitaniKuyika

Kuti muchite izi, muyenera kudzifunsa mafunso atatu:
(1) Gulu langa la ogwiritsa ntchito ndi ndani?
(2) Kodi mfundo zawo zazikulu zitatu zowawa ndi ziti?
(3) Kodi ndingapeze mayankho otani?

Mukamvetsetsa mafunso atatuwa, mutha kudzipangira nokha malo olondola ndikudzipanga kukhala katswiri pantchito inayake.

Ndi pano"Wechat Business Green Cardmembala" mwachitsanzo:

1. Kodi ogwiritsa ntchito WeChat membala wobiriwira khadi?
(1) Omwe akufuna kupanga ndalama ngati bizinesi yaying'ono yokhala ndi chiopsezo chochepa;
(2) Anthu ofuna kudya pamtengo wotsika.

2. Kodi mfundo zitatu zazikulu zowawa za WeChat membala wobiriwira khadi?
(1) Kusakwanira kotunga zambiri, sangapeze mankhwala oyenera Kukwezeleza awo;
(2) Mtengo ndi chiwopsezo chosungira katundu ndizokwera kwambiri chifukwa chandalama yayikulu ya wothandizila pa chinthu china.
(3) N’zovuta kupeza ndalama m’njira yotsika mtengo komanso yopanda ngozi.

3. Ndi maubwino otani (mayankho) omwe mamembala a khadi la WeChat angasangalale nawo?
(1) Zambiri zowonjezera, zosankha zambiri, zosavuta kupeza zotsatsa zoyenera;
(2) Palibe chiwopsezo cha capital and stockpolling for one product for sale m'malo mwa ena;
(3) Pangani ndalama ndi zero mtengo ndipo palibe chiopsezo;
(4) Sangalalani ndi mitengo yabwino ya umembala ndikusunga ndalama kuti mugwiritse ntchito.

XNUMX. Kupereka malingaliro

Chowononga kwambiri ndi chiyani?Chinthu chowononga kwambiri komanso champhamvu kwambiri padziko lapansi ndikufalitsa malingaliro.

Anthu onse otchuka kwambiri padziko lapansi akufalitsa malingaliro, Marx ali ndi Das Kapital, Lao Tzu ali ndi Tao Te Ching, Confucius ali ndi The Analects, ndipo oyambitsa zipembedzo amenewo ali ndi buku limodzi lachikale lofalitsa malingaliro awo.

Chifukwa chake, ngati bizinesi ikufuna kukulitsa chikoka chamtundu wake, ikuyenera kukhazikitsa njira yongoyerekeza yamalingaliro amtundu ndikufalitsa malingaliro ake, kuti ikweze chikoka cha mtundu wake.

Ndimagawana chidziwitso cha chidziwitso cha kutsatsa kwapaintaneti ndikufotokozera mwachidule luso la malonda a WeChat, lomwe ndikufalitsa malingaliro anga.Nditawerenga, owerenga amawona kuti apindula chifukwa malingaliro omwe ndimafalitsa akhudza owerenga.

XNUMX. Mabodza

Ngati mukufuna kufalitsa malingaliro, muyenera kuchita nawo zokopa, ndipo pali njira zosiyanasiyana zokopa zomwe zingagwiritsidwe ntchito pofalitsa.

1. Njira zosiyanasiyana

Pali njira zambiri zolimbikitsira malonda amtaneti, ndipo zotsatirazi ndi mndandanda wa njira zosiyanasiyana zolimbikitsira maukonde.

(1) zolemba 300 patsiku:
Iyi ndi njira yosavuta yodzikhazikitsira kuti mutumize zolemba za 300 patsiku, kaya ndi blog kapena forum, bola ngati mutha kusiya ndemanga, zidzakhala zogwira ntchito pakatha miyezi itatu.

(2) Chitani SEO kuti mulembe zolemba:
Iyi ndi njira ya SEO yayitali-mchira yomwe imasonkhanitsa mafunso ndi mayankho omwe ogwiritsa ntchito amasamala kwambiri.
Titha kusaka muzu wina patsamba la Q&A monga Baidu Know ndi Zhihu, mwachitsanzo: "Mlendo”, mupeza mafunso ambiri otere, sonkhanitsani mafunso, fotokozani mayankho mwachidule ndikulemba nkhani imodzi patsiku, mutha kudziunjikira pafupifupi nkhani 1 m'miyezi itatu ndikukhala mwachangu.UFONdine katswiri wofufuza, ndipo pali nkhani zoposa 300 pachaka, ndipo zidzaphulika pakapita nthawi yaitali.

(3) Mabuku osindikizidwa:
Chikokacho sichinganyalanyazidwe, ndipo pamapeto pake chidzaphulika pakapita nthawi.

Ndaona anthu ambiri otchuka omwe akhala akufalitsa maganizo awo.Pogawana ndi kulemba nkhani, apeza chidaliro kwa mafani ambiri, ndiyeno ali ndi mafani akusonkhanitsa mabuku.

(4) Kutsatsa Makanema:
Zotsatira za kutsatsa kwamavidiyo sizoyipa kuposa kulemba zolemba, tithaYOUTUBEZitha kuwoneka pa intaneti kuti palidi anthu ambiri otchuka pa intaneti omwe amagwiritsa ntchito makanema kuti agawane ukadaulo wawo ndi zomwe akumana nazo, kukhala ndi chidwi chochuluka komanso kupeza kutchuka komanso mwayi.

(5) Social Media,media yatsopanoKutsatsa:
Gawani zolemba ndi makanema pazama TV ndi mawebusayiti atsopano kuti muwonjezere kuwonekera ndikuwongolera kukopa kwamtundu.

(6) WeChat malonda:
Munthawi ya intaneti yam'manja, pafupifupi ogwiritsa ntchito onse ali pa WeChat.Community Marketing) kuphatikiza wina ndi mzake ndi kusuntha kothandiza.

1. Choyamba pendani zolemba pa akaunti yapagulu ya WeChat, ndi ati omwe ali ndi kuchuluka kwa kuwerenga? (Mawu ochuluka owerengera akuwonetsa kuti nkhani zotere ndizomwe zimakhudzidwa kwambiri ndi ogwiritsa ntchito)
2. Kenako mutsogolere wogwiritsa ntchito ku gulu la WeChat, ndikulumikizana ndi wogwiritsa ntchito pamutuwu pagulu.Pamapeto, zomwe zili muzokambiranazo zimakonzedwa kukhala nkhani ndikutumizidwa ku akaunti yapagulu ya WeChat kuti ikalembe.
3. Nkhaniyo itasindikizidwa pa akaunti ya anthu onse, idzagawidwa ndi gulu la WeChat.Ogwiritsa ntchito akaona zomwe zasindikizidwa ndikuzilemba m'nkhaniyo, amatha kutumiza mwachangu ndikugawana nazo ku WeChat Moments, zomwe zitha kupanga gawo lofalitsa.

(Ndigawana luso lazamalonda la WeChat mtsogolomo, pitirizani kumvetsera)

2. Limbikitsani mayendedwe

Zomwe zili pamwambazi sizothandiza, koma zimafuna kuphedwa modabwitsa, ndipo zimatenga nthawi kudziunjikira kuti muwone zotsatira zabwino.

Kodi pali njira yabwinoko komanso yachangu?

M'malo mwake, kugwiritsa ntchito "kusuntha kwamphamvu" kumakupatsani mwayi wowona zotsatira zake, milandu yeniyeni ndi njira zogwirira ntchito, ndipo mudzakhala ndi mwayi wogawana nawo pambuyo pake, pokhapokha mutamvetsera.Chen WeiliangWeChat public account: cwlboke