Kodi mungakweze bwanji YouTube? 3 Maluso ndi njira zotsatsira makanema pa YouTube

Phunzirani zamisika yaposachedwa kwambiri yakunja mu 2023YouTubeNjira zotsogola zotsogola, gwirani mawu osakira kumayiko ena, onjezerani chidziwitso chamtundu, motero mupeza gawo lalikulu pamsika!

• YouTube ndiye tsamba lalikulu kwambiri la makanema padziko lonse lapansi. Monga imodzi mwazabwino kwambiri zotsatsira kunja, YouTube ili ndi malo osasunthika pankhani yamavidiyo ochezera.
• Ndi kutchuka kwa nsanja zogawana makanema, ochulukirachulukira ndi opanga ayamba kugwiritsa ntchito YouTube polengeza ndi kukwezedwa.
• MwaKutsatsa PaintanetiMasiku ano, makanema ndi ofunika kwambiri pazamalonda kumakampani, makamaka ma brand akunja.

Komabe, mutapanga akaunti ya YouTube, ma brand ambiri sakudziwa choti achite?

Ndiye, njira zolimbikitsira YouTube ndi ziti?

Tidzasanthula mwatsatanetsatane njira zitatu zotsatsira pa YouTube, kuti muphunzire zambiri za YouTube.Kutsatsa KwapaintanetiKudziwa kachitidwe.

Njira zitatu zolimbikitsira YouTube: YouTube SEO + Kutsatsa kwa YouTube + kutsatsa kwa YouTube ▼

YouTube SEO (Search Engine Optimization)

Monga injini yachiwiri yosakira kwambiri padziko lonse lapansi, zosowa za SEO za YouTube ndizodziwikiratu.

Mwa kukhathamiritsa pa YouTube SEO, mitundu imatha kupeza zabwino ziwiri:

1. Konzani masanjidwe anu mu Google Search:Ngati Google ikuganiza kuti mawu osakira akugwirizana ndi kanema wamtundu, imalimbikitsa mavidiyo okhudzana ndi YouTube pazotsatira zakusaka, potero kukulitsa kuwonekera kwa mtunduwo.
2. Limbikitsani mwayi wanu wowonekera pamndandanda wovomerezeka wa YouTube:Kanema wa YouTube wamtundu wa SEO ali bwino, m'pamenenso ma algorithm a YouTube angapangire makanema okhudzana ndi mtundu kwa omvera ake.

• Mwachitsanzo, chokoleti chamtundu wa Chocolate Alchemy chimagwiritsa ntchito mawu osakira m'makanema, mafotokozedwe, ndi mayina olowera.Ogwiritsa ntchito akafufuza Google kapena YouTube pa magawo osiyanasiyana akupanga chokoleti, YouTube imatha kuzindikira mawu osakirawa ndikupanga malingaliro.

Pambuyo pomvetsetsa zabwino za YouTube SEO, tifunika kumveketsa bwino mfundo zazikuluzikulu za kukhathamiritsa kwa YouTube ndi tsamba la SEO.

Kanema wa YouTube SEO siwofanana ndi kafukufuku watsamba lawebusayiti la SEO.Pali zifukwa ziwiri zazikuluzikulu za izi:

• Magwero amagalimoto osiyanasiyana:Gwero la mavidiyo a YouTube makamaka amachokera ku "mavidiyo ovomerezeka", omwe amakhala malo oyamba ogwiritsa ntchito atalowa pa YouTube, pamene "saka" imakhala yachitatu, yomwe imakhala pafupifupi 17% yokha ya gawolo.Chifukwa chake, pochita YouTube SEO, tiyenera kusamala kuti ndi mawu ati omwe angawonekere mu "mavidiyo ovomerezeka".

• Ogwiritsanso ali ndi zizolowezi zosiyanasiyana pa Google ndi YouTube:Mawu ena osakira omwe ali ndi kuchuluka kwakusaka pamwezi kwa 10 pa Google akhoza kukhala ndi zosaka pafupifupi 50 pa YouTube; pomwe mawu ena osakira omwe ali ndi voliyumu yapamwamba kwambiri yakusaka pamwezi pa YouTube akhoza kukhala ndi voliyumu yakusaka pamwezi pa Google ya XNUMX.Chifukwa chake, pakadali kusiyana pakati pa SEO pamavidiyo a YouTube ndi makonda a SEO pamainjini osakira.

• Mwachitsanzo, m'moyo wathu watsiku ndi tsikuMoyoChina sidzafufuza zomwe zafufuzidwa pa Baidu pa iQiyi.

Pankhaniyi, kudziwa momwe mungakwaniritsire makanema a YouTube pa SEO ndikofunikira.

Momwe mungakulitsire makanema a YouTube pa SEO?

Maupangiri a Malangizo a Kanema wa YouTube Mechanism Evolution Ranking Algorithm Malamulo Awululidwa!

Kukonza kanema wa YouTube SEO sikovuta, nazi mfundo 6 zofunika kuziganizira mukatumiza makanema ▼

Njira ya YouTube SEO kukhathamiritsa

Mutu

• Mutu ndiye mawu ofunikira kwambiri. Kupatula kukhala wokopa, uyeneranso kukhala wofunikira. Ndi bwino kufananiza molondola mawu osakira a wogwiritsa ntchito.

Kufotokozera

• YouTube ingowonetsa mizere 2~3 yoyamba (pafupifupi zilembo 100) zamafotokozedwe a kanema, ndipo muyenera kudina "Showmore" kuti muwone zambiri.Choncho, tikulimbikitsidwa kuti polemba kufotokozera kwavidiyo, ziganizo ziwiri zoyambirira ziwonetsere zofunikira za kanema.Mfundo ina yofunika ndikuwonjezera mawu osakira ambiri momwe mungathere.

Tags

• Ubwino wa ma tag ndikuti amatha kuwonjezera mwayi wopezeka ndi kanema.Zomwe zili patsambali zimatengeranso kufunika kwake.

Gulu

• Mukatsitsa vidiyoyi, mutha kusankha gulu la kanema muzokonda pa YouTube. Gulu lolondola lomwe likugwirizana nalo limathandizira kuwonekera kwa kanemayo.

Chala chachikuluail (chithunzi chachikuto)

• Ogwiritsa ntchito akaganizira kuti adina kanema yanu, nthawi zambiri amayang'ana ngati chithunzi chachikutocho ndi chokongola mokwanira komanso ngati zomwe zili pamutuwu ndizoyenera.Ngakhale YouTube ingokupangirani chithunzi chachikuto, tikulimbikitsidwa kuti mupange chithunzi chanu ndikuchiyika.

Makhadi

• Pambuyo powonera kanemayo, pamapeto pake padzakhala makhadi ang'onoang'ono, ndipo makhadiwa nthawi zambiri amalumikizidwa ndi makanema ena panjira ya YouTube.
• Kumbukirani kuwonjezera izi khadi ntchito pokhazikitsa YouTube mavidiyo, zina kanema kukhudzana ndingalandeZonse nzabwino.

Kanema wa YouTube SEOkukhathamiritsaluso

1. mutu ndi kufotokozera:Mitu ndi mafotokozedwe ndizofunikira pa SEO yamakanema.Mutu uyenera kukhala wachidule komanso womveka bwino, pomwe uzikhala ndi mawu akulu akulu.Kufotokozeranso kuyenera kukhala kwaufupi komanso kolunjika, ndikuphatikizanso mawu osakira ndi zomwe zili muvidiyoyo.
2. Mawu osakira:Mawu osakira ndi kiyi yokweza masanjidwe amakanema anu.Ndikofunikira kusanthula mawu osakira otchuka ndikupeza mawu osakira okhudzana ndi zomwe zili muvidiyoyi kuti muwonjezere kuchuluka kwamavidiyowo.
3. lembani:Ma Hashtag ndi amodzi mwa makiyi owonjezera kuwonetsa makanema anu.Kanemayo atakwezedwa, mutha kuwonjezera ma tag okhudzana ndi zomwe zili muvidiyoyi kuti ogwiritsa ntchito apeze bwino kanema wanu.
4. Chithunzithunzi:Kachithunzi kakang'ono kabwino kangadzutse chidwi cha wogwiritsa ntchito ndikuwonjezera kuchuluka kwa kudina.Sankhani chithunzi chapamwamba, ndipo zomwe zili pachithunzichi ziyenera kugwirizana ndi kanema.
5. Kanema wabwino:Ubwino wamavidiyo anu ndiwonso chinthu chofunikira kwambiri pakukweza masanjidwe anu.Onetsetsani kuti kumveka bwino, kuyenda ndi khalidwe la vidiyoyi likukwaniritsa zosowa za omvera.
6. Kuyanjana kwa ogwiritsa ntchito:Polimbikitsa kuyanjana kwa ogwiritsa ntchito, monga ndemanga ndi zokonda, kuchuluka kwamavidiyo omwe amalumikizana nawo kumatha kuchulukira, potero kupititsa patsogolo kusanja.

Konzani malingaliro a nthawi yomwe mumagwiritsa ntchito pamavidiyo a YouTube:

1. Kusankha mutu wa YouTube ndiye chinthu chofunikira kwambiri. Muyenera kugwiritsa ntchito 50% ya nthawi yanu pakusankha mitu yamavidiyo a YouTube ndikusankha makanema otchuka omwe akugwirizana ndi zomwe zikuchitika pano.
2. Kufunika kwa tizithunzi za kanema kumawerengera 30%, ndipo zimatengera 30% yanthawiyo kutsanzira ziwonetsero zamavidiyo otchuka.
3. Mutu wa kanema umakhala ndi 20% yofunikira, ndipo zimatengera 20% ya nthawi kutsanzira mutu wa kanema wotchuka.

• Lingaliro la nthawi yomwe mumagwiritsa ntchito kukhathamiritsa makanema a YouTube, ndiKabuku KofiiraMalingaliro a nthawi yopanga makanema ndi omwewo.
• Malo azithunzi ndi akulu kuposa mutu, ndipo chithunzichi chimakhudza kuchuluka kwa kuseweredwa kwa kanema. Zimatengera ngati chithunzithunzi cha kanema chingakope ogwiritsa ntchito kudina?
• Chiweruzo: Ngati chithunzithunzi chanu cha kanema sichikufuna kudzidula nokha, ndiye kuti chithunzithunzi chakanemachi sichiyenera.

Ubwino wotsatsa pa YouTube

Popeza Generation Z yakhala gawo lalikulu lazakudya, ma brand ayamba kufunafuna njira zotsatsira zogwira mtima.

Komabe, ogula ochulukirachulukira sakhulupiriranso zotsatsa zachikhalidwe zapa TV, m'malo mwake, amakonda kumvera malingaliro oyenera kuchokera kwa anthu omwe amawakhulupirira.Pokhala ndi ogwiritsa ntchito mabiliyoni a 24.76 padziko lonse lapansi, YouTube sitsamba lachiwiri lochezera kwambiri padziko lonse lapansi, komanso yachiwiri yomwe imagwiritsidwa ntchito kwambiri padziko lonse lapansi.

Chifukwa chake, opanga ochulukirachulukira akuyamba kusindikiza makanema awo pa YouTube, ndipo mitundu yochulukirachulukira ikuyamba kugwirizana ndi omwe amapanga zotsatsa za YouTube.

Nawa maubwino akulu pakutsatsa kwapa YouTube:

1. kutembenuka kwakukulu
2. Zapamwamba kwambiri, zofotokozera bwino zamtundu
3. Imathandiza ma brand kukhala ndi malire pamasanjidwe a Google SEO

Kutembenuka kwakukulu:

• Kutsatsa kwa influencer nthawi zambiri kumakhala ndi chiwongola dzanja chokwera kwambiri (pafupifupi 0.5%) poyerekeza ndi kutembenuka kochepa kwa zotsatsa za YouTube (pafupifupi 2.7%).
• Izi ndichifukwa choti kukwezedwa kwa anthu otchuka pa intaneti kumatha kufikira omvera molondola, komanso mawonekedwe a anthu otchuka pa intaneti amawonekeranso.
• Kuphatikiza apo, chikondi ndi kukhulupilira kwa mafani a anthu otchuka pa intaneti zitha kukulitsanso bwino kusinthika kwa malonda odziwika pa intaneti.

Zapamwamba kwambiri zimapereka chidziwitso chamtundu:

• Monga nsanja yayikulu kwambiri yamavidiyo padziko lonse lapansi, YouTube ili ndi anthu ambiri otchuka pa intaneti omwe ali ndi luso lopanga bwino, ndipo makanema awo ndiwokwera kwambiri.
• Ma Brand amatha kuwonetsa bwino zinthu kudzera muzinthu zosangalatsa, zapamwamba kwambiri, kukopa mafani kuti atchere khutu ndikugula zinthu.
• Kuphatikiza apo, m'magawo osiyanasiyana azogulitsa, kutsatsa kwa YouTube kutha kuchitanso magawo osiyanasiyana otsatsa.

Imathandizira ma brand kukhala ndi mwayi pamasanjidwe a Google SEO:

• M'zaka zaposachedwa, makina osakira a Google apereka chidwi kwambiri pazotsatira zakusaka kwamakanema.
• Muzotsatira zambiri, zotsatira zokhudzana ndi makanema zimakhala pamwamba.
• Chifukwa chake, kanema wapamwamba kwambiri wa YouTube ndi ulalo utha kukweza kusanja kwa mtunduwo pazotsatira zakusaka kwa Google ndikuwonjezera kuwonekera.

Kuvuta kwa Kutsatsa kwa YouTube Influencer

Komabe, kutsatsa kwa YouTube kumakhalanso ndi zovuta zina:

Mtengo wake ndi wokwera ndithu:

• Popeza kupanga mavidiyo amtundu wautali wautali kumawononga nthawi komanso kugwira ntchito mwakhama, mtengo wa anthu otchuka pa intaneti pa nsanja ya YouTube ndi wokwera kwambiri kuposa wa nsanja zina.
• Mtengo wotsatsa pa YouTube ndiwokwera kwambiri.

CTR ndi mitengo yotembenuka sizokwera:

• Ngakhale kanema wamtali wapamwamba kwambiri angakope chidwi cha anthu ambiri, ma data ena akuwonetsa kuti kutsika kwa ulalo wapavidiyoyo sikosangalatsa.
• Izi ndichifukwa choti owonera ambiri amapita mwachindunji ku Amazon kapena patsamba la mtunduwo kukagula malondawo atawonera kanema.
• Chifukwa chake, kudina ndi kutembenuka kwa nsanja ya YouTube sikuyimilira kwathunthu zotsatira za kutsatsa kwamphamvu, ndipo sikungathe kuyeza zomwe zathandizira.

Kutsatsa pa YouTube

Kuphatikiza pa SEO komanso kutsatsa kwamphamvu, kutsatsa kwa YouTube ndi njira yabwino kwambiri yolimbikitsira.

Malinga ndi ziwerengero, YouTube yakhala nsanja yachiwiri yayikulu kwambiri padziko lonse lapansi, pomwe ogwiritsa ntchito oposa 20 biliyoni amawonera zotsatsa pa YouTube tsiku lililonse.

Ubwino waukulu wotsatsa pa YouTube ndi awa:

1. Kufalikira kwakukulu kwa ogwiritsa ntchito
2. Wonjezerani kuwonekera kwamtundu ndi kutsogolera malonda
3. Mawonekedwe angapo operekera komanso zolipiritsa zosinthika

Kufalikira kwakukulu kwa ogwiritsa ntchito:Pambuyo pazaka zopitilira khumi, YouTube yakhala nsanja yayikulu kwambiri padziko lonse lapansi yokhala ndi ogwiritsa ntchito oposa 20 biliyoni pamwezi.Tsiku lililonse, ogwiritsa ntchito padziko lonse lapansi amawonera makanema opitilira 10 biliyoni pa YouTube.Ku US, azaka zapakati pa 18-34 amawonera kale YouTube pama foni awo kuposa kuwonera TV.

Wonjezerani kuwonekera kwamtundu ndi kutsogolera malonda:Kupyolera mu kukwezedwa kolipidwa, ma brand sangangodziwonetsera okha, komanso amapeza malonda ambiri.Ziwerengero zikuwonetsa kuti 70% ya ogwiritsa ntchito amasaka kapena kugula zinthu zamtunduwu pa YouTube atawonera zotsatsa zina.

Mafomu Otumizira Angapo ndi Ndalama Zosinthika:Zotsatsa za YouTube zimapereka mitundu yosiyanasiyana yobweretsera, ndipo mitundu imatha kusankha mtundu wotsatsa woyenera kwambiri malinga ndi bajeti yawo komanso mawonekedwe awo.Kuphatikiza apo, mtengo wotsatsa wa YouTube umakhalanso wosinthika kwambiri, ndipo mitundu imatha kusintha kuchuluka ndi nthawi yotsatsa ngati pakufunika.

Kodi mitundu yotsatsa ya YouTube ndi iti?

1. Masthead Ads (masthead advertising) ndalama:Mtengo wokhazikika patsiku (CPD, mtengo wokhazikika-
   patsiku) kapena zowonera chikwi (CPM).
2. Zotsatsa za Discovery (zotsatsa zotsatsa):Lipirani podina, pokhapokha wogwiritsa ntchito akadina zotsatsa, palibe malipiro owonetsera.
3. Zotsatsa Zowonetsera (Zotsatsa Zowonetsera):Limbani pakudina kulikonse/pazowonera chikwi / kutembenuka.
4. Zotsatsa Zowonjezera (zotsatsa zochulukirapo):Limbani pakudina kulikonse/pazowonera chikwi / kutembenuka.
5. n-Stream Ad - Skippable Video Ads (zotsatsa zotsatsa zapakati):Kutsatsa/kulipira kutha kutengera mtengo-per-view (CPV), kapena "Target CPM" (Target CPM), "Target CPA" (Target CPA).
6. In-Stream Ad-Non-Skippable
   Zotsatsa Pakanema (zotsatsa zapavidiyo zomwe sizingalumphe):Zolipiritsidwa pachiwonetsero chilichonse.
7. Malonda a Bumper Ads (zotsatsa zazikulu) zolipirira:Zolipiritsidwa pachiwonetsero chilichonse.

Pali njira ziwiri zazikulu zotumizira zotsatsa za YouTube:Zotsatsa Zokhazikika komanso Zotsatsa.

1. Kutsatsa kokhazikika kumatanthawuza kuyika malonda musanayambe, mkati kapena pambuyo pa kanema yomwe anthu omwe amawawonera pa nthawi inayake.Ubwino wa mtundu uwu wa zotsatsa ndikuti ndondomeko yotsatsa ikhoza kukonzedwa pasadakhale, ndipo imathanso kuyang'ana kanema kapena njira inayake.
2. Kutsatsa kotsatsa ndikuyika zotsatsa m'makanema oyenerera omwe amawonedwa ndi omvera kudzera munjira yotsatsa.Potsatsa malonda, otsatsa amayenera kukhazikitsa ndalama ndi bajeti, ndipo YouTube imangosankha malo abwino kwambiri otsatsa malinga ndi kutsatsa komanso bajeti.

• Kwa mitundu yomwe yangoyamba kumene kutsatsa pa YouTube, tikulimbikitsidwa kuti musankhe zotsatsa zomwe zakonzedwa poyamba.
• Mwanjira iyi, nthawi yotsatsa ndi bajeti zitha kukonzedweratu pasadakhale, ndipo zotsatsa zitha kuyikidwa molondola.
• Dikirani mpaka mutakhala ndi chidziwitso chochuluka ndi chithandizo cha deta, ndiyeno pang'onopang'ono yesetsani kuyika malonda otsatsa.

Pomaliza

• Kudzera koyambirira kwa nkhaniyi, ndikukhulupirira kuti aliyense ali ndi chidziwitso chozama cha njira zotsatsira za YouTube.
• Kaya ndi kukhathamiritsa kwa SEO, kutsatsa kwamphamvu kapena kutsatsa, zitha kuthandiza ma brand kuti awonetsedwe komanso mafani papulatifomu ya YouTube.