Kodi e-commerce ingapewe bwanji nkhondo zamitengo posankha zinthu? Malamulo agolide omwe muyenera kudziwa mukayika zinthu za niche

mumpikisano wowopsaZamalondaPamsika, kusankha bwino kwazinthu sikungopeza zinthu zogulitsa zotentha, komanso kupewa nkhondo zamitengo ndikupeza misika ya "blue ocean". Nkhaniyi ikuululirani malamulo agolide osankha malonda a e-commerce ndikuthandizani kuti mukhale olondola.Kuyikakatundu, kuwonjezera malonda, ndi kukhazikitsa mpikisano wapadera. Onani tsopano kuti kusankha zinthu kukhale kosavuta!

Malangizo pakusankha zinthu: Pewani "kutsata zomwe zikuchitika" ndikupeza msika wanu weniweni

Mukunena chiyani?

"Chimodzi mwa zifukwa zomwe misika imafa mwachangu ndichifukwa choti aliyense akuchita zomwezo."

Kuyang'ana msika wamakono wa e-commerce, anthu ambiri amangotsatira liwu limodzi posankha zinthu: mwachangu.

TaobaoBusiness consultant, Amazon Seller wizard,DouyinMukangotsegula kampasi ya e-commerce ndi zida zina, mutha kuwona zomwe zili zodziwika pang'onopang'ono, ndiyeno mutha "kuwatsata" m'magulumagulu - chilichonse chomwe chimatchuka ndi ena, titsatira.

Chiwopsezo chotsatira mchitidwewu ndi homogeneity yayikulu, ndipo nkhondo yotsatira yamitengo sidzangowonjezera phindu kwathunthu, komanso kuwononga msika wonse!

Ndiye, kodi tingasankhe bwanji zinthu zoti tituluke m’nyengo yoipayi?

Chida chobisika cha njira yosankha zinthu: kulunjika kwa omvera komanso osapanga zinthu zogunda

1. Pezani zinthu za niche ndikutsegula msika wa "blue ocean".

Ngakhale ogulitsa ambiri akadali akufinya msika wotchuka, zinthu za niche zasanduka nyanja ya buluu yomwe anthu ochepa amasamala nayo. Bwanji osayesa misika imeneyi?

Mwachitsanzo, anthu ena amasankha zogulitsa zotentha monga chakudya chodziwika bwino kapena zida zapanyumba, koma kodi mwalingalirapo kupewa "nyanja zofiira" izi ndikungoyang'ana zinthu zomwe zimakondedwa ndi magulu enaake a anthu koma msika sunakhutike?

Mwachitsanzo, pankhani ya nyama ya nkhanu pazakudya, zosunga madzi ndi ayezi wambiri nthawi zambiri zimawonjezeredwa kuzinthu zomwe zimapezeka pamsika. Poyankha izi, titha kusankha kugwirizana ndi opanga akuluakulu kuti akonze zinthu ndikuchotsa othandizira osunga madzi ndi ayezi Ngakhale kuti mtengo wake ndi wokwera pang'ono, tatseka bwino ogula ena omwe ali ndi zofunikira zapamwamba komanso amapewa mpikisano wofanana. .

2. Konzani mosalekeza zinthu za niche: zambiri zimatsimikizira kupambana kapena kulephera

Khalidwe lina lazinthu za niche ndikuti ambiri amapangidwa ndi ma workshop ang'onoang'ono, ndipo mtundu wazinthuzo ndi wosiyana. Koma uwu ndi mwayi wathu!

Pogwirizana ndi mafakitale odalirika, tidzathetsa pang'onopang'ono mavuto amtundu wa zinthu za niche ndikupatsa ogula zosankha zapamwamba. Mwachitsanzo, "zotsalira" zambiri pamsika, monga mitu ya nsomba zokha, zimachokera ku Russia ndipo zimakhala ndi fungo linalake la nsomba mitu kuti zikhale zosavuta kwa ogula kudya.

Ngakhale kuti njirayi imafuna kulankhulana kosalekeza komanso ngakhale kusagwirizana, zotsatira zake ndi zoonekeratu: mankhwalawa amagulitsidwa. Ngakhale kuchuluka kwa malonda azinthu zotere sikuli kwakukulu, kwathetsa bwino mavuto ankhondo yamitengo kudzera pakuyika bwino kwa anthu.

Mphamvu ya msika wolondola: Palibe nkhondo yamtengo wapatali, sinthani luso la ogwiritsa ntchito

1. Chenjerani ndi nkhondo zamitengo ndikuyang'ana pa mtengo wazinthu

Mu malonda a e-commerce, nkhondo zamtengo wapatali zimakhala ngati mliri zikayamba, phindu lidzadyedwa, ndipo sipadzakhala wopambana pamapeto.

Makamaka m'mafakitale monga chakudya, zovala, ndi zofunikira za tsiku ndi tsiku, nkhondo zamtengo wapatali sizimangokhudza chithunzi cha chizindikiro, komanso zimabweretsa kutsika kwa khalidwe, zomwe zimakhudza kwambiri ogwiritsa ntchito.

Ogula ndi mphamvu zenizeni zoguliraMoyoAli ndi zofunikira zapamwamba, ndipo nkhondo zamitengo zomwe zimachitika pafupipafupi zimangowakhumudwitsa, ndipo amatha kusiya malonda a e-commerce ndikubwerera pakugula pa intaneti.

2. Yang'anani pamagulu enieni a anthu ndikukhazikitsa kusiyanitsa kwamtundu

Chinthu chinanso chosankha mankhwala ndikukhazikitsa malo apadera a chizindikiro Izi sizimangosiyanitsa kusankha kwa mankhwala, komanso kuonetsetsa kuti mankhwalawo amatha kukwaniritsa zosowa zamagulu enaake a anthu.

Mwachitsanzo, ngakhale zakudya za niche zokhala ndi mitengo yapamwamba sizoyenera kwa makasitomala omwe amatsata mitengo yotsika, zimakhala zokopa kwa ogula omwe ali okonzeka kulipira mtengo wapamwamba.

Kuyika bwino kumachepetsa kufunikira kotenga nawo mbali pampikisano wowopsa wamsika, ndikukhazikitsanso kuzindikira kwapadera m'magulu amsika.

Pangani njira yosankha zinthu zokhazokha ndikupeza zabwino zanu zosiyanasiyana

1. Gwiritsani ntchito zida za data, koma musawatsatire mwachimbulimbuli

Zida zosankha zinthu monga Business Advisor, Seller Wizard, Douyin E-commerce Compass, ndi zina zotero zingatithandize kumvetsetsa momwe msika ukuyendera, koma deta ingagwiritsidwe ntchito ngati chiwongolero ndipo sichikhoza kudaliridwa kwathunthu.

Kuti tisiyanitsidwe ndi khamu la anthu, chimene chimafunika ndi kuzindikira komanso kutulukira zinthu zatsopano. Pofuna kupewa kuti zinthu zisawonongeke mwachangu, choyamba muyenera kufotokozera momveka bwino magulu a makasitomala anu, kumveketsa zosowa zawo, ndiyeno yang'anani zinthu zomwe zingakwaniritse kapena kupitilira zomwe akuyembekezera.

2. Pitirizani kupanga zatsopano ndikukhazikitsa zotchinga zamalonda

Zogulitsa zofananira sizingabweretse mwayi wampikisano, koma m'malo mwake zidzagwetsa makampani mumkangano wankhondo zamitengo. Tiyenera kuumirira pazatsopano posankha zinthu, ndikukhazikitsa zotchinga pazogulitsa ndikuwongolera mosalekeza kwaukadaulo ndi magwiridwe antchito, kupangitsa kuti zikhale zovuta kukopera.

Mwachitsanzo, m'makampani azakudya, titha kukulitsa mtengo wazinthu popeza ogulitsa apadera, kukonza njira zopangira, kukhathamiritsa ma CD, ndi zina zambiri.

Mwanjira imeneyi, ngakhale zitakhala zofananira pamsika, titha kuwonetsetsa kuti mtundu wathu uli ndi zabwino zomwe sizingasinthe.

Kutsiliza: Kusankha katundu sikungokhudza kuthamangitsa zomwe zikuchitika, komanso chiwonetsero cha masomphenya abwino.

M'makampani a e-commerce, kutsata malo otentha kwambiri pamsika kumatha kubweretsa phindu kwakanthawi kochepa, koma kudalira kwambiri zolipiritsa zotsatiridwa mosakayikira kumabweretsa kufupikitsidwa kwazinthu, kukulitsa mpikisano wamsika, ndipo pamapeto pake nkhondo yoyipa yamitengo.

M'malo mogwiritsa ntchito mphamvu pankhondo zamitengo, ndi bwino kusankha njira yabwino kwambiri yosankha zinthu, kuyang'ana kwambiri zinthu zamtundu wapamwamba kwambiri m'magawo amsika, ndikukhazikitsa zotchinga zanu zamtundu wanu kudzera mukukhathamiritsa kosalekeza komanso mwatsopano.

Kumbukirani, kusankha kwa malonda a e-commerce si ubale wosavuta pakati pa kupezeka ndi kufunikira, koma masewera amsika odzaza ndi nzeru. Pokhapokha mutapeza kupikisana kwanu kwakukulu ndikupanga zinthu zapadera zomwe mungathe kukhalabe osagonjetseka pamsika wampikisano wa e-commerce.

ngati muli panoKusokonezekaPosankha zinthu, mutha kuyesanso njira zomwe zili pamwambazi, kusiya kuthamangitsa malo otentha, ndikuyang'ana mbali ina ya msika.