Kalozera wa Nkhani
Ndikufuna kudziwaZamalondaKodi ogulitsa angapeze bwanji phindu lalikulu kudzera m'magulu otchuka, njira zogulitsira zotentha, komanso kubalalitsidwa kwa magalimoto? Nkhaniyi ikuwulula zinsinsi zopanga ndalama zomwe 99% ya anthu amanyalanyaza, kukulolani kuti muzitha kudziwa mwachangu malamulo oyambira opindulitsa pa e-commerce, kukulitsa phindu, kupewa zokhota, ndikupambana poyambira!
Kodi munayamba mwadzifunsapo chifukwa chake ena ogulitsa e-commerce amatha kupanga mamiliyoni pachaka, pomwe ena akuvutika kuti apeze zofunika pamoyo? Yankho ndi losavuta - alanda gwero lalikulu la phindu la e-commerce:Gawo lamagetsi,Kuphulika mankhwala njira,Gawani magalimoto.
Ngati mukufuna kupanga ndalama zambiri pamsika wa e-commerce, muyenera kumvetsetsa momwe mfundo zitatuzi zimapezera phindu. Tsopano, tisanthula mfundo zazikuluzikuluzi mozama kuti zikuthandizeni kumveketsa malingaliro anu ndikudziwikiratu pampikisano wowopsa wa e-commerce.

Makhalidwe a gulu: gwiritsani zomwe zikuchitika kuti muyambe
M'dziko la e-commerce,Kusankha gulu kuli ngati kaiti yomwe imagwira mphepo, potulukira mphepo imapanga mtunda umene mukuwulukira.
Kodi tuyere ndi chiyani? Kunena mwachidule, ndi gulu lomwe likufuna msika waukulu komanso chidwi cha ogwiritsa ntchito. Mwachitsanzo, zovala zatsopano zotentha za mtundu wa Chitchaina m’zaka zaposachedwapa zapangitsa kuti ogulitsa ambiri apeze ndalama zambiri.
Chifukwa chiyani chotulukacho chili chofunikira kwambiri? Chifukwa malondawa amatanthauza mpikisano wochepa, kufunikira kwakukulu, ndi phindu lalikulu. Kuyang'ana m'mbuyo pazochitika zakale, ndi mankhwala ati otentha omwe sanatengepo mwayi pazochitikazo? Kuchokera m'nyumba zanzeru zokhala ndi zinthu zamagetsi kupita kuzinthu zokomera chilengedwe pazofunikira zatsiku ndi tsiku, kulanda malo ogulitsira ndikofanana ndi kulanda makina osindikizira ndalama.
Makhalidwe a gulu la tuyere ndi chiyani?
- Kufuna kwa msika kukuphulika: Cholinga cha kugula kwa ogwiritsa ntchito chimakwera kwambiri.
- Opikisana ochepa: Mabizinesi ambiri sanayankhebe.
- Mtengo wapamwamba, phindu lalikulu: Ogwiritsa ntchito ali okonzeka kulipira zambiri zatsopano kapena zatsopano.
ndipo kenako,Kusankha gulu logulitsira ndilo gawo loyamba. Popanda kutulutsa, ngakhale njira yogwirira ntchitoyo ndi yabwino bwanji, zidzakhala zovuta kukwaniritsa zotsatira.
Kuyika zinthu pakati: zinthu zotentha ndiye maziko a phindu
Mchitidwewu wagwidwa, titani kenako?Pangani zinthu zophulika. Pagulu lodziwika, sizinthu zonse zomwe zingagulitse bwino.Muyenera kupeza chinthu chamtengo wapatali ngati chopambana.
N'chifukwa chiyani mabomba ali ofunika kwambiri?
Zogulitsa zotentha zimakhala ngati maginito, zomwe zimakopa anthu ambiri, chidwi komanso phindu kusitolo yanu. Lingaliro lake ndikuti ogwiritsa ntchito nthawi zonse amasankha malonda omwe ali ndi malonda apamwamba kwambiri komanso ndemanga zabwino kwambiri pagulu linalake.
Momwe mungapangire zinthu zophulika?
- Kusankhidwa kolondola kwazinthu: Unikani deta yamsika ndikupeza zinthu zomwe zimakwaniritsa zosowa za ogwiritsa ntchito.
- Konzani zogulitsa: Pangani zosintha zazing'ono potengera zosowa za ogwiritsa ntchito, zambiri zimatsimikizira kupambana kapena kulephera.
- Ganizirani zamalonda: Yang'anani kwambiri pazachuma chimodzi ndikusiya zina.
Milandu yopambana yachuluka, monga masilipi otchuka patsamba linalake Sitolo imodzi idagulitsa makope opitilira miliyoni imodzi a masilipi opangidwa mwapadera komanso otsika mtengo. Izi ndi mphamvu za zinthu zophulika.
Kumbukirani, 90% ya phindu la e-commerce limachokera ku 10% yazogulitsa. Zogulitsa zotentha sizimangobweretsa phindu lachindunji, komanso zimakubweretserani mtengo wowonjezera, monga mawonekedwe amtundu komanso kudalira kwa ogwiritsa ntchito.
Kugawikana kwa magalimoto: mayendedwe angapo ndi njira yopitira
Kudalira pa nsanja imodzi kuli ngati kuika mazira anu onse mudengu limodzi Kuopsa kwake ndi kwakukulu. Munthawi ya masanjidwe a omni-channel,Magalimoto akamwazikana kwambiri, phindu limakwera.
Chifukwa chiyani kufalikira magalimoto?
Mapulatifomu osiyanasiyana ali ndi magulu osiyanasiyana ogwiritsa ntchito komanso momwe amadyera. Mwachitsanzo,TaobaoSamalani mtengo,Kabuku KofiiraSamalani kugawana ndi kubzala udzu,DouyinNdizokhutira zomwe zimayendetsa kumwa. Mwa kufalitsa magalimoto, muthaFikirani ogwiritsa ntchito ambiri, ndi kuchepetsa kudalira pa nsanja imodzi.
Kodi mungakwaniritse bwanji kugawikana kwa magalimoto?
- Multi-platform ntchito: Mutha kuyesa Taobao, Xiaohongshu, Douyin, JD.com komanso Amazon yakunja.
- nsanja mutualngalande: Mwachitsanzo, Xiaohongshu atapanga chinthu chodziwika bwino,ngalandePitani ku Taobao kuti mukwaniritse kutembenuka kotsekedwa.
- Kusintha kosinthika kwa njira: Konzani zomwe zili ndi njira zotsatsa malinga ndi mawonekedwe a nsanja iliyonse.
Mwachitsanzo, phindu la chinthu chomwecho ku Taobao likhoza kukhala 10% yokha, koma Xiaohongshu, kupyolera mu malonda a udzu, phindu likhoza kukwera mpaka 30%. Ngati simuchita Xiaohongshu, 30% ya phinduli lidzaperekedwa kwa ena.
Chidule chothandiza cha njira zitatu
Zikumveka zosavuta? Makhalidwe, zinthu zophulika, ndi kuchuluka kwa magalimoto omwazika, njira zitatuzi ndiye malamulo ofunikira pakupindula kwa e-commerce. Mfundo zawo n’zomveka ndipo zimaloza ku mfundo zowawa.
- Gwiritsani ntchito mwayiwu: Unikani mayendedwe amsika ndikusintha njira zamagulu nthawi iliyonse kuti mukhale patsogolo.
- Ganizirani zazinthu zotentha: Limbikitsani kwambiri zothandizira, gwirani ntchito bwino, ndipo musayese kugwira chilichonse.
- Konzani matchanelo onse: Phunzirani kuphatikiza zothandizira ndikugwiritsa ntchito nsanja zosiyanasiyana.
Njira zitatuzi zitha kuwoneka ngati zosavuta, koma zimafunikira kuphunzira ndikuchita mosalekeza. Pokhapokha pakupukuta mphamvu zanu zogwirira ntchito nthawi zonse mutha kukwera pamalonda a e-commerce.
Zalembedwa pamapeto: Kuganiza kumatsimikizira phindu
Kupambana kwa malonda a e-commerce kumawoneka ngati kupambana kwa kusankha kwazinthu ndi kutsatsa, koma kwenikweni ndi masewera amalingaliro ndi njira. Ngati mumvetsetsa zomwe zikuchitika molondola, phindu lanu lidzakhala lokhazikika ngati phiri;
E-commerce sinkhondo yamtengo wapatali, koma nkhondo yanzeru ndi kupha. Ngati mukufuna kupanga phindu kwa nthawi yayitali, muyenera kusintha malingaliro anu ndikuvomereza kusintha.
Pomaliza, ngati simunagwiritse ntchito njirazi mubizinesi yanu ya e-commerce, ino ndi nthawi. Kuchita ndiye njira yabwino yophunzirira Mwayi ndikukhalitsa.
kudandaulazoulutsa zokhaKuchita kosakwanira komanso kusowa kwa luso lofalitsa zomwe zili? Kodi kusinthidwa kosalekeza kwa malamulo ochezera a pa TV kumakudetsani nkhawa? 🤯
🎯 Chida chomwe muyenera kukhala nacho chodziwonera nokha: Metricool yaulere imakuthandizani kuti mulumikize mwachangu kusindikiza kwamapulatifomu ambiri!
Pomwe mpikisano pakati pa nsanja zowonera ukukulirakulira, momwe mungayendetsere bwino kutulutsa kwakhala mutu kwa opanga ambiri. Kutuluka kwa Metricool yaulere kumabweretsa yankho latsopano kwa ambiri opanga! 💡
- ???? Lunzanitsa mwachangu nsanja zingapo: Palibenso kutumiza pamanja chimodzi ndi chimodzi! Metricool itha kuchitika ndikudina kamodzi, kukulolani kuti muzitha kuphimba mapulatifomu angapo. 📊
- Kusanthula kwa data: Osangosindikiza, komanso mutha kuyang'anira kuchuluka kwa magalimoto ndi zochitika munthawi yeniyeni, ndikupereka mayendedwe olondola okhathamiritsa zomwe zili. ⏰
- Sungani nthawi yamtengo wapatali: Tsanzikanani ndi ntchito zotopetsa ndikugwiritsa ntchito nthawi yanu pakupanga zinthu!
Mpikisano pakati pa opanga zinthu m'tsogolomu sudzakhala wongopanga zokha, komanso wokhudza kuchita bwino! 🔥 Dziwani zambiri tsopano, dinani ulalo womwe uli pansipa▼
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ ) adagawana "Zinsinsi za magwero a phindu la e-commerce zavumbulutsidwa: 99 mfundo zazikulu zopangira ndalama zomwe 3% ya ogulitsa amanyalanyaza!" 》, zothandiza kwa inu.
Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-32237.html
Kuti mutsegule zidule zambiri zobisika🔑, talandirani kujowina njira yathu ya Telegraph!
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