Kodi zinthu zotchuka zimabwera bwanji? 99% ya anthu amanyalanyaza malingaliro omwe amayambitsa kugunda kwa e-commerce!

Kodi mukuganiza kuti kugulidwa ndi nkhani yamwayi? M'malo mwake, 99% ya anthu amanyalanyaza malingaliro oyambira!

Nkhaniyi isanthula mozama njira yopangira zinthu zotentha, kuwulula njira yofunikira ya 50% kubadwanso kwina + 50% luso, ndikukuphunzitsani momwe mungapezere msika ndikupanga zinthu zanu zogulitsa zotentha! Osagweranso mumsampha, bwerani mudzawone tsopano!

Mukuganiza kuti zinthu zomwe zikugulitsidwa chaka chino ndi zatsopano? cholakwika! Theka la iwo ndi nkhope zakale zomwe zabwerera m'mawonekedwe atsopano!

Kubadwanso kwina kwazinthu zodziwika bwino: 50% ndi zakale zomwe zimabwerera

Anthu ambiri amaganiza kuti "zatsopano" zokha zingapangitse chinthu chodziwika bwino, koma zoona zake n'zakuti theka la zinthu zomwe zimagunda chaka chilichonse ndi "vinyo watsopano m'mabotolo akale."

Chifukwa chiyani? Chifukwa chikhalidwe cha anthu sichinasinthe, zofuna sizinasinthe, ndipo zokonda zamsika sizinasinthe.

Classic style, yosatha

Monga mpheteKukhazikitsa mphete, sizinasinthe kwambiri kwa zaka zambiri. Chitsanzo china ndi cha NikeAir Mphamvu 1, yakhala yotchuka kuyambira 1982. Chaka chilichonse, imasintha mtundu wa mtundu ndikuwonjezera zipangizo zatsopano, zomwe zimapangitsa kuti ziwonongeke kachiwiri.

Chifukwa chiyani? Chifukwa atsimikiziridwa pamsika ndipo akhala "chisankho chodziwika bwino". Ogula safunikira kusinthiranso, ali okonzeka kugula akawona.

Pali zowerengeka zochepa zomwe zimatha zaka 50, koma zomenyedwa zazing'ono zambiri zomwe zimatha zaka 2-3.

Kupatula apo, zitsanzo zobiriwira nthawi zonse ndizochepa, ndipo moyo wamitundu yotchuka kwambiri ndi2-3. Mwachitsanzo, zaka ziwiri zapitaziMathalauza a Shark,Hot Girl Style, magalimoto ali pansi tsopano, koma ngati mutasintha dzina la "thalauza lojambula" kapena "French minimalist style", akhoza kukhala ndi moyo wina.

Kodi mungapange bwanji ndalama kuchokera ku "nyengo yogulitsa moto"?

1. Bweretsani kugunda kwakale

Ku Xiamen, ena amakhazikikaDouyinGulu la "msewu wakutchire" limachita izi"Kuuka" kwa kumenyedwa kwakale.

Zochita zawo ndizosavuta:

• Pezani makanema odziwika a Tik Tok azaka 2-3 zapitazo, abwezeretseni, sinthani dzina ndikuwalimbikitsanso.
• Kuphatikizidwa ndi malo otentha atsopano, monga "bokosi losungirako aulesi" lapitalo, tsopano lasinthidwa kukhala "minimalist".Moyo"Chinthu chofunikira kukhala nacho" chingapangitse kuphulika kwakung'ono.
• Pezani njira zogulitsira mwachindunji, gulani zambiri, ndipo pezani phindu pakusintha.

2. Kuyesa kotsika mtengo kuti mudziwe malingaliro a msika

Yesani chida chatsopano pa Douyin.Mtengo mpaka 20! Kodi ndalamazo zimathera kuti?

• Test Script(Kanema wotsatsa)
• Mayeso mankhwala(Pezani mankhwala oyenera)
• Yesani luso loulutsira pompopompo(Konzani zotsatsa)

Kwa magulu ang'onoang'ono, kutsatira msika ndikotetezeka kuposa kupanga okha.Koperani + sinthani + konzani, zomwe zimakhala zosavuta kuposa kupanga chinthu chatsopano.

3. Kabuku KofiiraKutsika mtengo kuyesa

Poyerekeza ndi Douyin, mtengo woyesera wa Xiaohongshu ndi wotsika kwambiri.Ena samawononga nkomwe ndalama!

• Maakaunti ena amangogwiritsa ntchito nthawi yawo kulemba manotsi ndikuwunikanso, pomwe ena amadalira kuchuluka kwa magalimoto achilengedwe kuyesa zinthu.
• Ngakhale mutafuna kuponya mtsinje,Katundu wa 5000Mutha kupeza mayankho abwino.
• Chowonadi ndichakuti Xiaohongshu ali ndi zochulukira zolimba, ndipo zinthu zake zodziwika zimatha kukhala ndi moyo wautali.

Chifukwa chiyani ndalama zoyezera zimasiyana?

Chifukwa chake ndi chosavuta.Mlingo wamalonda wamapulatifomu umasiyanasiyana.

• Douyin: 100 yuan ≈ 1000 zowonetsera
• Kabuku Kofiira: 100 yuan ≈ 10000 zowonetsera

Imodzi ndi nsanja yolipira magalimoto, ndipo ina ndi nsanja yopezera zinthu zambiri.

Njira yotsika mtengo kwambiri yopangira zinthu zophulika

Kodi luso lopanga zatsopano ndilokwera mtengo? osatsimikizika!Smart innovation = kuphatikiza zinthu zodziwika bwino.

Yang'anani pa tram ya M9, ​​mungadziwe kuti ikuwoneka ndani?Kuphatikiza mawonekedwe amitundu iwiri yodziwika bwino + luso laukadaulo, ndipo nthawi yomweyo amakhala chinthu chatsopano.

Mwachitsanzo,BaoshimiPotsanzira maonekedwe a Porsche, kusintha dzina ndi logo, imakhala mtundu watsopano. Chizoloŵezi chimenechi chimagwira ntchito m’mbali zonse za moyo.

Kuchokera kutsanzira kupita ku zatsopano zenizeni

1. Gawo 1: Tsanzirani zinthu zodziwika bwino ndikupeza kufunikira kwa msika

   • Choyamba pezani chinthu chopambana kale ndikutsanzira mfundo zake zogulitsa.
   • Yesani msika pamtengo wotsika ndipo mupeze mwachangu gulu loyamba lamakasitomala.

2. Gawo 2: Micro-innovation, kukulitsa masiyanidwe

   • Phatikizani zinthu zosiyanasiyana zodziwika kuti mupange kusakanikirana kwa malire ndi machesi.
   • Onjezani zaluso zina kuti muwongolere luso la ogwiritsa ntchito.

3. Gawo 3: Ndemanga za ogwiritsa ntchito, kukhathamiritsa mwakuya

   • Gulu loyamba lazinthu zomwe mumagulitsa, ogwiritsa ntchito adzakuuzani komwe muyenera kukhathamiritsa.
   • Kutengera ndi mayankho enieni, zinthu zobwerezabwereza ndikupanga mphamvu zamtundu wanu.

Kutsiliza: Ngati mukufuna kukhala wopambana, musamamatire ku "zatsopano"

Anthu ambiri amafuna kuchita "zosokoneza zatsopano" kuyambira pachiyambi, koma zoona zake n'zakuti,Koperani + sinthani + konzaniIyi ndi njira yothandiza kwambiri.

Kuyambira pakutsitsimutsa nyimbo zakale mpaka kuyesa zotsika mtengo, kuyambira kutengera zakale mpaka kuphatikiza zatsopano, zopambana zapachakaNdi 50% kubadwanso kwina + 50% zinthu zatsopano zotentha..

Msika wasintha, koma chikhalidwe cha anthu sichinasinthe. Kugunda kotsatira kungabisike mumayendedwe am'mbuyomu. Kodi mwachipeza?