Chifukwa chiyani makampani akuluakulu nthawi zambiri amasowa ndalama? "Kutheka kwakung'ono × kuchuluka = ​​kutsimikizika" kumakuuzani zoona!

Nchifukwa chiyani makampani akuluakulu amatha kukhala m'mavuto pamene akukula? Chowonadi chankhanza cha dziko lamalonda ndi: "Kuthekera kwakung'ono × kuchuluka = ​​kutsimikizika".

Nkhaniyi ikuwulula zifukwa zenizeni zomwe ma brand amalephera nthawi zambiri, ndikukuphunzitsani momwe mungapewere zovuta zamabizinesi ndikupanga mtundu wanthawi yayitali komanso wokhazikika wamakampani!

Kodi munayamba mwadzifunsapo chifukwa chake makampani ena omwe akuwoneka kuti akuchita bwino amalephera mwadzidzidzi? Chifukwa chiyani ma brand ena amakhala nthawi zonsemphindi yofunikaWokhazikika ngati thanthwe?

M'malo mwake, mfundo zazikuluzikulu za izi ndizosavuta:Chochitika chochepa chikachulukitsidwa ndi chiwerengero chokwanira, pamapeto pake chidzakhala chinthu chomwe chiyenera kuchitika.

Zochitika zocheperako: zowoneka ngati zosafunikira, koma zamphamvu kwambiri

M'masamu, chochitika chochepa chimatanthawuza chinthu chomwe chimakhala ndi mwayi wochepa kwambiri kuti chichitike Mwachitsanzo, mwayi wopambana jackpot mukagula tikiti ya lotale ukhoza kukhala umodzi wokha mwa mamiliyoni.

Koma bwanji mutagula mamiliyoni a izo? Kupambana mphoto ndi chinthu chotsimikizika.

N’chimodzimodzinso m’zamalonda.Kuthekera kwa mavuto omwe amachitika mu ulalo uliwonse kungakhale kotsika kwambiri, koma mukachulukitsa chiwerengerocho, kupezeka kwa mavuto sikukhalanso mwangozi, koma kosapeŵeka.

"Butterfly effect" m'dziko lamalonda: kukula kwakukulu, chiopsezo chachikulu

Sitolo yaing'ono imakhala ndi ogulitsa ochepa komanso gwero limodzi la zipangizo Zopangira zonse ndi zosavuta komanso zowonekera, kotero kuti mwayi wolakwika ndi wochepa.

Koma ngati sitolo iyi ikukula mpaka m'masitolo masauzande ambiri, ndi ogulitsa padziko lonse lapansi kapena padziko lonse lapansi, ndipo mzere wa malondawo ukukula kuchokera ku tiyi wamkaka kupita ku ma hamburger, nkhuku yokazinga, ayisikilimu ...Ulalo uliwonse watsopano umawonjezera chiopsezo china.

Chotsatira chake ndi chakuti zochitika zotsika kwambiri zomwe zimakhala zovuta kwambiri zimakhala zochitika zapamwamba.

Pangdonglai VS yogulitsa zachikhalidwe: Ndani angapirire mayeso bwino?

Pang Donglai, kampani yomwe yapanga anthu osawerengeka kukhala "milungu", ikuyenda bwino osati chifukwa cha ntchito yake yabwino, komanso chifukwa cha ntchito zake zabwino.Ili ndi ulamuliro wopitilira muyeso pamayendedwe othandizira ndi kasamalidwe.

• Pali maulalo ochepa mumayendedwe ogulitsa, ndipo zinthu zonse zimawunikidwa mosamalitsa, kotero palibe chifukwa chodera nkhawa za kulephera kwa "OEM".
• Kusankhidwa kwazinthu ndizochepa koma zabwino, ndipo sitifuna zambiri, koma khalidwe lokhazikika.
• Kuwongolera mwamphamvu kuwonetsetsa kuti maulalo onse akukwaniritsa miyezo, ngakhale ogwira ntchitookondwaZomverera sizimaloledwa.

Mosiyana ndi izi, masitolo akuluakulu ambiri achikhalidwe ali ndi magulu osiyanasiyana ndi ogulitsa, ndipo kuwongolera khalidwe lawo sikuli m'malo, kotero kuti kuthekera kwa bankirapuse kumakhala kwakukulu mwachibadwa.

Chidaliro cha Brand: Mukagwa, ndi anthu angati akulira inu?

Mtundu weniweni sudalira kuvomereza kwa anthu otchuka kapena kutsatsa kwakanthawi kochepa, koma m'malo mwake kumangolankhula kwanthawi yayitali.

Mukaukiridwa ndi kukuneneredwa zoipa, kodi pali anthu ambirimbiri amene akuimirira kuti akulankhulireni?

Mukakumana ndi zovuta, kodi pali wina amene angapitirize kukuthandizani ngakhale kuika moyo pachiswe chifukwa cha inu?

Mukagwa, kodi pali wina amene amakumverani chisoni?

Ngati yankho liri inde, ndiye zikomo, mwapeza chizindikiro chenicheni.

M'malo mwake, ngati kampani ingangodalira zopindula zamagalimoto, kugwiritsa ntchito ndalama zotsatsa, kuitana anthu otchuka, ndikupeza anthu otchuka pa intaneti kuti apititse patsogolo malonda ake, koma alibe chithandizo cha ogwiritsa ntchito okhulupirika, pamene magalimoto amatha, chizindikirocho chidzatha.

Ichi ndichifukwa chake ma brand akuyenera kuchitapo kanthu mokhazikika m'malo mongokulitsa mwakhungu.

Chozizwitsa cha Mixue Ice City: Kumanga moat wolimba kwambiri wamtunduwu

Kupambana kwa Mixue Bingcheng sikungotsika mtengo, komanso chifukwa cha njira zake zogulitsira.

• Limani mandimu anu ndikupanga fakitale yanu, wongolerani mtengo ndi mtundu kuchokera kwa gwero ndipo musadalire othandizira ena.
• Kukhathamiritsa kwambiri kwa chinthu chimodziNgakhale mzere wazinthuzo ndi wolemera, gulu lirilonse liri ndi ulamuliro wamphamvu pazitsulo zogulitsira.
• Scale Effect, masitolo masauzande ambiri m'dziko lonselo amathandizira kugula kwakukulu, kuchepetsa mtengo ndikuwonetsetsa kuti phindu limapezeka.

Ichi ndichifukwa chake ma brand ambiri omwe "adatsata zomwe" Mixue Bingcheng pamapeto pake adagwa - analibe njira yawoyawo ndipo amangodalira ogulitsa akunja Pakakhala vuto ndi chain chain, mtunduwo udatheratu.

Izi zimatsimikiziranso kachiwiri: zochitika zochepa × kuchuluka = ​​zochitika zina.

Kodi mungachepetse bwanji chiopsezo cha "kuphulika kosalephereka"?

1. Osakulitsa mwakhungu, yang'anani pamagulu apakati

Pofuna kukula, makampani ambiri amachita chilichonse chomwe chimapangitsa ndalama, koma pamapeto pake amakhala "jack of all trades and master of none" ndikulakwitsa kulikonse.

Pangani chizindikiro,Ndi bwino kulowa mkati mwa gulu limodzi kusiyana ndi kuyesa chirichonse.

2. Kuwongolera kwa chain chain ndi gawo la moyo wa mtundu

Ngati simungathe kuwongolera njira yanu yogulitsira, ndiye kuti mtundu wanu si wanu, koma wa opereka anu.

Pokhapokha poyang'anira maulalo ofunikira ndikuchepetsa kudalira komwe tingathe kuchepetsa mwayi wa "kuphulika".

3. Nkhani zamakhalidwe abwino nthawi zonse zimakhala "moyo ndi imfa" ya bizinesi

Pangani chizindikiro,Chochitika chimodzi choyipa chimafuna 10 kapena 100 zochitika zabwino kuti zitheke.

Nkhani yokhudzana ndi chitetezo cha chakudya ingapangitse ogula kuti asakukhulupirireni moyo wawo wonse.

Sindimaopa kupita pang'onopang'ono, ndikuwopa kugubuduzika.

Kutsiliza: Chowonadi cha bizinesi, chofunikira chosapeweka

Palibe bizinesi m'dziko lino yomwe imatsimikiziridwa kuti ipanga phindu, ndipo kufalikira konse kumatsagana ndi zoopsa zambiri.

Ngati simukuwongolera zochitika zapang'onopang'ono, mukungoyala maziko a kuphulika kwamtsogolo.

Kwa bizinesi yanzeru, kupambana sikudziwika ndi yemwe angathe kuthamanga mofulumira, koma ndi ndani amene angakhale ndi moyo wautali.

Kuthekera kwakung'ono × kuchuluka = ​​zochitika zina. Izi sizongopanga masamu, komanso lamulo lamuyaya muzamalonda.