Zinthu zazikuluzikulu za kasamalidwe ka gulu: palibe magwiridwe antchito, palibe mabonasi, lolani kuti chinsinsi cha magwiridwe antchito chiwululidwe.

Lekani kutengeka ndi zolimbikitsa zochita! Nkhaniyi ikuwulula mozama kuti aZamalondaMomwe abwana sadalira ntchito kapena mabonasi, koma amadalira nzeru za kasamalidwe ka Kazuo Inamori kulola gulu kuti lizikwaniritsa bwino ntchito ndi kuwirikiza kawiri kukula.

Njira yeniyeni yoyendetsera bwino komanso yogwira mtima imangodalira zinthu ziwiri: "kuchita zabwino ndi kugwiritsa ntchito anthu oyenera". Dinani tsopano kuti muwone momwe zachitikira!

Kodi mukuganiza kuti chinsinsi chachikulu cha kasamalidwe ndi "kulipira mokwanira ndikupangitsa antchito kugwira ntchito molimbika mokwanira"?

Zolakwika, zolakwika mwamtheradi!

Inenso ndinkaganiza choncho, koma ndinataya mkazi ndi asilikali.

Kuchita sizinthu zonse. Kulemba ntchito anthu olakwika ndi tsoka lenileni.

Mabwana ena, omwe ali ndi maloto a e-commerce m'mitima mwawo, adalumbira kuti atsatira njira yoyendetsera "high performance, high return".

Commission? nazo!

bonasi? ambiri!

Kugawana phindu? Zatha!

Pachiyambi, antchito analidi olimbikitsidwa kwambiri ndi okondwa, poganiza kuti apeza "makina oyenda osatha" kuti kampani ikule.

Chotsatira chake nchiyani? Pasanathe chaka, gululi linasweka, mamembala ofunika adachoka, ndipo anthu ena adayambanso kusewera "machesi a nambala" kuti apeze ma komisheni ambiri, kudzikwirira okha.

Ndikulira ndikupukuta misozi yanga, ndinawona buku la Kazuo Inamori.

Njira ya Kazuo Inamori: Popanda kupereka zolimbikitsa, mutha kupita kuchipambano?

Anthu ambiri adasokonezeka atamva Kazuo Inamori akunena kuti "Palibe chifukwa cholimbikitsira, ingolipira malipiro okhazikika".

Chani? Kodi antchito angagwire ntchito popanda mabonasi? Mukunama!

Ngati muli kumapeto kwa chingwe chanu panthawiyi, mukhoza kukakamizidwa kuyesa njira zonse zomwe mungathe.

Komabe, iwo anakopera kwathunthu njira ya Inamori ndipo kwa zaka ziwiri, antchito onse adalandira malipiro okhazikika, palibe mabonasi ogwira ntchito, palibe malipiro a KPI kapena zilango, ndipo ngakhale maenvulopu ofiira a kumapeto kwa chaka anali ochepa momvetsa chisoni.

Ingoganizani?

Kampaniyo sinagwe, koma idakhazikika!

Popanda zolimbikitsa, kodi kampani ya e-commerce ingathandizire bwanji?

Kunena zoona, poyamba ndinkachita mantha.

Ngati palibe malipiro omwe amaperekedwa, kodi antchito amangosiya? Kodi izo zidzalephera?

Koma chodabwitsa n’chakuti khalidwe la timuyi silinagwe.

Iwo anayamba kuyankhulana mwachidwi, kulingalira, ndi kuyang'ana pa "kuchita zinthu."

Osati chifukwa cha ndalama, koma chifukwa amatha kuona momwe ntchito zawo zatsiku ndi tsiku zimakhudzira bizinesi.

Kugwira ntchito si maziko a kasamalidwe. Ndi pamene chitsogozocho chiri cholakwika m'pamene tiyenera "kulimbikitsa" mosimidwa.

Pambuyo pake, KPI ndi OKR zinayambitsidwa, osati cholinga cha "ntchito poyamba", koma kuwerengera "zinthu zoyenera".

Mabwana a e-commerce, lekani kugwiritsa ntchito "ntchito" ngati mankhwala!

Zili ngati bwana yemwe amapanga 2000 miliyoni yuan pachaka amabwera kudzatifunsa. Iye wakhala akuvutika kwa zaka zingapo chifukwa sanathe kuthyola vutolo ndipo akuganiza kuti ndi chifukwa chakuti dongosolo lolimbikitsa silinachite bwino.

Titakambilana tidapeza kuti vuto lake silinali kuchita nkomwe.

Anaika cholinga cholakwika!

Zogulitsa zokha ndi zopindulitsa zimakhazikitsidwa mwezi uliwonse. Chotsatira chake, ogwira ntchito amalowa m'mipikisano yaifupi ndikuyesera kuti akhale "khama", koma amatha kuchita zinthu zambiri zomwe zimakhala zopindulitsa pakanthawi kochepa koma zovulaza kwa nthawi yaitali.

Kodi mungapulumutse bwanji kampaniyi?

Ananena kuti anali ndi msonkhano wosavuta kwambiri.

Panalibe zokamba zandalama kapena magwiridwe antchito, nkhani zitatu zokha:

1. Kodi mungawonjezere kuchuluka kwa magalimoto kudzera pa ulalowu?
2. Kodi malo anu angathandizire bwanji kutembenuza?
3. Kodi mungapange zatsopano zingati?

Tinasintha "ndandanda yogulitsa" kukhala "chandamale chowonjezera".

Aliyense mwadzidzidzi anasiya kukakamizidwa kwa "kukwaniritsa ntchito" ndipo maganizo awo adagwira ntchito.

Patatha theka la ola, njira zatsopano zidatulukira ngati akasupe, ndipo magwiridwe antchito adawongoleredwa pang'ono.

Tinauza abwana athu kuti: "Malinga ngati tikupitirizabe kuganizira za kukula, sizingakhale vuto kuonjezera phindu lathu ndi 3% m'miyezi 6 mpaka 50."

Kulemba ntchito anthu oyenera n’kofunika kwambiri kuposa kuwalipira ndalama.

Panthawi yoyang'anira kasamalidwe, tidapeza kuti vuto lodziwika bwino la mabwana ambiri a e-commerce sikusowa kwa zolimbikitsa, koma "kulemba anthu olakwika."

Ngati mutalemba ntchito mlimi amene sadziwa kukumba mabowo, ngakhale atagwiritsa ntchito feteleza wochuluka bwanji, sangathe kulima masamba abwino.

Ngati mulola munthu wolenga kuyang'ana pa spreadsheet tsiku lonse, adzagwa, osati kukula.

Ulamuliro weniweni ndikuyika anthu oyenerera m'malo abwino ndikuwasiya kuti azichita zoyenera.

Muzu wa kasamalidwe ndi bizinesi, osati machitidwe owonetsera muofesi

Chifukwa chiyani ndimatsindika nthawi zonse "kuyambira bizinesi"?

Chifukwa kampani simakula podalira machitidwe a HR, imakula podalira bizinesi!

Kumaliza chiganizo:

"Kugwira ntchito ndi chida chothandizira kuti ogwira ntchito azigwira bwino ntchito, ndipo sikuti ndi injini yoyendetsera bizinesi."

Ngati malangizowo ali olakwika, ngakhale atakhala amphamvu bwanji, mukuthamangira kuthanthwe.

Ngati malangizowo ali olondola, pali nthawi yoti muwakonze ngakhale atakhala pang'onopang'ono.

Kodi magwiridwe antchito ndi chiyani? Ndi ma accelerator, osati chiwongolero!

Kuchita bwino ndi chipangizo cha "throttle" chomwe chimatha kuthamanga koma osazindikira komwe akupita.

Ngati mutenga njira yolakwika, mudzagunda khoma ngati mutaponda pa accelerator.

Chofunikira cha kasamalidwe ka e-commerce sichinakhalepo yemwe amathamanga mwachangu, koma yemwe amathamanga bwino.

Choncho, apa tiyenera nyundo pa bolodi ndi kutsindika mfundo zotsatirazi:

Musasocheretsedwenso ndi "performanceism" panonso.

Choyamba fotokozerani momwe bizinesi ikugwirira ntchito komanso malingaliro ogwiritsira ntchito anthu musanalankhule za KPI ndi OKR, apo ayi kudzakhala nkhani zopanda pake.

Chidule: Zinthu 3 zomwe mabwana a e-commerce ayenera kumvetsetsa

• Choyamba, ntchito sizinthu zonse, malangizo ndi ofunika kwambiri kuposa mphotho.
• Chachiwiri, kulemba ntchito anthu oyenerera n’kofunika kwambiri kuposa kuwapatsa ndalama. Anthu olakwika akuchita zabwino = kuwononga nthawi.
• Chachitatu, oyang'anira ayenera kupanga njira zokhudzana ndi zolinga zamabizinesi osati kugwiritsa ntchito njira ngati chishango.

Management ndiMafilosofi, osati chida cha punch card

Anthu ambiri amawona kasamalidwe ngati gulu la ma SOP ndi mafomu owunika, koma kwenikweni, izi ndizomwe zili pamwamba.

Zowonadi kasamalidwe kapamwamba ndikuwongolera kuzindikira komanso kuwonetsetsa kwanzeru zamabizinesi.

Muyenera kukhala ndi masomphenya ndi luntha, ndipo muyenera kuyerekeza kuswa chizoloŵezicho ndikusinthanso njira.

Monga Kazuo Inamori adanena: "Chofunika kwambiri cha kasamalidwe ndicho kutsogolera anthu kuti azitsatira zinthu zoyenera pamodzi."

Chifukwa chake, siyani kuyang'ana tchati chamasewera ndikuyang'ana m'mwamba ndi kutsogolo - kodi anthu anu ndi zinthu zanu zili zolondola?

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Ndikukhulupirira kuti bwana aliyense wa e-commerce akhoza kukhala katswiri wazamalonda m'malo mokhala kapolo wamitundu.