Malo ogulitsira a E-commerce VS: Kusiyana kwaubwino kumawululidwa, ndi ndani yemwe angapange ndalama pochita bizinesi?

Kodi masitolo ogulitsa zinthu ndi "manda a maloto"?ZamalondaKoma chasanduka chikepe kwa osauka kusintha miyoyo yawo!

Kodi munayamba mwadzifunsapo chifukwa chake masitolo ogulitsa pamsewu akutseka chimodzi ndi chimodzi, pomwe nthawi zonse pamakhala anthu olemera mwakachetechete pa intaneti?

Tiyeni tikambirane kusiyana pakati pa e-commerce ndi masitolo ogulitsa.

Osachepetsa funsoli. Ngati mukuzimvetsa, zitha kutsimikizira tsogolo lanu m'zaka khumi zikubwerazi.

Malo ogulitsa zinthu: Zimawoneka bwino, koma zimakhala ngati kuponda bomba

Osapusitsidwa ndi zokongoletsa zapamwamba komanso ogulitsa ovala bwino m'sitolo.

Eni ake ambiri ogulitsa zinthu zakuthupi amawoneka olemekezeka pamtunda, koma kwenikweni akutaya tsitsi lawo chifukwa cha nkhawa kumbuyo.

Chifukwa chiyani?

Chifukwa kuti mutsegule sitolo yakuthupi, muyenera kuchotsa chikwama chanu choyamba.

Kuziphatikiza m'chiganizo chimodzi: perekani ndalama zazikulu musanapange ndalama.

Zimawononga ndalama zokwana madola masauzande kapenanso mamiliyoni a yuan panthawi imodzi, lendi imatenga theka la chaka, ndipo kukongoletsako kumawononga madola masauzande ambiri a yuan.

Izi zinali kuchitika tisanagule katundu kapena kulemba ganyu anthu.

Kodi mumayesabe kunena kuti iyi ndi bizinesi yomwe anthu wamba angakwanitse?

1. Likulu loyambira ndi lalikulu komanso lalikulu

Kodi pali aliyense pafupi nanu amene wagwiritsira ntchito ndalama zimene makolo ake anasunga kuti atsegule kashopu?

Chifukwa cha zimenezi, anagulitsa bizinesiyo pasanathe theka la chaka, n’kumusiya opanda kalikonse koma zovala zake zamkati.

Izi sizinangochitika mwangozi, ndi momwe zimakhalira.

Zili ngati kugula matikiti a lottery. Pakati pa anthu chikwi, mmodzi yekha wa iwo amapambana. Ndi kubetcha kwabwino kale kuti sitolo yakuthupi imatha kupeza nthawi yobwezera ya chaka chimodzi kapena ziwiri.

Osatchulanso "zadzidzidzi" monga mliri, eni nyumba kukweza lendi, ndi mpikisano woyipa pakati pa anzawo.

2. Ma SKU ndi osokonekera ndipo zinthu zasonkhanitsidwa

Moyo watsiku ndi tsiku wa eni sitolo yakuthupi:DouyinKuphunzira kuchotseratu zinthu mwachidwi pamene mukuyang'ana malo osungiramo katundu mukuchita mantha.

Pamene kuchuluka kwa ma SKU akuchulukirachulukira, kupanikizika kwazinthu kumakula ngati chipale chofewa.

Ngati sichingagulitsidwe lero, idzakhala "mtsuko wakale" wosungidwa pansi pa bokosi mawa.

Kuchotsera, kugulitsa chilolezo, kugulitsa mwatayika…kodi mumawadziwa mawu awa?

3. Kutsegula shopu kuli ngati kukhala m’ndende, ndipo bwana ali ngati watsekeredwa m’khola

Mukuganiza kuti kutsegula shopu ndi ulere?

Musakhale opusa.

Ndimakhala wotsegula kwa maola 12 tsiku lililonse ndikukhala m’sitolo.

Osanena za kuyenda, muyenera kupirira kudwala.

Ngati mulibe pano, sitolo itseka.

Kodi izi zingatchedwe bwanji bizinesi? Kwenikweni "kuyendetsedwa ndi bizinesi".

4. Malo ogwiritsira ntchito ochepa, kukula kumagunda padenga

Mukatsegula sitolo pamalo abwino, renti idzakhala yokwera mtengo modabwitsa.

Ili pamalo otsika mtengo okhala ndi anthu ochepa.

Ngakhale mukuchita bwino ndipo mukufuna kutsegula nthambi, pepani, mulibe ndalama, mulibe kulumikizana, mulibe antchito.

Kukula kuli ngati kusewera masewera ndikukakamira pamlingo wa abwana.

E-malonda: Chiyembekezo cha Grassroots chothana ndi nkhondo sichifuna kuwononga ndalama

Kodi chabwino kwambiri pa e-commerce ndi chiyani?

Zimatanthauza "kuwala", zosavuta kuyamba, zotsika mtengo komanso ntchito yopepuka.

Palibe chifukwa chokhala ndi malo ogulitsira, osafunikira zowerengera, komanso osafunikira antchito apamwamba.

Monga ngati kuyendetsa galimoto mumsewu waukulu, mutha kungothamangira kutsogolo mukangoponda pa accelerator.

1. Yambani popanda gwero la katundu, ndi ndalama mukapeza kugunda mankhwala

Makampani a e-commerce amatha kuyika zinthu pamashelefu poyamba ndikugula pambuyo pake.

Ngati malonda ali abwino, ndiye kuti sungani, chiopsezocho ndi chochepa kwambiri.

Zili ngati kusewera masewera mu "mayesero ndi zolakwika", pomwe mtengo wolephera uli pafupifupi ziro.

Ndani sakonda masewera amtunduwu?

2. Yang'anani pazinthu zogulitsa zotentha, SKU imodzi imakhala yayitali

Mosiyana ndi malo ogulitsira omwe ali ndi ma SKU ponseponse, malo ogulitsa e-commerce amatsata zogulitsa zotentha.

Chogulitsa chimodzi chotentha chikufanana ndi ma SKU anu ambiri osapezeka pa intaneti.

Ngati mutha kuwongolera njira zogulitsira ndikugwira magalimoto, mutha kusintha zinthu usiku wonse.

3. Bwana safunikira kulonda sitolo, backend imatha kugwira ntchito mosavuta

Mabwana a e-commerce ali ngati "oyendetsa".

Utumiki wamakasitomala umayang'anira maoda, zobwerera kumbuyo zimangotumiza zokha, ndipo dongosolo lazinthu limayang'anira ...

Ngakhale anthu mulibe m’sitolo, ndalama zimalowabe.

Uwu umatchedwa ufulu wopeza ndalama, sichoncho?

4. Kukula kwazinthu kumatanthauza kukula, malozopanda malireZazikulu

Msika wapaintaneti ulibe malire a malo. Mutha kugulitsa kudziko lonse lapansi komanso padziko lonse lapansi. Zimangotengera ngati mungatengere.

Zogulitsa zikapambana ndikupitilira kukula m'magulu ena, zimatchedwa "kuphulika" kukula.

Ngati mukufuna kukulitsa, ingotsegulani masitolo ambiri ndi nsanja zambiri, ndipo mudzakhala omasuka kwambiri ndi magalimoto.

Ubwino wa masitolo akuthupi si onse oipa

Inde, sitikunena zoipa za masitolo akuthupi.

Ngati ndinu katswiri wodziwa bwino ntchito ndipo mutha kugwiritsa ntchito sitolo imodzi, malo ogulitsira amakhala "mgodi wagolide".

1. Tsegulani chitsanzo cha sitolo imodzi ndikuyikopera kuti mutsegule masitolo opanda malire

Ngati mupanga sitolo yopindulitsa, muli ndi "code code".

Kodi Heytea ndi Mixue Bingcheng sanadalire chitsanzo chimodzi kuti abwereze mazana kapena zikwi zamasitolo?

Mtundu wapaintaneti ukapangidwa, umakhala chitsanzo cha mtundu + phindu lokhazikika.

2. Sitolo imodzi imatha kugwira ntchito kwa nthawi yayitali, zomwe sizikhala zovuta pambuyo pake

Sitolo yokhwima imatha kugwira ntchito kwa zaka 5 kapena 10.

Mosiyana ndi malonda a e-commerce, moyo wa SKU ndi waufupi ndipo zogulitsa ziyenera kusinthidwa zikatha phindu lazinthu zotentha.

Malingana ngati palibe mavuto aakulu ndi sitolo yakuthupi pamapeto pake, mukhoza "kupanga ndalama popanda kuchita chilichonse."

Koma chofunikira ndichakuti: mutha kupulumuka njira yoyambirira ya gehena.

Musanyalanyaze zofooka za e-commerce

Musaganize kuti e-commerce ndi "phindu lotsimikizika".

Mpikisano wofanana ndi woopsa kwambiri. Ngati mukhala wotchuka lero, padzakhala anthu 100 omwe akutengerani pa Douyin mawa.

Kusankha chinthu chopambana ndi nkhani yamwayi; ngati mulephera kusankha mankhwala, zoyesayesa zanu zonse zidzakhala pachabe.

Komanso, magalimoto akamasinthasintha, kuwerengera kudzakhala kovuta kwambiri kumveketsa, makamaka kwa malonda a e-border, komwe kubwezako kumakhala kokwera komanso mayendedwe amachedwa, zomwe zimadya phindu lonse.

Musaiwale kuti e-commerce ikhoza kuwoneka yopepuka, koma ndiyopikisana kwambiri.

sangachite bwinoKutsatsa Paintanetintchito,ngalandeKuchuluka ndi ndalama zonse ndi zotayika zazikulu.

Kusiyana kwamtundu ndi mpikisano pakati pa malonda a e-commerce ndi masitolo ogulitsa

Pali mitundu yambiri yazinthu pamapulatifomu a e-commerce, koma izi zadzetsanso mpikisano wokulirapo.

Amalonda ambiri amagulitsa zinthu zofananira, nkhondo zamitengo zimakhala zachizoloŵezi, ndipo malire a phindu amapanikizidwa.

Kuonjezera apo, zimakhala zovuta kuti ogula amvetse bwino khalidwe la mankhwala kudzera muzithunzi ndi zolemba, zomwe zimatsogolera mosavuta kubwerera ndi kusinthanitsa nkhani, kuonjezera ndalama zogwiritsira ntchito.

Ubwino ubwino wa masitolo thupi

Malo ogulitsira amakhala ndi mwayi wowonera ndi kuyesa, kotero ogula amatha kuwona momwe zinthu ziliri komanso momwe zimagwirira ntchito ndikuwonjezera chidaliro chawo pakugula.

Kuyankhulana kwa maso ndi maso kumeneku kumathandiza kuti makasitomala ayambe kukhulupirirana komanso kumapangitsa kuti makasitomala azikhala okhutira komanso okhulupirika.

Ubwino wamsewu wachinsinsi wa malo ogulitsira

Malo ogulitsira amatha kukhazikitsa makasitomala okhazikika ndikupanga magalimoto achinsinsi kudzera muzochita zapaintaneti ndi machitidwe amembala.

Njira iyi imathandizira kukulitsa mtengo wowombola makasitomala komanso kukhulupirika kwamtundu. Mwachitsanzo, Luckin Coffee yakwanitsa kuchita bwino pazinsinsi powatsogolera makasitomala kuti agwirizane ndi madera kudzera m'masitolo ake.

E-commerce zovuta zamagalimoto achinsinsi

Kusuntha kwamakasitomala pamapulatifomu a e-commerce ndikokwera, zomwe zimapangitsa kuti zikhale zovuta kukhazikitsa mayendedwe okhazikika achinsinsi. Ngakhale zitha kuchitika kudzera munjira monga ma social mediangalande, koma zotsatira zake sizolunjika monga sitolo yakuthupi.

Chosankha chomaliza: Kodi ndizodalirika kuti anthu wamba ayambe bizinesi kapena e-commerce?

Mukandifunsa, munthu wamba ayenera kusankha ndani akafuna kuyambitsa bizinesi?

Ndinganene mosakayikira: e-commerce.

Chifukwa chiyani?

Chifukwa zimagwirizana kwambiri ndi "mayesero ndi zolakwika".

Mtengo wotsika, woyambitsa mwachangu, wokhoza kusintha nthawi iliyonse, komanso wosavuta kupeza mayankho.

Mosiyana ndi masitolo akuthupi, sitepe imodzi yolakwika idzabweretsa kutaya kwathunthu.

Ngakhale zitalephereka, mtengo wakulephera kwa e-commerce ndi wotsika kwambiri ndipo munthu akhoza kuyambanso mwachangu.

Uwu ndi udzu wopulumutsa moyo kwa anthu wamba omwe ali ndi chuma chochepa komanso kukana kuopsa kowopsa.

Mwachidule: Zosankha zanu zimatsimikizira mayendedwe a moyo wanu

Tiyeni tionenso:

• Malo ogulitsa zinthu amakhala ndi ndalama zoyambira, kubweza pang'onopang'ono, ndi ntchito zolemetsa, zomwe zimawapangitsa kukhala oyenera akatswiri kutengera mtundu wa phindu.

• E-commerce ndiyosavuta kuyambitsa, imakhala ndi ziwopsezo zochepa, ndipo imakula mwachangu, zomwe zimapangitsa kuti zikhale zoyenera kwa anthu wamba kuchitapo kanthu pang'ono ndikulakwitsa mobwerezabwereza.

• Onsewa ali ndi zabwino zake, koma ngati mulibe ndalama zambiri, chidziwitso, kapena maulumikizidwe, malonda a e-commerce ndi poyambira bwino.

M'nthawi ino, palibe kusowa kwa mwayi, koma chomwe chikusowa ndi masomphenya kuti muwone bwino zomwe zikuchitika.

Musathamangire m'masitolo akuthupi ndi "kukhala bwana"; amenewo ndi masewera a mibadwo yakale.

Ngati mukufuna kubwezeretsanso njira yatsopano, zomwe mukusowa si kulimba mtima, koma kusankha njira yoyenera + njira yoyenera.

Yesani e-commerce, ndipo mwina mudzapeza kuti mutha kupanga ndalama.

Khomo la e-commerce likutseguka mwakachetechete kwa munthu wamba aliyense.