[Zinsinsi zogulitsa zophulika] Sankhani, yesani ndikugwiritsa ntchito mtundu wa e-commerce: pezani mamiliyoni ambiri pachaka ndi njirayi!

Kodi mumaopa chiyani kwambiri pamoyo wanu?

Ndikuwopa kuti mudzagwira ntchito molimbika kwambiri koma mutha kupita njira yolakwika ndikudzisangalatsa nokha.

Madona ena abwana ndi olondola mopusa posankha zinthu

Posachedwapa taphunzira kuti pali aZamalondaOgulitsa, izi zatsitsimula kwathunthu kumvetsetsa kwathu kwa e-commerce "zogulitsa zotentha".

Amapanga zinthu zaukwati.

Atha kugulitsidwa chaka chimodzi 3000 ndi.

Mpikisano wamphamvu kwambiri ndi umodzi wokha: bwana lady ndi wolondola kwambiri posankha zinthu.

Kugunda kulikonse m'manja mwake Mtengo wogula ndi 20%.

Ndinamuthandiza kuyesa chinthu chatsopano, ndipo mawu osakira owonjezera pangolo adawonjezedwa mwachindunji. 35%.

Kodi mukudziwa kuti mfundo imeneyi ndi chiyani?

Ndi chiwonjezeko chokwera chotere, zikutanthauza kuti ngakhale kuti ena sanatenthetsepo mpikisano wa marathon, iye wadutsa kale mzere womaliza.

Tsoka ilo, gawo lawo la magwiridwe antchito ndilambiri, kwambiri, pafupifupi.

Palibe "chiyerekezo chogulitsa moto"

Iwo amadalira malingaliro awo pa chirichonse.

Ziribe kanthu kuchuluka kwa kuchuluka kwa ngoloyo, palibe "mzere wodutsa" womwe ungatchulidwe.

Dongosolo la "kuyesa" linapangidwa, koma pambuyo pa mayeso silinalowetsedwe ndipo linasiyidwa pamenepo likusonkhanitsa fumbi.

Pali zida zapamwamba, koma palibe njira zolimbana kwambiri.

Ndi gulu ili lomwe, kudalira kusankha kwa bwana lady, linakwanitsa kufika 3000 miliyoni.

Kodi sizopusa?

Kodi sizowona kwenikweni?

Kodi “kumenyana” ndi chiyani kwenikweni?

Magulu ambiri a e-commerce ali otanganidwa osachita chilichonse.

Kutenga mankhwala ndi mpikisano wapakati, amaika ndalama zambiri mmenemo, ndikugwira ntchito mwakhama, ndikuyembekeza kuti "ntchito zingathe kupulumutsa malonda."

Kapena makampaniwa ayamba kale kukhala nyanja yofiira, koma makampani akadali "kuwonjezera bajeti" ndi "kusintha mitengo".

Tangoganizani chomwe chatsalira kumapeto?

Liwu limodzi: "volume".

Kupambana kubetcha sikutanthauza kuti mutha kupanga ndalama. Mutha kutaya ndalama zambiri mpaka tsitsi lanu limatha.

Kotero ife tsopano tikugogomezera mobwerezabwereza Njira yayikulu yamabizinesi: kusankha-yesani-kulimbana.

Kusankha-Kuyesa: Nkhondo ya Bwana

Kusankha kwazinthu ndi njira, njira yakukulira, komanso moyo ndi imfa ya e-commerce.

Kusankha mankhwala kuli ngati kuchitaYouTubeMutu wa kanema ndi wofunikira chimodzimodzi.

Bwana ayenera kuchita yekha.

Ngati musankha cholakwika, mayesero onse adzakhala pachabe.

Kuyesa chinthu ndikungotsimikizira momwe msika ukuyendera komanso kugwiritsa ntchito deta m'malo mongoyerekeza.

Pokhapokha data itayezedwa ndipamene tingadziwire ngati katunduyo ali ndi kuthekera komanso ngati kuli koyenera kuyikapo ndalama zambiri.

Nkhondo: Nkhondo yogwira ntchito

Kulimbana kumatanthauza kuzimitsa, kupha, ndi kuchitapo kanthu kuti apange ndalama kuchokera kwa ogwiritsa ntchito.

Kulimbana ndi kumene gulu la ntchito limawala.

Koma vuto ndilakuti ngati njira yakukula si yoyenera, ngakhale ntchitoyo ikhale yabwino bwanji, ndiye kuti kuwononga nthawi ndi ndalama.

Mfundo zazikuluzikulu zamabizinesi ziyenera kuthetsedwa

• Abwana amakhazikitsa njira (sankhani-mayesero).
• Zochita zimakhala ndi udindo pa njira (kusewera).

Pokhapokha ngati mbali zonse ziŵirizo zigwirizana bwino m’pamene zingathe kuthamanga mofulumira komanso kwa nthaŵi yaitali.

Uwu ndiye malingaliro oyambira pamalonda a e-commerce komanso njira yayikulu ya bwana wokonzekera ukwati uyu.

Sitinamuphunzitse zanzeru zilizonse zatsopano.

Sindinamuphunzitsenso njira zovuta zobweretsera.

Chomwe chimakupatsirani ndalama ndi malangizo.

Anthu ambiri amaganiza kuti malondawo sakugulitsa bwino chifukwa kutsatsa sikunayike bwino.

Koma zoona zake nthawi zambiri ndi izi:Simunayenera kuyikapo ndalama pamalonda amenewo.

Mukapita kunjira yolakwika, simudzapambana ngakhale mutawononga ndalama zochuluka bwanji.

Ndiuzeni, ndizovuta?

Ndi bwino kuyala maziko olimba a ntchito zamabizinesi, kupanga kusankha kwazinthu kukhala kolondola, ndikupanga kuyesa kwachitsanzo kwambiriSayansi, kupangitsa kuti nkhondoyo ikhale yolimba mtima.

Chifukwa chiyani "kuyesa-kuyesa-kuyesa" kuli mtundu wabizinesi?

Chifukwa iziZotsimikizika kwambirikukula chitsanzo.

Gwiritsani ntchito zidziwitso zamsika kutsimikizira malonda, gwiritsani ntchito kutumiza molondola kuti mukweze nyimbo zabwino, ndikugwiritsa ntchito bwino kuti mupeze phindu.

Simudzatsogoleredwa ndi kusintha kwa malamulo a pulatifomu, komanso simudzadalira mwayi kuti mukhale ndi moyo.

Iyi ndiye njira yamphamvu kwambiri yakukulitsa malonda a e-commerce.

Ili ndi dongosolo lanu lotsatira.

1. Kusankhidwa kwazinthu kuyenera kutsimikiziridwa ndi deta m'malo mongoyiyika pamashelefu chifukwa "ikumva bwino".
2. Mukayesa chinthu, muyenera kugwiritsa ntchito deta yeniyeni m'malo mongofunsa anzanu "Kodi zikuwoneka bwino?"
3. Mukamapanga ndalama, muyenera kukhala ndi mzere wa ROI, m'malo mowonjezera bajeti lero ndikutseka zotsatsa mawa potengera kudzoza.

Ndi njira iyi yokha yomwe tingathe kukhazikika pazamalonda a e-commerce.

Kukula kudzera m'njira mwadongosolo, osati kuchita mwachibwanabwana

Dziko la e-commerce silinasowepo anthu olimbikira, koma chomwe chikusoweka ndi njira zolondola ndi malangizo olondola.

Select-Test-Strike sikuti ndi njira yokhayo yoyendetsera ntchito zama e-commerce, komanso chida chachikulu chakukulitsa mabizinesi.

Zomwe mukufuna ndi nthawi yayitali, kukula kwina kwa ndalama, osati "kugunda kwamwayi" kwakanthawi.

Kuwongolera kukakhala koyenera, kuchita bwino kumawonjezeka mwachilengedwe, phindu lidzabwera mwachilengedwe, ndipo gululo lizitha kuchepetsa mikangano yamkati.

Pachimake pa e-commerce ndi kasamalidwe, osati kuchita mwakhungu.

Pomaliza

Pambuyo polankhula kwambiri lero, muyenera kukumbukira:

• Select-test-target ndiye njira yokulirapo yamalonda a e-commerce.
• Abwana ayenera kutsogolera pakusankha ndi kuyesa, ndipo ntchito ziyenera kutsogolera pakukhazikitsa.
• Pokhapokha osapanga zosankha zolakwika kapena miyeso yolakwika mutha kugunda chandamale molondola.
• Kukula sikudalira mwayi, koma mwadongosolo.

Ngati muli ndi nthawi yovuta, mukhoza kudzifunsa nokha:

Kodi malonda anu ndi oyenera kukhazikitsidwa?

Kodi mumagwiritsa ntchito data kutsimikizira kusankha kwanu ndi kuyesa?

Kodi njira yanu yotsatsira ndikungotaya nthawi?

Kuyambira tsopano, lekani kutaya mphamvu zanu m’njira yolakwika.

Ikani njira ya "select-test-fight" kuti mubwezeretse kukula ku chitsimikizo chenichenicho.

Kukula ndi kwa omwe ali okonzekadi.

Magawo otsatirawa akukula adzasungidwa kwa mabwana a e-commerce ndi magulu omwe amamvetsetsa "select-test-fight".

Ngati mukufuna kuchotsa masiku otanganidwa pachabe ndikupanga ndalama iliyonse yomwe mumawononga, ndiye yambani kuyang'ananso malonda anu ndi njira zanu kuyambira tsopano, ndipo lolani "kusankha-kuyesa-kusewera" kukhala chida chanu chachinsinsi cha kukula kokhazikika.