Kodi ogulitsa ma e-commerce odutsa malire angachulukitse bwanji phindu lawo m'miyezi iwiri yokha? Njira zinayi zazikuluzikulu zowululidwa, zotsimikiziridwa kuti zikugwira ntchito!

Kodi inu mukukhulupirira izo? Kuwoloka malireZamalondaBwanayo, ngakhale kuti amatha kukwaniritsa malonda oposa 100 miliyoni pachaka, anali wotopa kwambiri tsiku lililonse moti ankafuna "kuthawa". Zotsatira zake, tinamuthandiza ndi zinthu zingapo zofunika, ndipo m'miyezi iwiri yokha, phindu lake linawonjezeka kawiri!

Kodi nkhani yobwereranso iyi ikumveka ngati melodrama? Koma izo zinachitikadi.

Anthu ambiri amaganiza kuti zomwe tidagawana nawo ndiukadaulo wakuda, koma kwenikweni, zonsezo zinali zochita zoyang'anira potengera malingaliro abizinesi.

Tsopano ndikufotokozerani njira zazikuluzikulu za 4 kwa inu padera. Mukawawerenga, mudzamenya ntchafu zanu ndikuti: Sindimadziwa kuti zitha kuchitika motere!

Chifukwa chiyani mabwana ambiri odutsa malire amalonda amatopa kwambiri?

Kodi mukuganiza kuti bizinesi ndiyovuta kwambiri? Ayi, ndi kuchuluka kwa zochitika. Eni mabizinesi ambiri odutsa malire amavutika ndi ntchito za tsiku ndi tsiku: mazana a ma SKU, magulu angapo, komabe atopa ndikuwonabe phindu lochepa.

Zili ngati kuyendetsa galimoto ya F1 ndikuponda pa accelerator mumsewu wafumbi kumidzi. Zingakhale zachilendo ngati sichingatembenuke.

Abwana amene tinkawathandiza anali “wamsewu wamba” wamba. Malonda anali okwera, ndipo zinthu zinkawoneka bwino, koma kampaniyo inkavutika ndi kukangana kwa mkati, kusagwira bwino ntchito kwamagulu kunali kosokoneza, ndipo ndalama zinali kutayika pazinthu zopanda pake.

Titamupatsa "njira zazikulu zinayi" izi, adazindikira mwadzidzidzi: O, zikuwoneka kuti kuchita bizinesi sikudalira mphamvu zankhanza, koma pakuwongolera bwino.

Njira 1: Kuyika katundu ndi mitengo kuti athetse "kufanana"

Ndiroleni ndikufunseni funso poyamba: Kodi mungayesenso chimodzimodzi pogwiritsira ntchito chinthu chotchuka komanso chocheperako?

Mwachionekere ayi. Koma zenizeni, makampani ambiri odutsa malire amachita zomwezo: amachitira zinthu zonse mofanana, ndipo chifukwa chake, zinthu zawo zazikuluzikulu sizimakulitsidwa, koma m'malo mwake zimakokedwa ndi zinthu zam'mbali.

Chinthu choyamba chimene ndinamupempha kuchita chinali Gulu lazinthu.

• Zogulitsa za A-grade: Kuchuluka kwa phindu, kuyang'ana kwambiri ntchito, ndi mitengo yosinthika.
• Zogulitsa za B-grade: Thandizani kudzaza ndi kusamalira msika.
• C-class mankhwala: Konzani m'mphepete ndikupita kulikonse komwe mungathe.

Kusintha kumeneku kutapangidwa, phindu lazinthu zake zazikulu zidaphulika nthawi yomweyo.

Sikuti phindu linangowonjezeka, koma kugulitsa kwazinthu kunatsikanso kwambiri.

Zili ngati kumenya nkhondo, kuika zida zankhondo ku likulu la adani m'malo mogwiritsa ntchito firepower kupha udzudzu.

Njira 2:AINdi chithandizo, liwiro la chitukuko cha mankhwala lawonjezeka kawiri ndikuwirikiza kachiwiri

M'mbuyomu, amatha kukhala ndi ma SKU 7 patsiku.

Ndidamuuza kuti agwiritse ntchito zida za AI kukhathamiritsa njira ya R&D ndikusinthiratu njira yonse yofufuzira, maudindo, mafotokozedwe, ndi zithunzi.

Ingoganizani? Atha kupanga ma SKU 30 tsiku limodzi!

Kodi ma SKU 30 amatanthauza chiyani? Zikutanthauza kuchuluka kwa zinthu zomwe zimagulidwa, zomwe zikutanthauza kuwirikiza kawiri kwa msika.

Monga kale tinkadalira anthu ogwira ntchito kukumba zitsime, tsiku lililonse timakumba zitsime 7, koma tsopano timagwiritsa ntchito zofukula, timatha kukumba zitsime 30 patsiku. Zoonadi, mwayi wa kuphulika kwa masika wakula kwambiri.

Ndi zinthu ziti zomwe zili zofunika kwambiri pamalonda odutsa malire? Liwiro ndi sikelo!

Kuwonekera kwa AI sikuli icing pa keke, koma kumakupatsani mwayi wosintha "injini yamphamvu ya nyukiliya" nthawi yomweyo.

Njira 3: Pangani ntchito zozikidwa pa SOP; kubwereza ndikofunika kwambiri kuposa kulemba akatswiri

M'mbuyomu, vuto lalikulu la bwanayu linali maopaleshoni. "Ntchito zabwino kwambiri" zinali zovuta kupeza, ndipo ngakhale olembedwa ntchito ankatha kuthawa. Chifukwa chake, bizinesiyo idasokonezedwa kwathunthu ndi ogwira ntchito.

Langizo langa kwa iye ndi: gawani ntchito zonse SOP (Njira Yokhazikika).

Kuchokera pa kusankha kwa mankhwala, mindandanda, kutsatsa, kwa makasitomala, chilichonse chimachitika m'njira yomwe "oyamba kumene angatsatire."

Zomwe zikuchitika pano ndikuti othandizira amatha kuthana ndi ntchito zakale zam'mbuyomu, ndipo ntchito yobwerezabwereza yakula kwambiri.

Bwanayo ananenanso kuti: "Ndimamva ngati sindikusowa akatswiri ochepa kuti ndipange 5 miliyoni. Ndinali kuganiza mozama kale."

Zili ngati a McDonald's, omwe safuna ophika koma amadalira standardization.

Monga ngati malonda a e-border, Pokhapokha pophwanya zinthu zovuta kukhala njira zopusitsa mabizinesi athazopanda malirekukulitsa.

Njira 4: Yang'anani pa chain chain, pomwe zotchinga zenizeni zimayamba kuwonekera

Chochita chachikulu chomaliza ndi njira yayitali kwambiri: kukweza kwa supply chain.

M'mbuyomu adangokambirana zamitengo ndi fakitale, koma samazindikira kuti fakitaleyo ikhoza kukonzedwanso. Atafufuza mozama mufakitale, adapeza zolephera zambiri zomwe zitha kuchepetsedwa kwambiri ndikusintha pang'ono.

Ichi ndiye chotchinga chenicheni. Zogulitsa zimatha kukopera, kutsatsa kumatha kutsanziridwa, koma kulumikizana kwanu kozama ndi mafakitale apamwamba komanso kuthekera koyendetsa kukweza kwawo ndi ma moats omwe ena sangathe kutengera.

Pamapeto pake, malonda a e-border amatengera maunyolo ogulitsa. Ndondomeko zamagalimoto ndi nsanja zikusintha mosalekeza, koma mukadziwa bwino njira zogulitsira, phindu limatsimikizika.

Utsogoleri ndiye chigoba cha kuganiza kwa bizinesi

Pamene bwana anandiuza kuti: "Zikuwoneka kuti kuchita bizinesi kungakhale kophweka."

Ndinaseka. Anthu ambiri amawona kasamalidwe ngati "mutu wapamutu", kuphunzira njira zingapo koma kenako ndikuzigwiritsa ntchito m'malo olakwika.

Ndakhala ndikunena kuti bizinesi imangokhudza malingaliro. Ntchito iliyonse yoyang'anira iyenera kukhala ngati bomba lolondola, lopanda zinyalala. Kayendetsedwe ka kayendetsedwe kake kayenera kulunjika kumadera omwe bizinesi ikufunika.

Mwanjira iyi, chilichonse chaching'ono chomwe gulu limachita limatha kupititsa patsogolo magwiridwe antchito.

Nthawi zambiri ndimanena kuti vuto lalikulu la mabwana ambiri ndi loti amalekanitsa bizinesi ndi kasamalidwe mokakamiza.

Anthu ambiri amaganiza kuti kasamalidwe ka kuphunzira ndi kungoloweza njira zingapo, koma pali njira zambiri zowongolera monga mabotolo amankhwala mu pharmacy. Muyenera kumvetsetsa zizindikiro poyamba ndiyeno perekani mankhwala oyenera.

Ngati mugwiritsa ntchito njira zolakwika, zimakhala ngati kumwa mankhwala olakwika. Sizidzangokhala zopanda ntchito, zingapangitsenso kuti zinthu ziipireipire.

Business ndi matenda, kasamalidwe ndi mankhwala.

Utsogoleri sikutanthauza kudzionetsera, koma mankhwala abizinesi.

Cholinga cha kasamalidwe si "kumwa mankhwala" koma "kuchiritsa matenda".

Pokhapokha pozindikira izi tingathe kumvetsetsa bwino momwe makampani akukulira.

Kutsiliza: Kumbuyo kwa kuwirikiza kwa phindu kulidi kuwongolera kaganizidwe

Ogulitsa malonda a m'malire akufuna kuchulukitsa phindu lawo, osati mwamwayi, koma pakuwongolera kuganiza kachitidwe.

1. Kugawika kwazinthu kumapangitsa kuti zinthu zizikhala zokhazikika.
2. Kukula kwa AI kumapangitsa kuti magwiridwe antchito achuluke.
3. Operation SOP imalola kubwereza kopanda malire.
4. Kupititsa patsogolo njira zothandizira kumapangitsa kuti zotchinga zikhale zolimba.

Zochita zinayi izi, monga mizati inayi, zimathandizira kusintha kwa bizinesi kuchokera ku chipwirikiti kupita kumasuka, kuchoka ku nkhawa kupita kukuchita bwino.

Chifukwa chake, mbuye weniweni sikuti azimitsa moto tsiku lililonse, koma kupanga kampaniyo Kudzipangira, monga makina opaka mafuta bwino, amangopanga phindu.

Kodi tsogolo ndi la ndani? Kwa iwo omwe angachepetse zovuta, kwa omwe angapeze dongosolo mu chisokonezo.

Nkhondo yolimbana ndi malonda a e-border yakula kwambiri, koma pamapeto pake, chofunikira ndi nzeru zowongolera.

Ndipo nzeru nthawi zonse imakhala yamtengo wapatali kuposa mphamvu zopanda nzeru.

Chidule chomaliza

1. Chinsinsi cha kuchulukitsa phindu la malonda a e-commerce chagona pakusintha kasamalidwe kozungulira bizinesi yayikulu.
2. Kugawika kwazinthu ndiye poyambira poyambira phindu.
3. Kukula koyendetsedwa ndi AI kumachulukitsa kuchuluka kwa ma SKU komanso mwayi wazogulitsa.
4. Ntchito zochokera ku SOP zimalola magulu kuti azitha kubwereza bwino ndikuchepetsa kudalira luso.
5. Kukweza kwa chain chain ndiye chotchinga chenicheni cha nthawi yayitali.

Kumbukirani: ngati mupereka mankhwala oyenera a matenda anu, kuchulukitsa phindu lanu siloto!

👉 Tsopano funso ndilakuti,kompani yanu ikuchita mosasamala kapena ikuchita zinthu moyenera?

Yankho limatsimikizira ngati mutha kuwirikiza phindu lanu m'miyezi iwiri ikubwerayi.