Kodi chotchinga chachikulu kwambiri pamakampani a e-commerce ndi chiyani? Si kuchuluka kwa magalimoto, osati malonda, koma "ubwino woyang'anira"

Kodi mukuganizaZamalondaKodi "magalimoto ndi mfumu" m'dziko lino? Zolakwika! Chomwe chimathandizira phindu lanthawi yayitali si kuchuluka kwa magalimoto, kapena zinthu, koma——Ubwino wowongolera.

Magalimoto ndi "ntchito yapamtunda", kasamalidwe ndiye maziko ake

Mabwana ambiri a e-commerce akuganiza tsiku lililonse: Momwe mungachitirengalandeKodi mumakulitsa bwanji malonda? Kodi mumasankha bwanji malonda? Chotsatira chake nchiyani? Pambuyo pa nkhondo yaikulu yapamsewu, ndalama zonse zapita, koma zotsatira zake zimakhala choncho.

Chifukwa chiyani? Chifukwa magalimoto ndi sprint pamlingo wanzeru, pomwe kasamalidwe ndi marathon pamlingo wamaluso.

Gulu lopanda utsogoleri limakhala ngati gulu lankhondo lopanda mtsogoleri - mzere wakutsogolo ukupita patsogolo, pomwe mzere wakumbuyo ukugona; ena ali otanganidwa ngati agalu, pamene ena ali osagwira ntchito monga gehena.

Panthawiyi, ngakhale mutakhala ndi magalimoto ambiri, simungathe kusunga phindu.

Kodi "ubwino woyang'anira" ndi chiyani?

M'mawu amodzi - sinthani luntha kukhala luso la bungwe.

Zikumveka zachinsinsi? Ndi zenizeni kwambiri.

Tangoganizirani izi: Anzanu akapeza china chatsopanongalandeKodi gulu lanu likhoza kuyesa, kuwunikanso, ndikuchita mkati mwa sabata? Ngati ndi choncho, mukupanga "ubwino woyang'anira."

Anzanu angagwiritse ntchito njira yatsopano poyambitsa chinthu chimodzi. Koma bwanji inuyo? Mutha kugwiritsa ntchito njira yomweyi pazinthu 100. Iyi ndi mphamvu ya bungwe.

Gulu lolimba kwenikweni silidalira "bwana wanzeru" kuti atsogolere gulu, koma amadalira njira, mgwirizano, ndi machitidwe oyankha kuti membala aliyense athe kuchita bwino. Ubwino wa kasamalidwe ndikupangitsa kuti nzeru zisadalirenso paokha, koma kuzibwerezanso mu "kumbuyo kwa minofu" ya bungwe lonse.

N'chifukwa chiyani anzanu ena nthawi zonse amakhala patsogolo panu?

Kodi mudakumanapo ndi vuto losasangalatsali: pamapeto pake mudapeza njira yogunda, ndipo wina adachita tsiku lotsatira; zatsopano zomwe mudapanga mosamala zidatsanzira m'masiku ochepa, ngakhale zopaka zidali zofanana.

Kodi mukufunadi kuphwanya kompyuta yanu?

Izi ndi zowawa za "palibe zotchinga".

Njira zamagalimoto zimatha kukopera, zogulitsa zimatha kutsanzira, koma zabwino zowongolera sizingakopedwe. Izi zili choncho chifukwa sichinthu chimodzi chokha, koma dongosolo lathunthu lamalingaliro ndi kachitidwe.

Kampani yomwe ili ndi maubwino oyang'anira ili ngati injini yomwe imatenthedwa bwino. Ngakhale msika ukusintha, ukhoza kusintha mwamsanga njira ndikupitiriza kufulumira.

Ubwino wotsogolera ndi "moat" ya bizinesi

Ma YunNthawi ina inanenedwa kuti: "Mabizinesi ang'onoang'ono amayang'ana mwayi, mabizinesi apakatikati amayang'ana zitsanzo, ndipo mabizinesi akuluakulu amayang'ana mabungwe."

Chiganizo ichi chikuwonetsa chowonadi pazamalonda a e-commerce.

Mutha kupanga ndalama mwachangu ndi chinthu chomwe mwagunda, koma kupanga ndalama kwa moyo wanu wonse kumadalira kuchuluka kwa gulu lanu. Mukatha kuyimitsa, template, ndikusintha njira mkati mwa kampani yanu, mwakhazikitsa cholepheretsa kulowa.

Chotchinga chamtunduwu sichingakumbidwe ndi ena, koma ndi "chinthu chosawoneka" chomwe chimasonkhanitsidwa pakuyesa kosawerengeka ndi zolakwika, kukhathamiritsa, ndi kulowa mkati.

Makampani omwe ali ndi maubwino oyang'anira amatha kutengera zomwe adachita bwino kamodzi ka zana. Makampani opanda maubwino oyang'anira amadalira abwana okha kuti aziwongolera bizinesiyo. Bwanayo akatopa, waulesi, kapena kudodometsedwa, kampaniyo imayima.

Mizati itatu yayikulu yaubwino wa kasamalidwe

Tsopano funso nlakuti: Momwe mungapangire "ubwino wa kasamalidwe"?

Ndikuchidule m'mawu atatu ofunika:

1️⃣ 机制——Kupanga zisankho ndi kuphedwa kumatsatira malamulo angapo. Kachipangizo kabwino kamakhala ngati njira yoyendera yokha, yomwe imathandiza gulu kupeŵa kupotoza.

2️⃣ Mgwirizano- Onetsetsani kuti zidziwitso zikuyenda bwino. Gulu labwino siligwira ntchito palokha; m’malo mwake, monga zala ndi dzanja, zimagwirira ntchito pamodzi kulimbikitsa mphamvu nthaŵi zonse.

3️⃣ ndemangaKhalani ndi chizolowezi chophunzira. Kuwunika mwachangu komanso kuyesa mwachangu ndi zolakwika ndizo maziko akukula kwa gulu. Pokhapokha ndi njira yabwino yofotokozera momwe mungapangire "mphamvu yophunzirira m'bungwe".

Mfundo zitatu izi ndi zofunika kwambiri.

Kusintha kwa mabwana a e-commerce: kuchokera ku "operator" kupita ku "coach"

Mabwana ambiri akhala otanganidwa kuzimitsa moto - zatsopano, zogulitsa zotentha, ntchito zamakasitomala, ntchito ... zonse mwakamodzi.

Koma kodi mwaona kuti mabwana amakampani akuluakulu onse ndi "osagwira ntchito"?

Chifukwa adasintha kuchoka pa "kuchita okha" kupita "kulola gulu kuti lichite." Uwu ndiye mwayi wapamwamba kwambiri wowongolera: bwana akabwerera m'mbuyo, gulu likhoza kupambanabe.

Kuchokera kwa wogwiritsa ntchito mpaka mphunzitsi, uku ndikusintha komwe bwana aliyense wa e-commerce ayenera kudutsa.

Kuganizira Mlandu: Nkhani ya Mabwana Awiri

Bwana A akuyang'anabe kubwerera kumbuyo m'mawa tsiku lililonse; Bwana B amangotenga maola awiri pamisonkhano yanthawi zonse ndipo nthawi yonseyi amaphunzira zomwe zikuchitika.

Patatha theka la chaka, gulu la Bwana A linali mu mpikisano wamkati ndipo machitidwe ake adayima; Gulu la a Boss B lidagwira ntchito zokha ndipo phindu lake lidachulukira kawiri.

Kusiyana kwawo kuli m’mawu amodzi——Ubwino wowongolera.

Kutsiliza: Zolepheretsa si zakunja, koma zamkati

Mbuye weniweni si amene ali wanzeru kuposa ena, koma amene angathe kutembenuza "luntha" kukhala luso la bungwe mofulumira kuposa ena.

Makampani a e-commerce akuwoneka kuti akupikisana pazamalonda ndi magalimoto, koma kwenikweni, amapikisana pakuchita bwino kwamabungwe komanso nzeru zowongolera.

Ubwino wowongolera ndi "injini yosaoneka" yabizinesi, yomwe imakuthandizani kuti mupite patsogolo pang'onopang'ono pakusintha ndikupangitsa gulu lanu kukhala ndiKudzikonza nokha ndi kubwereza mphamvu za kukula mwadongosolo.

Chidule cha mfundo:

• Magalimoto ndi zogulitsa ndi zotsatira, koma kasamalidwe ndiye maziko opangitsa kuti zotsatirazo zikhale zokhazikika.
• Ubwino wa kasamalidwe umachokera kuzinthu zitatu: makina, kulumikizana ndi mayankho.
• Makampani omwe ali ndi maubwino oyang'anira amatha kubwereza kupambana kwawo, pomwe omwe alibe amatha kugwira ntchito molimbika.
• Cholinga chachikulu cha bwana wa e-commerce ndikupangitsa gululo "kuwuluka lokha."

Ndiye, nthawi ina mukadzakamba za "zotchinga za e-commerce", ganizirani ngati mukadali mu "kugunda kwazinthu"?

Chotchinga chenicheni sichili magalimoto omwe ena amatha kuwona, koma "mphamvu zowongolera" zobisika mu bungwe. 🚀