Mabwana a e-commerce akuyenera kusiya kukhulupirira mawu akuti "nthawi zonse padzakhala amuna olimba mtima pansi pa mphotho zazikulu". Zomwe mukufunikira ndi SOP komanso kuwunika kwamphamvu!

ZamalondaMusakhale okhulupirira zamatsenga za "nthawi zonse padzakhala amuna olimba mtima pansi pa mphotho zazikulu"!

"Pali nthawi zonse munthu wolimba mtima pansi pa mphoto yaikulu." Chiganizochi chimatengedwa ngati Baibulo ndi mabwana ambiri pamalonda a e-commerce.

Koma zoona zake n’zotani? Anthu onse olimba mtima athawa, ndikusiya mzimu umodzi wokha wolimba mtima - bwana yemwe.

Ngakhale mwamuna wolimba mtima sangabwere ngakhale atalandira mphoto yaikulu

Mabwana ambiri a e-commerce amakonda kupanga malonjezo opanda pake.

"M'bale, ngati mutha kukwaniritsa zogulitsa miliyoni mwezi uno, mupeza bonasi ya 10,000!"

Zinkawoneka ngati zokhumba kwambiri, koma kumapeto kwa mweziwo, ntchitoyo inali yochepa ndi 100,000, ndipo bonasiyo inasowa mwachibadwa.

Ogwira ntchito amadziwa kuti zomwe zimatchedwa "mphotho zowolowa manja" nthawi zambiri zimakhala zongopeka chabe. Mabonasi amakhala maswiti "osatheka" omwe samangopezeka komanso okhumudwitsa.

Sikuti Yongfu sanabwere, koma adakopeka kuti abwerere ndi "zenizeni" kalekale.

Chifukwa kulimba mtima sikungadyedwe, iwo omwe amakhaladi ndi omwe angathe kugwira ntchito mwamtendere mkati mwa dongosolo.

Makampani ang'onoang'ono sangakwanitse kupereka "mphoto zazikulu" ndipo sangathe kuthandizira "amuna olimba mtima"

Makampani akuluakulu amatha kusewera masewera a bonasi chifukwa ali ndi chidaliro.

Simunakumane ndi ma KPI? Ingosinthani manejala ndipo wina atenga udindo. Ndi mabonasi, gulu likhoza kulipira patsogolo nthawi yomweyo.

Nanga bwanji makampani ang'onoang'ono? Nthawi yomwe machitidwe amasinthasintha, kugunda kwa mtima wa abwanawo kumangoyenda. Mabonasi sanaperekedwe nkomwe, ndipo kutuluka kwandalama kwayamba kale kuuma.

Pamenepa, “mphotho zowolowa manja” zili ngati njira yotulutsira nkhaŵa m’malo mwa chilimbikitso.

Munthu wolimba mtima si makina omwe amatha kupopa mphamvu zake. Popanda ndondomeko yomveka komanso makina okhazikika, ziribe kanthu kuti apeza bonasi yochuluka bwanji, ingokhala zozimitsa moto, zosakhalitsa.

Chomwe chimasunga anthu ndi SOP ndi makina

E-commerce sinkhondo, ndi ntchito mwadongosolo.

Kupambana kwa gulu lankhondo sikudalira kukhudzika koma pamachitidwe.

SOP (njira yoyendetsera ntchito) ndiye "firewall" yeniyeni.

Mwachitsanzo: Kodi chithandizo chamakasitomala chimagwira bwanji kubweza ndalama? Kodi nyumba yosungiramo katundu imalepheretsa bwanji kutumiza zomwe zaphonya? Kodi mitengo imasinthidwa bwanji panthawi yokwezedwa?

Mavutowa sangathe kuthetsedwa ndi "kulimba mtima" koma "standardization".

Ndi SOP yomveka bwino, ngakhale ogwira ntchito atsopano amatha kuwonetsa 70% yakuchita bwino kwawo pankhondo munthawi yochepa kwambiri.

Aliyense akadziwa zoyenera kuchita, gulu siliyeneranso kudalira "malipiro apamwamba" kuti awayendetse.

Kuwunika kokhazikika = poizoni wosakhazikika

Makampani ambiri amakonda kukhazikitsa ma KPI okhazikika, monga "zogulitsa ziyenera kuwonjezeka ndi 30% mwezi uno" ndipo "kubweza kuyenera kuchepetsedwa kufika 1%.

phokosoSayansi, kwenikweni ndi poizoni wokhalitsa.

Malo a e-commerce akusintha mwachangu kwambiri.

Chotsani zinthu mwezi uno, wongolerani phindu mwezi wamawa, ndipo mwina muthamange kuwulula zatsopano mwezi wotsatira.

Kufunsa gulu lanu kuti liziyang'ana pazitsulo zokhazikika kuli ngati kufunsa woyendetsa galimoto kuti aziyendetsa galimoto yoyamba nthawi zonse.

Kuwunika kwa maudindo akuluakulu kuyenera kukhalaZamphamvu.

Zizindikiro ziyenera kusinthidwa nthawi iliyonse malinga ndi zolinga za bizinesi.

Masiku ano "wankhondo wapamsewu" akhoza kukhala "wothandizira phindu" mwezi wamawa.

Kusintha kosinthika kotereku ndikofunika kwambiri kuti timu ikhale yamphamvu.

KPI si Baibulo, ndi chida choyendera

Mabwana ena amakonda kuwerengera chilichonse.

Makasitomala amayenera kulandira maoda a 300, kutsatsa kuyenera kukhala ndi ROI ≥ 3, ndipo zolakwika zobweretsera nyumba yosungiramo katundu ziyenera kukhala 0.

Zotsatira zake, antchito amanama deta chifukwa cha KPI; chithandizo chamakasitomala sichimathetsa mavuto chifukwa cha "liwiro"; ndipo otsatsa akuwopa kuyesa njira zatsopano chifukwa cha ROI.

Kuunika kolimba kotereku kuli ngati kutsekera gululo mu khola lachitsulo.

Kuwunika kothandiza kwenikweni kuli ngati woyendetsa - ali ndi cholinga chomveka koma amakulolani kusankha njira zosiyanasiyana.

Sikukakamiza anthu kuti akwaniritse miyezo yoyenera, koma kuthandiza anthu kupeza njira yabwino.

Gwiritsani ntchito "dynamic assessment" kuti mupange gulu lachangu

Pakatikati pakuwunika kosinthika sikusintha malamulo pafupipafupi, koma kuti gulu lidziwe: kampani ikuyenda ndipo malangizo akusintha.

monga:

• Mwezi uno umayang'ana kwambiri pa "kuwongolera mtengo," ndi mabonasi omwe amayang'ana phindu lalikulu;
• Mwezi wamawa, cholinga chachikulu chidzakhala pa "kujambula kuwonekera", ndi chizindikiro choyang'ana pa mlingo wodutsa;
• Pamene nyengo yachimake ifika, ndi nthawi yoti muyambe kutembenuka mtima.

Kusintha kumeneku kumapangitsa aliyense "kuvina motsatira nyimbo za kampani" m'malo mongoponda molakwika.

Mudzapeza kuti gulu likhoza kugwira ntchito molimbika popanda malipiro apamwamba.

Chifukwa amaona malangizo ndipo amaona kuti ndi ofunika.

Mphotho zomveka bwino ndi zilango ndizodalirika kuposa mphotho zowolowa manja

Mphotho zowolowa manja ndizolimbikitsa kwakanthawi kochepa, pomwe njira za mphotho ndi zilango ndizoyambitsa nthawi yayitali.

Mphotho zizikhala pa nthawi yake ndipo zilango zikhale zolungama.

Yamikani mwamsanga ntchito ikachitidwa bwino, kuti anthu aone kuti khama lawo n’lofunika.

Ngati pali cholakwika, fotokozani mwachindunji ndipo musasiye tsatanetsatane.

Njira yosavuta komanso yolunjika iyi ndi yamphamvu kwambiri kuposa "mphotho zambiri".

Chifukwa zomwe antchito amawopa kwambiri sakupeza bonasi, koma "posadziwa zomwe adalakwitsa."

Kulimba mtima kwa bwana sikuyenera kutayidwa pa mphotho yaikulu

"Munthu wolimba mtima" weniweni ndi bwana yemwe amatha kukhala wodekha muchisokonezo.

Kulimba mtima sikutanthauza kugwiritsa ntchito ndalama monyanyira, koma kulimba mtima popanga malamulo ndikulola makinawo kulankhula.

Mukamagwiritsa ntchito SOP kuti mukhazikitse maziko ndi kuwunika kwamphamvu kuti mukhale ndi mphamvu, gululo limapitabe patsogolo.

Panthawiyo, simufunikanso kufuula mawu oti mutchule, kupereka mphotho zapamwamba, kapena kusangalatsa anthu.

Chifukwa dongosolo limayendetsa anthu kwa inu.

Kutsiliza: Nthawi ya kulimba mtima yadutsa, ndipo nthawi yamakina yangoyamba kumene

Mawu akuti "nthawi zonse pamakhala munthu wolimba mtima pansi pa mphotho yayikulu" ndi akale mu nthawi ya e-commerce.

Mpikisano wamasiku ano sudaliranso "amene amagwira ntchito molimbika" koma "ndani mwadongosolo".

Kukhalitsa kwa kampani sikudalira chilakolako, koma pa malamulo.

SOP yomveka bwino ndiye msana wa gulu, ndipo kuwunika kosinthika ndi moyo wabizinesi.

Pamene mafupa ali okhazikika ndipo magazi akugwira ntchito, gululo lidzakhala lamphamvu mwachibadwa.

Nanga za “munthu wolimba mtima”? Kuyambira kalekale adasanduka "mkulu wanzeru" yemwe amamvetsetsa njira, kuwunikira, ndi njira.

💡Kutsiliza: Mawu kwa mabwana a e-commerce: Zomwe mukufunikira sizowonjezera "amuna olimba mtima", koma dongosolo lomwe limalola anthu wamba kupambana nkhondo.