Chifukwa chiyani eni mabizinesi achikhalidwe ambiri amataya ma yuan mamiliyoni atatu mpaka asanu akayamba kusinthira kumalonda a e-commerce? Pali misampha iwiri yomwe 99% ya anthu adagweramo!

Kutaya ndalama mu bizinesi kuli bwino, vuto ndikutaya kotero "moyenera"! Mabizinesi ang'onoang'ono ambiri achikhalidwe amalowerera ...ZamalondaIwo anali odzaza ndi chidaliro, kuganiza, "Ndikagulitsa bwino kwambiri popanda intaneti, zidzakhala zosavuta pa intaneti." Koma chinachitika n’chiyani? Miyezi itatu yokhudzika, miyezi isanu ndi umodzi ya nkhawa, ndi chaka kubwereranso.

Vuto la malonda a e-commerce, kunena momveka bwino, sikuti anthu sadziwa momwe angachitire, koma kuti "amaganizira kwambiri."

I. Kudyetsa Mtsinje: "Msampha Wokoma" wa Algorithmic Feeding

Poyamba, mwiniwake wabizinesiyo adapeza kuti kutsatsa kunali kothandiza kwambiri!

Deta yam'mbuyo inali kukwera, ndikudina kochulukira, ngolo zowonjezera, ndi malonda ambiri. Ndinkamva ngati ndikumwa ma steroid.

Ma algorithms ndi zinthu zomwe zimamvetsetsa bwino umunthu wamunthu.

Zimakupatsirani kukoma kopambana poyamba, ndikukupangitsani kuganiza molakwika, "Wow, bizinesi iyi ikuyamba!"

Ndiye bwanayo anagwedeza dzanja lake n'kunena kuti, "Onjezani bajeti, tiyeni tipite!"

Koma detayo itakhazikika, anazindikira—mapindu anali atapita. Zotsatsa zotsatsa zidakwera kwambiri, ndipo kuchuluka kwa magalimoto okwera mtengo, kumachepetsa ROI (kubweza ndalama).

Ma data omwe akuwoneka ngati "aphulika" ndi zotsatira za "kuweta nsomba" papulatifomu - ndiwe nsomba imeneyo.

Kunena mwachidule, kutchova juga kuli ngati kasino, komwe nyumba imapambana nthawi zonse.

Ma algorithms amadziwa mukakhala okondwa komanso mukafuna kuyesanso. Mukuganiza kuti ndinu olamulira, koma mukungotsogoleredwa ndi mphuno ndi algorithm.

II. Inventory: Malingaliro ndiye ofunika kwambiri, chinyengo ndichowononga kwambiri.

Vuto lalikulu la eni mabizinesi achikhalidwe ndikuti amakhulupirira kwambiri zinthu zawo.

Zaka zambiri zomwe zachitika popanda intaneti zawapangitsa kukhala ndi chidaliro pazamalonda - "Ndakhala ndikugulitsa mankhwalawa kwazaka zopitilira khumi, ndipo makasitomala onse amawayamikira; nawonso atchuka kwambiri pa intaneti."

Chotsatira chake, atayamba kusunga, adadzaza nyumba yonse yosungiramo katundu.

Koma e-commerce siili pa intaneti; omvera, ma tchanelo, ndi liwiro lake ndizosiyana. Opanda intaneti, mumadalira mawu apakamwa kuchokera kwa makasitomala okhazikika; pa intaneti, mumadalira kuwonekera kwa algorithmic.

Nthawi zina mankhwala amakhala otchuka chifukwa aligorivimu amapereka izo magalimoto; nthawi zina sichidziwika chifukwa palibe amene angachipeze pazotsatira zakusaka.

Izi zidadzetsa tsoka lachikale: madongosolo oyambilira adakwera, zomwe zidapangitsa kuchulukirachulukira kuwirikiza kakhumi zomwe zidachitika, kungokhala ndi njira yosinthira mwadzidzidzi, zomwe zidapangitsa kuti malonda achuluke. Malo osungiramo katundu anali kusefukira, kuyenda kwa ndalama kunasokonekera kwambiri, ndipo mafakitale anali akuyembekezerabe kulipiridwa—njira yonse yogulitsira zinthu inagwa.

Monga pachibwenzi, mungaganize kuti ngati akumwetulirani lero, ndiye kuti amakukondani; koma kwenikweni, iye akungokhala waulemu.

Chachitatu, kuganiza kwachikhalidwe: kuchitira e-commerce ngati "njira yatsopano" kunapangitsa kuti anthu azigwiritsidwa ntchito.

Eni mabizinesi ambiri amaganiza kuti malonda a e-commerce akungosintha kumene amagulitsa katundu wawo, koma kwenikweni ndi masewera "kusintha malingaliro awo".

Mabizinesi achikhalidwe amagogomezera "zida, kulumikizana, ndi maubale," pomwe malonda a e-commerce amagogomezera "ma algorithms, zomwe zili, ndi data."

Pamene mwini bizinesi wachikhalidwe amawononga madola masauzande ambiri kuti abwereke gulu la "e-commerce team" ndikuyembekeza kuti "apeza zotsatira mwamsanga," zili ngati kukanikiza kamtengo ndikufuula kuti "kukula msanga" -ndi zopanda pake kuzithamangira.

Zochita si zamatsenga, ndipo ma aligorivimu si vuto.

Monga mwambi umati:Kuchita bwino kumatha kukulitsa chinthu chabwino nthawi 100, pomwe kusagwira bwino ntchito kumatha kukulitsa kakhumi ndikubweretsabe kuwonongeka.

ZodabwitsadiKutsatsa PaintanetiOgwira ntchito zantchito nthawi zambiri samagwira ntchito kwa ena - amakonda kuzichita okha. Kupeza bwenzi lomwe limamvetsetsa bwino ntchito ndikovuta kuposa kupambana lotale.

IV. "Poison Effect" ya Malamulo Ophulika: Kutsekemera Kumabwera Mwamsanga, Imfa Imabwera Mwamsanga.

Eni mabizinesi ang'onoang'ono ambiri saopa kulephera kugulitsa, koma "kugulitsa mochuluka mwadzidzidzi".

Kuchuluka kwa malamulo kuli ngati chipolopolo chokutidwa ndi shuga; ukangolawa, umayamba kusuta.

Poyamba, ndinali wotangwanika kwambiri manja anga atapanikizana, kulongedza ndi kutumiza usana ndi usiku, kudzimva ngati ndapambana nkhondo yaikulu. Koma chiwopsezocho chikangotha, zowerengera zidachulukirachulukira, zobweza zidakwera, ntchito zamakasitomala zidagwa, ndipo ndalama zidawuma, ndipo zonse zidabwereranso.

Kuchuluka kwa madongosolo sikupambana; ndi "chinyengo."

Odziwa e-commerce masters samatsata kukula koopsa, koma "kukhazikika." Kukhazikika kumatanthawuza kuonetsetsa kuti phindu la mwezi uliwonse, kulepheretsa kuti njira zogulitsira zisagwe, ndikuwonetsetsa kuti ndalama zotsatsa malonda ndizowonekera komanso zotsika mtengo.

Monga wosewera mpira wa chess, amayang'ana mayendedwe khumi patsogolo, osati chisangalalo chapompopompo.

V. Kuchokera Kutayika mpaka Kukhazikika: E-malonda ndi "Bizinesi Yachikhalidwe"

Kunena mosapita m'mbali, malonda a e-commerce tsopano asanduka "makampani achikhalidwe".

Kale, aliyense ankapikisana ndi magalimoto; tsopano, mpikisano ndi "omni-channel management."

Kugawa kwazinthu zamapulatifomu ambiri, kubzala zinthu, kupanga ndalama pashelufu, pa intanetingalandeKugwira ntchito kwapaintaneti, kuwerengera kuzungulira kwazinthu, mgwirizano wapaintaneti ...

Ili sililinso funso la "ngati mukudziwa momwe mungayendetse bizinesi," koma "ngati ndinu munthu amene mumamvetsetsa bizinesi."

Kuti mupulumuke mu malonda a e-commerce, simukusowa zanzeru, koma kuleza mtima.

Zogulitsa zabwino + zoperekera zabwino + malingaliro okhazikika - ndiye makona atatu agolide.

Simufunikanso kuthamangitsa kuchuluka kwa madongosolo. Malingana ngati mupanga ndalama pang'ono ndi malonda aliwonse, kufufuza kwanu kumayenda bwino, ndipo kasitomala aliyense amabwerera kuti abwerenso kugula, ndiye kuti mwapambana.

Kunena mosabisa, malonda a e-commerce ndi "sewero lakale" pagawo lina. Omvera akusintha, zolembazo zikusintha, koma ochita masewero-ayenera kuphunzira kusintha mizere yawo.

Kutsiliza: E-malonda sizochitika, koma njira yodzikulitsa.

Anthu ambiri omwe amachita malonda a e-commerce amayang'ana kwambiri magalimoto, koma amaiwala kuwona njira yawo bwino.

E-malonda woona si za kusewera ma aligorivimu; ndi kumvetsa chikhalidwe cha munthu. Muyenera kumvetsetsa kukayikira kwa ogula, "dyera" la ma aligorivimu, komanso kudziwa nthawi yoyenera "kudula zotayika zanu."

Khalani oganiza bwino pakuwongolera kuchuluka kwa magalimoto, kuwongolera zinthu, samalani ndi kuchuluka kwa madongosolo, komanso kukhala ndi masomphenya anthawi yayitali abizinesi.

Mukaphunzira kuchitira zotayika zilizonse ngati "malipiro" ndi kutembenuka kulikonse ngati "chizindikiro," ndiye kuti mwasinthadi kuchokera ku "bizinesi yaying'ono" kukhala "wosewera watsopano wamabizinesi."

Chidule chomaliza:

1. Kutsatsa ndi luso laukadaulo, koma makamaka nkhondo yamaganizidwe. Ma algorithms amayamba kupereka zolimbikitsa, kenako amapeza mphotho.
2. Kuwerengera ndi msampha, ndipo kudalira kwakhungu ndiko kovulaza kwambiri.
3. Kuchuluka kwa malamulo ndi poizoni; zimabweretsa kukoma kwakanthawi kotsatiridwa ndi zaka zitatu zowawa.
4. Chogulitsa chabwino ndi lingaliro loyambira; ntchito ndi galasi lokulitsa.
5. E-malonda si njira yopita; ndi kuyesayesa kwanthawi yayitali.

Phunzirani kuwerengera kaye, kenako phunzirani kuwerenga malingaliro. Kumvetsetsa deta ndikukhalabe mayendedwe okhazikika ndi makiyi kuti mukhale wopambana weniweni.

Chinsinsi chachikulu cha malonda a e-commerce chagona pakukula kosalekeza, osati kukula kophulika.