Kodi mungapewe bwanji kukankhidwira zinthu zamtengo wapatali mukagula pamapulatifomu a e-commerce? Malangizo othandiza a Pinduoduo ndi Taobao.

MwaZamalondaMukamagula zinthu papulatifomu, kodi mumangokankhira zinthu zodula? Kwenikweni, pali algorithm yolondola kumbuyo kwake.

Pulatifomu imakuyikani chizindikiro potengera zomwe mumasaka komanso kusakatula kwanu kuti musankhe kukankhira zinthu zamtengo wapatali kapena makuponi.

Nkhaniyi ikuwulula njira zokankhira zamapulatifomu a e-commerce, ndikukuphunzitsani momwe mungapewere malingaliro okwera mtengo, kupeza kuchotsera kothandiza, ndikupanga kugula kwanzeru komanso kotsika mtengo.

Kodi mukuganiza kuti muli ndi zosankha zaulere pamapulatifomu a e-commerce? Kwenikweni, mudayikidwa kale ndi dongosolo.

Malingaliro opangira ma e-commerce nsanja ndizovuta kwambiri kuposa momwe mungaganizire.

Izo sizikankhira zidziwitso mwachisawawa; amawerengeredwa ndendende.

Mukalemba "Rolls-Royce", "Cartier", kapena "Moutai" mubokosi losakira, makinawo amakutchani "ogula kwambiri".

Chifukwa chake, zinthu zomwe mumaziwona motsatira nthawi zambiri zimakhala zotsika mtengo komanso zopindulitsa kwambiri.

Izi sizinangochitika mwangozi, koma zotsatira zosapeŵeka za deta yaikulu.

Chinsinsi cha E-commerce Platform "Kulemba"

Pachimake pa nsanja ya e-commerce algorithm ndikulemba mbiri ya ogwiritsa ntchito.

Kusaka kulikonse, dinani, kuwonjezera pa ngolo, ngakhale nthawi yomwe mumagwiritsa ntchito imalembedwa.

Ngati nthawi zambiri mumayang'ana zinthu zapamwamba, makinawo angaganize kuti muli ndi mphamvu zogula.

Sichidzawononga chuma kukuwonetsani masokosi omwe amawononga madola angapo; m'malo, izo amakonda kusonyeza matumba kuti ndalama masauzande.

Izi ndi zomwe zimadziwika kuti "Precision Marketing".

Mosiyana ndi zimenezi, ngati nthawi zonse mumafufuza "zotsika mtengo," "kuchotsera," kapena "zopereka," dongosololi lidzakuikani m'gulu la "munthu wokonda mitengo."

Gulu la anthuwa limadziwika ndi kufunitsitsa kwawo kuyika maoda malinga ngati pali makuponi omwe alipo.

Chifukwa chake, nsanja imakankhira nthawi zonse kuchotsera, kuchepetsa ndalama, ndi makuponi akulu kuti mulimbikitse kugwiritsa ntchito kwanu.

N'chifukwa chiyani nthawi zonse mumamva kuti nsanja "ndizokwera mtengo" pa makasitomala okhulupirika?

Anthu ambiri amadandaula kuti akamasungitsa mahotela ndi ndege, mtengo wake umakwera m'malo motsitsimutsa tsambalo.

Iyi ndiye njira yosinthira mitengo yamitengo (yofanana ndi Pinduoduo, ndi zina).TaobaoNdi ma aligorivimu amawu osiyanasiyana.

Idzazindikira ngati "mukufuna mwachangu" china chake malinga ndi kuchuluka kwakusaka kwanu komanso nthawi yomwe mumakhala.

Ngati musakasaka mahotela mobwerezabwereza tsiku lomwelo, makinawo angaganize kuti muyenera kusungitsa imodzi.

Zotsatira zake, mitengo idzakwera pang'onopang'ono, ndikukukakamizani kuti muyike mwamsanga.

Izi ndi zomwe zimadziwika kuti "kudula makasitomala odziwika bwino".

Njira yanzeru ndiyo kufufuza masiku ndi malo osiyanasiyana kuti musokoneze chiweruzo cha dongosolo.

Mwanjira iyi, sichingagwirizane ndi zosowa zanu molondola, ndipo mwachibadwa sichidzakweza mitengo mosavuta.

Kugawana zomwe ogwiritsa ntchito akukumana nazo: Mungapeze bwanji kuchotsera?

Mmodzi wa netizen adagawana malingaliro awo:

Ngati muwona chinthu chomwe mumakonda pa Pinduoduo, musachigule nthawi yomweyo.

Ndimadina tsiku lililonse kuti ndiwone, ndikusakatula mobwerezabwereza, koma sindikuyitanitsa.

Mukhozanso kuchotsa pulogalamuyo ndikuyiyikanso patatha masiku angapo.

Zotsatira zake, nsanjayo ikupatsirani makuponi akulu poyesa kukubwezerani.

Anthu ena amati ngati muwonjeza zinthu m'ngolo yanu yogulira ndikuziyang'ana kawiri patsiku, mutha kulandira coupon yayikulu yokwana makumi a yuan pakatha masiku angapo.

Izi zonse ndi gawo la nsanja ya "recall strategy".

Ndiwokonzeka kupereka phindu kuti mumalize malondawo.

Njira zama psychology zamapulatifomu a e-commerce

Malingaliro opangira ma e-commerce nsanja kwenikweni ndi nkhondo yamaganizidwe.

Imagwiritsa ntchito kusanthula kwa data kuti ijambule zomwe mumadya.

monga:

• Ngati nthawi zambiri mumawonjezera zinthu zomwe mumakonda koma osagula, makinawo angaganize kuti mukukayikira.
• Ngati musakatula zomwezo mobwerezabwereza, dongosololi lingaganize kuti muli ndi chidwi champhamvu.
• Ngati mukhala pa tsamba kwa nthawi yayitali, dongosololi lidzaganiza kuti mukuliganizira mozama.

Makhalidwe awa adzayambitsa "incentive mechanism" ya nsanja.

Zotsatira zake, makuponi, kuchotsera pakugwiritsa ntchito ndalama zinazake, ndi zotsatsa zanthawi yochepa ziziwoneka motsatizana.

Mukuganiza kuti mwapeza bwino, koma nsanja ikutsogolerani kuti mumalize ntchitoyo.

Chifukwa chiyani nsanja amakonda kulimbikitsa zinthu zodula?

Pali zifukwa ziwiri zopangira zinthu zodula.

Choyamba, malire a phindu ndi apamwamba.

Zogulitsa zapamwamba komanso zodziwika bwino zimakhala ndi phindu lalikulu kwambiri kuposa katundu wamba.

Pulatifomu imafuna kuti mugule izi.

Chachiwiri, magawo a ogwiritsa ntchito.

Mapulatifomu amayenera kugawa ogwiritsa ntchito m'magulu osiyanasiyana kuti agwire bwino ntchito.

Kwa ogwiritsa ntchito ndalama zambiri, timalimbikitsa zinthu zamtengo wapatali; kwa ogwiritsa ntchito okhudzidwa ndi mtengo, timalimbikitsa makuponi.

Lingaliro losanjikizali limakulitsa kugwiritsa ntchito zida za nsanja.

Kodi ndingapewe bwanji kupatsidwa mankhwala okwera mtengo?

Ngati simukufuna kuti dongosololi likuzindikiritseni kuti ndinu "wolemera," muyenera kulabadira zomwe mumasaka.

Sakani mawu osakira otsika mtengo ndikusakatula zinthu zotsika mtengo.

Mukamagula, mutha kuwonjezera zinthu pazokonda zanu kapena ngolo yogulira kaye, koma osayitanitsa nthawi yomweyo.

Dongosololi lidzatanthauzira izi ngati chizindikiro cha kukayikira ndikukankhira zopatsa zambiri kwa inu.

Kuphatikiza apo, mukasungitsa mahotela ndi maulendo apa ndege, mutha kusaka masiku ndi malo osiyanasiyana kuti mupewe dongosolo lomwe likuyang'ana zosowa zanu.

Malangizo awa angakuthandizeni kugula mwanzeru pamapulatifomu a e-commerce.

Kutsiliza: Nkhondo pakati pa nzeru za ogula ndi ma algorithms

Malingaliro opangira mapulatifomu a e-commerce angawoneke ngati opanda umunthu, koma ali odzaza ndi masewera amisala.

Imaphatikiza wogwiritsa ntchito aliyense mumtundu wa data kudzera pama tagging ndi stratification.

Zogulitsa zomwe mumaziwona sizongochitika mwachisawawa, koma zotsatira za mawerengedwe enieni.

Munthawi ino ya data yayikulu, ogula ayenera kuphunzira kuganiza mosinthana.

Osavomereza mwachibwanabwana zidziwitso; m'malo mwake, yesetsani kuwongolera kuthamanga kwanu.

正如MafilosofiMonga momwe ena anenera, kulingalira ndicho chida champhamvu kwambiri cha anthu.

Pokhapokha kukhala oganiza bwino pamaso pa ma e-commerce platform algorithms omwe munthu angakwaniritsedi "ufulu wa ogula".

Chidule chomaliza

• Mapulatifomu a e-commerce adzayika ogwiritsa ntchito kutengera zomwe amasaka.
• Kufufuza mawu ofunika kwambiri kungapangitse kuti adziwike kuti ndi ogula kwambiri, zomwe zimapangitsa kuti pakhale malingaliro azinthu zamtengo wapatali.
• Kusaka zinthu zotsika mtengo kudzakuikani m'gulu la anthu okonda mtengo, kukupatsani mwayi wopeza makuponi ambiri.
• Kusungitsa malo kuhotelo ndi ndege kumadalira mitengo yake, ndipo kusaka pafupipafupi kumatha kukweza mitengo.
• Kuyika zinthu pazokonda zanu kapena ngolo yogulira, kuzisakatula mobwerezabwereza, komanso kusayitanitsa nthawi yomweyo kungayambitse njira zotsatsira nsanja.

Kufunika kwa mutuwu kwagona pa mfundo yakuti kudya sikungogwiritsa ntchito ndalama, komanso masewera otsutsana ndi ma algorithms.

Pokhapokha pophunzira kuchitapo kanthu kuti munthu azitha kupeza "zanzeru" zawo mkati mwa malingaliro opangira nsanja za e-commerce.

Chitanipo kanthu! Yesani njira izi mukadzagulanso, ndipo mudzapeza kuti kuchotsera ndi ufulu zilidi m'manja mwanu.