Maganizo Atsopano mu Kasamalidwe ka E-commerce: Zifukwa Zitatu Zosinthira "Zolinga Zogulitsa" ndi "Zolinga Zogwira Ntchito Mwachangu"

ZamalondaBizinesi imafuna kuganiza molakwika! Nkhaniyi ikuwonetsa zovuta zitatu zazikulu za zolinga zogulitsa pachaka ndipo ikupereka kusanthula kwatsatanetsatane kwa momwe mungapindulire phindu kudzera mu zolinga zogwira ntchito bwino kwa ogwira ntchito. Phunzirani momwe mungawerengere molondola kukula kwa gulu, kukonza bwino ndalama, ndikuzindikira njira zazikulu zoyendetsera bizinesi ya pa intaneti. Pezani njira zamabizinesi nthawi yomweyo kuti muwonjezere phindu lanu ndikupewa zolakwa zomwe 90% ya ogulitsa amapanga!

Kodi mukudziwa kuti ndi eni mabizinesi angati a pa intaneti omwe awonongeka ndi zolinga za malonda apachaka, ndipo atayika chilichonse?

Ndaona amalonda ambiri akuika zolinga zazikulu zogulira mazana mamiliyoni ambiri kumayambiriro kwa chaka, koma kumapeto kwa chaka adapeza kuti phindu lawo linali lochepa poyerekeza ndi la shopu yogulitsa tiyi wa mkaka yomwe ili m'mbali mwa msewu.

Chowonadi chovuta kwambiri mumakampani ogulitsa pa intaneti ndichakuti ndalama zogulira ndi phindu ndi zinthu ziwiri zosiyana kwambiri.

Nchifukwa chiyani amati malonda a pachaka ndi oopsa kwa makampani atsopano ogulitsa pa intaneti?

Moyo wa zinthu zamalonda pa intaneti ndi waufupi kwambiri.

Chinthu chomwe mukutsatsa lero chikhoza kukopedwa ndi omwe akupikisana nanu mawa, osakusiyani opanda kanthu.

Mukukumbukira makina oziziritsira mpweya a chaka chatha aja? Anapeza phindu la 30% m'mwezi woyamba, 15% m'mwezi wachiwiri, koma pofika mwezi wachitatu aliyense anali kugulitsa zinthu mopanda phindu.

Munthawi imeneyi, ndani angatsimikizire kuti chinthu chingapitirire kugulitsidwa kwa miyezi 12?

Zolinga zogulitsa zitha kusokoneza khalidwe la gulu

Bwana akamayang'ana kwambiri ziwerengero za malonda, antchito mwachibadwa amagwira ntchito mwakhama kuti awonjezere malonda.

Kuti akwaniritse ma KPI awo, amasankha kupeza malonda a 1000 miliyoni ndikupeza 50 m'malo mopeza malonda a 200 miliyoni ndikupeza 80.

Choopsa kwambiri n'chakuti kusokonekera kumeneku kudzakhudza tsatanetsatane uliwonse wa ntchito.

Mudzaona magulu akulembetsa mwachangu ku zochitika, akuponya ndalama pa malonda, komanso akutaya ndalama kuti awonjezere malonda.

Pamapeto pake, cholinga chogulitsira chinakwaniritsidwa, koma palibe khobidi limodzi lomwe linawonjezedwa ku akauntiyo.

Amalonda a pa intaneti, lekani kukakamizidwa ndi zolinga zogulitsira pachaka!

Moyo weniweni wa malonda apaintaneti ndi kugwiritsa ntchito bwino ndalama.

Muli ndi zisankho ziwiri:

1. Pezani 100 ndi ndalama yoyamba ya 50 miliyoni, ndipo perekani ndalamazo katatu m'miyezi 3;
2. Kapena mungagwiritse ntchito 5 miliyoni ngati ndalama zoyambira kuti mupeze 1 miliyoni, ndipo phindu limapangidwa kamodzi pachaka.

Anthu anzeru angasankhe njira yoyamba.

Zoona zake n'zakuti, magulu omwe amagwidwa ndi anthu ogulitsa nthawi zonse amafunafuna njira yachiwiri.

Njira yoyendetsera anthu ya kampani ya e-commerce

M'malo mokhazikitsa zolinga zogulitsira, timayang'ana kwambiri pa nambala imodzi: phindu pa wantchito aliyense.

Gulu la anthu 10 liyenera kupeza phindu la pachaka loposa 100 miliyoni.

Ngati chiwerengerocho chili pansi pa mulingo uwu, onjezerani antchito; ngati chili pamwamba pa mulingo uwu, ganizirani za kukulitsa.

Makamaka, ponena za njira zosankhira zinthu:

1. Zogulitsa zomwe zili ndi phindu lalikulu pansi pa 30% zimakanidwa nthawi yomweyo.
2. Zinthu zomwe zili ndi nthawi yogulitsa zinthu zomwe zasungidwa kwa masiku opitilira 60 ziyenera kutayidwa nthawi yomweyo.
3. Ma channel onse omwe ali ndi ndalama zotsatsira zopitilira 15% ya ndalama zawo ayimitsidwa.

Kukonzanso ntchito zamalonda apaintaneti ndi malingaliro oganizira phindu

Taganizirani kampaniyo ngati makina oyendetsera ndalama.

Ntchito yanu si kukulitsa bizinesi yanu, koma kukulitsa luso la ndalama iliyonse yomwe mukufuna.

Izi zikutanthauza kuti:

1. Yang'anani kwambiri pa mitundu ya zinthu zomwe zili ndi phindu lalikulu, ngakhale zitakhala zochepa.
2. Khazikitsani njira yothanirana mwachangu kuti musiye kutayika ngati zizindikiro zilizonse za vuto zapezeka.
3. Nthawi zonse sungani ndalama zokwanira kuti muthe kuchitapo kanthu mwachangu mwayi ukapezeka.

Lembani pamapeto

Mu nthawi ino yamalonda apaintaneti yomwe ikusintha mofulumira, kutsatira zolinga zogulitsira pachaka kuli ngati kuyendetsa malo ovuta kwambiri pogwiritsa ntchito kampasi.

Opambana enieni akusewera masewera olimbitsa thupi: kugwiritsa ntchito ndalama zochepa kwambiri kuti apeze phindu lalikulu ndikumaliza njira yopezera ndalama mwachangu momwe angathere.

Kumbukirani, mu malonda apaintaneti, si nkhani ya amene amagulitsa kwambiri, koma ya amene akupambana.

Kuyambira lero, iwalani za zolinga zogulitsira ndipo yang'anani kwambiri pakupanga phindu ndi zokolola za antchito mu gulu lanu.DNAIli ndiye lamulo loti munthu apulumuke pakuyenda m'njira zachuma.