Kalozera wa Nkhani
Kutumiza katundu m'fakitaleZamalondaChitsanzo: Mafunde Aakulu Osaoneka a Tsogolo la Zamalonda Paintaneti
Mwina simungadziwe kuti zomwe anthu ambiri amaona kuti kutsika kwa katundu m'mafakitale "kosadabwitsa" kwenikweni kukusokoneza pang'onopang'ono bizinesi yonse ya pa intaneti.
Iyi si ntchito yaying'ono, koma kusintha kwa mafakitale komwe kukupitilira.
Ngakhale kuti mukukayikirabe ngati mungasunge katundu wambiri, ena akupeza kale chuma potumiza kuchokera ku fakitale.
N’chifukwa chiyani izi zimaonedwa ngati chitsanzo chachikulire? Chifukwa chakuti zatsimikiziridwa nthawi zambiri, ndipo ngakhale makampani omwe alembedwa amakhudzidwa.
Kutumiza katundu kuchokera ku mafakitale kwakhala njira yaikulu yogulitsira pa intaneti.
Kukongola kwa katundu wochokera ku fakitale kupita ku ina: chiŵerengero cha mtengo ndi magwiridwe antchito apamwamba kwambiri
Ponena za katundu wa fakitale, anthu ambiri amayamba kuganiza kuti ndi otsika mtengo.
Koma mtengo wotsika ndi wochepa chabe; chinsinsi chenicheni ndi ochepa oimira.
Palibe othandizira kapena magawo a ma markup; wopanga amapereka katunduyo mwachindunji kwa ogula.
Mwachitsanzo, zovala zotenthetsera, zotchingira mphepo, ndi zovala zoteteza mahatchi zimapezeka mosavuta, ndipo opanga amapereka zinthu zotsika mtengo, zomwe zimapangitsa kuti mitengo isagwirizane ndi zomwe anthu ambiri amakonda.
Mwachitsanzo, zinthu zopangidwa ndi makampani monga ma sports bras, ma blender, ndi ma air fryer zonse zimapangidwa ndi makampani, zomwe zimapatsa ubwino wa khalidwe komanso mtengo.
Ngakhale zinthu zochokera kumakampani olembetsedwa monga Hales (thermos cups), Crocs, ndi Boyang Home Textiles zitha kulowa mumsika kudzera munjira zogawa mwachindunji m'mafakitale.
Ichi ndichifukwa chake ogula amaona kuti "mtengo wapatali ndi wokwera kwambiri".
Nchifukwa chiyani katundu wa fakitale amagulitsidwa kwa masiku awiri okha?
Anthu ambiri amadabwa kuti n’chifukwa chiyani zinthu zopangidwa m’fakitale zokhala ndi manambala a zinthu zimagulitsidwa kwa masiku awiri okha?
Yankho lake ndi losavuta: katundu wa fakitale amadziwika kuti amapezeka m'magulu.
Katundu akangopangidwa, amagulitsidwa nthawi yomweyo, popanda kulipira ndalama iliyonse.
Ngati mumagulitsa tsiku lililonse, muyenera kusunga zinthu zambiri zomwe zili m'sitolo, zomwe zimaika mavuto ambiri pa ndalama zanu komanso zimakhala ndi zoopsa zambiri.
Chitsanzo ichi cha "kulowa mwachangu, kutuluka mwachangu" chimapangitsa zinthu kukhala zosavuta kwa mafakitale ndi ogulitsa.
Mwayi Waukulu wa Mafakitale Ang'onoang'ono
Mungaganize kuti kutumiza zinthu m'mafakitale ndi njira ya kampani yayikulu yokha, koma kwenikweni ndiyoyenera kwambiri mafakitale ang'onoang'ono.
Fakitale yaying'ono imagwira ntchito limodzi ndi olemba mabulogu 100, ndipo wolemba mabulogu aliyense amagulitsa maoda 1 pachaka.
Ndi maoda okwana 100 miliyoni, okwanira kuti fakitale idye bwino.
Iyi ndi mphamvu ya dropshipping: imalekanitsa kupanga ndi kugulitsa, zomwe zimathandiza mafakitale kuyang'ana kwambiri pakupanga pomwe akusiya malonda m'njira zogawa.

Kusiyanasiyana kwa njira: Olemba mabulogu ndi gawo lochepa chabe la zovuta
Anthu ambiri amaganiza kuti kutumiza zinthu kuchokera ku mafakitale kungangodalira olemba mabulogu okha, koma kwenikweni, pali njira zambiri kuposa zimenezo.
Mapulatifomu achinsinsi, madera, zipinda zowonera makanema amoyo, ndi anthu otchuka pa intaneti onse ndi omwe angathe kugawa.
Bola ngati malondawo ndi opikisana, njira zogawira zidzabwera kwa inu.
Fakitale ilibe nkhawa ndi malonda; chofunika kwambiri ndikupeza ogwirizana nawo oyenera.
Chida chachinsinsi cha zinthu zosungidwa ndi zotumizira
Anthu ena amada nkhawa kuti katundu ndi kutumiza zinthu zidzakhala zovuta, koma sizili choncho konse.
Tsopano pali machitidwe aukadaulo a ERP. 软件Ntchito yonseyi ikhoza kuchitidwa ndi anthu 3-4.
Kuyambira kukonza maoda mpaka kuyang'anira zinthu zomwe zili m'sitolo komanso kuphatikiza zinthu, ntchito yokhazikika imapangitsa kuti mafakitale ayambe mosavuta.
Iyi ndi njira yogulitsira pa intaneti yomwe imayendetsedwa ndi ukadaulo, yokhala ndi magwiridwe antchito apamwamba kwambiri.
N’chifukwa chiyani ili yotchuka kwambiri m’madera omwe ali ndi malonda apaintaneti otukuka?
Malonda apaintaneti akakula kwambiri m'dera linalake, njira yotumizira zinthu m'masitolo imatchuka kwambiri.
Popeza ogula amazolowera kugula zinthu mwachangu, kutumiza zinthu mwachindunji m'fakitale kungakwaniritse izi.
Nthawi yomweyo, ndi njira yogulitsira pa intaneti yokonzedwa bwino komanso njira zambiri, katundu wa fakitale amatha kupeza mosavuta njira yogulitsira.
Ichi ndichifukwa chake mafakitale ambiri opanga zovala ndi mafakitale a zida zapakhomo akuyamba kuyesa chitsanzo ichi.
Kodi mafakitale amapeza bwanji ogulitsa?
Funso limene eni mafakitale ambiri amaliganizira kwambiri ndi lakuti: Kodi tingapeze kuti ogulitsa?
Yankho lake ndi losavuta: ziwonetsero zamalonda ndi magulu a anthu.
Ziwonetsero zamalonda ndi malo achilengedwe opezera zinthu, pomwe maukonde amagwira ntchito ngati njira zogwirira ntchito limodzi kwa nthawi yayitali.
Ngati chinthucho chili chodalirika, ogulitsa adzakopeka mwachibadwa.
Kodi kutumiza zinthu kuchokera ku fakitale n’kovutadi?
Anthu ena amanena kuti kutumiza zinthu m'mafakitale n'kovuta, koma si zoona.
Antchito omwe amagwira ntchito yotumiza katundu, kasamalidwe ka makina, ndi ntchito zochokera ku SOP sizovuta konse.
Mafakitale ena amagwira ntchito bwino kwambiri pa chitsanzo ichi, ndipo chakhala chizolowezi.
Ndi makasitomala amodzi kapena mazana awiri patsiku, omwe amalandira ma yuan khumi kapena makumi awiri pa chinthu chilichonse, phindu lake ndi lalikulu kwambiri.
Iyi si njira yovuta, koma njira yatsopano yopezera chuma.
Zotsatirazi ndi zokhudza Ntchito zopanda zinthu zosungiramo zinthu Phatikizani Chitsanzo cha e-commerce chotsitsa katundu m'fakitale Dongosolo latsatanetsatane, lofotokoza mfundo zazikulu ndi mfundo zazikulu zogwirira ntchito pang'onopang'ono:
1. Chidule cha chitsanzocho
- Fomula Yaikulu:
Phindu lanu = Mtengo wogulitsa – Kutsika mtengo wotumizira – Ndalama zogwirira ntchito
Palibe chifukwa chosungira katundu wambiri; maoda amatumizidwa mwachindunji kuchokera ku fakitale/wopereka kupita kwa kasitomala, ndipo mumapeza kusiyana kwa mtengo.
2. Masitepe Ofunika
① Njira yosankhira zinthu
- Magulu omwe ali pachiwopsezo chochepa:
Sankhani zinthu zazing'ono, zomwe sizingasinthidwe popanda kupsinjika kwa nthawi yayitali (monga zowonjezera pafoni yam'manja ndi zida zazing'ono zapakhomo).
Kusankha zinthu zopangidwa ndi formula:
Phindu lothekera = (Kufunika kwa msika × Mtengo wa chinthu chimodzi) – Mphamvu ya mpikisano
Zida: kugwiritsa ntchito mumaganiza Google,AliExpress Kusanthula zochitika za mitu yomwe ikuchitika.
② Kufananiza kwa Wogulitsa
- Njira yotumizira katundu ya chidutswa chimodzi:
- Zam'nyumba: 1688 (fufuzani chizindikiro cha "dropshipping"), amalonda a Pinduoduo "dropshipping".
- Kudutsa malireAliExpress ndi CJ Dropshipping (yomwe imathandizira automation) zatchulidwa.
- Mfundo zazikulu zokambirana:
- Tsimikizani ngati ikuthandizidwa OEM(Sinthani chizindikiro chanu).
- Nthawi yoperekera katundu (kutumiza katundu m'nyumba kumalimbikitsidwa kukhala maola ≤72).
③ Kusankha nsanja yamalonda pa intaneti
- Zosankha zotsika mtengo:
nsanja Mwayi mfundo yofunika Sungani Webusaiti yodziyimira payokha, kutsatsa Kutsatsa kumafunika (Facebook/TikTok) Xianyu/Zhuanzhuan Kuyambira pa zero mtengo Yoyenera zinthu zatsopano zogwiritsidwa ntchito/zotsika mtengo Kabuku KofiiraGulani Malonda okhudzana ndi zomwe zili mkati ali ndi mitengo yokwera yosinthira. Imafuna kupangidwa kosalekeza kwa zinthu zapamwamba
④ Zida zodzichitira zokha
- Kuyenda kwa dongosolo:
za Wothandizira pa Sitolo,Oberlo(Kudutsa malire) Maoda amalumikizidwa okha ku backend ya wogulitsa.
Chitsanzo Chowerengera Mtengo:
Mtengo wa pamwezi = Ndalama zolipirira kulembetsa pa pulatifomu (monga Shopify $29) + ndalama zolipirira kutsatsa
3. Kulamulira Zoopsa
- Njira zina zoperekera katunduOsachepera kusaina pangano Makampani atatu Ogulitsa zinthu zomwezo kuti apewe kutha kwa katundu.
- Kuyang'ana malo owunikira khalidwePoyamba, tidzasankha mwachisawawa chimodzi mwa maoda 10 aliwonse ndipo wogulitsa adzakutumizirani chitsanzo kuti mukachiwone.
- 法律合规:
- Chilolezo cha bizinesi (umwini wa kampani ndi wovomerezeka; ngati mulibe adilesi, mutha kulembetsa ku bizinesi ina).
- Magulu apadera monga zida zachipatala za Gulu Lachiwiri amafunika ziyeneretso.
4. Njira Zapamwamba
- Njira yapamwamba kwambiri:
Kugulitsa zinthu zambiri (monga chingwe cha data + seti ya zomata za katuni) kungapangitse mtengo wa $10 kukhala mtengo wa $39. - Kutumiza uthenga wachinsinsi pa intaneti:
Ikani khadi la "Onjezani WeChat kuti mubwezeretse ndalama" mu phukusi kuti mulimbikitse kugula mobwerezabwereza.
5. Kuwerengera Zolowera ndi Kubweza
| Ntchito | Ndalama yoyerekezeredwa (RMB) |
|---|---|
| Ndalama zotsegulira | 0-500 Yuan |
| Ndalama zoyeserera zotsatsa malonda | 1000-3000 Yuan |
| Phindu la mwezi woyamba | 1500-8000 Yuan |
Malangizo Ogwiritsira Ntchito:
- za 1688 kutumiza katundu + Xianyu Yesani zinthu 1-2 pa mtengo wopanda chilema.
- Pambuyo pogulitsa, phindu lingagwiritsidwe ntchito kukweza ku Shopify kapena TikTok Shop.
- Lembani mosamala deta ya oda iliyonse ndikukonza $$ROI = \frac{profit from advertising}{advertising cost}$$.
Kutsiliza: Njira Yosapeŵeka Yokweza Mafakitale
Kutumiza katundu kuchokera ku mafakitale si njira yongogulitsa zinthu pa intaneti, komanso njira yosapeŵeka yosinthira zinthu m'mafakitale.
Zimasiyanitsa kupanga ndi kugulitsa, zimakulitsa kugwiritsa ntchito bwino chuma, komanso zimachepetsa mavuto azachuma.
Mu chitsanzo ichi, mafakitale salinso opanga zinthu osachitapo kanthu, koma ndi omwe akugwira nawo ntchito pamsika.
Iyi ndi njira yogwirira ntchito limodzi komanso chitsanzo chabwino cha kukhathamiritsa kwa unyolo wogulira zinthu.
M'malingaliro mwanga, kutumiza zinthu kuchokera ku mafakitale ndi chizindikiro chachikulu chosaoneka cha tsogolo la malonda apaintaneti.
Zikusintha pang'onopang'ono mawonekedwe a makampani ndikuyendetsa chitukuko cha bizinesi.
Ichi ndi chitsanzo chokhwima komanso tsogolo labwino.
Ngati ndinu mwini fakitale, mungayesere.
Ngati ndinu wogulitsa, muyenera kugwiritsa ntchito mwayi umenewu.
Mafunde a e-commerce afika, ndipo kutumiza katundu kuchokera ku mafakitale ndiye bwato lokwera mafunde.
Ino ndi nthawi yabwino kwambiri yoti mukwere sitimayo.
Hope Chen Weiliang Blog ( https://www.chenweiliang.com/ Nkhani yakuti "Momwe Mungayambitsire Kugwira Ntchito Mosagwiritsa Ntchito Zinthu Zochepa? Chitsanzo cha E-commerce Chotsitsa Mafakitale" chomwe chagawidwa pano chingakuthandizeni.
Takulandirani kugawana ulalo wa nkhaniyi:https://www.chenweiliang.com/cwl-33647.html
