Kodi kampani ya e-commerce ikufunika anthu angati kuti iyambe ntchito yatsopano? Yankho lake lidzakudabwitsani!

Ndaona zambiri kwambiriZamalondaBwanayo anagwiritsa ntchito ndalama zake zonse polemba anthu ntchito ku bizinesi yatsopano, koma bizinesiyo inalephera, ndipo anataya ndalama zambirimbiri zomwe amalandira kuchokera ku timu - nkhani yodziwika bwino ya anthu okonda ndalama komanso opusa.

Ndipotu, vuto lalikulu poyambitsa bizinesi yatsopano ya e-commerce ndi kupanga phindu lalikulu kuyambira pachiyambi.

Eni mabizinesi ambiri ali ndi lingaliro lolakwika kwambiri: amaganiza kuti kuti ayambe gulu latsopano la zinthu kapena kupanga nsanja yatsopano, amafunika kukhala ndi gulu lolimba, kulemba ntchito director kuti ayang'anire zinthu, kenako n’kusonkhanitsa gulu la anthu khumi ndi awiri kuti asonyeze kukhulupirika kwawo ndikuwonetsetsa kuti zinthu zikuyenda bwino.

Koma zomwe ndakumana nazo zikukuuzani kuti ichi ndi cholakwika chachikulu.

Mu bizinesi yatsopano yamalonda apaintaneti, 10 mwa iwo adayamba ndi "theka la munthu", pomwe omwe adalemba gulu lonse kuyambira pachiyambi sanapitirire theka la chaka.

Choyamba, ndiloleni ndifotokoze bwino: "Theka la munthu" silikutanthauza ntchito ya nthawi yochepa; limatanthauza "mphamvu yochulukirapo" ya talente yayikulu yomwe ilipo.

Anthu ena akangomva mawu akuti “theka la munthu,” adzafunsa kuti, “Kodi izi zikutanthauza kuti ndiyenera kulemba munthu wantchito wa nthawi yochepa?”

Ayi, si zoona.

Vuto ndi ntchito ya nthawi yochepa ndilakuti munthuyo sakumvetsa mfundo zazikulu za bizinesi ya kampani yanu, maziko a unyolo wogulira zinthu, kapena ali ndi udindo wokwanira. Mwina akungochita zinthu mwachizolowezi ndipo sangakwaniritse cholinga choyesera ndi kulakwitsa.

Ndi "theka la munthu," ndikutanthauza luso lodziwika bwino la kampani yanu—monga manejala wa ntchito kapena manejala wa unyolo wogulira zinthu—omwe angapereke theka la mphamvu zawo pantchito poyesa mabizinesi atsopano pamtengo wotsika.

Mwachitsanzo, chaka chatha mwiniwake wa kampani yogulitsa zinthu zapakhomo anali kuyambitsa bizinesi yatsopano. Poyamba ankakonzekera kulemba anthu asanu kuti achite zimenezo.DouyinGulu latsopano la zinthu za shopu yaying'ono lidzafunika ndalama zina zokwana 3 yuan pamwezi.

Tinamuletsa, kulola gulu lake lalikulu kugwira ntchito (lomwe linali litayamba kale...).TaobaoMmodzi mwa antchito a nthawi yayitali omwe adathandiza sitoloyo kupeza malonda a mwezi uliwonse a 500,000 yuan adapereka maola awiri tsiku lililonse kuti ayesere sitolo ya Douyin.

Popanda kulemba antchito owonjezera kapena kuwonjezera bajeti, "munthu wa theka" uyu adakwanitsa kuyendetsa bwino ntchito yogulitsa, kusonkhanitsa ndalama, ndi ntchito ya Douyin Shop m'miyezi itatu yokha. Anangowonjezera anthu ena awiri okha m'mwezi wachinayi, ndipo tsopano bizinesi yatsopanoyi imabweretsa phindu loposa 200,000 yuan mwezi uliwonse.

Iyi ndiyo mfundo yaikulu ya "theka la munthu": yesani kulephera pamtengo wotsika kwambiri, m'malo mongoyamba kuchita zonse kuyambira pachiyambi.

N’chifukwa chiyani kuyambitsa bizinesi yatsopano ndi "munthu wa theka" ndi njira yodalirika kwambiri? Mfundo zitatu zofunika kwambiri.

1. Poyamba bizinesi yatsopano, cholinga chachikulu chimakhala pa "kutsimikizira njira," osati "kukakamiza malonda."

Eni mabizinesi ambiri amaika zolinga akangoyamba bizinesi yatsopano: amagulitsa 10 mwezi woyamba ndi 50 mwezi wachitatu.

Izi kwenikweni zikuika ngolo patsogolo pa kavalo.

Mukayamba bizinesi yatsopano, ntchito yaikulu ya miyezi itatu kapena isanu ndi umodzi yoyambirira si kuchuluka kwa katundu woti mugulitse, koma "kuyesa madzi"—kuyesa maulalo onse omwe angakhale ndi mavuto ndikulimbitsa njira zomwe zikugwira ntchito.

Kodi zinthu zoyendera ndi zodalirika? Mwachitsanzo, kodi ndalama zotumizira kumadera akutali zingasungidwe zosakwana 8 yuan? Kodi padzakhala mapaketi otayika kapena owonongeka?

Kodi njira yolipira ikuyenda bwino? Kodi nthawi yolipira pa nsanja yatsopanoyi imatenga masiku 7 kapena 15? Kodi padzakhala mavuto aliwonse okhudza kuchedwa kwa malipiro kapena kuchotsedwa kwa ndalama?

Kodi chiopsezo cha kuphwanya malamulo chili chachikulu? Kodi pali vuto lililonse la kuphwanya malamulo ndi zizindikiro kapena mapangidwe a chinthu chatsopanocho? Kodi chidzakambidwa madandaulo ndikuchotsedwa m'mashelefu?

Kodi unyolo wogulira zinthu ungafanane? Kodi mtengo wogulira zinthu zatsopano ungawongoleredwe mkati mwa 30% ya mtengo wogulitsa, ndipo kodi nthawi yobwezeretsanso zinthu ingawongoleredwe mkati mwa masiku 7?

Mavuto amenewa safuna gulu lathunthu kuti athetsedwe.

Wantchito wodziwa bwino ntchito yake akhoza kuthera theka la nthawi yake (maola awiri kapena atatu patsiku) kuyang'ana kwambiri mbali izi, kuziyesa ndikuzisintha pang'onopang'ono, zomwe ndizokwanira.

Monga momwe tinagwirira ntchito kale mu gulu latsopano la zinthu zokongoletsera, poyamba tinkalola manejala wathu wogulitsa kuti azigwira ntchito maola awiri patsiku polumikizana ndi mafakitale, kuyesa zitsanzo, ndikuwerengera ndalama, popanda kulemba antchito atsopano.

Anakhala mwezi umodzi akuyesa mafakitale atatu, kuchepetsa mtengo wogulira kuchokera pa 58 yuan kufika pa 42 yuan, kufupikitsa nthawi yobwezeretsanso kuchokera pa masiku 10 kufika pa masiku 6, komanso kupewa zoopsa ziwiri zophwanya malamulo okhudza kuonekera kwa zinthu.

"Munthu wa theka" akangotsegula njira ndikukhazikitsa SOP (Standard Operating Procedure), ndiye nthawi yoti tiwonjezere anthu ambiri ndikuwonjezera ntchito.

Mosiyana ndi zimenezi, ngati mutalemba ntchito gulu lonse kuyambira pachiyambi, koma njirayo sikuyenda bwino ndipo magwiridwe antchito sakuyenda bwino, muyenera kugwiritsa ntchito ndalama zambirimbiri kapena zambirimbiri pamwezi uliwonse, ndipo pamapeto pake, mutha kungomaliza mwachangu.

Nazi zina mwazidziwitso zodalirika: Malinga ndi "2025 China E-commerce New Business Development Report", kuchuluka kwa kulephera kwa mabizinesi atsopano a e-commerce kuli pamwamba pa 78%, pomwe 62% ya kulephera kumeneku kumachitika chifukwa cha "ndalama zoyambira kwambiri komanso kukulitsa kosazindikira popanda kutsimikizira njira".

Lipotilo likunena momveka bwino kuti: "Poyamba bizinesi yatsopano, ngati mphamvu zogwirira ntchito zikulamulidwa pa 10%-20% ya gulu lalikulu lomwe lilipo (monga khama la theka la munthu kwa munthu mmodzi), mtengo wa kulephera ukhoza kuchepetsedwa ndi oposa 60%.

Chifukwa chake, mukayamba kupanga katundu, musapange maoda akuluakulu kapena zinthu zovuta. Ingopangani zitsanzo zochepa zovuta. Cholinga ndikungofotokoza bwino njira ndikupeza njira zonse zikuyenda bwino pamtengo wotsika kwambiri.

Ndipotu, mtengo woyesera ndi kulakwitsa ukakhala wotsika, mwayi wanu wosintha zinthu umakhala waukulu.

2. Kuthetsa nkhawa ya "kuchuluka kwa luso" n'kofunika kwambiri kuposa kulemba anthu atsopano.

Iyi ndiye mfundo yofunika kwambiri pa njira ya "munthu wa theka", ndipo ndi mfundo yomwe mabwana ambiri amainyalanyaza.

Bizinesi yanu yayikulu ya e-commerce ikakhazikika, njira zanu zoyendetsera ntchito (SOPs) zikakhwima, ndipo malonda anu pamwezi akupitirira 100 miliyoni, mudzapeza vuto: antchito anu a S-level (ogwira ntchito akuluakulu) "adzachuluka".

Kodi "kuchuluka kwa talente" n'chiyani? Zimatanthauza kuti anthu adziwa bwino ntchito zawo moti amatha kumaliza ntchito zawo za tsiku ndi tsiku m'maola atatu okha. Amamva kuti alibe chochita komanso alibe mavuto nthawi yotsala, ndipo angayambe kuganiza zosintha ntchito.

Panali kampani yogulitsa zovala za akazi pa intaneti yomwe inkachita bwino kwambiri mu bizinesi yake yayikulu, ndipo malonda ake pamwezi anali ma yuan 150 miliyoni. Komabe, manejala wamkulu wa ntchito zake anatsala pang'ono kusiya ntchito chifukwa "ntchitoyi inali yosavuta kwambiri ndipo panalibe malo oti ikule."

Pakadali pano, mabizinesi atsopano amakhala chidebe chabwino kwambiri cha "talente yodzaza" iyi.

Kumupempha kuti apereke mphamvu za "theka la munthu" ku bizinesi yatsopano si chinthu chowonjezera kwa iye, koma ndi vuto, kukwezedwa pantchito, komanso njira yopezera kukula kwa mtsogolo.

Angamve kuti bwana wake amamuyamikira ndipo ali wokonzeka kumupatsa mwayi woyesa zinthu zatsopano, zomwe sizingongowonjezera luso lake komanso zimamupatsa mabhonasi kuchokera ku bizinesi yatsopano, kotero mwachibadwa sangaganize zosintha ntchito.

Mosiyana ndi zimenezi, ngati mulemba anthu atsopano ochokera kunja kuti achite bizinesi yatsopano, sikuti zimangowononga ndalama zokha (munthu watsopano wochita bizinesi ya pa intaneti amalandira ndalama zosachepera 6000 yuan pamwezi ndipo amafunika maphunziro a miyezi 1-2), komanso zimafuna kusintha (omwe angoyamba kumene ntchito sadziwa bwino momwe kampaniyo imagwirira ntchito komanso chikhalidwe chake, zomwe zingayambitse mavuto okhudzana ndi mgwirizano), chiŵerengero cha kupambana chimakhala chotsika kwambiri poyerekeza ndi kugwiritsa ntchito akale anu.

Ndikudziwa kuti pafupifupi eni mabizinesi onse opambana a pa intaneti amachita izi: amagawa antchito ena ofunikira kuyambira bizinesi yawo yayikulu kupita ku mabizinesi atsopano, zomwe zimathetsa vuto la kuchuluka kwa anthu omwe ali ndi luso komanso zimachepetsa ndalama zoyesera ndi zolakwika zamabizinesi atsopano.

Monga momwe wakale CEO wa Alibaba, Wei Zhe, adanenera, "Anthu atsopano abwino kwambiri pabizinesi salembedwa ntchito kuchokera kunja, koma kuchokera ku gulu lathu lalikulu. Amamvetsetsa kampani, makampani, ndipo ali ndi udindo. Kugwiritsa ntchito mphamvu zawo zopuma kuti ayesere kulephera ndikothandiza kwambiri kuposa kulemba anthu atsopano 10."

Magulu atatu akuluakulu azinthu zatsopano adayesedwa ndi woyang'anira ntchito wakale komanso woyang'anira unyolo wogulitsa ndi khama la "theka la munthu". Tsopano sali msana wa bizinesi yayikulu yokha, komanso atsogoleri a bizinesi yatsopanoyi. Ndalama zomwe amapeza zawirikiza kawiri ndipo ali ndi malingaliro abwino oti ali m'gulu la anthu.

3. Sungani chidwi cha msika ndikugwiritsa ntchito mwayi uliwonse kuti mupindule.

Mu malonda apaintaneti, chinthu choopsa kwambiri si kuyesa ndi kulephera, koma kuti mwayi ukabwera, mulibe ufulu wolowa mumsika.

Msika wamalonda apaintaneti ukusintha mofulumira kwambiri masiku ano, ndi nsanja zatsopano, njira zatsopano zochitira zinthu, ndi mfundo zatsopano zomwe zimasintha masiku angapo aliwonse.

Mwachitsanzo, sitolo ya makanema zaka zingapo zapitazo sinalandire chidwi chachikulu poyamba, koma pofika nthawi yomwe anthu anazindikira, osewera apamwamba anali atatenga kale magalimoto ambiri; ndipo chaka chatha...AIAnthu ambiri ankaganiza kuti kuonera makanema apa digito ndi njira yongopeka chabe, koma omwe adakonzekera pasadakhale achulukitsa kale malonda awo pamwezi chifukwa cha izi.

Ngati simukhudza zinthu zatsopanozi konse, simudzatha kugwiritsa ntchito mwayiwo ukadzabwera; koma ngati muyika ndalama zambiri pa izo, zoopsa zake zimakhala zazikulu kwambiri—ngati mfundo za nsanjayi zisintha kapena malamulo akatha, anthu onse ogwira ntchito ndi zinthu zomwe mwayika zidzatha.

Kodi njira yabwino kwambiri ndi iti? Ndi kusiya "theka la munthu" akungokhalira kuchita bizinesi pang'ono.

Ntchito ya "munthu wa theka" iyi si yopezera ndalama, koma kukhalabe "pomwepo"—kumvetsa mfundo zaposachedwa za nsanjayi, kudziwa bwino mfundo zamasewera atsopano, ndikusunga akaunti yogwira ntchito.

Ndili ndi mnzanga amene amayendetsa bizinesi ya 3C e-commerce, ndipo ndicho chimene anachita.

Iye anapatsa gulu lake logwira ntchito ntchito kuti lizitha ola limodzi tsiku lililonse kukonza ...Kabuku KofiiraAkaunti nthawi zina imatumiza ndemanga za malonda; siimangotsatira malonda koma zochita za akaunti yokha.

Chaka chatha, Xiaohongshu adayambitsa mfundo ya "e-commerce closed loop" yothandizira gulu la 3C. Popeza akaunti yake inali yogwira ntchito nthawi zonse, anali woyamba kulandira chithandizo cha magalimoto kuchokera pa nsanjayi. M'miyezi iwiri yokha, malonda a pamwezi a sitolo yake ya Xiaohongshu adapitilira 300,000 yuan, pomwe omwe adalowa pamsika pambuyo pake sanathe kupeza magalimoto konse.

Uwu ndiye phindu lokhala "theka la munthu"—kusunga chidwi cha msika pamtengo wotsika kwambiri. Phindu la nsanjayi likangowonjezeka, akaunti yanu imayamba kugwira ntchito, njirayo imakhala yosalala, ndipo anthu amadziwa zambiri, kotero mutha kugwiritsa ntchito mwayiwo nthawi yomweyo.

Monga momwe wolemba nkhani zachuma Wu Xiaobo ananenera, "Chofunika kwambiri pa bizinesi ndikupeza zomwe zikuchitika, ndipo chinsinsi chopeza zomwe zikuchitika sikupereka ndalama zambiri, koma kukhalabe mumasewerawa ndikudikirira mwayi wobwera ndi ndalama zochepa."

Izi zikugwiranso ntchito ku mabizinesi atsopano a pa intaneti. Simukuyenera kuchita zonse kuyambira pachiyambi. Ingosiyani "theka la munthu" kuti ateteze polowera mwayi, ndipo zimenezo zidzakwanira.

Pomaliza, maziko a mabizinesi atsopano a pa intaneti ali mu "kuyesa ndi kulakwitsa" osati "kuwononga ndalama."

Chinthu chachikulu chomwe ndikuphunzira kuchokera mu ntchito yomanga mabizinesi atsopano a pa intaneti ndichakuti kupambana mu malonda a pa intaneti sikuchokera ku "kukhala ndi antchito ambiri," koma kuchokera ku "kuyesa ndi kulakwitsa kolondola."

Eni mabizinesi ambiri amalephera akayambitsa mabizinesi atsopano osati chifukwa choti akupita kolakwika kapena chifukwa choti zinthu zawo sizabwino, koma chifukwa chakuti amafunitsitsa kupambana mwachangu komanso phindu lachangu. Nthawi zonse amafuna kulemera mwachangu, choncho amalemba gulu lonse ndikugwiritsa ntchito ndalama pakukweza nthawi yomweyo, zomwe pamapeto pake zimawagwetsa pansi.

Njira ya "kuyambira munthu mmodzi" kwenikweni ndi njira yoyambira bizinesi yopanda phindu - kugwiritsa ntchito mtengo wotsika kwambiri kuti mutsimikizire mavuto akuluakulu ndikuthetsa mavuto ovuta kwambiri. Njirayi ikayamba kuyenda bwino ndipo zomwe zikuchitika zikumveka bwino, pang'onopang'ono onjezerani ndalama. Iyi ndi njira yoyenera yoyambira bizinesi yatsopano yapaintaneti.

Sikuti ingakuthandizeni kuchepetsa ndalama zoyesera ndi kulakwitsa ndikupewa zoopsa zamabizinesi, komanso kuthetsa vuto la kuchuluka kwa anthu omwe ali ndi luso, zomwe zimapangitsa kuti gulu lanu likhale logwirizana komanso logwira ntchito bwino.

Mu dziko la bizinesi, kupulumuka nthawi zonse n'kofunika kwambiri kuposa kupeza phindu mwachangu. Kwa mabizinesi atsopano a pa intaneti, kudziletsa koyamba si mantha, koma kumveka bwino; osati kusamala, koma nzeru.

Monga momwe Lao Tzu adanenera mu Tao Te Ching: "Ulendo wa makilomita chikwi umayamba ndi sitepe imodzi; nsanja ya zipinda zisanu ndi zinayi imayamba ndi mulu wa nthaka."

Kukula kwa mabizinesi atsopano a pa intaneti sikumachitika mwadzidzidzi. Kumayamba ndi kuyesa ndi "theka la munthu" ndipo kumawonjezeka pang'onopang'ono mpaka kufika pa 0 mpaka 1 ndipo kuchokera pa 1 mpaka 100 kukwaniritsidwa.

Pomaliza, ndikufuna kukumbutsa eni mabizinesi onse a pa intaneti kuti: siyani kufunafuna "antchito amphamvu komanso amphamvu" mwachisawawa. Luso lanu lalikulu ndilo chuma chachikulu cha bizinesi yanu yatsopano.

Kuyambira tsopano, perekani "theka" la mphamvu zazikulu za antchito anu kuti muyese gulu latsopano la zinthu kapena nsanja yatsopano, ndikupeza mwayi wotsatira wa e-commerce pamtengo wotsika kwambiri.

Ndikhulupirireni, mukangophunzira kuyendetsa bizinesi yatsopano ndi "theka la munthu," mudzapeza kuti zoopsa zoyambitsa bizinesi ya pa intaneti zitha kukhala zochepa kwambiri; ndipo kupambana kwa bizinesi yatsopano kungakhale kosavuta chonchi.

Ndipotu, amalonda apaintaneti omwe pamapeto pake amapambana si omwe amayesa kugwiritsa ntchito ndalama zambiri, koma ndi omwe ali ndi luso loyesa ndi kulakwitsa ndipo amadziwa kudziletsa.