Kutsatsa malonda VS yaying'ono-bizinesi pamapepala (Zhihu adalandira zokonda zopitilira 1.5k)

Chen Weiliang: Marketing Practical VS Practical StrategiesWechat(Zhihu ali ndi zokonda zopitilira 1.5k)

nkhaniyi ndiChen WeiliangZomwe ophunzira adawona mu socket, ataziwerenga, ndidamva kuti aliyense adazichitaKutsatsa Paintanetiwamedia yatsopanoAliyense ali ndi zochitika ngati izi, ndi iwo omwe sayenera kuchita ndikulemeretsa zochitika zawo, kuti akule.

Momwe mungakulitsire luso lamphamvu losanthula bizinesi?

Kutha kusanthula bizinesi ndi chimodzi mwazosowa komanso chovuta kupeza mdera lino.

Ngati mungodalira pa kuwerenga, zidzakhala zovuta kuphunzira powerenga zolemba, ndipo zidzakhala zosavuta kusocheretsedwa.

Kwa munthu yemwe sanayambepo bizinesi, kuyamwa bwino kwa kuwerenga kumakhala kochepa kwambiri.Makamaka m'nthawi ya ogulitsa kwambiri, malingaliro osiyanasiyana monga "njala yotsatsa", "chuma cha anthu otchuka pa intaneti", ndi "kufalikira kwa kachilomboka" amatuluka mosalekeza, ndipo oyambitsa bizinesi amasokonezeka mosavuta.Olemba ena ogulitsa kwambiri akokomeza mphamvu ya malingaliro ake kuti agulitse mabuku ndi zolemba zawo.

Zimene ndaona n’zakuti ophunzira ambiri a kukoleji ndi ongobwera kumene pantchito asocheretsedwa ndi ziphunzitso zonyenga ndipo amasankha ntchito molakwika.” Zomwe akufuna kuchita ndi ufulu wazachuma, koma mosadziwa akhala moyo wolimbikira ntchito, akuchedwetsa unyamata wawo.Ndipereka zitsanzo zenizeni pansipa.

Inu "mungakonde kudziwa ngati pali mabuku aliwonse okhudza nkhaniyi", kotero ndikupatsani mndandandawo poyamba.

• "Ndidawona anthu masiku ano omwe amatha kusanthula momwe zinthu zimapangidwira popanga zinthu;" kuyika kwakunja kwa chinthu ndi njira yokhwima kwambiri, ndipo zida zomwe zimagwiritsidwa ntchito pakupakira akunja ndi pepala la kraft, PET / /PE, NY/PE, ndi zina zotero, mutha kuzipeza pocheza ndi mabwana angapo opanga ma CD akunja.Mutha kuwerenga "OneIPhone's Global Travel", yomwe imafotokoza mwatsatanetsatane momwe matelefoni a m'manja amapangidwira, kupanga zida, kusonkhanitsa, mayendedwe, kugulitsa, kuzembetsa, ndikugulitsanso.

• "Kuchokera ku mapangidwe a alumali, fufuzani zifukwa zochitira zimenezi kuchokera ku malire a phindu, kuchuluka kwa anthu ogula, ndi kuyenda kwa magalimoto."Anthu ali ndi mbiri yakale yotsegula masitolo akuluakulu, ndipo alendo apanga kafukufuku wambiri pa mashelufu.Paco Underhill analemba buku lotchedwa "Why Customers Buy". Anatsogolera gulu lake kuti liziyang'anira ndikuyang'ana ogula m'masitolo ndi m'masitolo ogulitsa, ndipo adasanthula ubale wamasewera pakati pa khalidwe logula ndi maganizo ogula.Zinatenga zaka 20 kuti tiphunzire momwe malo ogulitsa sitolo amakonzedwera.Procter & Gamble adamanganso malo ogulitsira ngati ma labotale kuti aphunzire momwe makasitomala amagulira, mwambo wokhazikika.

• "Kuchokera ku maswiti a utawaleza, pendani chifukwa chake pali zokometsera 5 zokha, komanso chifukwa chake maswiti asanuwa anasankhidwa." Ndipotu, ndi zophweka kwambiri. Kukoma kwamtundu uliwonse. Deta yogulitsa, ndikufufuza mozama kwa ogula, adziwa bwino zomwe makasitomala amakonda.Otsatsa otsogola sakhulupirira zolosera, amapanga zisankho pofufuza ndi kuyesa.Mutha kuwerenga "Lipoti la Shi Yuzhu: Zochitika Zanga Zotsatsa, Melatonin sinalengezedwe mdziko lonse tsiku loyamba, koma idakwezedwa pang'onopang'ono pambuyo potsimikizira bwino m'mizinda yaying'ono ingapo ku Jiangsu.

Pambuyo powerenga mabukuwa, kodi mwaphunziradi luso losanthula bizinesi?sangathe.Ikhoza kungowonjezera zokambirana pa tebulo la chakudya chamadzulo.

Kuthekera kwamphamvu kusanthula bizinesi ndi motere: Lao K, mwini chipatala chapayekha ku Guangxi, anali kupeza ndalama zambiri, koma mwadzidzidzi adatsegula chipatala chopikisana nawo, adayitana anthu otchuka kuti avomereze, kuyika zambiri. otsatsa malonda akunja, ndipo chipatalacho chinali chokongoletsedwa bwino kwambiri.Chipatalachi chitangotsegulidwa, ntchito ya Lao K idatsika ndi 20%.

Analowa mozemba m’chipatala cha mdaniyo ngati kazitape, n’kuyang’ana malo ndi malo kuti awone ndalama zobwereka, anaona kuchuluka kwa ogwira ntchito zachipatala, ogwira ntchito, ndiponso amene anagaŵidwa ntchito kuti awerengere mtengo wa malipiro ake, n’kufufuzanso zotsatsa zimene mdaniyo anaika kuti awerengere. mtengo wotsatsa.Pambuyo pofufuza zingapo, ndi ntchito yowerengera mtengo wa breakeven wa mdani6800 yuan.Mtengo waposachedwa wa gulu lina ndi 7800 yuan, motero adatsitsa mtengowo mpaka 6600.Yuan, amapindula pamtengo uwu, koma chipani chinacho chidzataya ndalama, chifukwa amaweruza kuti gulu lina "liri lokwera kwambiri malinga ndi chilengedwe ndi ogwira ntchito", ndipo Guangxi ali ndi makasitomala ambiri omwe "amatsata ndalama zogwirira ntchito." ".

Anasintha malondawo makamaka kwa adani akeZolembaZomwe zili, kukwezedwa, ndi kusintha kwa zotsatsa zotsatsa. Mwamsanga pamene chochitika cha 6600 chinayambitsidwa, machitidwe adayamba kuyima ndikuyambiranso.

Ndikuganiza kuti izi zimatchedwa luso losanthula bizinesi, phindu ndi kutayika, moyo ndi imfa zili pakati pa chisankho chimodzi kapena zingapo.Kwa amalonda, palibeUbwino wa "wochititsa chidwi", mungaganize bwanji kukhala wokongola kapena wosakongola, uku ndikutha kudzipulumutsa kumtunda m'nyanja yovuta.

Aliyense akhoza kulankhula za bizinesi mu Moments.PatsogoloMa Yun"Chatsopano ritelo" kulankhula, chidule, patsogolo Xue Zhiqian a H5, kulosera zatsopano TV okhutira malonda trending, ntchito monga manejala, mkulu mu kampani, ndi kugwirizana ndi zopangidwa ena mzere woyamba, ine ndikumverera katswiri kwambiri ndi kumvetsa bizinesi bwino. .

Komabe, ngati mutasiya dongosolo la kampani ndikuyesera, mungagulitse chiyani?Kodi mumamvetsetsa bizinesi?

Muyezo woyezera luso la kusanthula bizinesi si mpikisano wa yemwe angathe kutulutsa mwaluso komanso mosalekeza malingaliro osangalatsa.Ndi bwino kuposa aliyense amene wachita bizinezi yabwino, wopeza ndalama zambiri, ndipo akhoza kupitiriza kupeza ndalama zabwino.

Ngati mukugwirizana ndi muyezo uwu.Ndikufuna ndikuuzeni kuti njira yabwino yogwiritsira ntchito luso la malonda ndi kusawerenga mabuku, kuwerenga zolemba ...

M'malo mwake, muyenera kuchita bizinesi nokha!

Bizinesiyo siyenera kukhala yayikulu, kungogulitsa zaluso zakumudzi, nsomba zam'madzi, mapiko a nkhuku a uchi, mutha kuyendetsanso akaunti yapagulu ya WeChat m'malo mwanu, kapena mutha kupanga akaunti yodziwonera nokha, yomwe imatsimikiziridwa molingana ndi luso lanu ndi ubwino.

Pochita izi, muyenera kugwiritsa ntchito ndalama, kugula katundu, kugwiritsa ntchito ndalama zotsatsa, kubwereketsa antchito aganyu ochepa, ndikuchita bizinesi moona mtima, ndipo mutha kutaya mazana kapena masauzande a madola, koma mudzakhala ndi chidziwitso chatsopano. za bizinesi.

Pothirira ndemanga pa Jack Ma ndi Wang Jianlin, ndani sakanatero?Mukafuna kuika ndalamazo pa khadi lanu laku banki, zonse zasintha, ndi ndalama zanu zomwe munazipeza movutikira, ndipo simukufuna kutaya ngakhale khobidi limodzi.Mumayamba kukhala wozama komanso wamanjenje, ndipo pali kukakamizidwa kuti muganizire za bizinesi.Kungoganiza zokonzekera kuchita bizinesi kungapangitse bizinesi yanu kuganiza mozama kwambiri.

Ngati simundikhulupirira, ndiyenda nanu.

1) Sankhani chinthu

Choyamba muyenera kusankha mankhwala.

Muyenera kuyembekezera kuti katunduyo adzagulitsa bwino, ndiye mfundo yoyamba ndikutsatira zomwe zikuchitika osati kumutsutsa.

Kugwiritsa ntchito kukweza ndi njira yowonekera.Miyezo yapakati ikukula, kufalitsa chidziwitso kukukulirakulira, zinthu zathanzi komanso zapamwamba zikuyenda bwino, ndipo gawo la zinthu zotsika mtengo komanso zovulaza zikuchepa.

Chakumwa chomwecho chimagulitsidwa yuan 5. Kodi mkaka wa soya uli bwino kapena tiyi wamkaka uli bwino?

Kugulitsa mkaka wa soya. 5 yuan amatsimikiza kuti tiyi wamkaka yekha ndi amene angasakanizidwe ndi zonona, ndipo anthu ochulukirapo sakonda mankhwalawa.Onani malipoti azachuma a Wahaha ndi Master Kong zaka zingapo zapitazi.

Gwirani zomwe zikuchitika

Ukalamba umakhalanso wowonekera bwino.

Ndi kutalika kwa moyo wa anthu aku China komanso kuchepa kwa kuchuluka kwa chonde, tiyeni tiwone zambiri zomwe zikuwonetsa kusinthaku: kuchuluka kwa anthu aku China opitilira zaka 65 m'chiwerengero chonse chinali 1982% mu 4.9. , 1990% mu 5.6, ndi 2000% mu 7.1. , 2010% mu 8.9, ndi 2014% mu 10.1, ukalamba wa China ukukulirakulira.Malinga ndi World Health Organisation, pofika chaka cha 2050, 35% ya anthu aku China adzakhala azaka zopitilira 60, zomwe zimapangitsa kuti likhale dziko lokalamba kwambiri padziko lonse lapansi.

Kodi mungaunike mwayi uliwonse wamabizinesi potengera zomwe anthu ambiri amapeza?

Chowonadi ndi chakuti pamene makampani a intaneti ku Beijing, Shanghai, Guangzhou ndi Shenzhen akulimbirana kwambiri msika wa achinyamata ndi azaka zapakati, amalonda odziwa bwino m'chigawo chakumwera amasangalala ndi zopindula za msika wachikulire chaka chonse.Konzani fakitale yopangira mankhwala ndikupanga madzi amkamwa ndi mankhwala azitsamba achi China.Kumwa sikuvulaza thupi.Pitani ku wayilesi yaing'ono m'mizinda yachigawo chachitatu ndi chachinayi kuti munyamule nkhani, ndikuyamika madzi amkamwa, sinthani tulo, kuchepetsa ululu, kudzaza qi ndi magazi, okalamba amamva kuti wayilesiyo ndi yovomerezeka, ndipo zotsatira ndizokongola kwambiri, bokosi Sizokwera mtengo kugulitsa yuan yoposa 100, kugula mabokosi 5 ndikupeza mabokosi awiri.Ndi njira yotsatsira yotereyi, idafaniziridwa bwino m'mizinda yopitilira 2, ndikubweza pamwezi makumi mamiliyoni.

Mutha kukopera ndi kumata

Mulingo wachiwiri wosankha zinthu ndikutha kukopera ndi kumata.

Tiyerekeze kuti ndinu katswiri wojambula zithunzi, ndinu katswiri wojambula zithunzi, ndipo ndinu katswiri pa S.

Kodi mungayambitse kampani yotsatsa?Kapena kukhala wojambula?

Ngati mutsegula kampani yotsatsa malonda, mudzapeza kuti bizinesi iyi ndikuchita dongosolo limodzi, ndipo mukhoza kulandira ndalama pa dongosolo limodzi.Ngati mukufuna kulandira maoda 5, muyenera kulipira maoda ena 5.Ngati kasitomala akufuna kusintha, muyenera kutsagana nanu mpaka kumapeto.Pamene palibe makasitomala, mumayenera kupeza makasitomala ndikuyankhula ndi makasitomala, koma sizingakhale bwino.Ngakhale mtengo wamtengo wapatali wa ntchito ndi wokwera, koma muyenera kugwira ntchito tsiku ndi tsiku, ndipo mosadziwa, moyo wakhala wotopetsa.Choyipa ndichakuti katundu wanu sangathe kukopera ndikuyika.

Mukakhala wojambula, muyenera kukhala olimba kwambiri koyambirira. Mutha kudziunjikira mafani pa Weibo ndi Moments, koma mafani akasonkhana, mphotho zake zimakhala zazikulu.Imodzi mwamasewera anu imatha kugulitsidwa ngati mabuku, kukopera kwa APP, ndi makope a N. Mukapeza mafani ambiri, ntchito zanu zimagulitsidwa, ndipo mutha kupanga ndalama posagwira ntchito konse.Bizinesi iyi imatha kukopera ndikunama.

Momwemonso, wophika nyenyezi zisanu amamveka bwino, koma simungathe kupanga ndalama zambiri tsiku lililonse.Takoyaki, tiyi wamkaka, ndi sushi wokanika kudya ndi zakudya zomwe ophika amadana nazo, koma zimatha kupanga ndalama zambiri.Chifukwa itha kupangidwa kukhala mtundu wachitsanzo, kugulitsa mapangidwe amtundu, zokongoletsa, ziwiya zakukhitchini kuti mupeze chindapusa, komanso kugulitsa zinthu zopangira chakudya kuti mupeze ndalama.

Chaka chilichonse, ndimasunga ndalama zambiri, ndimatopa kupita kuntchito, ndipo ndikufuna kuyambitsa bizinesi yangayanga.Moyo"Anthu omwe amalipira biluyo. Pansi pa "franchising" ya Baidu, mzere wautali wa zotsatira zotsatsira zimatsimikizira kukula kwa msikawu. Amalonda ochita bwino amangofunika kugulitsa ma tempuleti m'magulu ndikupeza gawo la chindapusa cha franchise- - Palibe chifukwa chowotcha mbale zilizonse.

2) Mitengo

Gawo lachiwiri pochita bizinesi ndi mitengo.

Mitengo ndizovuta kwambiri, manambala ovuta kwambiri.Zimatsimikizira mtengo wogula wa kasitomala, komanso zimatsimikizira phindu lanu.

Zikafika pamitengo, anthu ambiri amalankhula zachinyengo chamtengo mu Weird Psychology.

"Sam, wogulitsa TV, mwachitsanzo, amachita chinyengo chamtundu womwewo tikamayika ma TV kuti awonetsedwe:

36-inch Panasonic $690

42" Toshiba $850

50" Philips $1480"

Wolembayo amakhulupirira kuti akayika mwadala mtengo wapamwamba komanso wotsika mtengo, makasitomala ambiri adzagula zapakati zomwe zimawoneka zotsika mtengo - $ 850.

• Ndipo mukayambadi kuchita bizinesi, mumapeza kuti chiphunzitso chake chili ndi njira yopapatiza kwambiri yogwiritsira ntchito.Mumagulitsa $850, ndipo kasitomala nthawi yomweyo amapita pa intaneti kukawona, "Toshiba 42-inch ndi ndalama zingati?" Ngati sitolo ina ikugulitsa $820, kasitomala amachoka osaganiza.

• Ndizothekanso kuti kasitomala ali ndi mnzake yemwe amagwira ntchito ku Gome kapena Suning, kapena ali ndi chidziwitso pakufufuza mozama ndi kugula ma TV.Amalangiza kuti, "Usakhale wopusa,mainchesi 42 ndi 680 yuan, mtundu wake ndi wofanana! "Kotero makasitomala sangagwere msampha wanu wa 850's.

• Mukakhala mu bizinesi, mupeza kuti psychology yodabwitsa imagwira ntchito, koma sizodabwitsa, pokhapokha ngati kasitomala alibe kwina komwe angayerekeze mtengo wake ndipo atha kugula kunyumba kwanu.

Lingaliro lomwe limagwira ntchito kwenikweni limachokera ku tome yomwe ikuwoneka yotopetsa - Marketing Management.

• "Kufuna kumatsimikizira malire apamwamba a mtengo wamakampani, ndipo mtengo wake ndi wotsika kwambiri."

• "Kusinthasintha kwamtengo wamtengo wapatali kumasiyanasiyana m'misika yosiyanasiyana. Kukwera kwapamwamba, kumapangitsanso kuchuluka kwa malonda chifukwa cha kutsika kwa mtengo wa 1%. Ngati ndi zotanuka, wogulitsa angaganizire kuchepetsa mtengo chifukwa mitengo yotsika imapanga ndalama zambiri."

• "Kafukufuku wamaphunziro omwe adawunikiranso momveka bwino kusinthasintha kwamitengo pazaka 40 adapeza kuti kusinthasintha kwamitengo pamisika yonse, zogulitsa ndi nthawi zinali 2.62."

• "Kutsika kwamitengo yazinthu zokhazikika ndikwambiri kuposa zazinthu zina, ndipo kutsika kwamitengo yazinthu zoyambira ndi kukula ndikwambiri kuposa kukhwima ndi kutsika kwachuma."

Eni ake ambiri a SME amayika mitengo yawo molingana ndi mawu a Philip Kotler-"Mtengo wa mpikisano wapafupi uyenera kuganiziridwa poyamba. Ngati katundu wa kampani ali ndi zinthu zomwe wopikisana naye alibe, ndiye kuti mtengo wake kwa ogula uyenera kuyesedwa ndi kuwonjezeredwa ku mtengo wa mpikisano."

Kunena mosapita m'mbali, poyerekeza ndi opikisana nawo pamlingo womwewo, mankhwala anga ali ndi ubwino, kotero ndikhoza kukhala okwera mtengo pang'ono, mwinamwake, ndidzakhala wotsika mtengo pang'ono.Ngati simuchita izi, mosasamala kanthu za chinyengo chamtengo wapatali chomwe mumasewera, padzakhala ogula omwe angakuphunzitseni "N'chifukwa chiyani muli okwera mtengo kwambiri, zakuti-ndi-zakuti ndi XX yuan!", Ndipo deta ikuchepa malonda adzakuuzaninso.Lamuloli limagwira ntchito kumisika yambiri yampikisano.

3) Kukwezeleza

Gawo lachitatu ndikukwezedwa.

Zikafika pakukwezedwa, anthu ambiri amalankhula za Durex, Xue Zhiqian H5, komanso kufotokozeredwa kwathunthu kwamitundu 500 yapamwamba panja, makanema, ndi zomvera.

Otsatsa ambiri amalembanso malingaliro awa mu dongosolo, mulimonse, chindapusa chotsatsa sichilipidwa paokha.

Koma mukangoyenera kulipira nokha, mudzapeza kuti masewerawa ndi osiyana.Makampani 500 apamwamba a pa intaneti amataya mamiliyoni osapenya,Ndipo inu, simukufuna kuwononga ndalama zotsatsa, kuli bwino kuyika ndalama mumayendedwe ena aulere. Ngati muwononga ndalama, kulibwino mubwezerenso ngati mutagulitsa yuan imodzi.Yuan 5.

Pamene kampaniyo inali yachinyamata, panalibe chifukwa choganizira za malonda a mavairasi nkomwe.Nkhani zodziwika bwino za 10+ zinali zosamveka.Kuzindikiritsa malo ogulitsa amphamvu ndi kusankha njira yolondola yoyambira ndi yodalirika.

Monga mnzanga akugulitsa matikiti a Zhou Huajian.Zhou Tianwang wapuma pantchito kwa zaka zambiri, chikoka chake sichili chachikulu monga kale, ndipo matikiti sagulitsidwa.Mnzanga adapeza mosavuta 3% pamtengo wogula.Ankaganiza kuti: Kodi ndi njira iti yomwe ingagulitse kwambiri tikiti?

• Anthu omwe amatha kumvera nyimbo za Zhou Huajian sayenera kukhala achichepere, osachepera omwe adabadwa mu 70s, 80s, kapena 60s, ndipo ayenera kukhala ndi mphamvu zazachuma, kotero adasankha 2Njira imodzi: gulu la eni ake a malo apamwamba kwambiri ndi gulu la okwera magalimoto okwera omwe ali ndi chithunzi chokhazikika.
  
• perekani zinawechat red envelopuMonga mtengo, tinakonza ntchito yothandizira gulu, ndipo potsiriza tinagulitsa matikiti oposa 100, kuphatikizapo 10 apamwamba VIP.
• Mnzake wina yemwe ali mu bizinesi ya T-sheti, amalowa nawo okonda nyenyezi tsiku lililonse, amasamala za moyo watsiku ndi tsiku wa mafani, amawonetsa mafano awo, ndipo amathanso kuyitanitsa ma T-shirts achikhalidwe.Mu gawo laling'ono la bizinesi, kulondola kwa njira yotsatsira ndikofunikira kwambiri.

Ngati kampaniyo ndi yayikulu pang'ono, musaphunzire "4-degree integrated communication" ya kampani ya 360A, ndipo chitani zonse zowulutsa ndi kulumikizana.

Mabizinesi ambiri amadalira gawo limodzi lochita bwino koyambirira kwachitukuko, ndipo amayesa momwe angathere kuti amvetsetse, kaya ndi manyuzipepala, ma wayilesi, kapena malonda a Weibo/Wechat malondaChabwino,Kukwezeleza akaunti yapaguluIndeROIkukhala wapamwamba kwambiri,Tikapanda kudera nkhawa za kupulumuka, tidzaganizira zoyika ndalama pazinthu zina zofalitsa nkhani kuti tiwonjezere kuzindikira komanso kutchuka.Ngati dongosololi lisinthidwa, likhoza kuyambitsa ngozi.

Mukuwona, pali njira zambiri zoyambira bizinesi yaying'ono pongoganizira za izi, ndipo izi sizikuphatikiza kukhathamiritsa kwazinthu zogulitsira, kasamalidwe ka katundu wamtundu, kasamalidwe kamakasitomala ndi zina zotero.Ndipo mupeza zomwe zikutanthauza kukhala ulalo.MwachitsanzoKutsatsa Kwapaintaneti, malo anu ogulitsa malonda sali olimba mokwanira kuti agulitse katundu, mumalimbikitsa kudzitamandira kwambiri, ndikukweza ziyembekezo za makasitomala kwambiri, ndipo madandaulo ambiri adzapita kwa makasitomala.

Lingaliro kapena lingaliro la bukhu silili labwino ngati lipenga la bukhu.Sizodalirika kuyambitsa bizinesi powerenga nokha.Muyenera kuchita ndi kulinganiza mbali zingapo nthawi imodzi.

Malingana ngati muli eni mabizinesi ang'onoang'ono kwa theka loyamba la chaka, mupeza zosintha zotsatirazi m'malingaliro anu:

• Bwalo lozungulira inu munkakhala antchito, pang'onopang'ono kusintha kukhala mabwana, ngakhale mabwana ang'onoang'ono.Mumayamba kupeza zambiri zamabizinesi.

• Mukamacheza ndi munthu wina, gulu lina limatulutsa lingaliro la bizinesi, kaya ndi malonda anjala kapena kuwononga kukula, mutha kudziwa mwachangu komanso molondola kuti ndi gulu liti lazinthu, kukwezedwa, mitengo, ndi njira, ndi momwe zingakhudzire ndalama ndi malonda ndi phindu.

• Mukapita kokagula, kaganizidwe kanu kamasintha kuchokera kwa ogula kupita kwa wopanga.Mukawona sitolo ya tiyi ya mkaka, mumangoganizira za mtengo wake ndi kukoma kwake, koma tsopano muganiza za lendi yake, mtengo wake wazinthu zopangira, zotuluka pamwezi ndi njira zotsatsira.

• Munkakonda ogulitsa kwambiri, ndipo tsopano mukugwiritsa ntchito mabuku a maphunziro.Lingaliro labizinesi lomwe linkakusangalatsani tsopano likuwoneka lodzaza ndi ming'alu.Mumayamba kutafuna tomes monga "Marketing Management" ndi "Principles of Economics".

• Mwadekha.Mumayamba kuwerenga kupitilira zomwe mumakonda komanso zomwe simukonda.Mudzawerenga mabuku a olemba omwe simukuwakonda, kuti mudzilimbikitse nokha.Wolemba yemwe mumamukonda kapena kumusirira, mupezanso njira zake zongopeka.

• Simukutumizanso zomwe Jack Ma adanena, osakambirananso zomwe Wang Jianlin akuganiza, mumandikonda chiyani?Kodi bizinesi yanga ingachite bwino bwanji?

• Wachita mwano.Mwadzudzula abwana anu chifukwa chochita mwano, ndipo simudzafika kulikonse mukakhala bwana.Palibe ndalama zomwe siziyenera kulipidwa.

• Muli ndi nthawi yotalikirapo yoganiza paokha.Yambitsani kabizinesi kakang'ono ndipo mudzamvanso upangiri wokulirapo.Anthu ena amafuna kuti mutsitse mitengo, ena amafuna kuti mukweze mitengo.Mumapeza kuti ndinu eni ake amavuto onse, wonyamula zoopsa zonse, komanso wopindula ndi zabwino zonse.Amene akupereka lingalirolo akhoza kuchoka atangonena, koma osati inu.Mudzakhala osungulumwa.Mumayamba kufunsa maganizo a anthu nthawi zambiri, ndipo mumayamba kuganiza nokha kwa nthawi yaitali, mwakachetechete.Vuto limodzi lokha lingaganizidwe kwa maola 2-3.

Kotero ili ndilo lingaliro langa - m'malo mowononga ma yuan mazana angapo pachaka kugula mabuku, kuwona kuti kugula mabuku kuli ngati phiri, kuwerenga kuli ngati ulusi, makamaka mabuku omwe mumawerenga sapindula kwambiri,Ndi bwino kutaya ma yuan mazana angapo ndi ma yuan masauzande angapo kuti muyambe bizinesi, khalani ndi malingaliro omveka bwino abizinesi yonse, ndikuzindikira mphamvu ndi zofooka zabizinesi yanu., ichi ndi chizoloŵezi chopweteka komanso chopanda chithandizo, koma chiyeneranso kukhala phunziro lopanda mtengo kwambiri m'moyo wanu.

Ganizirani izi, zosintha 8 zomwe ndangotchulazi, ndikungowerenga, osachita bizinesi, zingakuchitikireni?

Mwina wina atha kupanga 1 miliyoni pochita malonda m'matangadza oyerekeza, koma mwayiwo ndi wokwera?Nanga ngati mwachipeza, n’zomveka?

Matalente onse ofunikira padziko lapansi ali ndi mtengo wake, kungokhala ngati tikufuna kuvomereza kapena ayi.