Ngati mwamuna wa ZAC ndi Wang Tong sachita SEO, adzakhetsa bwanji 3 ip?

• Dzina loyambirira la Fuwei ndi Huang Fenghua, ndipo Fuwei ndi dzina laukonde pa intaneti.Maphunziro apamwambaShandongDipatimenti ya University of Physics, Omaliza MaphunziroBeijingInstitute of Complex Networks, Dipatimenti ya Fizikisi, Normal University.
• Kumudzi kwawo kwa Mr.FujianPutian, adaphunzira ku yunivesite ya Shandong kwa maphunziro apamwamba komanso omaliza maphunziro awo ku Beijing Normal University.Bambo Fuwei amalemekeza lingaliro la SEO logwiritsa ntchito ndikukonza "gawo ndi sitepe, bizinesi yokhalitsa." Potengera SEOWHY ngati chowonadi, adapanga tsamba lawebusayiti patatha zaka 2 akuyamba ziro, ndipo wapereka ntchito yabwino kwambiri. nsanja yamakampani komanso milandu yopambana kumakampani a SEO.

Mau oyamba a Zac

• Zan Hui, yemwe dzina lake lonse ndi Zac, ali ndi digiri ya bachelor mu Electronic Engineering kuchokera ku yunivesite ya Beihang komanso digiri ya masters kuchokera ku Beijing Film Academy.Ndikukhala panoSingapore, kupereka host,Kutsatsa Paintanetindi ntchito za alangizi a SEO.
  • M'modzi mwa omwe adayambitsa nsanja yapanyumba ya SEO "Dianshi Interactive".
  • Mabulogu "SEO One Post Tsiku Lililonse" ndiyebulogu yamtengo wapatali komanso yotchuka kwambiri pamakampani aku China SEO, komanso ndibulogu yomwe idasindikizidwanso ndikukopedwa kwambiri.
  • Blogyi idavoteledwa ngati imodzi mwa akatswiri 08 apamwamba pa iResearch mu 09-10.
  • Wokamba nkhani pamisonkhano yamakampani a SEO monga SMX, SES, MADCon.
  • Zochitika zamabizinesi pa intaneti zidawonetsedwa mu "Lianhe Zaobao" waku Singapore.
  • BaiDuSEOGuide "votera anthu atatu omwe adathandizira nawo kampeni ya SEO yaku China" adakhala woyamba.

Chiyambi cha Wang Tong

​

• Analowa m'makampani a intaneti m'chaka cha 2000 ndipo ndi mmodzi mwa anthu oyambirira ku China kuchita nawo malonda a intaneti.

Anthu atatu omwe ali pamwambapa ndi omwe adayambitsa Chinese SEOMunthu, ndiye ngati ZAC, Fuwei & Wang Tong sakuchita SEO, ndi njira yanji yomwe angagwiritsire ntchito kukopa 3 ip traffic yatsopano?

XNUMX. Sankhani nsanja

• Sankhani nsanja yomwe ogwiritsa ntchito amasonkhana
• Kodi wosanthula ndi ndani?Kusonkhana kuti?Momwe mungawakope?

XNUMX. Tsamba lofufuzira

• Malamulo a Gulu Lofufuza
• Kafukufuku wogwiritsa ntchito

XNUMX. Chitani ntchito

• Chitani ntchito molingana ndi malamulo a papulatifomu
• Zambiri zochokera pamachitidwe a ogwiritsa ntchito

XNUMX. Sankhani nsanja

Dzifunseni mafunso atatu:

1. Ogwiritsa ntchito ndi ndani?
2. Kodi amasonkhana pa nsanja zitatu ziti?
3. Kodi ndingawagawire chiyani kuti ndiwakope?

Sankhani nsanja yomwe ogwiritsa ntchito ambiri amasonkhana, ndikusanthula komwe ogwiritsa ntchito amasonkhana?

Mapulatifomu akuluakulu: WeChat, Weibo, mabwalo, zazikuluzoulutsa zokhaPlatform etc.

Tsopano owerenga pafupifupi onse pa WeChat, kotero owerenga akhoza mwachindunji anasonkhana m'magulu WeChat, amene ali mmodzi wa nsanja.

Palinso nsanja zina zazikulu, zomwe zidzafotokozedwa ngati zitsanzo pansipa.

XNUMX. Tsamba lofufuzira

Cholinga cha Malamulo a Pulatifomu Yophunzirira:

1. Pewani kuletsedwa chifukwa chophwanya malamulo;
2. Limbikitsani kuwonekera kwazomwe zili (machitidwe opangira nsanja).

Malamulo a Gulu Lofufuza

Pewani kuletsedwa chifukwa chophwanya malamulo

• Mukafika papulatifomu iliyonse, muyenera kuphunzira kaye malamulo (zovomerezeka) zolengezedwa ndi nsanja;
• Cholinga chake ndikupewa kuletsedwa chifukwa chophwanya malamulo;
• masiku apitawoIntercept College"Dandelion", mnzake wa m'kalasi 74, adachotsedwa ndi polojekiti yathu Annie chifukwa idaphwanya malamulo potumiza zotsatsa mu gulu la WeChat.

* Mu gulu la socket student class, kutsatsa popanda chilolezo cha polojekiti ndizochitikaWechat malondaZolakwika.

(Ndikwabwino kupeza magalimoto omwe akutsata kudzera pamainjini ena osakira kuposa kutsatsa kulikonse pagulu la WeChat)

Njira yopangira nsanja

(1) Malamulo a Post Bar/Forum:​

• Zolemba zapamwamba zimapeza anthu ambiri (mabwalo ena amatha kugulidwa ndi chindapusa)
• Ngati simungathe kulipirira, njira yodziwika bwino ndikuyankhira positi yapamwamba ndikuletsa positi kuti isamire.

(2) Kusakwanirana kokwanira pakati pa maakaunti aboma ndi magulu a WeChat:

Akaunti yovomerezeka ya WeChat ikunena momveka bwino kuti sikuloledwa kukopa ogwiritsa ntchito kuti atumizenso nkhaniyo kuti alandire maenvulopu ofiira m'nkhaniyo, koma sizikutanthauza kuti sikuloledwa kutenga maenvulopu akuluakulu ofiira mu gulu la WeChat kuti atsogolere kutembenuka.

(3)media yatsopanoMalamulo a nsanja:​

Toutiao Recommendation Mechanism

1. Kugwirizana ndi zomwe mukufuna: palibe kuphwanya, mawu osakwana 200
2. Choyimirira Choyambirira: Zolemba ZoyambiriraKuyikamolondola
3. CTR: Mutu ndi chithunzi chakumbuyo ndizowoneka bwino komanso zomveka
4. Pali zinthu zowuma & chidziwitso chomaliza: onjezani kuchuluka kwa zomwe mumakonda komanso nthawi yowerengera ogwiritsa ntchito
5. Zomveka bwino, gwiritsani ntchito mawu ang'onoang'ono: yambitsani owerenga kuti akambirane, onjezani kuchuluka kwa ndemanga ndi kubwereza
6. Zithunzi ndi zolemba: kuwerenga mwamphamvu, sinthani nthawi yowerengera ogwiritsa ntchito

Kafukufuku wogwiritsa ntchito

Cholinga chofufuza machitidwe a ogwiritsa ntchito: kuchepetsa mwayi wodumpha ndikukopa chidwi cha ogwiritsa ntchito

Chepetsani kubweza

Koperani chidwi cha ogwiritsa ntchito

• Cholinga cha moyo wa munthu ndi kupeza mphamvu zambiri ndi chidziwitso;
• Popanda mphamvu, munthu adzachepa;
• Nambala ndi mawonekedwe a mphamvu;
• Anthu mwachibadwa amakhudzidwa ndi manambala, ndipo anthu amatsata manambala moyo wawo wonse.
• Mphamvu zimabwera m'njira zosiyanasiyana, monga: ndalama, malingaliro, liwiro, zopambana, ndi zina.

(1) Makhalidwe a ogwiritsa ntchito positi bar / forum:​

• Ogwiritsa ntchito akamawona mitu yowoneka ndi maso pabwaloli, komanso omwe ali ndi kudina kwakukulu ndi mayankho, amadina kuti alowe mwachidwi.

(2) Makhalidwe a ogwiritsa ntchito pagulu la WeChat:​

• Mudzasangalala mukatenga envulopu yayikulu yofiira, ndipo ndizosavuta kutembenuza mukakhala okondwa.
• Chifukwa mumayamikira kutenga envulopu yayikulu yofiyira, kusalembanso retweet nthawi zambiri kumabweretsa kudziimba mlandu.Chifukwa chake anthu omwe agwira envelopu yayikulu yofiyira nthawi zambiri amakuthandizani kutumiza nkhaniyo, hehe!
• Kuchokera pamachitidwe ochezera a ogwiritsa ntchito ma envulopu ofiira, titha kumvetsetsa chifukwa chake anthu ena amati: indeCommunity Marketing, kachitidweko ndi ka 10 zotsatira za palibe dera.
• Anthu amakhala kuti apeze zambiri ndi mphamvu, chifukwa cha kupereka kwanu ndi kugawana, ogwiritsa ntchito amapeza zambiri ndi mphamvu.

(3) Makhalidwe atsopano owerenga media:​

• Zithunzi ndi zolemba zimakopa chidwi, ndipo kuchuluka kwa kudina ndikokwera; zomwe zili ndi zolemera, zomwe zimatha kukwaniritsa zosowa za ogwiritsa ntchito; zomwe ogwiritsa ntchito ndi abwino, ndipo kuchuluka kwa ogwiritsa ntchito kumakhala kotsika ...

Otsatirawa ndiChen WeiliangZotsatira za mayeso a:​

1. Mutu umatsimikizira voliyumu yowerengera: mutuwo uli ndi chiyeso champhamvu - kuchuluka kwa kuwerenga kwakukulu, koma zomwe zili zikusowa ndipo chidwi chimakhala chochepa.
2. Zomwe zili mkati zimatsimikizira kuchuluka kwa chidwi: mutuwo ndi wochuluka kwambiri - voliyumu yowerengera ndi yaying'ono, koma zomwe zili pamwambazi ndi zapamwamba kwambiri ndipo chidwi chimakhala chokwera.
3. Kuphatikiza paziwirizi ndi zamphamvu kwambiri.

(4) Akaunti yovomerezeka ya ZACngalandeMlandu:

• Ndipotu, Wang Tong ndi Fuwei sagwiritsa ntchito SEO, komanso amagwiritsa ntchito njira zofanana kuti akope anthu.
• Chifukwa chake, akaunti yovomerezeka ya ZAC yokha ndiyomwe imayambitsidwa pano"Kutsatsa kwa ma virus"Mlandu wosokoneza ndi wokwanira.
• “Dziko liri piringupiringu, onse amabwera kudzapindula; dziko liri piringupiringu, zonse zopezera phindu”, kutanthauza kuti anthu adzakhamukira kupindula.
• WeChat malonda wamba maluso:Ufulu waulere, chitani zochitika, kukopa anthu ambiri ndikuwonjezera mafani.

XNUMX. Chitani ntchito

Chitani ntchito: Malinga ndi malamulo a nsanja, pangani mapulani a ntchito, ndikuchita ntchito mosangalala.

Chitani ntchito molingana ndi malamulo a papulatifomu

Pangani mission plan

(1) Post Bar/Forum Mission Plan:​

• Zolemba zokhonidwa zimakhala ndi magalimoto ambiri (mabwalo ena amatha kugulidwa ndi chindapusa);
• Ngati simungathe kulipirira kugula, njira yodziwika bwino ndiyo kuyankha pamwamba kuti positi isamire;
• Malinga ndi liwiro lakumira la positi, yankhani positi yapamwamba pafupipafupi tsiku lililonse, mwachitsanzo: ikani chikumbutso cha alamu, ndikuchiyika kamodzi pa maola atatu aliwonse.

(2) Sakani dongosolo lantchito: 

• Ubwino wazinthu
• Kutchuka
• Kusintha pafupipafupi: Sinthani zolemba pa WeChat Official Accounts ndikutenga nawo mbali pamipata yakusaka kwa WeChat.
• Malingana ngati zinthu zitatu zomwe zili pamwambazi zakwaniritsidwa, dzina la akaunti yovomerezeka, ntchito, ndi mawu osakira adzakhala ndi mwayi wochita nawo, ndipo kufufuza kwa WeChat kudzakhala kwakukulu.

  (Chen WeiliangNgakhale akaunti yovomerezeka yabuloguyo siyingasinthidwe tsiku lililonse, nthawi zambiri imasinthidwa kamodzi pa sabata pafupifupi.Chifukwa nthawi zambiri ndimakhala wotanganidwa, ndipo "WeChat No. 1", yomwe imagwiritsidwa ntchito mwapadera kusanthula kachidindo kuti ilowe mu akaunti yovomerezeka, nthawi zambiri imalephera kulumikiza pa intaneti pazifukwa zina, kotero ndimagwiritsa ntchito.软件Mangani akaunti yovomerezeka kuti mukankhireChen WeiliangUlalo wa blog.Komabe, bola ndikuchita bwino pamalowo komanso kukhathamiritsa kwapamalo, ndimatha kukopa anthu kudzera pamainjini ena osakira)

• Ngati mukufuna kukhala pamwamba pakusaka ndikuchita ntchito molingana ndi malamulo a nsanja, muyenera kusintha zolemba pafupipafupi tsiku lililonse.
  

  ntchito yosangalatsa

N'chifukwa chiyani mumasangalala kugwira ntchito?

• Chifukwa chimwemwe ndi mphamvu, chonde onani zithunzi zotsatirazi zamagulu amphamvu:

Kodi mungagwire bwanji ntchito mosangalala?

Chitani ntchito ndi moyo wamasewera ^_ ^

Kodi kuchita zinthu ndi maganizo a masewera moyo?​

Chimodzi mwazinthu zofunika kwambiri ndikuseka:Kuseka ndi "sex X orgasm" yaubongo, ndipo kuseka ndiye gawo lapamwamba kwambirikusinkhasinkha ^_^

1. Chifukwa chimene akutsindika kuti muyenera kuchita zinthu kumwetulira pa nkhope yanu ndi chifukwaokondwaYambani ndi kuseka, mzati wa nzeru ndi kugalamuka ^ _ ^
2. Tikakhala otsimikiza, sitichita zinthu moyenera, tiyenera kuganizira za kulinganiza kwa ubongo.

• Pamene tikhala owopsa kwambiri, timakhala owopsa kwambiri pankhani ya thanzi labwino.N’zosavuta kumva chifukwa tikakhala serious, timadzi tambiri toipa timatuluka m’thupi, thupi lathu lonse silimamva bwino, ndipo thupi silingathe kugwirizana kuti lichite zimene likufuna.

Nthawi zonse muzikumbukira kuseka, kusangalala, ndi kuseka ^_^
Chifukwa kuseka kumatha kubweretsa chidziwitso, ndipo ngati pali kuseka, padzakhala Buddha ^_^

• Buddha amangotchedwa Buddha, kutanthauza "wounikiridwa", kotero tikamaseka, timayambitsa maselo athu a ubongo.
• Chinsinsi chokhala Buddha mwachangu ndikutsegula mtima wanu ku kuseka, kuseka ndikuzindikira, ndipo kugwiritsa ntchito chidziwitso chapamwamba ndikuseka O(∩_∩)O haha~
• Tikamaseka, tikamaseka ngati ana openga, chilichonse m'thupi chimagwira ntchito bwino!
• Zipatala zina zimachita kuseka ngati chithandizo cha khansa, ndipo zimagwiradi ntchito, m'zipatala zimenezo, odwala amawonera ziwonetsero zoseketsa ndi zoseketsa tsiku lonse, ndipo thanzi lawo limakhala bwino pang'onopang'ono, kotero kuseka ndikuwongolera njira ya mphamvu ^_^

Zambiri zochokera pamachitidwe a ogwiritsa ntchito

• Kuyesedwa, kuphatikiza chidwi chotsogozedwa ndi digitoZolemba, chiwongola dzanja cha osuta chikuwonjezeka ndi maulendo atatu.

Apa timagwiritsa ntchito akaunti yapagulu ya WeChat "Alien"UFOChowonadi" chithunzi chamutu wankhani monga chitsanzo:

​

• Ikuwonetsa mwachangu:3 masekondi kutsatira, 10 masekondi kutsatira
• nenani chowonadi:100% umboni wa kukhalapo kwachilendo

 
Kuti muwonjeze anzanu ndi kutembenuza anthu, chonde onani nkhani zotsatirazi:
Woyeretsa mpweya wamkati adalowa m'malo ogulitsira kuti awononge magalimoto, ndipo kusintha kwake sikunali bwino.

• (Sankhani nsanja) Malo odziwika bwino asinthidwa kukhala malo omwe angoperekedwa kumene ku Beijing
• (Platform rules: recommendation mechanism) Gwiritsani ntchito ndalama kuti mubwereke nyumba mdera lanu.
• (Zidziwitso zochokera pamachitidwe a ogwiritsa ntchito) Kuyesa kwaulere kwa masiku 7 mpaka 14, kukopa chidwi chamakasitomala ndikuwonjezera mabwenzi.

Ku Beijing, tidayang'ana malo omwe angoperekedwa kumene ngati projekiti yoyeserera yodutsa gwero la makasitomala.

Khompani ya anthu am'banja lankhondo latsekedwa, ndipo makiyi angomangidwa kumene, ndipo eni ake onse ayamba kukongoletsa.Iwo analankhulana ndi malowo, analowa m’mudzimo, ndipo anakhazikitsa kanyumba kokhala m’malo opezeka anthu ambiri.Pafupi pake pali amalonda a zokometsera zosiyanasiyana, ndipo aliyense akumenyera keke ya anthu ammudzi.

Komabe, kanyumba kameneka si kanyumba kakang'ono, ndi chitsanzo chapansi chomwe chatsimikiziridwa mobwerezabwereza.

Pofuna kuthyola msika, woyambitsayo adaganiza zoyankhula ndi lipenga lokhalo m'manja mwake, ndiko kuti, "zotsatira, ndi deta" kuti alankhule.

Chifukwa chake, kubwereka ku mtundu waulere wa intaneti: 

1. Free kuyesa khalidwe la mpweya kunyumba kwa makasitomala;
2. Ikani kwaulere kwa makasitomala ndikulola kuti izikhala ndi masiku 7-10

Malingana ngati mwiniwake ali ndi chidwi ndikubwera kudzawona zomwe mukugulitsa, zidzabweretsa chidziwitso chodziwika bwino kwa kasitomala.

Gwirani motsimikizika: bwerani kwa kasitomala, yesetsani kusiya kasitomala, koma siyani chidwi chachikulu pa kasitomala.

总结

Zotsatirazi ndi chidule cha "New Traffic Theory 2.o":

XNUMX. Sankhani nsanja

• Sankhani nsanja yomwe ogwiritsa ntchito amasonkhana
• Kodi wosanthula ndi ndani?Kusonkhana kuti?Momwe mungawakope?

XNUMX. Tsamba lofufuzira

• Malamulo a Gulu Lofufuza
• Kafukufuku wogwiritsa ntchito

XNUMX. Chitani ntchito

• Chitani ntchito molingana ndi malamulo a papulatifomu
• Zambiri zochokera pamachitidwe a ogwiritsa ntchito

"New Traffic Theory 2.0" iyi (100% yoyambirira ndi Chen Weiliang, copyright ndi ya Chen Weiliang), singagwiritsidwe ntchitoKutsatsa KwapaintanetiMutha kugwiritsanso ntchito mabungwe omwe mulibe intaneti kuti muchepetse kuchuluka kwa magalimoto.