Kodi njira yokhazikitsira msika wamtundu wanji?Kusanthula masitepe a kalozera wabizinesi

Msika wamtunduKuyikaNjira yake ndi yotani?

Kusanthula masitepe a kalozera wabizinesi

Kodi ma brand market positioning ndi chiyani?

• Lingaliro lazamalonda lakuyika msika lidayikidwa patsogolo ndi otsatsa aku America Al Rees ndi Jack Trout mu 70s.
• Mwachidule, kaimidwe ka msika ndikutenga ubongo wa wogwiritsa ntchito▼

N'chifukwa chiyani kuyika msika?

• Chifukwa kukhala pamsika ndikutenga ubongo wa anthu.
• Zinthu zatsopano ziyenera kugwirizana ndi zinthu zomwe zilipo kale, mwinamwake zilibe malo mu ubongo wa anthu.

Ziribe kanthu zomwe mukugulitsa kapena ntchito yomwe mukugulitsa, mutha kudzifunsa funso lakale kuti mudziwe ngati mukudziyika molakwika?

Funso ndilakuti - ndi chiyani?

• Dzifunseni nokha "ndi chiyani?" ndipo mudzadziwa ngati malo anu ali olakwika.
• Ngati wogwiritsa ntchito sakumvetsetsa zomwe zili, ziyenera kugwirizanitsa zomwe ubongo wa wosuta umadziwa.

Mlandu woyika msika

zaka 2009TaobaoChiwerengero cha mawu osakira otsatsa chinaposa pang'onopang'ono Baidu. Panthawiyo, panaliKutsatsa PaintanetiMunthu, atawona mwayi, adapeza mnzake mwachisawawa, ndipo atatha miyezi itatu akumanga, adapanganso mamiliyoni angapo chaka chimenecho, ndipo pali milandu yambiri yofananira ...

Mlandu wa malo a utumiki

(Chitsanzo chotsatirachi cha positi ndi telegalamu chikuchokera m'buku la "Positioning").

chithunzi ndi malemba

• Kodi pali kusiyana kotani pakati pa malo opangira zinthu ndi malo antchito?Palibe kusiyana kwakukulu, makamaka kuchokera kumalingaliro amalingaliro.Zambiri mwazosiyana ndi zaukadaulo.
• Potsatsa malonda, chinthu chachikulu nthawi zambiri chimakhala chithunzi kapena chithunzi.Muzotsatsa zautumiki, chinthu chachikulu nthawi zambiri chimakhala mawu kapena mawu.
• Ziribe kanthu kuchuluka kwa ndalama zomwe mumayika muzogulitsa kapena ntchito yanu, ngati mukufuna kuti izikopa chidwi cha omwe mukufuna kukhala makasitomala, muyenera kuzilumikiza ndi zomwe zilipo kale, osanyalanyaza konse.

positi ndi telegram

• Kodi pali kusiyana kotani pakati pa mtundu watsopano wa telegraph ndi telegraph yachikale?Kusiyana kwakukulu ndi mtengo.
• Ma telegalamu onsewo anali m’njira yofanana, ndipo onse anafunikira kutumizidwa mwamsanga.Matelegalamu achikale akale amawononga ndalama kuwirikiza katatu kuposa matelegalamu atsopano a positi abuluu ndi oyera.
• Mutu woyika pa Post ndi Telegalamu ndi wosavuta: "Positi ndi Telegalamu: Kutumiza Matelegalamu Pang'ono." (Mailgram: Zotsatira za a uthengawo pamtengo wochepa)"

kalata yofotokoza

• Ndipotu, dzinalo ndilo njira yachiwiri yoyikira.
• Titha kumangirira telegalamu ya positi ku United States Postal Service.
• Kuyika ntchito yatsopanoyi ponena za ntchito za positi wamba, zotsatira zake zimakhala zabwino kwambiri.
• Chifukwa chake kukhazikitsidwa kwa mutu wachiwiri, "The Post ndi Telegraph: A New Express Service Yopereka Zambiri Zofunikira."
• Njira yabwino ndi iti?Ngakhale zili ndi zovuta zake, chiphunzitso cha malo chimatsutsa kuti "telegalamu yotsika mtengo" ili ndi njira yabwinoko kuposa "makalata ofulumira".

Mtengo wotsika komanso kuthamanga kwambiri

• Pamyezo wa Mail ndi Telegraph, Western Union idayesanso magalimoto akale a telegraph m'mizinda yoyeserera, nthawi, komanso pambuyo potsatsa.
• Iwo adapeza kuti deta ikuwonetsa kuti kuchuluka kwa bizinesi kunali kokhazikika.
• Tsopano, kampaniyo ikuona kuti kulengeza telegalamu ya positi ngati telegalamu yotsika mtengo sikunangokhudza bizinesi ya telegalamu yakale, koma kwawonjezera.

Masitepe oyika akaunti ya anthu onse pa WeChat

nthawi zambiri zimawonedwamedia yatsopanoanthu (Intercept Collegeanzanga) funsani mafunso monga:

• Momwe mungayikitsire akaunti yapagulu ya WeChat?
• Sindikupeza, nditani?
• Momwe mungapangire zomwe zili mu akaunti yapagulu ya WeChat?

Kaya ndi munthu kapena bizinesi kugwiritsa ntchito WeChatKukwezeleza akaunti yapaguluNgati mukufuna kuyika bwino akaunti yanu yapagulu, muyenera kudzifunsa mafunso awa:

1. chitaniKutsatsa KwapaintanetiKulemba nkhani ndi imodzi mwa njira zothandiza kwambiri zotengera ubongo wa wogwiritsa ntchito;
2. Chisokonezo ndi mdani wa malo, ndipo kuphweka ndi mpulumutsi wa malo;
3. Kuthetsa vuto la kuika ndi kupeza kuchokera m'maganizo a wogwiritsa ntchito, osati kuchokera ku mankhwala;
4. Kuyika kuyenera kulumikiza zomwe zilipo kale zisanalowe muubongo wa wogwiritsa ntchito;
5. Kulunjika kwanuko ndikutsatsa dera lomwe limagwira;

Momwe mungayikitsire polojekiti pamsika?

• Pali maziko a "pomwe pali ululu, pali msika", chiganizo ichi ndi chamtengo wapatali.
• Anthu wamba conditioned reflex kuona ululu ndi kuthawa.
• Zomwe muyenera kuchita ndikuziyang'ana mwanjira ina - osati kuthawa, koma kuwona mwayi.

Kumene kuli ululu, pali msika ▼

• Pamene makampani ali ovuta kwambiri komanso ovuta, uwu ndi mwayi wabwino kwambiri.
• Ngati mukuganiza za njira yothetsera vutoli ndi zowawa panthawiyi, ndiye kuti mutha kupeza mwayi wabwino kwambiri wamsika ndikupanga ndalama mosavuta.
• Izi ndikusintha kaganizidwe:Kwa anthu wamba amawona kupweteka ngati kuthawa;Ndipo anthu amphamvu amawona zowawa, koma amangowona mwayi ^_^