Kodi strategic positioning ndi chiyani?Kuyimilira kwa Trout Kufunika kwa 4 Kusiyana

brand strategy ndi chiyaniKuyika?

Kuyimilira kwa Trout Kufunika kwa 4 Kusiyana

Jack Trout, katswiri wotchuka wa zamalonda wa ku America, anafotokoza m'buku lake "Be Different: Survival in an Age of Extreme Competition" kuti makampani ayenera kupeza njira yosiyanitsira pamaso pa opikisana nawo.

Maziko a strategic positioning yamtundu wabwino:

• ngati mukuchita nawoZamalondaKapenaWechat, ayenera kuuza kasitomala chifukwa chake ayenera kugula malonda anu m'malo mwa wina?
• Wechat malondastrategic positioning, "differentiation" ndiye chinsinsi.

Brand Strategic positioning 3 mafunso

Bizinesi iliyonse yomwe ikufuna kuchita ntchito yabwino pakuyika chizindikiro iyenera kufunsa mafunso atatu awa:

1. Ndi chiyani?
2. nzosiyana pati?
3. Kodi mungatsimikizire bwanji?

Ichi ndi chitsanzo cha mtundu wa "Volvo":

1) Ndi chiyani?

• "Volvo" imagulitsa ma sedan apamwamba, magalimoto amasewera, magalimoto achitetezo, ngakhale maveni.

2) Kusiyana kuli kuti?

• Galimoto yodalirika, yapamwamba, yotetezeka komanso yosangalatsa kuyendetsa.

3) Momwe mungatsimikizire?

• XX airbags pagalimoto yathu ▼

media yatsopanoOperations Strategic positioning

Pali anthu ambiri atsopano atolankhani omwe akufuna kuchitaKutsatsa Paintaneti, koma nthawi zambiri amafunsidwa kuti:Momwe mungapezere akaunti yapagulu ya WeChat?

Chonde onani mafunso awa 3 kuti mudzikhazikitse:

1) Kodi ndili kumunda wanji?

• Ntchito zatsopano zapa media.

2) Kodi ndingapereke chiyani?

• Kukuthandizani kukonza machitidwe atsopano atolankhani, kukulolani kuti musintheKukwezeleza akaunti yapagulukuchita bwino.

3) Kodi ndingatsimikizire bwanji?

• Nkhani ya WeChat public account yatulutsa kale zida zatsopano za XX.
• Zida zatsopanozi zathandizira ophunzira a XX kupita patsogoloKutsatsa Kwapaintanetikuchita bwino.

khalidwe lachibadwa la kudziteteza

Ubongo wamunthu umabadwa ndi chibadwa chodzitetezera.

Chifukwa cha chibadwa chodzitetezera mu ubongo, ogula (ogwiritsa ntchito) apanga makhalidwe awa:

1) Ganizirani za inu nokha

• Pofuna kuchepetsa kugwiritsa ntchito mphamvu, ubongo susamalira zinthu zomwe zilibe kanthu.

2) Mphamvu zochepa

• Mphamvu za ubongo ndizochepa, ndipo kuti muchepetse kugwiritsa ntchito mphamvu, ndizosatheka kukumbukira zambiri.

3) Danani ndi zinthu zochulukira

• Ubongo umachita zinthu mounjikana ndipo umawononga mphamvu zambiri.

4) Monga kuphweka

• Kusanja ndi kusanja, ubongo umagwiritsa ntchito mphamvu zochepa ndipo umathandizira bwino.

5) Gulani kuchokera pagulu

• Kuwona kuti aliyense wagula, ngati sugula wekha, umadziona ngati wachikale, ngati kuti uluza kanthu...

6) Kanizani kusintha

• Kusintha pafupipafupi, ubongo umadya mphamvu zambiri.

7) Yang'anani pa kusiyana

• Zinthu zosiyanasiyana zimakopa chidwi cha ubongo.

Kuyika kwanzeru kwa Brand, kusiyanitsa ndikofunikira

Kusiyanitsa 1: Ubwino Woyamba

• Anthu ambiri amangokumbukira phiri la Everest, phiri lalitali kwambiri padziko lonse lapansi.
• Munthu woyamba kufalitsa buku m'gawoli ali ndi mbiri ya nthawi yomwe siinganyengedwe.

Kusiyanitsa kwachiwiri: Ubwino Wapadera

• Khalani nokha amene mwapeza XXX m'munda.

Kusiyana kwachitatu: Zochitika zazitali

• Mwachitsanzo: Ndizosangalatsa kunena kuti ndi zaka zingati zogwira ntchito pamakampani a e-commerce.

Mtundu wachinayi wa kusiyanitsa: Mlengi wa chiphunzitso cha XX

• Chiyambi: XXX, wopanga zongopeka (mlengi).

Maonekedwe aukadaulo amagawidwa apa, chonde onani nkhani yotsatirayi:"Kodi mungapeze bwanji moyo wanu?"