Kodi kukula kwa ogwiritsa ntchito ndi chiyani?Kodi kukula kwa ogwiritsa ntchito bwanji?Kusanthula kwachitsanzo cha kukula kwa ogwiritsa ntchito mobike

Tsopano bizinesi iyenera kukwaniritsa chimodzi mwazinthu ziwiri izi:

• 1) Itha kupanga ndalama mwa wogwiritsa ntchito aliyense kuti apange mtengo wapamwamba (LTV yapamwamba, monga ngongole zandalama, masewera akulu)
• 2) Mtengo wamtengo wopezera ogwiritsa ntchito ndi pafupifupi 0 (Low CAC)

Nkhaniyi iphunzira kuchokera ku momwe makampani akuwonera, kuphunzira kuchokera ku gulu lakukula la Uber Ed Baker ndi Andrew Chen ndi zomwe zinachitikira bizinesi ya Mobike.

Pansi pamalingaliro opewa kuwulula zinsinsi zilizonse zamalonda, santhulani ndi kufotokozera mwachidule za kukula kwa ogwiritsa ntchito a Mobike.

Njira zopezera Mobike ndi OFO:

• Khodi ya QR ya thupi pakhomo la subway, pokwerera mabasi, ndi m'mphepete mwa msewu.

Kodi kukula kwa ogwiritsa ntchito (Kukula) ndi chiyani?

Kukula kwa ogwiritsa ntchito (Kukula) kumatanthawuza kuganiza kwa wopanga mapulogalamu, kuchita malonda pa intaneti (Marketing).

Kupikisana kwakukulu mu nthawi ya intaneti yam'manja:

1. Kuyenda ndi ndalama ndizofunikira.
2. Tekinoloje ndi zinthu zimakhala zovuta kupanga zotchinga (mongaAI, VR/AR, blockchain).

Mwachitsanzo, bwenzi limagwiritsa ntchito ndalama za angelo a Xu Xiaoping ngati njira yolipirira luso (kuyika chizindikiro cha Thumbtack):

• Ngakhale mutachita bwino, ntchito zikuyenda bwino.
• Komabe, zidawononga pafupifupi 100 yuan kuti mupeze ogwiritsa ntchito, kotero idatseka chaka chatha.

Masewera otengera njira, ena amafunikira kutsitsa 120 (CPA), apa ndipamene anthu amasakatula mitu yamasiku ano:

• Zotsatsa zomwe ndikuwona ndi pafupifupi masewera onse am'manja "okutidwa ndi golide" (Chu Liuxang, Wanwan Lanyue), maphunziro a Chingerezi ndi magalimoto ogwiritsidwa ntchito.
• Mosasamala kanthu, zimakwaniritsa zomwe ndinanena, ogwiritsa ntchito amatha kupanga ndalama zambiri akabwera, kotero mutha kugula malonda pamtengo wapamwamba.

Zitsanzo zamakampani munthawi yomwe yabuka (Mobike)

Mobike imayang'ana nambala ya QR ya thupi lanjinga pakhomo la subway:

• Ndi dipositi ya 299 yuan ndi madipoziti angapo galimoto imodzi, Mobike akhoza kuchita izo - mtengo pa galimoto <dipoziti * chiwerengero cha anthu kusungitsa pa galimoto.

Njira Yatsopano Yolembetsa

zazida zapaintanetiOnani fungulo la churn patsamba lililonse.

Nditaziwona bwino, ndidaganiza zodula tsamba lowongolera, ndikugawa masitepe anayi am'mbuyomu otsimikizira foni yam'manja, kusungitsa, ID khadi, ndi kuyitanira m'magawo atatu.

• Mapangidwe a depositi asanatsimikizire khadi ya ID ndiabwino kwambiri: kwa wogwiritsa ntchito, chinsinsi ndi chiyani atalipira ndalama za yuan mazana angapo?Chifukwa chake kutembenuka kumakhala kwakukulu kwambiri.
• Magalimoto akunja ndi ochepa, kutsitsa pulogalamu yotsitsa ndikotsika, ndipo kutembenuka kukhala WeChat applet kukukulirakulira.

Wonjezerani kusunga ndi ntchito

Anapeza chitsanzo chabwino chopezera makasitomala (Kupeza), pogwiritsa ntchito njira zosiyanasiyana kuti mutsegule (Kutsegula).

Gwiritsani ntchito matrix azinthu Posunga, Kugwirizana ndi Kutumiza.

Okhwima kampani dongosolo

• Njira zonse za kukula zitagwiritsidwa ntchito molakwika, zotsatira zake zikuipiraipira;
• Njira yokulirapo pagulu yatsala pang'ono kutha ndipo ndiyosavuta kugwiritsa ntchito.

Zogwira mtimaKukwezeleza akaunti yapaguluNjira zonsezi zimafufuzidwa kapena kusungidwa mwachinsinsi nokha:

• Magulu omwe ali ndi udindo pakukula kwa ogwiritsa ntchito sangadalire m'modzi kapena awiri okhaKutsatsa Kwapaintanetiukadaulo.
• M'malo mwake, iyenera kukhala ndi njira yomwe imatha kuzindikira mwadongosolo, kutsimikizira ndikulimbikitsa matekinoloje atsopano.

Ogwiritsa ntchito pa mobike amalimbikitsa masewera

kukula gawo

• 1. Kupeza
• 2. Kutsegula
• 3. Chinkhoswe
• 4. Kusunga
• 5. Kutumiza

Kupeza Makasitomala

• 1. Mphotho ya kuvomereza
• 2. Kulembetsa kumalipidwa
• 3. Chepetsani kukana
• 4. Kuphunzitsa ndi kutsogolera ogwiritsa ntchito atsopano

Kusunga

• 1. Kankhani kawiri mphotho
• 2. Zochita
• 3. Kuyambitsanso
• 4. Zinachitikira mankhwala
• 5. Kugoletsa dongosolo
• 6. Pangani chizolowezi mutangoyamba kumene
• 7. Pulogalamu Yokhulupirika

Kuchita Chibwenzi Mwachangu

• 1. Onjezani ndalama zomwe mumapeza
• 2. Bolodi
• 3. Kukhazikitsa zolinga

Kodi mungatani kuchokera ku 0 mpaka 1? (Yambitsani)

• Palibe kukula ndi themberero la zoyambira;
• Ngati sichikula, maziko ogwiritsira ntchito adzachepa, ndipo pang'onopang'ono amakhala osowa kwambiri.

Lamulo la makumi awiri mphambu eyiti

Munthawi iliyonse ndi mankhwala, XNUMX% ya magalimoto amachokera ku njira yomweyo.

• XNUMX% yamasamba amasamba amachokeraSEO, SEO ndikupeza malingaliro a nsanja yakusaka.

Mukamagwiritsa ntchito kwambiri malamulowo

• kupeza kothandizaKutsatsa PaintanetiNgalande, musakhale pansi ndikupumula;
• Masiku abwino ndi miyezi 3 mpaka zaka 3 ndipo adzatha posachedwa;
• Njira zatsopano zikutuluka imodzi ndi inzake, ndipo zabwinozo ndithudi sizimagwiritsidwa ntchito molakwa.

Oyambitsa alibe ndalama, ndipo sitepe iliyonse iyenera kugawidwa pakati:

• 1) Ponyani ukonde waukulu, yesani njira zonse zopezera makasitomala pamtengo wotsika kwambiri (osapitilira masauzande a madola) momwe mungathere, ndipo pezani chitoliro chamadzi chagolide chogwira ntchito kwambiri pakadali pano.
• 2) Tsegulani mipope yamadzi yagolide mpaka pazipita, komanso pangani mapaipi amadzi asiliva ozungulira.
• 3) Bwerezani masitepe awiri omwe ali pamwambawa chitoliro chamadzi chagolide chisanayambe kugwiritsidwa ntchito.

Powombetsa mkota:

Zomwe zili pamwambazi ndiChen WeiliangFotokozani mwachidule chitsanzo cha momwe kukula kwa wosuta kumachitikira.

Zonse, poyambira, yesetsani kukhala osamala momwe mungathere kuti mupeze masitepe atatu akuluakulu pazogulitsa kapena polojekiti yanu.

Kenako, pang'onopang'ono sinthani ku dongosolo lamakampani okhwima.